Top 5 Best Practices Before the Launch of Your Successful Digital Series (Web Series)

Hosted by Brian Rodda

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Brian Rodda

Webinar hosted by: Brian Rodda

Television Academy Member & Digital Marketing Consultant

Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a founding member of an aggregator for WGA written web series, and took that experience to found Brian Rodda Consulting in 2011. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with over 60 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick). For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards! Brian Rodda produced and hosted two shows on YouTube in 2014: Tailor Made with Brian Rodda and Digital Natives: Content Creation’s Front Line with over 80,000 views combined on YouTube. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa.      Full Bio »

Webinar Summary

Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more!

To read the Television Academy's interview with Brian click here!

What You'll Learn

  • Appropriate length and form of popular digital series
  • Why internet tv is not “tv light”
  • Working with digital influencers
  • How to cast digital influencers
  • Creating second-screen, vlog, and other ancillary content
  • Launching independently (YouTube) vs pitching/selling to a SVOD service (Netflix)
  • Creating a marketing budget
  • Creating a social media calendar
  • Personal branding vs. branding your series
  • Securing social media real estate
  • Q&A with Brian!

About Your Instructor

Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a founding member of an aggregator for WGA written web series, and took that experience to found Brian Rodda Consulting in 2011. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with over 60 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick). For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards! Brian Rodda produced and hosted two shows on YouTube in 2014: Tailor Made with Brian Rodda and Digital Natives: Content Creation’s Front Line with over 80,000 views combined on YouTube. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. 
 
 

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