Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a founding member of an aggregator for WGA written web series, and took that experience to found Brian Rodda Consulting in 2011. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with over 60 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick). For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards! Brian Rodda produced and hosted two shows on YouTube in 2014: Tailor Made with Brian Rodda and Digital Natives: Content Creation’s Front Line with over 80,000 views combined on YouTube. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. Full Bio »
Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more!
To read the Television Academy's interview with Brian click here!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Instagram is, of course, a visual social media platform. As such, it's a perfect platform for all creatives to showcase their personalities, collaborative mindset, reels, screenplay ideas, storyboards and other media. But it's also a fantastic arena to showcase not only the brand of your work, but your personal brand. But many creatives are intimidated by Instagram. They are afraid of falling into the void or not having anything interesting to say. You have to break free from that mindset! You just may be leaving one of your most important tools in your creative arsenal in the shed. Whether you’re working on a story for film, TV, or digital, every storyteller must use the power of social media (including Stage 32!) to promote and share their work...and currently, one of the most powerful and impactful platforms to do so is Instagram. From static posts, to video posts, to Instagram stories, to IGTV, Instagram allows you to show the scope and breadth of your creative vision, dreams, and strategies. Harnessed correctly and with the right approach, IG can bring instant and much desired attention to your portfolio. Brian Rodda knows everything there is to know about the IG game. He has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Brian will teach you how you can quickly create and establish a personal brand on IG. He will force you to complete some truthful self-analysis to assure you know exactly how you want you and your work perceived on the platform. He will whack through the jungle of resources related to IG and show you the best of the best to not only take the intimidation and fear out of becoming a regular poster of your content, but also save you a ton of time. He will show you how to plan posts, what posts get the best engagement, and how to attract influential and desired people to your page. This is a full deep dive designed to give you maximum exposure for you and your work. "I've always known the value of social media, but felt that it wasn't for me. This webinar not only removed my apprehension, but shattered my beliefs on what social media could do for me. I'm a true believer. I'm bringing my brand to the masses!" - Samantha T. "Excellent insight into a confusing world of digital. Bring Brian back!" - Michael S.
Today, more than ever, self tape auditions are an integral part of the casting process. This is even more true in the age of social distancing. Additionally, due to the convenience self tapes provide and tight deadlines casting directors often operate under, more roles are cast via self tape auditions than ever before. Understanding how to set up, craft, and shoot a self tape can be the difference between landing more roles or having your talents fall by the wayside. When a casting director requests and accepts self tapes to assist in their casting process, they inevitably wind up with tapes of varying quality and content. Whether it's picture quality or sound quality fails, a bad self tape immediately gets bypassed. Actors often think that their talent will always win the day. In a room, that might be true. But on a self tape, quality matters. Fortunately, there are some very simple, but comprehensive steps you can take that will make a massive difference in what you present to a casting director. The goal is to keep the attention off cosmetic or sound flaws and on your acting, where it belongs! Marin Hope, CSA is a Los Angeles native and LA-based casting director, who won the 2020 Artios Award for Casting. Marin works alongside Heidi Levitt, casting film, television, commercial, theatre and New Media projects. Some casting credits include HBO's BESSIE starring Queen Latifah, Mo’Nique, Michael K. Williams and Mike Epps, AMERICAN MADE, starring Tom Cruise and Domhnall Gleeson, COMPLETE UNKNOWN, starring Michael Shannon and Rachel Weisz, HOMELAND, starring Claire Danes, THE LAST WORD, starring Shirley MacLaine and Amanda Seyfried, KINGS, starring Halle Berry and Daniel Craig, Bad Samaritan starring David Tennant and Robert Sheehan, WHO WILL WRITE OUR HISTORY, starring Joan Allen and Adrien Brody, and most recently MOLLY, Javier Bardem, Elle Fanning, Chris Rock, Laura Linney and Salma Hayek, which is currently in post-production. Over her storied career she has seen thousands of auditions and hundreds of casting self-tapes and she's back here exclusively on Stage 32 to impart her wisdom on what can help you get a leg up on the competition when it comes to your self tape. Marin will talk about the need for self-tapes and why they are an essential part of today's casting process. You'll get insight as to why some jobs rely on it vs. others who require in-person auditions. She will go over your question on whether or not you should use a self-tape facility or film from home. When it comes to shooting at home, you will learn background, lighting, angles, wardrobe choices and equipment you will need, as well as whether or not you should film horizontal or portrait. Finally, Karen will teach you the do's and don'ts of a self-tape and share with you examples of good and bad auditions. You will learn all of this from an esteemed casting director's perspective which will give you the unique insight into how your own self-tape is viewed. PLUS! Marin will share with you: Videos clips of do's and dont's for casting videos A resource sheet of tools and equipment that can help you with the look of your casting tape Praise for Marin's Stage 32 Webinar: "I thought I was just going to revisit what I already know about self-taping but Marin brought forth valuable new information." -Michele C. "I think Marin's webinar is excellent and covered everything that an actor would want or need. I like her no nonsense approach. Takes a lot of the fear factor away." -Sondra C. "The information was informative, Marin gave a lot information that is extremely invaluable to me in this industry and I look forward to many more webinars with Stage32 because of this." -Michael C. "Well, done. I have made it into several movies and missed getting into others. There are several things I learned which I will incorporate in future auditions." -Kenneth W.
When making an independent film, finishing the film is only half the battle. You need people to actually see the film you’ve worked so hard on. When it comes to distribution, it’s important to know how to get your film into the worldwide marketplace. Once it’s there, you need to know how to generate interest toward it so the film can make its money back for the investors and back-end participants. Distribution comes in all shapes and sizes, but what kind of distribution is right for your indie film? Sometimes it means getting your film distributed by a studio; sometimes it’s creating a self-distribution path. Sometimes —- most typically — the distribution lands somewhere in between. Every film is different and therefore requires a different marketing plan, release strategy, and team behind it that have the passion and drive to get the most out of its release amongst the myriad other movies available. In this on-demand Stage 32 Next Level Webinar, host Tiffany Boyle will get into the details of what the independent distribution process looks like. She will go over how to get the right representative, foreign sales agent, and domestic distribution, and the different options for each based upon the size, genre and execution of a film. She will also discuss what the key points are to look at when reviewing a foreign sales agent and/or domestic distribution deal. Filmmakers should be making an informed decision when choosing who will be handling the licensing of their film for the next 3-25 years, and Tiffany is here exclusively for Stage 32 to help you navigate the ever-evolving world of indie distribution. Tiffany Boyle is the President at Ramo Law and works with producers, financiers and writer clients to bring their new material to life. Having been a Director of Sales at Crystal Sky Pictures, Tiffany has an extensive background in foreign sales. She now works with the attorneys to review, collaborate, develop, submit and supervise creative materials on behalf of clients within the firm. Tiffany has worked on over 100 features including, Stuck In Love, Pawn, Gimme Shelter, Maladies, and I-Lived. She has been to AFM, Berlin, Tribeca, TIFF, Sundance, and Cannes and is constantly expanding her knowledge of how to match films with production and distribution companies.
Think about the classic images of a director—sitting in a canvas chair, making a frame with your fingers and thumbs, yelling ‘action’ or ‘cut’. None of those things could even come up when you’re directing for animation, though. Honesty, the job of an animation television director doesn’t even exist within the public lexicon. If you’re not already directly within the television animation industry, you might not even have a basic sense of what goes into this line of work. Yet the role of an animation director is very real and getting to this level on an animated television show can be rewarding and lucrative. Top animated shows like THE SIMPSONS, BOB’S BURGERS, BOJACK HORSEMAN, PEPPA PIG and RICK AND MORTY succeed because of the top directing talent at the helm. If you’re a writer, an artist, an illustrator, a storyboard artist, a director or just passionate about animated television, there is a path forward to get into this landscape and work towards directing episodes of your dream animated show. But it might help to have a blueprint to get there, understand how the world of animated TV works, how people become directors within this world, and what directors actually do. Veteran director Mike Disa is here to offer you this very opportunity. Mike Disa is the director of the hit Netflix series PARADISE PD and has been in the animation industry for over twenty-five years. Mike found success working with studios such as Dreamworks, Disney, Warner Bros., Paramount, and many others. Over a fascinating career, Mike has worked with some of the greatest and most infamous people in Hollywood including Steven Spielberg, Eric Goldberg, Ralph Bakshi, Glenn Close, Steve Oedekerk, David Tennant, Amy Poehler, Adam Sandler, Jeffery Katzenberg and Roy Disney. Mike Disa has extensive knowledge of countless facets of animated TV and film. Mike will give you the nuts and bolts on the overall landscape and the details of what it takes to direct for animated TV. Mike will begin by discussing what it actually is that a TV animation director does and how it differs from other types of directing. He’ll go over the relationship between storyboarding and directing and one can, but doesn’t necessarily, lead to the other. He’ll discuss the how to be successful, valuable, and noticed while working on animated TV and how that will differ at an indie company compared to a larger studio. Mike will then walk you through the different types of animated TV, including children’s scripted, prime time scripted, anime, and premise-driven unscripted, and how the role and expectations of the director differ from one category to another. Next, Mike will delve into the general TV animation pipeline, the 9 steps you should expect from script to finished product. Mike will discuss the dangers of getting typecast within the animation world and how to navigate this tricky area. He will then walk you through 13 necessary skills you will need to learn and display in order to become a director and what skills might not be as important as you think. Mike will prepare you for the biggest challenges of this line of work and go through 5 common mistakes directors make. He’ll then discuss what sort of pathway there is to creating your own animated show and the way to make a lot of money in this line of work. He’ll finally give some practical advice on how to better succeed within the world of animation, including the benefits of getting an agent and the possibility of switching to live action down the line. Praise for Mike's Webinar "Mike is clear, insightful and conveys ideas and concepts very well. It was an excellent webinar!" -Jon P. "Mike Disa was amazingly generous with his time and information. And he was real. It doesn't get better than that. I'll be able to apply his insights and the information he shared immediately. I'm so glad I decided to participate." - Elizabeth A. "The webinar was excellent and very well paced. I truly appreciated the honesty and straightforwardness of the presenter. I learned a lot and look forward to the next one." - Jerry M. "Great information, Mike did an awesome job and I will look forward to his next webinar." - Diane M.
The backbone of the entertainment industry was shaken to the core after the trades announced one of the major festivals - SXSW was going to cancel its in-person festival. Shortly after festival after festival had to adapt to a new way of doing things - should they present their festival live and take a chance of it being cancelled? Or, should they present their festival virtually bringing on a new slew of challenges? Navigating this "new normal" has rocked the industry and has left many filmmakers scratching their heads about what it all means. Should you release your film in this new format? Or should you hold onto it and wait it out, with the fear of another year going by without it seeing the light of day? Despite the ongoing shift to a virtual, watch-from-home and hybrid model, film festivals continue to serve as an important platform for your film to make its debut. Your film can continue to find attention, distribution and other successes from participating, yet there are new questions and considerations you should factor into evaluating which festivals to submit to. The current spirit of cooperation and collaboration between festivals during the pandemic has radically changed, creating lots of new and exciting ways you can benefit from the circuit. But, with the excitement, there is also a lot of confusion about premiere status, virtual screenings vs online screenings, and more. Outside of getting your film into a festival, there are things you can learn from what the successful festival films are seeing that you can apply to your own film and its release. Whether you are a feature filmmaker or a short filmmaker you need to understand and embrace the new practices emerging among festivals presenting virtual and hybrid events. It’s time you take stock of the situation. Kimberley Browning is an independent filmmaker, the Associate Short Film Programmer at the Tribeca Film Festival and the founder of the long-running short film screening series Hollywood Shorts. Kimberley is also the Executive Producer of HBO ACCESS Directors Fellowship, the network's program developing and launching underrepresented voices into episodic television. Formerly a short film programmer for both the Los Angeles Film Festival and Guadalajara International Film Festival Los Angeles, Kimberley has a long history of working with film festivals and continues to serve as a festival consultant for many independent filmmakers. Kimberley has built her storied career around elevating new voices and empowering them to get their projects out into the world. Kimberley will delve into how filmmakers are finding success with their new films during the pandemic and how you can use film festivals as well as other practices to successfully release your own short or feature film. She’ll begin by explaining how you should be setting your gals and building your strategies to get your film out there. She’ll talk about new practices to build an audience, strategy essentials—with or without COVID—and how you should now be defining success and whether it needs to evolve due to the pandemic. Next Kimberley will focus on film festivals and show you what the new festival landscape and vocabulary looks like. She’ll explain what the best digital platforms festivals are utilizing and which to avoid. She’ll also teach you what ‘geocaching’ is and how to determine your geofencing options. She will go over DRM protections and how to keep your film safe when screening virtually and will talk about the difference between virtual screenings and online screenings. Next Kimberley will delve into the new film festival calendar, how the overall festival circuit is shifting due to date changes and postponements. She’ll give you the rundown of how to read small print before submitting to festivals to make sure you know what you need to know ahead of time. She’ll walk through how you should revamp your festival strategy to better navigate COVID and how you should now be communicating with a festival team. Kimberley will also talk about how to now navigate premiere status with festivals and explain how virtual festivals impact your film’s status and its ability to get distributor attention. She’ll also talk about how media and distributors are now navigating new rules in 2020 to find work with films. Next she will teach you how to navigate a virtual festival if your film is accepted, including how to promote your film to a virtual audience and how to build relationships and make connections without in-person events. Beyond festivals, Kimberley will give you strategies to promote and market your film to a general audience for its virtual release including if and how to work with publicists and new social media strategies to start employing. Kimberley will talk about other release strategies for your film beyond film festivals. She’ll give you tips on how to host your own independent online premiere. She’ll also give you a rundown of how to find distributors in a distanced world and how to operate long-standing marketplaces like AFM that are now turning virtual. Finally Kimberley will go over ways to self-distribute your film during quarantine, including if and how to work with aggregators to maximize your release. This is a tough time to release your film—rules and practices have changed across the board—but it’s still possible to find success and Kimberley will show you how to achieve this with your own film. "The traditional paths to getting attention for our films has been drastically changing in recent years, and now the pandemic has upended everything. It is so important for filmmakers to stay encouraged and innovative in getting our work out to the world right now. Let's explore how to build and nurture audiences for our films during these challenging times." -Kimberley Browning
Documentary filmmaking is a very different game than narrative filmmaking, as any documentarian can tell you. Perhaps the most important difference between the two is that narrative filmmaking follows a script. The story is determined and developed before production begins. This is not the case with documentaries—it can’t be. Documentaries capture real life which is anything but predetermined. As a result the documentary filmmaking process is flipped and the story is crafted after production. Therefore perhaps the most important but least talked about stage of documentary filmmaking is the editing. Not the technical craft of editing, but storytelling, specifically finding and crafting the story from your footage. This doesn’t just make or break your documentary; it is your documentary. Yet this process of finding the story can be incredibly hard since it’s is often vastly different from the story in your head. But mastering this skill is the key to being a great documentary filmmaker and something that’s entirely within your grasp. Most documentary filmmakers reach a stage in putting together their film where they believe they’re “too close to the footage” and “need fresh eyes.” At this point, they hope an outsider will help solve the problems arising in their edit. On the contrary, this is stage where the filmmaker needs to get closer to the footage and ask themselves some very big questions. More than the interviews, more than shooting footage, more than even the assembly edit, this is the moment that makes a documentary great; it’s not the time to tap out. Knowing what makes a good documentary story, which big questions to ask, and how to get out of tough narrative jams can make all the difference in putting together your project. Eric Daniel Metzgar is an Emmy Award-winning filmmaker and the producer and editor of Hulu's documentary CRIME + PUNISHMENT, which won an Emmy and Sundance Film Festival's Grand Jury Prize. A two-time Sundance Documentary Lab Fellow, Eric has extensive experience directing, producing, writing, and editing award-winning documentary films. He directed, shot and edited REPORTER, which premiered at the Sundance Film Festival, aired on HBO, and was nominated for an Emmy Award. He also directed, shot and edited LIFE.SUPPORT.MUSIC., which aired on PBS’s long-running documentary series POV, and THE CHANCES OF THE WORLD CHANGING, which also aired on POV and was nominated for an Independent Spirit Award. Eric also edited GIVE UP TOMORROW and ALMOST SUNRISE, which were both nominated for Emmys and also aired on POV. Through his storied and heavily awarded history, Eric has positioned himself as a practiced and highly sought after editor and documentarian. He’s prepared to share what he knows with the Stage 32 community. Eric will teach you invaluable strategies to help you move through the inevitable difficult stages of your documentary editing journey and to stay on track when the going gets tough and all seems lost. He will begin by going over what makes a good documentary story in general, including beginnings, middles, and ends, arcs, stakes, and “releasing power”. He’ll then discuss how best to approach your own footage and determining if you have a story. He’ll explain differentiating between the footage and the story in your head, how to craft an outline, and create a reckoning with beats. He will also teach you what selects are and why they can make all the difference. Next Eric will give you tips on how to approach the initial assembly edit, where to start, how to stay motivated, how to avoid “the music trap” and the best way to start linking your scenes together. Then he will delve into the real editing after the assembly is completed. He’ll discuss rearranging, re-cutting, and deleting, how to fix the scenes that aren’t working and how to know when to kill your darlings. He will also give you tips on revisiting raw footage later on in the process and what to do when you hit those inevitable but painful roadblocks. Eric will focus on the two hardest parts of a documentary—beginnings and endings, and strategies to make them successful. Next Eric will go into strategies of how to be objective of your own project in order to figure out why it sucks. He will spend time giving tips and inspiration for what to do when you hit that dreaded brick wall and how to stay on track and hold on to your purpose when things get difficult. He’ll talk about getting others’ opinions and what you need to do to allow your film to be good, how to take it from good to great, shifting from the content to the form, fine tuning, working with the film as a whole, and how best to address lingering doubts. There’s nothing harder than editing a great documentary, but you will leave this webinar with a better understanding of how to be successful and a collection of strategies to help you navigate your way through. "Editing a documentary is hard, period. There's no road map and no formula. But after editing a number of documentaries, I've learned a few things that I wish I'd known at the beginning of my journey, and I hope my experience can help others who are struggling to make their film as great as it can be." -Eric Metzgar