Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a founding member of an aggregator for WGA written web series, and took that experience to found Brian Rodda Consulting in 2011. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with over 60 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick). For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards! Brian Rodda produced and hosted two shows on YouTube in 2014: Tailor Made with Brian Rodda and Digital Natives: Content Creation’s Front Line with over 80,000 views combined on YouTube. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. Full Bio »
Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more!
To read the Television Academy's interview with Brian click here!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Instagram is, of course, a visual social media platform. As such, it's a perfect platform for all creatives to showcase their personalities, collaborative mindset, reels, screenplay ideas, storyboards and other media. But it's also a fantastic arena to showcase not only the brand of your work, but your personal brand. But many creatives are intimidated by Instagram. They are afraid of falling into the void or not having anything interesting to say. You have to break free from that mindset! You just may be leaving one of your most important tools in your creative arsenal in the shed. Whether you’re working on a story for film, TV, or digital, every storyteller must use the power of social media (including Stage 32!) to promote and share their work...and currently, one of the most powerful and impactful platforms to do so is Instagram. From static posts, to video posts, to Instagram stories, to IGTV, Instagram allows you to show the scope and breadth of your creative vision, dreams, and strategies. Harnessed correctly and with the right approach, IG can bring instant and much desired attention to your portfolio. Brian Rodda knows everything there is to know about the IG game. He has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Brian will teach you how you can quickly create and establish a personal brand on IG. He will force you to complete some truthful self-analysis to assure you know exactly how you want you and your work perceived on the platform. He will whack through the jungle of resources related to IG and show you the best of the best to not only take the intimidation and fear out of becoming a regular poster of your content, but also save you a ton of time. He will show you how to plan posts, what posts get the best engagement, and how to attract influential and desired people to your page. This is a full deep dive designed to give you maximum exposure for you and your work. "I've always known the value of social media, but felt that it wasn't for me. This webinar not only removed my apprehension, but shattered my beliefs on what social media could do for me. I'm a true believer. I'm bringing my brand to the masses!" - Samantha T. "Excellent insight into a confusing world of digital. Bring Brian back!" - Michael S.
Unscripted (reality) television has burst onto cable and streaming platforms with a vengeance. In fact, reality seems to be everywhere these days with shows covering just about every subject imaginable. However, much has changed since the pioneers of reality TV came into people's living rooms (remember THE REAL WORLD and JOE MILLIONAIRE?). Gone are the days of simple formats allowing unfiltered access into the day to day lives of real people. Today, the networks and streamers are interested in shows providing a behind the curtain peak into all sorts of different subcultures. Mostly everyone can think of a time when they've thought "Wow, that would make a great reality TV" - But where do you start if you want to develop and pitch an unscripted show ? The challenges in developing unscripted/reality shows are lengthy. Unscripted shows don’t have scripts or actors, and they deal with real people and the personal conflicts they deal with in navigating their work and personal lives. And, just like networks and streaming platforms have mandates for scripted shows, they also have mandates for unscripted shows. So, how do you plan and develop the trajectory of a show if it's not scripted? If you have a great concept and cast, it's your job to function as a producer - read: therapist and gatekeeper - to prove that you can sustain the concept through multiple seasons. You have to make sure that you have a reliable cast that's on board with your vision. And you have to know how to sell that vision in a clear and winning fashion. This all begins by understanding what networks and the steaming platforms are looking for, who's programming what, what materials you will need to have in order to pitch, and how to put together a sizzle real and/or deck that rises above the rest. Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals. Catherine will teach you what makes a network interested in an unscripted show. You will learn how to pick "characters" that are watchable and whey they'd be attractive to a buyer. She'll go over the various genres that are produced for unscripted television and break them down by network. She will take you through what goes into development for each of the genres, including what materials you will need and what your sizzle needs to look like. She will even go into detail by network on who is buying what in unscripted - breaking down budget ranges so you're fully understanding on where your unscripted idea stands. You will see what types of characters stand out to a network, what your pitch deck needs to look like and how you can hook someone immediately with your sizzle. Catherine will give you all the tools you need to make your unscripted pitch sing. "After working in unscripted selling to mostly all major networks, I'll help give you the insight into what it takes to pitch a winning unscripted idea that will get sold." - Catherine Keithley
A Note From Stage 32 Founder & CEO, Richard Botto: This exclusive Stage 32 Master Class comes from one of my favorite people on the planet, Stephen Follows. Stephen is not only a filmmaker, screenwriter, producer and educator, but also a master statistician. In fact, I first became aware of Stephen when I discovered (and found myself lost for hours in) his incredible blog where he chronicles the results of his extensive research into data and statistics related to the film industry. So taken was I by Stephen's work that I sought him out prior to my trip to London for the Raindance Film Festival and requested a meeting. Not only did Stephen accept, but he kept our meeting in spite of a horrible cold, ultimately spending 2 more hours than planned. That's the kind of guy Stephen is. But his mind, as you are about to discover, is another story entirely. I'm thrilled and honored to announce that not only will Stephen be contributing a number of columns for the Stage 32 Blog, but he will be teaching the first ever Stage 32 Master Class. Stephen's Master Class will be on crowdfunding, and I promise you it will be the most inclusive, insightful and factual (backed by more stats than you could imagine) class ever taught on the subject. Stephen has analyzed over 50,000 film crowdfunding campaigns -- yes, you read that right -- and is bringing his findings to the Stage 32 community EXCLUSIVELY. Never before has this extensive of research and discovery been taught on crowdfunding for filmmakers. It's an honor to welcome and introduce to you, the incredible Stage 32 community, my friend, Stephen Follows. About the Stage 32 Next Level Master Class - Advanced Crowdfunding For Filmmakers: Launching a crowdfunding campaign is easy – ensuring you actually reach your goal is not. Especially if you need to raise a large amount or you’re competing in a crowded marketplace. Rather than leaving it up to chance, or learning on-the-job, let film data expert Stephen Follows take you through the inside scoop on what works and what doesn’t. Stephen brings his experience of teaching at some of the world’s best film schools, running a leading online video agency and as a film industry data expert. He has crunched the numbers on over 50,000 crowdfunding film campaigns from platforms including Kickstarter and Indiegogo, studied the videos on the top 5,200 film projects, interviewed over 50 filmmakers and people who work at the major crowdfunding companies. Notes: This is an advanced course and we expect all students to have a basic knowledge of crowdfunding. Please also note that the free course Stephen discusses in the recording is no longer available and only available to students who took his course live.
2 part class taught by Jessica Sitomer, writer, producer and entertainment career coach! AVAILABLE ON DEMAND! They say, “It’s all about who you know”. When you are an introvert, though, networking can sometimes be a challenge. The problem lies in that the less you network, the more challenging it can become, which leads to you networking less, and the viscous cycle takes over. Even in today's world where networking is accessible both on and offline, both ways can still be daunting. How do you start a conversation? How do you know you're saying the right thing? If this sounds familiar - don't worry because you're in luck! Stage 32 is excited to bring you the previously-recorded 2 part class: Networking for Introverts taught by Jessica Sitomer. Learn the ideal strategies for various networking situations as well as a clear follow up plan so your networking pays off. TESTOMONIALS ABOUT JESSICA'S CLASS "I thought that she was wonderfully engaging and answered all the questions fully with great insight. I also feel more confident because of how confident she is. I will be recommending her to all my friends!" – J. Gaffney"Great to know HOW to network. Loved the personal stories and hadn't thought of that. Gave me the courage to contact a producer that I'd worked with before and in the conversation he told me he had some story ideas that were right up my alley. We'll see if it works out. Thanks much!" – D. Meyer"Great personality! Made us feel like you were really there to help! Thanks so much!" – D. Levy"I really appreciated all of the advice and the passion in the delivery. I hope to take it to heart and use it to help me succeed". – T. Scharf Purchasing gives you access to the previously-recorded live class.Although Jessica is no longer reviewing the assignments, we still encourage all listeners to participate!
Becoming a working film and TV composer is a very competitive industry and it takes talent, persistence and patience in order to break in and work consistently. Here's your opportunity to learn the craft AND how to navigate the business from an Oscar nominated, multiple Grammy winning composer, exclusively on Stage 32. For over 30 years, Spike Lee's go to composer to score and provide the perfect music for his films has been Terrence Blanchard. From Jungle Fever to 25th Hour to Inside Man to the Oscar Nominated score for BlacKkKlansman, Terrence has created numerous memorable and essential scores. Further, Terrence has been the lead composer and provided exquisite music for more than 50 films working with some of the industry's top producers and directors including George Lucas and many more. Starting with his remarkable 5-step process to composing music for film to his ground-breaking "If I Could Tell You I Would Technique to helping you overcome fear and to teaching you what he's learned about navigating the business and building a long lasting career, Terence will have you full of confidence and ready to compose and present your best work. Further, Terence will show you in depth how he composed his Oscar nominated BlacKkKlansman and Harriet scores and take you behind the scenes in his studio to show you his set up and equipment. In short, you'll be learning at the feet of a master technician. What better way to get a leg up?! This Masters of Craft Webinar is exclusive to Stage 32 and is available to be viewed immediately.
Whether you're controlling some valuable intellectual property, looking to secure IP, or simply have a valuable property in the form of a spec script, TV pilot, webseries, digital series, or other filmed material, you are likely going to be confronted with signing or distributing an option agreement. It is imperative that you understand the various types of option agreements and what information should be included to assure that you are not only protecting your material, but yourself legally as well. As the content gold rush grows, option agreements have become more and more commonplace. It is the vital piece of the paper trail that will ensure you are exercising and getting all your rights as your project gets made. These agreements are designed to protect both sides of a given deal, but can be complicated and sometimes include unnecessary language or clauses that could serve to hold up your content or payment. before you sign on the dotted line, you need to understand what exactly is an option agreement, who has creative control, how much money can be made and what you need to include to protect your rights up front. Lane Shefter Bishop is an Emmy award winning filmmaker and producer who has set up over two dozen book properties - many of them only on book proposals and early partials - with studios, networks and production companies throughout the entertainment industry. She is the CEO of Vast Entertainment, a book-to-screen company with numerous projects at both studios and networks, including feature films for Fox 2000, Silver Pictures, CBS Films & Lionsgate, and TV films for Lifetime, as well as TV series with Phoenix Pictures, Atlas Entertainment, The Donner Company, Storyline Entertainment and Universal Cable Productions. She has been on both sides of option agreements and knows the ins and outs of what you need to take into account for your own option agreement. Lane will provide you essential practical knowledge on the ins and outs of option agreements and break them down step-by-step and section-by-section. You will know what is included in a typical option, what purchase price can be expected, what royalties can be expected, what reserved rights are and how to handle publishers releases, notarized addendums and author assignments. This is vital for authors and screenwriters who currently have or expect to have their own material optioned and want to know what monies they can expect to make, when, and how. But it is also highly beneficial for producers, directors, and talent looking to acquire their own underlying material for development- books, short stories, graphic novels, articles, etc. Lane will provide you with a comprehensive, but easy to understand deep dive on option agreements. She will remove the fear and anxiety which will allow you to clearly and decisively protect yourself and ask for the important items that need to be included in all your agreements. “Very impressed with Ms. Bishop, both her formal presentation and the Q & A that followed.” - Steve Weintz “The seminar was informative, insightful, well documented, entertaining, well thought out and delivered with a touch of humor. Wonderful!” - Katharine Carter