Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals. Before joining BGM in 2013 as the first development hire, Catherine was a Development Associate for Ellen Rakieten (Executive Producer for THE OPRAH WINFREY SHOW) & Tom Forman (Executive Producer for EXTREME MAKEOVER: HOME EDITION, THE GREAT FOOD TRUCK RACE & CATFISH: THE TV SHOW) at Ellen Rakieten Entertainment, a division of RELATIVITY TELEVISION (now Critical Content). During her time at Relativity, she helped develop shows like the Emmy Award winning, TRISHA'S SOUTHERN KITCHEN (Food Network), HOLLYWOOD GIRLS NIGHT (TV Guide), HIDEOUS HOUSES (A&E), TEEN TROUBLE (Lifetime), CELEBRITY DISH (Food Network) & PRETTY WICKED MOMS (Lifetime). Catherine started her career in talent management at The Collective Management Firm (now Studio71) in Beverly Hills. She was an executive assistant to a leading talent manager and handled day to day scheduling for clients like Michael Kenneth Williams, Margarita Levieva, Wilmer Valderrama, Eliza Dushku, June Diane Raphael, Cat Deeley, and Katherine Waterston. Catherine holds a B.A. in Cinematic Arts & Communication from the University of Southern California. Full Bio »
Unscripted (reality) television has burst onto cable and streaming platforms with a vengeance. In fact, reality seems to be everywhere these days with shows covering just about every subject imaginable. However, much has changed since the pioneers of reality TV came into people's living rooms (remember THE REAL WORLD and JOE MILLIONAIRE?). Gone are the days of simple formats allowing unfiltered access into the day to day lives of real people. Today, the networks and streamers are interested in shows providing a behind the curtain peak into all sorts of different subcultures. Mostly everyone can think of a time when they've thought "Wow, that would make a great reality TV" - But where do you start if you want to develop and pitch an unscripted show ?
The challenges in developing unscripted/reality shows are lengthy. Unscripted shows don’t have scripts or actors, and they deal with real people and the personal conflicts they deal with in navigating their work and personal lives. And, just like networks and streaming platforms have mandates for scripted shows, they also have mandates for unscripted shows. So, how do you plan and develop the trajectory of a show if it's not scripted? If you have a great concept and cast, it's your job to function as a producer - read: therapist and gatekeeper - to prove that you can sustain the concept through multiple seasons. You have to make sure that you have a reliable cast that's on board with your vision. And you have to know how to sell that vision in a clear and winning fashion. This all begins by understanding what networks and the steaming platforms are looking for, who's programming what, what materials you will need to have in order to pitch, and how to put together a sizzle real and/or deck that rises above the rest.
Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals.
Catherine will teach you what makes a network interested in an unscripted show. You will learn how to pick "characters" that are watchable and whey they'd be attractive to a buyer. She'll go over the various genres that are produced for unscripted television and break them down by network. She will take you through what goes into development for each of the genres, including what materials you will need and what your sizzle needs to look like. She will even go into detail by network on who is buying what in unscripted - breaking down budget ranges so you're fully understanding on where your unscripted idea stands.
You will see what types of characters stand out to a network, what your pitch deck needs to look like and how you can hook someone immediately with your sizzle. Catherine will give you all the tools you need to make your unscripted pitch sing.
"After working in unscripted selling to mostly all major networks, I'll help give you the insight into what it takes to pitch a winning unscripted idea that will get sold."
- Catherine Keithley
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
It’s no secret that many creatives are looking to take the necessary steps to work on a TV show or break into a writers' room. Stage 32 and Jon Stahl, HBO’s Emmy-Award Winning Veep script coordinator, have the answers to help you find your way. We're taking you inside the room of one of the top comedy shows on television today (Veep) to learn what it's like to break in and expectations once you get there. Your host Jon Stahl spent the last decade working in television, with the last third of it in comedy. Working alongside the writers of television’s best comedy, Jon not only knows what it takes to write great comedy, but also what is needed to take a seat at the table with the rest of them.
Learn directly from Rachel Chervin, former Development Department at Broadway Video (Saturday Night Live, Portlandia, Man Seeking Woman), Gersh Agency and Imagine Entertainment! A screenwriting journey of a thousand miles begins with a single page, to paraphrase an old saying. Well, more accurately, ten pages - that's the amount of space a typical writer has to grab the attention of the anonymous, overworked reader that picked their script off a pile for evaluation. If a writer's sample script is excellent enough, the pieces start to fall into place: an entire script read, the writer recommended, the agent's decision to represent, the long and fruitful thousand-mile career. None of it happens, though, if the script never makes it to the agent's desk. But who are these mysterious readers? Who decides which scripts go on to consideration or representation - and maybe one day fame and fortune - while others get a stone-cold pass? It's not exactly who you might think: while the agents and managers of Hollywood excel at their jobs, they only have so much time in the day and most of it is not spent seeking out new talent. That job falls to the Gatekeepers, the assistants and pro readers who tackle stacks of scripts every week hoping to find the diamond in the rough: a script they can confidently recommend. In this Stage 32 Next Level Webinar, host Rachel Chervin will bring you an insider's perspective on agency submissions and what you can do to maximize the impact of your writing on the unsung decision makers of Hollywood. Rachel will discuss fun and informative strategies for giving yourself the best chance possible to make a lasting impression on everyone who reads your script. There are so many ways that writers can take themselves out of the running with easily avoidable mistakes, but fortunately, there are just as many ways to stand out from the pack and deliver a calling card script that demands recognition. The key, besides great writing, is knowing the Gatekeepers' game plan - and then blowing it out of the water. Rachel Chervin has been on both the buying and selling sides of the business and has extensive experience with what industry executives are really looking for and the language they use to talk about scripts under consideration. She has worked in development for Broadway Video (Saturday Night Live, Portlandia, Man Seeking Woman) in both features and television, working to find and promote up-and-coming comedic voices in the industry. She has previously worked for several years at Imagine Entertainment and the Gersh Agency on several feature films including The Rite (2011) and Katy Perry: Part of Me (2012).
It’s hard to fully encapsulate how massive of an undertaking it is to create a film. The amount of hours, money, people, and passion that go into every project can be staggering. And for independent productions that don’t have the stability or backing of a large, flush studio, all of these different elements fit together tenuously at best. With so many plates to spin, it takes the work of a capable producer to bring everything together and keep everything on track. Murphy’s Law dictates whatever can go wrong will go wrong, and any independent filmmaker or producer will attest that this is indeed the case. No amount of planning or foresight can keep everything running seamlessly. Money might fall through, equipment might malfunction, actors might bail, hired talent might prove to be difficult to work with. It’s impossible to keep all chaos at bay when managing a project as massive and messy as an independent film. That said, a great producer, especially in the indie space, can put out fires, keep the chaos at bay, and keep that movie on track. It boils down to working smartly, being as prepared as possible, and being light on your feet. Some of this comes with time and experience, but there’s a lot a producers can do, even on their very first project, to better rise to the occasion and manage their film successfully. Luke Daniels is the Executive in Charge of Production for Tunnel. In his career in entertainment, which has spanned nearly two decades, Luke has produced over 60 feature films (8 in 2019 alone), including the Cannes, Sundance, Tribeca and Toronto International Film Festival Official Selections. He has worked on films with directors like Kevin Smith and James Franco and talent like Riley Keough, Jean Claude Van Damme, Luke Wilson, Topher Grace and more. Through it all, he's learned countless tricks as an independent producer that can help keep your production on track, and he’s bringing his experience exclusively to the Stage 32 community. Luke will go over the things he's learned through the years to help you with your own productions, from the beginning of pre-production, all the way through production. He’ll begin by giving you strategies on creative ways to creatively put financing together when starting out a project. He’ll then teach you the basic steps to take to put together a project smartly. Next Luke will then discuss how to hold key elements in place while prepping for a film and what you can do if you lose an actor or director. He will also give you tips on what to do if you lose a location before production starts. Luke will then focus on the producer’s role during production. He will show you how to manage high-level talent and go over ways to deal with difficult talent during the shoot. He will then delve into the producer-director relationship and how to respect their vision while still being able to collaborate creatively during the process. Luke will discuss what to do if you go over budget, especially if you’re not bonded, and will teach you how to navigate if you’re hit with unexpected fines. Praise for Luke’s Webinar: “I loved hearing Luke’s perspective and past experiences” -Sandra T. “So many great tips and lessons that I can bring with me on my next project” -Brian F. “Luke was great! Really helpful” -Joe V. “I liked how specific and practical Luke got with his advice. Thank you!” -Miranda C.
As an independent filmmaker or producer, you likely start working on a new endeavor for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet this is, of course, not the only element of filmmaking. Like it or not, your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money not only in the present, but for years to come. In short, you’re not just a making a piece of art; you’re also running a business. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to think like an entrepreneur and understand the dynamics and the relation between financing, distribution and recoupment of film investments. Further, you need to open up your creative mindset to the myriad opportunities available all over the world including hot markets found throughout Europe. The business side of films is often especially difficult for filmmakers and creative producers, but the more you understand, the better your chances of finding a production partner or investor to take your vision forward. Working in the European market, especially with films in the €1MM and sub€1MM range can offer you opportunities you haven't thought of before. But to take advantage of this surging market, you need to understand the variety of production and financing options available and how to tap into them. Whether it's hard money, soft money or other methods toward financing and securing the necessary pieces to greenlight your project, getting a handle on the in's and out's of how to proceed will put you in a powerful and advantageous position. Understanding and executing this business model will open new doors to other productions around the world and serve to create a portfolio of proof that will serve as a calling card moving forward. David Zannoni is an international business specialist for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. David negotiates agreements for films and television series and is involved in business development and relationship management specifically in the US, Latin America and Europe. As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively about the European market with the Stage 32 community. David will focus on the European market and walk you through what you need to know to finance your independent film, EUR1MM or less, and leave profitable. He will begin by explaining what a EUR1MM or under budget looks like, whether it’s considered a small film or microbudget, and how it compares in the larger worldwide film market. He’ll delve into how film financing works specifically in Europe, including a breakdown of soft money sources versus hard money sources, debt financing versus equity financing, tax and location incentives, and film funds and government support. He will also discuss working with a co-production as a financing tool. He will highlight how European film financing is different compared to other regions and the different levels of film financing to consider: European, national, and regional. David will next demonstrate the importance of language, culture, and collaboration and will then teach you what specifically Europe can offer for both European and non-European productions, including incentives, co-productions, diversity, talent, and shooting locations. He will explain how to approach your film as an asset, how to see yourself as an entrepreneur, and how to see filmmaking as a business. David will then go over the continental circle of financing, distribution, and investment recoupment and will explain how risk mitigation works for European film projects. Next he will discuss managing revenue and rights, as well as managing recoupment as a whole. He will spend time delving into European film contracts, including distribution agreements, CAM agreements, and sales agency agreements. David will ultimately illustrate whether European films can be profitable and how, and analyze with you when a European film can be considered successful, whether it breaks even or finds profitability. Plus, David will show a case study of a real EUR1MM European film to illustrate how a film of this level can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure and demonstrate how money flows in and out. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own EUR1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable. This Stage 32 Webinar is Part 2 in David’s "Think Like an Entrepreneur" series. Click here to check out David’s webinar on being profitable in US marketplace with a sub-$1MM film. Praise for David's Previous Stage 32 Webinars "David is incredible and lovely and clearly knows his stuff." - Cynthia P. "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O. "By far, the best class I've seen on the subject." Kirk K. "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.
Saturday January 5 is National Screenwriters Day! Make sure to follow @stage32 and tag #NationalScreenwritersDay on social media! Stage 32 CEO, Rich "RB" Botto, Stage 32's Director of Script Services, Jason Mirch, literary manager, Krista Sipp, and Hal Croasmun lay down some serious knowledge regarding the craft and business of screenwriting in 2020. Enjoy over an hour of FREE screenwriting tips and advice from those in the trenches! Remember, if you have any questions regarding how Stage 32 can help you with your screenwriting career or craft, reach out to our Director of Script Services directly at firstname.lastname@example.org!
Founded in 2011 by Richard "RB" Botto, Stage 32 is the world's largest online platform connecting and educating film, TV and new media creatives and professionals worldwide. Stage 32 works with over five hundred industry professionals and executives who provide education, instruction and professional opportunities for members of the platform. Stage 32 currently has over 1,200 hours of exclusive film, television and digital craft and business education in its library. Stage 32 members use the platform daily to build their network, take online webinars, classes and labs, find work and cast and crew their projects. Stage 32 members range from students to Emmy, BAFTA and Academy Award Winners. We work tirelessly to ensure that you know that Stage 32 is your online home to stay connected with over 600,000 creatives and professionals from across the globe. Now, we are excited to present a virtual panel featuring some of the top minds in the Stage 32 community to discuss the current state of animation, as the industry adapts to a new development and production landscape after the COVID-19 pandemic. In this panel discussion you will hear the point of view of top animation minds including Mike Mitchell (THE LEGO MOVIE: 2, TROLLS, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER), Conrad Vernon (THE ADDAMS FAMILY, SAUSAGE PARTY, SHREK) and Harland Williams (Disney's PUPPY DOG PALS, Netflix's SKYLANDERS ACADEMY), all moderated by producer, and Stage 32 Managing Director, Amanda Toney. Stage 32 is proud to be putting the "social" in #SocialDistancing. Please share this event on your social media and tag @stage32 on Twitter and @stage32online on Instagram.