Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals. Before joining BGM in 2013 as the first development hire, Catherine was a Development Associate for Ellen Rakieten (Executive Producer for THE OPRAH WINFREY SHOW) & Tom Forman (Executive Producer for EXTREME MAKEOVER: HOME EDITION, THE GREAT FOOD TRUCK RACE & CATFISH: THE TV SHOW) at Ellen Rakieten Entertainment, a division of RELATIVITY TELEVISION (now Critical Content). During her time at Relativity, she helped develop shows like the Emmy Award winning, TRISHA'S SOUTHERN KITCHEN (Food Network), HOLLYWOOD GIRLS NIGHT (TV Guide), HIDEOUS HOUSES (A&E), TEEN TROUBLE (Lifetime), CELEBRITY DISH (Food Network) & PRETTY WICKED MOMS (Lifetime). Catherine started her career in talent management at The Collective Management Firm (now Studio71) in Beverly Hills. She was an executive assistant to a leading talent manager and handled day to day scheduling for clients like Michael Kenneth Williams, Margarita Levieva, Wilmer Valderrama, Eliza Dushku, June Diane Raphael, Cat Deeley, and Katherine Waterston. Catherine holds a B.A. in Cinematic Arts & Communication from the University of Southern California. Full Bio »
Unscripted (reality) television has burst onto cable and streaming platforms with a vengeance. In fact, reality seems to be everywhere these days with shows covering just about every subject imaginable. However, much has changed since the pioneers of reality TV came into people's living rooms (remember THE REAL WORLD and JOE MILLIONAIRE?). Gone are the days of simple formats allowing unfiltered access into the day to day lives of real people. Today, the networks and streamers are interested in shows providing a behind the curtain peak into all sorts of different subcultures. Mostly everyone can think of a time when they've thought "Wow, that would make a great reality TV" - But where do you start if you want to develop and pitch an unscripted show ?
The challenges in developing unscripted/reality shows are lengthy. Unscripted shows don’t have scripts or actors, and they deal with real people and the personal conflicts they deal with in navigating their work and personal lives. And, just like networks and streaming platforms have mandates for scripted shows, they also have mandates for unscripted shows. So, how do you plan and develop the trajectory of a show if it's not scripted? If you have a great concept and cast, it's your job to function as a producer - read: therapist and gatekeeper - to prove that you can sustain the concept through multiple seasons. You have to make sure that you have a reliable cast that's on board with your vision. And you have to know how to sell that vision in a clear and winning fashion. This all begins by understanding what networks and the steaming platforms are looking for, who's programming what, what materials you will need to have in order to pitch, and how to put together a sizzle real and/or deck that rises above the rest.
Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals.
Catherine will teach you what makes a network interested in an unscripted show. You will learn how to pick "characters" that are watchable and whey they'd be attractive to a buyer. She'll go over the various genres that are produced for unscripted television and break them down by network. She will take you through what goes into development for each of the genres, including what materials you will need and what your sizzle needs to look like. She will even go into detail by network on who is buying what in unscripted - breaking down budget ranges so you're fully understanding on where your unscripted idea stands.
Like what you heard from Catherine during this webcast?
Send your concept to Catherine and speak with her for half-hour by clicking here.
You will see what types of characters stand out to a network, what your pitch deck needs to look like and how you can hook someone immediately with your sizzle. Catherine will give you all the tools you need to make your unscripted pitch sing.
"After working in unscripted selling to mostly all major networks, I'll help give you the insight into what it takes to pitch a winning unscripted idea that will get sold."
- Catherine Keithley
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Justine Wentzell, former lead of MarVista's Acquisitions & Co-Productions team, will discuss the current feature market, including alternative avenues like TV movies, plus a live Q&A!
Chris Moore has done and seen it all. During a career spanning over 30 years, Chris has produced films that have had multiple Oscar nominations and wins such as Good Will Hunting and Manchester by the Sea, to studio blockbusters like American Pie and The Adjustment Bureau, to independent darlings such as Waiting, to creating and starring in the critically acclaimed industry television shows Project Greenlight alongside Matt Damon and Ben Affleck and The Chair. One of the secrets of Chris' longevity in the business is a full understanding of the business. He's as plugged in as they come and he knows how to adjust quickly, swiftly, and successfully as the landscape changes - which seems to happen on a daily basis these days. Most importantly, Chris is known in the industry as a take-no-prisoners, no bullshit guy. He tells it like it is and pulls no punches, which, in this business, is welcome and refreshing. And now he's here exclusively for Stage 32 to teach you how to build a lasting career in today's entertainment industry. With the evolution of the industry causing dramatic shifts in the way you create and consume content (film, television, digital) and more content being created, bought, sold, screened, broadcast and streamed than ever before, there are more and more opportunities are being presented for a creative career. But you have to know where to look, how to position yourself, how to best present yourself and show that you have a complete understanding of where the industry is headed and how you can add significant value. Chris will discuss the current state and the shifts in the market to help you make educated decisions on the path you should take with your career in the industry to not only assure success, but satisfy the lifestyle you desire. He will also discuss where he believes the future is headed so you can be ahead of the curve in making the right decisions for you and your career. Then, Chris will make the proceedings interactive, workshopping with select attendees and discussing primary and alternative paths for their wants and goals. Some examples: For filmmakers having trouble gaining traction, Chris will go over alternative ways you can break in and gain your footing. For screenwriters who have been at it a long time and haven’t gotten their break, Chris will discuss alternatives and lifestyle choices for the current industry. For cinematographers (or other creatives) looking to move from digital shorts to streaming TV, Chris will present a path and strategies to make it happen? This is a no nonsense, detailed filled, strategy packed session designed to help ALL creatives and professionals! "Undoubtably, my favorite Stage 32 webinar yet, and that's saying something. Wow, was this a welcome kick in the ass. I love Chris' style, passion, and energy. Obviously, his experience and success speaks for itself, but as a teacher, he's a master. This was a huge land for Stage 32. I hope you bring him back again!" - Ronnie W. "I like the way Chris organized all the changes in entertainment so it was easy to understand. It's overwhelming trying to figure it out and I appreciated Chris taking the time to explain it. I also appreciated the workshopping advice. Thank you Chris." - Marisa S. "The brutal truth how Hollywood operates was eye opening, but it's best that I'm aware as I try to find my place." - Wolf O. "Chris Moore is a hero. He saved me from my doubts." - Julia C.
Learn directly from a studio executive, Nikki Levy, Vice President of Wedge Works at FOX! They say “write what you know” and then we sit there racking our brains for story ideas. What’s that big silver bullet, high-concept idea that will get me noticed? That will sell? That will put me on the map? STOP! There is a better saying, “If you survived childhood, you have enough stories to last for the rest of your life.” And that’s where my money is. Some of the most important screenplays and TV shows in the last two decades have come from complete TRUTH. Think of Seinfeld or the groundbreaking movie (500) Days of Summer. We don’t have to look outside ourselves for great ideas. What we have to do is look inwards, at our own life and pain and joys, to create great story ideas, comedy and dialogue. In this Stage 32 Next Level Webinar, Nikky Levy, veteran feature film executive and creator of the critically-acclaimed comedy event Don’t Tell My Mother!, will teach you how to turn your life into a killer story that gets YOU noticed. She will look at ways to find the gems of struggle and victory in your life, and how to translate those into cohesive stories with an arc, a strong narrative structure and characters we love. Nikki will examine how to keep our work from becoming a therapy session, and instead crafting it into an emotional, funny, relatable story. She will examine movies that did this successfully, and why. She will also discuss how to spin your own personal history into an engaging “story” so you wow executives, agents, managers and talent.
Only 10 Spots Available (3 spots remain!) Exclusive TV Lab including One-on-One Mentoring with a Veteran TV Executive Develop a Polished TV Pitch Document for Your Own Project in 8 Weeks This is the golden age of television and the appetite for content has never been greater. What does every network and streamer want? Fresh, unique, authentic voices with never-been-told stories. While the door is open to new writers, the competition is fierce. Of course you need a very strong finished script, but before that will be read, you need to be able to communicate what makes your show stand out from the crowd, what will make people want to watch it, and why you are passionate about writing it. You need a blueprint of what the series will be beyond one episode. That's where a pitch deck comes in. Whether you are selling your show verbally, sending the pitch to a potential producer, or applying for a fellowship, a pitch deck carries the weight of your imagined world with all its inhabitants and stories. That's a tall order! So where do you begin? In this lab we will delve deep into writing an effective pitch deck for your scripted television idea - one that will clearly communicate your intentions, excite the reader, and convey your voice and your passion. World class pitch deck creator Ewan Dunbar from Disrupting Influence, who has developed scripts and pitch decks with writers and creators that have gone on to secure development deals at various broadcast partners, distributors, and streamers, including Netflix, Disney+, and Amazon, will take you on this journey. In this lab, you will be working directly with Ewan in a virtual class setting and also during one-on-one online sessions to put together a great TV pitch deck to help you communicate your show and get execs and buyers interested. Whether you have a comedy or drama series, 30 minute or 60 minute, Ewan is here to help. Ewan will walk you through communicating your show's world, creating your characters, and how best to convey your story within the bounds of a TV pitch deck. After two months of intense work on your pitch deck, you’ll have the vital pitch materials you need to take your project to the next level and the skills to market any new project you put your passion behind with a pitch deck. Throughout the course of this exclusive online lab, you will have direct access to Ewan as a mentor by email and via video conferencing as you develop your pitch deck. "Ewan’s presentation was excellent I learned so much from him and now feel 100% confident in creating a pitch deck. He is truly an expert." -Margaret M. "I've taken many years of webinars, gone to many conferences, and taken many courses on feature script writing... Ewan Dunbar's webinar was one of the best I have ever taken! Organized, filled with useful information, he sounded like he really cared about helping the audience be better at what they want to do." -Roberta P.
During this Executive Hour we welcome special guest AKEELAH AND THE BEE and BRIAN BANKS filmmaker Doug Atchison! AKEELAH AND THE BEE was released by Lionsgate and starred Laurence Fishburne, Angela Bassett, and Keke Palmer. His script for AKEELAH has recently been adapted into a stage play which is being performed around the country. Doug wrote the screenplay for BRIAN BANKS, which was produced by previous Writers' Room guest Amy Baer, released in August of 2019, and for which Doug won the 2019 Humanitas Prize. The film was directed by Tom Shadyac and stars Greg Kinnear, Aldis Hodge, and Morgan Freeman.During this webcast Doug discusses writing AKEELAH, working as an independent writer/director, how he gets hired for screenwriting assignments, what most writers struggle with when writing a screenplay and how to approach writing a true story!
Kristi Speiser, Certified Image Consultant and Life Coach for actors has been in the business 25 years and worked with stars such as Jennifer Lopez, Will Smith and Gerard Butler! Now she brings her extensive knowledge and experience in honing, refining and defining an actor's image exclusively to Stage 32. Examples of Kristi's Image Consulting Work “Going within is the most challenging place one will ever go. But this brings the biggest payoffs and sets you up for more success in life both personally and professionally” - Kristi Speiser When you're an actor, you're seemingly being given advice at every turn. Whether it's who to take acting classes with, how to address casting directors in and out of the room, or what roles you are or aren't a fit for, the opinions never seem to stop coming. It can be overwhelming. But one piece of advice that is golden is that understanding your brand and assuring that you are doing everything possible to put that brand on display will undeniably give you an advantage in a very crowded field. Simply put, most actors go into headshot sessions, auditions, and meetings with no clue or definitive idea as to what they're putting out there or how they are being perceived. That's something that's fully in your control and something that you can begin honing, shaping, and changing starting today. Kristi Speiser is a certified image consultant and life coach with the International Coaching Federation. After a hugely successful 20 year career working with actors in fashion advertising, Kristi moved on to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she played a part in the rise of major directors, producers, and stars like, Jennifer Lopez, Will Smith and Gerard Butler. Exclusively for Stage 32, Kristi will teach you how to gain a full understanding of you who are and use that to help you define your brand. She will show you how you are likely perceived by decision makers and gatekeepers and how you can change that perception so you stop wasting time and money pursuing the wrong roles or markets. She will show you how clothes, voice patterns, communication behavior and more can be altered and modified to any situation to increase your chances of success. She will discuss how you can build effective and important relationships so you stay top of mind of casting directors and producers. Kristi will even get down into your headshots - telling you the real truths - and what photos and information should be on a personal website. In short, Kristi will teach you how to treat your career as a business and how embracing that mentality alone, and implementing these strategies toward that end, will result in more work and more happiness! This is a major deep dive into your image and brand designed to help actors of all experience and skill levels. This information will leave you refreshed, reinvigorated, and ready to tackle any audition or meeting! She helped me realize the image I was putting out there was not an accurate representation of who I was. She opened my eyes to a world of color, silhouettes and accessories. Through her nurturing, I not only discovered the ability to reflect my essence outwardly, but also how to own it. – Leena H. She is an expert at what she does but most importantly someone who truly desires to see her clients succeed in the industry. – Stephanie F. I felt like I was being pulled in a dozen different directions when it came to my career: my look, my characters, my goals, my personality… Kristi brought all that into focus. – Shayna R.