Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals. Before joining BGM in 2013 as the first development hire, Catherine was a Development Associate for Ellen Rakieten (Executive Producer for THE OPRAH WINFREY SHOW) & Tom Forman (Executive Producer for EXTREME MAKEOVER: HOME EDITION, THE GREAT FOOD TRUCK RACE & CATFISH: THE TV SHOW) at Ellen Rakieten Entertainment, a division of RELATIVITY TELEVISION (now Critical Content). During her time at Relativity, she helped develop shows like the Emmy Award winning, TRISHA'S SOUTHERN KITCHEN (Food Network), HOLLYWOOD GIRLS NIGHT (TV Guide), HIDEOUS HOUSES (A&E), TEEN TROUBLE (Lifetime), CELEBRITY DISH (Food Network) & PRETTY WICKED MOMS (Lifetime). Catherine started her career in talent management at The Collective Management Firm (now Studio71) in Beverly Hills. She was an executive assistant to a leading talent manager and handled day to day scheduling for clients like Michael Kenneth Williams, Margarita Levieva, Wilmer Valderrama, Eliza Dushku, June Diane Raphael, Cat Deeley, and Katherine Waterston. Catherine holds a B.A. in Cinematic Arts & Communication from the University of Southern California. Full Bio »
Unscripted (reality) television has burst onto cable and streaming platforms with a vengeance. In fact, reality seems to be everywhere these days with shows covering just about every subject imaginable. However, much has changed since the pioneers of reality TV came into people's living rooms (remember THE REAL WORLD and JOE MILLIONAIRE?). Gone are the days of simple formats allowing unfiltered access into the day to day lives of real people. Today, the networks and streamers are interested in shows providing a behind the curtain peak into all sorts of different subcultures. Mostly everyone can think of a time when they've thought "Wow, that would make a great reality TV" - But where do you start if you want to develop and pitch an unscripted show ?
The challenges in developing unscripted/reality shows are lengthy. Unscripted shows don’t have scripts or actors, and they deal with real people and the personal conflicts they deal with in navigating their work and personal lives. And, just like networks and streaming platforms have mandates for scripted shows, they also have mandates for unscripted shows. So, how do you plan and develop the trajectory of a show if it's not scripted? If you have a great concept and cast, it's your job to function as a producer - read: therapist and gatekeeper - to prove that you can sustain the concept through multiple seasons. You have to make sure that you have a reliable cast that's on board with your vision. And you have to know how to sell that vision in a clear and winning fashion. This all begins by understanding what networks and the steaming platforms are looking for, who's programming what, what materials you will need to have in order to pitch, and how to put together a sizzle real and/or deck that rises above the rest.
Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals.
Catherine will teach you what makes a network interested in an unscripted show. You will learn how to pick "characters" that are watchable and whey they'd be attractive to a buyer. She'll go over the various genres that are produced for unscripted television and break them down by network. She will take you through what goes into development for each of the genres, including what materials you will need and what your sizzle needs to look like. She will even go into detail by network on who is buying what in unscripted - breaking down budget ranges so you're fully understanding on where your unscripted idea stands.
Like what you heard from Catherine during this webcast?
Send your concept to Catherine and speak with her for half-hour by clicking here.
You will see what types of characters stand out to a network, what your pitch deck needs to look like and how you can hook someone immediately with your sizzle. Catherine will give you all the tools you need to make your unscripted pitch sing.
"After working in unscripted selling to mostly all major networks, I'll help give you the insight into what it takes to pitch a winning unscripted idea that will get sold."
- Catherine Keithley
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
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A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
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A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
To see a video sample of the class, see below! 2 part class taught by Conrad Sun, TV Literary Manager and Development Executive for Meridian Artists, who has worked in development with companies like Epix, Hasbro Studios, Gran Via Productions (Breaking Bad), New Wave Entertainment and Motion Theory Films! Most of Hollywood would agree: we’re currently living in the golden age of television. With the rise of distributors like HBO, Netflix, AMC, Showtime and FX, and the accolades of shows like Breaking Bad, Man Men, Game Of Thrones, Fargo and True Detective, creators are constantly elevating their stories and going beyond the boundaries of traditional television. Each year the bar gets set higher and the marketplace for content becomes more competitive. So how does a TV drama pilot stand out from the rest? How does a writer generate an amazing premise for a television show? Then once they do, how do they convey its essential elements in a pilot script? Stage 32 Happy Writers is excited to bring you the previously-recorded 2 part class: How to Create an Oustanding TV Drama Pilot taught by Conrad Sun, TV Literary Manager at Meridian Artists who has worked with Epix, Hasbro, Gran Via Productions (Breaking Bad), New Wave Entertainment and Motion Theory Films. Learn what separates the good dramas from the great ones, and how to write one all your own. Here's a sample of what to expect in this exciting Next Level Class: Purchasing gives you access to the previously-recorded live class. Although Conrad is no longer reviewing the assignments, we still encourage all listeners to participate.
Doug Curtis can boast that the films he's been involved with have earned nearly a half billion dollars at the global box office. Over the past 20 years, Doug has had a hand as a director, producer or line producer in over two dozen features (including Save the Last Dance, Freddy vs. Jason, Next Friday, Cellular, Shoot em Up and Sorority Row) and over 200 commercials. Think about that. He's been on the set of over 250 projects! Needless to say he's learned a thing or two. And now he's thrilled, as are we, to pass his extensive knowledge on to you in this exclusive Stage 32 Webinar. Doug is a firm believer that the success or failure of any film is mostly tied to actions taken during pre-production. From properly budgeting, pulling together a reasonable, yet tight production schedule, hiring the best crew and other tips, tricks and golden rules he's amassed through the last 2 decades, Doug will teach you everything you need to know to assure your production runs smoothly from start to wrap. Doug has worked on the studio level (Paramount, Fox), with the independents (New World, New Line) and even with the premium networks (HBO), so no matter what kind of material you are working with, no matter what budget, no matter what targets you're positioning yourself to hit, Doug will have you ready and armed to head into battle.
This week we welcome playwright and TV writer who is the author of over forty plays! His television credits include Executive Story Editor on Season 2 of the Starz drama "MAGIC CITY", and serving as Executive Story Editor on two seasons of the HBO television show "HUNG". He wrote and directed the film EXILES IN New York, which played at the A.F.I Film Festival, South by South West, The Santa Barbara Film Festival and The Latin American International Film Festival in Havana, Cuba. He has also has sold his original television projects to Starz, Amazon and AMC, among others. During this incredible Executive Hour, Eduardo talks about working with Oscar-winner Al Pacino on the film SCARFACE in his early 20's, how to write compelling characters for stage and screen, what it is like being in a writers room for HBO, and offers a exercise in breaking character and story that brought one of our members to tears!
As you are aware, unscripted television is BOOMING. All the streamers have jumped into the mix and now more and more networks, premium cable channels and even short form platforms like Quibi are diving in with both feet. Creating compelling non-fiction TV requires more than just vision. It involves a gameplan. And it can't hurt to have multiple ideas in reserve or even multiple paths for the same show. This will allow you to not only launch one show, but perhaps lay the groundwork for many shows, essentially building brand recognition for you and for your production company. There is a path to building a scalable business in reality and unscripted and that path is wider than ever. And there's no better person to send you on that path than a guy who has built an empire with his company through producing such shows as Netflix's CHEER and CHEF'S TABLE and many others for streamers and networks around the world. We all have a desire to tell stories. In an era when technology is rapidly developing and there are increasingly lower barriers to actually creating unscripted content. But an idea is just the start. Often times what we fail to do is understand how to get from an idea, or a series of ideas, to having viable content that a more commercial marketplace is actually looking for. By doing a deep dive into the history, shows and business of the prolific reality production company Boardwalk Pictures, we can better understand how to establish our creative voice and brand in a crowded landscape and determine how best to bring our value to a variety of projects and partners. Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now entering its 7th season, has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Andrew will teach you how to stake your claim in the unscripted marketplace and also how to build an empire in the space. By diving into his journey and the paths Boardwalk Picture shows have taken from concept to screen, Andrew will show you the do's and don'ts of unscripted from the creative and business sides to assure you shorten your path to success. He will speak to the companies origin stories and how Chef's Table became Netflix's first unscripted original series. He will explain how to judge quantity vs. quality, explain the "8th Grade Assembly" test, describe what it means to be storyteller led, and how to identify a void that needs to be filled. He will dive into how to develop your creative brand, define what stories it is you want to tell, and how to approach meetings and networking opportunities to help get your vision to air. He will describe how to add value to just about every situation - so important in unscripted where you're likely to have partners and how to best position yourself to where people not only want to work with you, but will be anxious to hear your next idea and the one after that. Praise for Andrew's Stage 32 Webinar "Fabulous, authentic insights into what makes a successful producer of premium unscripted content!" -John P. "Loved it! I especially appreciated his positivity! I’m feeling inspired and I know I’m on the “write” track to creating something wonderful!" -Edie F. "Andrew was really great - a total professional who gave a lot of insight into "the business" and what attracts the green light." -Pooky A. "Excellent. Honest. Thoughtful. Insightful." -Tim O.
In this Executive Hour we speak with screenwriter Lorien McKenna! Lorien is a former Pixar Story Manager who worked on such features as Oscar-winning UP, Oscar-winning BRAVE, Oscar-winning INSIDE OUT, and THE GOOD DINOSAUR. She also served as a producer for Paramount Animation where she oversaw development for WONDER PARK. Lorien, along with Oscar-nominated writer Meg LeFauve, sold their romantic comedy anthology, THIS THING CALLED LOVE to Hulu with Dan Lin producing; as well as a half hour sitcom, POOG to NBC and WBTV. Lorien also wrote HOW TO SET A FIRE AND WHY, based on the book of the same name by Jesse Ball, for Straight Up Films. Previously, she served as the Co-EP for Hulu's CURIOUS GEORGE series, and has developed projects for Disney Jr., Funko, and Netflix. She is the co-host of the podcast The Screenwriting Life with fellow screenwriter Meg LeFauve. During the webcast, Lorien discusses her unusual career trajectory, working in the "Brain Turst" on Oscar-Winning animated films at Pixar, battling "Imposter Syndrome", tackling adaptations, writing for television vs. features, how hard it is to take notes even as an established writer, and much more!
Can you believe this is the last Writers' Room Pitch Tank of 2020? And we couldn't have asked for a better guest than Producer, Actress, and Writer, Rachel Paulson! Rachel is a multi-hyphenate who is the younger sister of Sarah Paulson of “AMERICAN HORROR STORY”and Liz Paulson, the SVP of casting at Fox. Rachel is the star of the series "DATING ZOE", the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with "ONE TREE HILL" alum, Lindsey McKeon. Rachel currently has a YA television series in development based on a true story, with Sarah Paulson attached to produce. During the webcast, Rachel and Jason critiqued pitches including epic Sci-Fi features and series, Drama, Comedy, Family, and more! Listen to their feedback and be sure to take their suggestions in for your own pitches!