Advanced Producing Webinar: What To Do When Your Talent Or Money Falls Through

Hosted by Aimee Schoof

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Aimee Schoof

Webinar hosted by: Aimee Schoof

10 Sundance, 4 Tribeca and 3 SXSW Premieres - Producer at Intrinsic Value Films

Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Through her career, Aimee has had to navigate losing money and losing talent many times and has developed valuable strategies she will share with the Stage 32 community that has kept her projects moving and allowed them to find success. Full Bio »

Webinar Summary

Get the lowdown on how to save your film even in the worst case scenario with a veteran producer with over 35 films under  her belt. Comes with example Letters of Intent

 

Try as hard as you might, even when you dot every ‘i‘ and cross every ‘t’, the production of your film is never going to go perfectly. Things invariably come up or go wrong that are outside your control. Ask any producer—it is a certainty. As a result, it’s not the mark of a good producer to prevent unexpected problems from coming up, but instead to be able to address these issues when they do inevitably arise. You’ll never know what might come up during the course of your film’s production, but two of the biggest and scariest issues are when your money or your talent fall through. Even with everything else set to go, a full team intact, your locations booked, and your equipment prepped, if you lose either of these two crucial elements, it can bring your entire film to a grinding halt.

Losing your film’s money or top-level talent just before production begins is a more common issue than you might think, and while it’s certainly a difficult situation to navigate, it doesn’t need to derail your project. There are strategies you can use as a producer to soften the blow, move forward, and bring the money or actors back on board. It comes down to attitude, knowing your options, always having contingency plans, and being smart and measured in how you communicate with financiers, agents, and actors. So how do experienced producers deal with losing these elements last minute? How can they convince financiers to stay on board? How do they renegotiate with actors without going over-budget? And how do they know when to re-approach and when it’s time to part ways?

Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Through her career, Aimee has had to navigate losing money and losing talent many times and has developed valuable strategies she will share with the Stage 32 community that has kept her projects moving and allowed them to find success.

Aimee will walk you through what exactly you should do for your film if either your funding or your talent fall through during the course of pre-production or production. She’ll lay out the first steps you should always take when you first find out you’re about to lose either of these elements. She’ll then spend time discussing financing specifically and strategies you should employ. She’ll talk about how to figure out what really went wrong and how to renegotiate with the financier, including how to offer points or credits. Aimee will also talk about how you can move forward anyway by paring down expenses and altering your schedule. She’ll also tell you how to reapproach investors or partners that said no in the past. Aimee will also spend time discussing strategies specifically for losing talent. She’ll tell you how to gauge if the talent can be recovered, and offer actor-specific tips on how to renegotiate. She’ll talk about communication tips for both actors and their reps and advise you on when it’s worth it to reschedule your shoot. She’ll also go through how to find new acting choices and use leverage to get a last minute replacement. Finally, Aimee will show you how you can best recover when things fall through and how to move forward with your plan B without sacrificing the quality of your film.

Along the way, Aimee will share personal stories of her own past and even show you specific emails and language she used to renegotiate or find new funding or actors.

 

You’ll never be able to fully prepare for problems that come up last second, but Aimee will give you the tools and confidence you can use to navigate these problems and keep your project afloat.

 

 

Praise for Aimee’s Previous Stage 32 Webinars

 

"I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!"

- Debra S.

 

"This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you!"

-Brian D.

 

"Grounded and Practical"

-Jennifer S.

 

“Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her”

-Howard F.

What You'll Learn

  • When Things Go Off the Rails with Your Films
    • The first things you should do
    • How to best put the situation into perspective
    • Prioritizing
    • Go into “action mode”
  • When the Money Falls Through
    • How to get to the bottom of what actually went wrong
    • Tips on renegotiating
      • How best to approach
      • Offering points/credits
    • Other ways to possibly get your investors back on board
      • And when it’s best to simply part ways
    • When to pare down on expenses and when to push your schedule
    • Revisiting other investors/partners that once said no
      • Language you can use to best re-approach
  • When Your Talent Falls Through
    • How to gauge if talent can be recovered
    • Tips on renegotiating’
      • How best to approach
      • Offering points/credits
    • When to reach out to the talent directly and when to go through the agent or manager
    • Is it worth rescheduling your shoot?
    • Revisiting other acting choices
    • Connections you can use to find last minute replacements leverage
      • And the best language to use when reaching out
  • Recovering After Things Fall Through
    • Moving forward with your Plan B
    • How to ensure all other aspects stay in place Look at how long you'll need to figure out plan B and back into that date
    • The importance of attitude
  • Q&A with Aimee

 

About Your Instructor

Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Through her career, Aimee has had to navigate losing money and losing talent many times and has developed valuable strategies she will share with the Stage 32 community that has kept her projects moving and allowed them to find success.

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Reviews Average Rating: 5 out of 5

  • I absolutely loved this webinar! Great material and confidence builder. Worth watching again and again. Thank you

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Stage 32 Producing Lab: Get Your Feature Film Project Ready to Go to Market

Aimee has added 5 more spots! 2 Spots Remain  In today’s film market independently producing a film is a great way to get your project made. There are thousands of independent films that are developed, made and distributed every year that started from a script. But how? Now, more than ever, the need for a major studio to get your project into production becomes less and less, while more control is put into your own hands. Whether you're a filmmaker, producer, writer or actor, you have the ability to produce and shepherd a film project if you know the right steps to take to get it done. In order to do this, though, you will need to get your project market-ready and make it attractive to co-producers, financiers, actors, directors, distributors and more. Looking professional when going out to the market with a film project is key and separates the professionals from the amateurs. Figuring out who and how to get your script into the right hands and get the ball rolling on a project can feel overwhelming, almost impossible for a newer creator. Knowing the right way to strategize, present, and partner with the perfect collaborators is key to success. A good producer is always in action, looking at ways to make her project the best it can be. As intimidating and bewildering as this might feel to creators, it’s absolutely within your reach. And, there are strategies you can learn to put you on the right track to turn your passion project into a reality, especially if you have guidance to help you get there. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her intimately familiar with how to successfully get a project off the ground and build a team to get a script made. In this advanced level and exclusive four-session lab (no more than 10 students will be admitted), Aimee will work directly with you in an intimate class setting to help you make your script marketable and put the pieces together to get the film ready to go. 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How To Be a Power Producer In Today's Market

The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel. There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you. Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. 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Send your script to Aimee and speak with her for an hour by clicking here.     Praise for Aimee’s Webinar   “I loved this! Aimee knows so much about the subject. I really learned a lot” -Cheryl B.   “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.   “This was great! Thank you!” -Joanne D.   “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.

Stage 32 Producing Lab: Get Your Feature Film Project Ready to Go to Market

**One of Stage 32's most popular programs - Get one-on-one mentoring and guidance from an accomplished producer on getting your own project made!**   In today’s film market independently producing a film is a great way to get your project made. There are thousands of independent films that are developed, made and distributed every year that started from a script. But how? Now, more than ever, the need for a major studio to get your project into production becomes less and less, while more control is put into your own hands. Whether you're a filmmaker, producer, writer or actor, you have the ability to produce and shepherd a film project if you know the right steps to take to get it done. In order to do this, though, you will need to get your project market-ready and make it attractive to co-producers, financiers, actors, directors, distributors and more. Looking professional when going out to the market with a film project is key and separates the professionals from the amateurs. Figuring out who and how to get your script into the right hands and get the ball rolling on a project can feel overwhelming, almost impossible for a newer creator. Knowing the right way to strategize, present, and partner with the perfect collaborators is key to success. A good producer is always in action, looking at ways to make her project the best it can be. As intimidating and bewildering as this might feel to creators, it’s absolutely within your reach. And, there are strategies you can learn to put you on the right track to turn your passion project into a reality, especially if you have guidance to help you get there. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her intimately familiar with how to successfully get a project off the ground and build a team to get a script made. In this advanced level and exclusive four-session lab (no more than 15 students will be admitted), Aimee will work directly with you in an intimate class setting to help you make your script marketable and put the pieces together to get the film ready to go. To do so Aimee will begin by working with you on your script and concept. She will help you understand what shape your script is currently in and how marketable your story is. Next she will help you strategize and give you the tools to find the partners you’ll need for your project, including other producers and executive producers, directors, writers, actors, and more. Then Aimee will work with you on your project’s pitch deck, including perfecting your logline and synopsis. Finally Aimee will guide you through forming your own specific plan of attack moving forward, including building the list of people to reach out to and getting your foot in the door with organizations. Aimee will even work with you on practicing your pitch, cold calls, and email messages. Expect to leave this lab with a better handle on the potential for your script, a working pitch deck, and a plan of attack to find your own team and get your film moving towards the finish line. Plus! Aimee will also provide you exclusive, confidential and helpful documents for you to download and use for your own projects including: Up-to-date list of in-demand writers and directors to reach out to Pitch Deck examples Free access to Variety Insight for one month ($200 value) Outreach email templates WHAT TO EXPECT (FOR THE SESSION BREAKDOWN, SEE BELOW) This lab is designed for beginner and intermediate creators looking to get their film project ready to pitch and put together. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. ***This lab is limited to 15 people*** You will be given exclusive and confidential handouts that will accompany the lessons and that you will be able to hold onto after the lab ends. This lab will consist of four weekly sessions, each roughly two hours in duration. In addition to the lessons where Aimee teaches the class, you will have the opportunity to ask her questions during each session as well as multiple chances to speak with her directly about your specific project. Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the TV project development process. To see the full  lab schedule, see below under "What You Will Learn".   PLEASE NOTE: This exclusive Stage 32 lab is limited to 15 people and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a veteran producer and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Harrison at h.glaser@stage32.com for more information   Praise for Aimee's Stage 32 Producing Lab:   I really loved Aimee’s lab. She’s such a delight and so full of useful information that pertains to everyone’s individual projects, and she's so encouraging! I highly recommend this class and/or working with Aimee in general. I came out with loads of actionable steps to take my project further. -Patricia S.   Aimee was wonderful. She was so amazingly personable and unassuming and so willing to give of herself for our benefit. -Steven H.   “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.

The Key to Attracting Film Investors

Do you see all types of movies getting made and wonder what you need to do to get your film financed? One of the biggest challenges that you face as a filmmaker is finding real financiers and actually raising the funds to produce your movie. Team building and your presentation is key to attracting both creative and finance partners to your film. Since you are the biggest cheerleader for your project, you need to have the answers to the key questions and steps before you engage. What makes your project attractive? What partners do you need and how do you find them? What exact steps do you take to get your film financed? We’ll discuss all of this to get you ready to start attracting film investors. We will set you up for success. In order to produce a film that actually gets made requires work, research, and a targeted plan of attack. It requires a full understanding of the financial prospects of your project, the marketplace, and potential distribution and recoupment strategies. You also need to present yourself as the kind of partner others are looking for. How you show up is also a key to attracting investors and could be the difference between a successful pitch and one that fails. You have to come with the willingness to listen, learn and collaborate and be nimble enough to pivot when needed.   Let’s dive in together and tackle the strategy and art of successfully attracting investors to get your movie financed and made.  

How to Attach a Director to Your Project to Get Investors and Execs Interested

Comes with a free month of Variety Insight to help you start your outreach!   As a producer it can be HARD to get your project traction. No matter how passionate you are about it, no matter how fantastic the script is, it’s not easy to stand out to investors and executives. But attaching a notable or exciting director to your project can make a big difference. Finding a director with a good reputation or recent buzz that believes in your project and wants to helm it can add a level of legitimacy that will allow you to break through from a saturated marketplace and get the attention your project deserves. However, finding the right director and bringing him or her on board can often require a bit of finesse. Often when filmmakers consider attaching talent to a project, they think more of actors. No doubt attaching a famous actor to your project can help boost its profile, but attaching a great or exciting director can boost it in an even more powerful way and can give potential stakeholders more confidence that the final product will end up great. This is something an actor usually can’t guarantee, no matter how famous they are. From a producing perspective, there are a lot of similarities in the approaches of attaching an actor and director, but there are key differences as well. When you attach a director, you’re handing over the keys to a project you’re passionate about and allowing them to take it in their own direction. It can be a scary or difficult position, but finding a director who’s the right fit and who will add a level of gravitas or buzz might be what it takes to get your project made. Let’s discuss how to make that happen. Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Through her career, Aimee has helped attach many directors to her projects and understands the steps that need to be taken to make this process smooth and beneficial. Exclusively for Stage 32, Aimee will teach you how to find the right director for your project and what you need to do to bring them on board. She’ll show you how to build your director wish list and how to find the next hot directors before they’re out of your budget or reach. She’ll then give you tips on how to initially approach a director you’re interested in, whether it’s through them directly, through their reps or through your own network. Aimee will also explain how she pitches her own projects to get directors excited to come on board. She will discuss the legalities of attaching a director and show you a real shopping agreement she uses to help seal the deal, and will finally go over how you can use your newly attached director to your advantage to help sell your film or bring in partners.     Praise for Aimee’s Previous Stage 32 Webinars   "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!" - Debra S.   "This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you!" -Brian D.   "Grounded and Practical" -Jennifer S.   “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.

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