Which Film Festival is Right for My Feature or Short Film? How to Navigate the Growing Festival Market

Hosted by Aimee Schoof

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Aimee Schoof

Webinar hosted by: Aimee Schoof

10 Sundance, 4 Tribeca and 3 SXSW Premieres - Producer at Intrinsic Value Films

Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV.   Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing). Full Bio »

Webinar Summary

Stop wasting money! Make no mistake, entering film festivals should be part of the overall strategy for just about any independent filmmaker or producer. There is tremendous value in getting in the right film festival, perhaps more than ever before. So how do you not only identify the best festivals for your film, but assure you give yourself the best chance of being selected? Get the answers from a producer of over 35 independent films and a veteran of the festival circuit.
 
With so many film festivals popping up year over year and many of the major festivals turning to higher profile projects, navigating which festivals to spend your dollars on can be daunting. Unfortunately, many filmmakers and producers today are overspending on festival submissions (or entering as many as possible) so they can say they've made it into something. This is an approach that can not only leave you light in the wallet, but can also put your film, the one you spent so much time and effort into, in a position to be branded incorrectly and actually hurting its chances of success.
 
Aimee Schoof has produced over 35 films, many of which have played at some of the most prestigious film festivals in the world. But many others have played at festivals that may not have the marquee names, but proved correct for the content. By using this approach, Aimee and her producing partner have scored lucrative deals and distribution opportunities.
 
If you've seen Aimee's other Stage 32 webinars, you know she brings energy and knowledge to spare. She will teach you everything you need to know about where to submit, but also approaches on how to give your film the best chance of standing out from the crowd. She will also demystify and destroy some of the "false truths" that have become part of submitting for festivals (YES, you can submit a rough cut!) She'll tackle how to get press, how to run your social media, how to get your team involved, and much more, all in the name of getting your film seen and, ultimately, the attention it deserves.
 
This is a blueprint that will have you saving money, making it into more festivals, and smiling from ear to ear while walking the red carpet.
 
 
Like what you heard from Aimee during this webinar?
Send her your script and speak with her for an hour by clicking here
 
 
 
 
I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!
- Debra S.

What You'll Learn

Choosing the Right Festivals To Enter First

  • Understanding the top tier festivals for your short and/or feature film
  • Choosing the timing of the festivals and when your film will be ready to submit and how
  • Understanding the year cycle/calendar of the festivals and markets and how you should strategize best for your project
  • Understanding and strategizing what festivals will be right for you project via location, content, and demographics
  • How to get noticed in a sea of submissions

Stop Wasting Money on Festival Submissions!

  • Which festivals to pay for first
  • Getting to know the programmers
  • Rallying your network for those that have
  • Relationships with programmers
  • How hard to you push? Best approach as and after you submit. When and how’s…

Choosing the Right Festival and Market 

  • Understanding Tier A and B festivals
  • Do you have a genre film that may play better at a niche festival for horror or Sci-fi? What to do.
  • How your team can help you get in
  • Don’t be afraid to submit a rough cut…we’ll discuss in more detail on how this can help your chances
  • Being really careful on what festival you decide to premiere your film…there’s only one chance to premiere domestically
  • Do you go for domestic or international premiere first?

Setting Your Film up Right for Success

  • Have you gotten any press? Do you have any market for your film already? Awareness helps.
  • Do you have a social media presence? Do you have your talent supporting you and following? All of this helps a lot.
  • Do you have your website set up with all correct contact info and info about your film
  • Set your self up for the life run of the film but setting all these things up early. You want to make your film hard to say ”no” to. You create the buzz first…

Q&A with Aimee

About Your Instructor

Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV.
 
Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing).

FAQs

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Other education that may be of interest to you:

How To Be a Power Producer In Today's Market

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Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you. Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. 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How to Structure Financing for your Film and Creatively Approach Investors

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Stage 32 Producing Lab: Get Your Feature Film Project Ready to Go to Market

Aimee has added 5 more spots! 2 Spots Remain  In today’s film market independently producing a film is a great way to get your project made. There are thousands of independent films that are developed, made and distributed every year that started from a script. But how? Now, more than ever, the need for a major studio to get your project into production becomes less and less, while more control is put into your own hands. Whether you're a filmmaker, producer, writer or actor, you have the ability to produce and shepherd a film project if you know the right steps to take to get it done. In order to do this, though, you will need to get your project market-ready and make it attractive to co-producers, financiers, actors, directors, distributors and more. Looking professional when going out to the market with a film project is key and separates the professionals from the amateurs. 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Aimee will also provide you exclusive, confidential and helpful documents for you to download and use for your own projects including: Up-to-date list of in-demand writers and directors to reach out to Pitch Deck examples Free access to Variety Insight for one month ($200 value) Outreach email templates WHAT TO EXPECT (FOR THE SESSION BREAKDOWN, SEE BELOW) This lab is designed for beginner and intermediate creators looking to get their film project ready to pitch and put together. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. ***Aimee has added 5 more spots! 2 Spots remain *** You will be given exclusive and confidential handouts that will accompany the lessons and that you will be able to hold onto after the lab ends. This lab will consist of four weekly sessions, each roughly two hours in duration. 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Payment plans are available - please contact Amanda at edu@stage32.com for more information   Praise for Aimee's Previous Stage 32 Webinars:   "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!"- Debra S.   “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.   “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.

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What is it about the most successful TV comedies that have allowed them to stand the test of time? Whether it’s ALL IN THE FAMILY, SEINFELD, PARKS AND RECREATION, or FLEABAG, it’s not the jokes that have made these shows so successful—as funny as they might be—it’s the characters. Distinct, hilarious, memorable and, above all, authentic characters are always the ingredient that will make a good TV comedy great. Whether you are working on your own comedy project or are hoping to write on an existing show, it’s crucial to have an understanding of what makes TV comedy characters great and how you can create your own Archie Bunkers and Leslie Knopes. Crafting great comedic characters is not only important in creating a successful show; it’s also how you can get noticed. After all, with so many different types of comedies in the marketplace, it is becoming the toughest genre to break into. Writing great characters can separate your work from the rest and give you the kind of attention that solid jokes and a good sense of humor simply can’t muster on their own. This means it’s vital not only to have great characters, but to know how to make them shine on the page. The good news is there are strategies and actionable lessons you can use to elevate the characters in your own television comedy. Vijal Patel is an Emmy-nominated and Peabody Award-winning writer and executive producer who has written for many award-winning comedy series including ABC’s BLACK-ISH and THE MIDDLE. Vijal currently serves as writer and co-executive producer of the ABC comedy series SCHOOLED, starring Tim Meadows and AJ Michalka. He also writes and develops feature film projects for the powerhouse studio DreamWorks. Vijal has built his career on writing comedy and using it to explore race, family, religion, politics, and class struggle. In this exclusive Stage 32 webinar Vijal will teach you how to make your characters funny. He’ll go through the 2 most basic comedy archetypes and explain the difference between jokes and attitude humor. He’ll teach you how to differentiate your characters and ensure they’re unique and will guide you through both the “One Word” exercise and “Situation” exercise to help improve your characters, using examples from THE SIMPSONS, FLEABAG, BLACK-ISH, SEINFELD, and others. Vijal will then delve into how to make your characters feel authentic and how to write impactful character descriptions to ensure they pop on the page. Finally he will dive deep into how to write funny dialogue for your characters, including how to use humor, how to end the joke, metaphors, similes, and reactions. Vijal will leave you with a series of strategies and clear examples that you can bring back to your own project to make your characters, funnier, more memorable, and more authentic.

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