How to Think Like a Film Studio: Perfecting Your Pitch, Outline & Script

How to Think Like a Film Studio: Perfecting Your Pitch, Outline & Script

How to Think Like a Film Studio: Perfecting Your Pitch, Outline & Script

Maria Johnsen
Maria Johnsen
5 years ago

If you are thinking of writing a script that becomes a movie, you need to think like a film studio and distributor if you want to sell the concept. Whether you are going to pitch the idea to a major studio or finance the movie yourself, you need a winning idea that will capture audiences if you want the movie to succeed.

That means right from the start you will need to think like a film studio even before you write your script. What follows are some tips that will help you turn your idea into a potentially successful movie.

How to Think Like a Film Studio Perfecting Your Pitch Outline  Script

Create an Attractive Concept

A successful film is a combination of art and business. It needs to be original, yet it also needs to be relatable to your audience. A script that has a real chance will address the following questions.

  • Is What You Have Marketable?
  • Who is the Target Audience?
  • What is your Hook?
  • What Drives the Audience to See Your Movie?
  • What is at Stake?
  • Does It Present a Challenge to Your Characters?
  • Is there Heart in the Center of the Screenplay?

Everything that your film will be is found in the script. If it doesn’t transport the audience into the film or there are no surprises, then your film will never get off the ground. Remember that a bad film can be made from a great script, but no great film was ever made from a poor script.

Execution

Even great scripts can get lost if the technical execution of the movie is not right. This means that you need to do the basics if you want the script to come alive.

  • Proper Formatting, Spelling, and Punctuation
  • Three Act Structure
  • No Unnecessary Scenes
  • The Scenes Need to Be Tight
  • The Story Needs to Be Told Visually
  • It Should Begin with a Bang and End Even Better
  • Properly Research the Subject

Basically, the execution of the script needs to be as tight as possible. This means no recapping, no false plot points, and most importantly tell your story visually with dialogue only to flesh out the characters or add important information.

If you have created an attractive concept and executed the script to perfection, all you need now is compelling characters.

How to Think Like a Film Studio Perfecting Your Pitch Outline  Script

Characters

The characters need to be as real and relatable as possible. This means that you should write your characters with someone in mind to play each one. Other important factors include the following.

  • Action and Humor flows Naturally from the Characters with Nothing Forced
  • Create Sympathetic Lead Characters
  • Get Your Audience to Care Deeply About the Main Characters
  • Actions of a Character should Flow from their Personality, not from the Script
  • Create a Point of View for Your Main Characters

Remember that your screenplay creates a world, but your characters must be relatable so the audience can focus on them. This means that your characters need to act in ways realistic to their personalities. Otherwise, you lose your audience.

To create a successful script, you need to understand the rules and then break them when necessary. That makes for a script that studio readers or producers will take notice.

Tips On Writing A Pitch

Executive producers want the shortest document possible to convince them of the strength and viability of your story. Initially, if you can distill your brilliant idea down into a single page that is going to excite major player film studios, your idea is much more likely to get read and taken seriously than a speculative 25-page document.

With one page pitch, it’s really important to start off with an overview that expresses the idea as persuasively as possible, and that states your agenda as a screenwriter for pursuing a project, and something about the story’s themes – what it’s about.

The first time I wrote a pitch and sent it to an executive producer, I thought that I had to put “nutshell” in the pitch. I religiously followed a pitch template, after getting a two lines feedback from an executive producer, I explored that a good pitch doesn’t necessarily have to follow the exact bullet points in a pitch template.

The hardest pitches to read are the ones with no sense of tone, context or writer’s approach. The plot and characters – the meat of the story – will be far more accessible if you as a writer are telling this story, what you bring to it, and why it’s a story you NEED to write. It’s all about context. And remember – you’re not just pitching an idea, you’re also pitching yourself as a writer to some extent – justify why you are THE writer.

It’s a good idea to convey your sense of excitement as a writer in a project – but it needs to be backed up by hard evidence. If you write a horror script, your pitch should sound scary or if you write a comedy, your pitch should be funny.

How to Think Like a Film Studio Perfecting Your Pitch Outline  Script

Writing an Effective Outline

When you write an outline make sure to write visually and explain nothing. Use a simple three-act structure: beginning, middle, end like you do in screenwriting. The outline has to work in the same way as the script does. You should dramatize the story, and leave the interpretation of it to the reader – in the same way as a screenplay. Do not explain your character’s motive; it defeats the purpose of your document.

We all hate writing these sorts of documents because they are hard to write and are considered not creative in the same way as writing our screenplays and most importantly we don’t get paid for them. There are not enough templates online that can help writers to write a good pitch, outline etc.

You should provide your producer with as much evidence as possible that your story will be brilliant before you’re given the go-ahead on a first draft script.

The outlines should be exciting, emotive pieces of visual story-telling that give a clear indication that the script that follows is going to be equally wonderful.

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About the Author

Maria Johnsen

Maria Johnsen

Filmmaker, Director, Producer, Screenwriter, Songwriter

Maria Johnsen is a visionary filmmaker, producer, songwriter, and author whose work transcends borders, captivating audiences worldwide. Through her production company, Golden Way Media Films, Maria has achieved the remarkable milestone of having her films distributed in over 250 countries, a testam...

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7 Comments on Maria's Article

Sandeep Gupta
IT Tech, Screenwriter
Gem -- "Actions of a Character should Flow from their Personality, not from the Script" 
5 years ago
Ryan Cho
Director, Actor
I was involved in coordinating pitch meetings with HBO Max, Hulu, Showtime, etc. (driving, etc.) for a TV show several months ago. Hearing the writers/producers talking in the car about their pitches/etc. was really insightful. Never knew how much work goes into them. 
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
You are welcome:-)
5 years ago
Ryan Cho
Director, Actor
Thanks for the insight!
5 years ago
Mary Jo Mauro
Actor, Screenwriter, Filmmaker, Art Director, Comedian, Content Creator, Author, Crew, Director, Documentary Filmmaker, Editor, Film/Theatre Journalist, Host/Presenter, House Manager, Location Scout, Marketing/PR, Photographer (Still), Narrator, Producer,
Thank you for the informative article! 
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
You are welcome. Script coverage is a synopsis written by an industry reader or producer who reads your script and analyzes your logline, nutshell, formatting, concept & originality, character & dialogue, plot and structure, budget and commercial prospect.
5 years ago
Mary Jo Mauro
Actor, Screenwriter, Filmmaker, Art Director, Comedian, Content Creator, Author, Crew, Director, Documentary Filmmaker, Editor, Film/Theatre Journalist, Host/Presenter, House Manager, Location Scout, Marketing/PR, Photographer (Still), Narrator, Producer,
Thank you for the suggestions! What exactly is script coverage? 
5 years ago
Good advice!
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
Thanks Dennis:-) 
5 years ago
Tasha Lewis
Actor, Author, Choreographer, Dancer, Director, Editor, Filmmaker, Marketing/PR, Narrator, Producer, Researcher, Screenwriter, Student, Translator, Voice Actor
Maria, I'm working on my pitches for my projects on my profile page (direct link stage32.com/profile/753105).  Would love your input and rating if you have time this week.  I will incorporate your suggestions.  
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
Remember Tasha! if you get negative response about your pitch, it doesn't mean your story is bad. So don't take it personally.  It is a one person's opinion about your pitch and your story. Here are some examples:  Here is an example of Bad Pitch, Good Movie Forrest Gump,: “ while not intelligent, has accidentally been present at many historic moments, but his true love, Jenny Curran, eludes him.” Forrest Gump, IMDB rating 8.7 Good Pitch, Good Movie “When a gigantic great white shark begins to menace the small island community of Amity, a police chief, a marine scientist and grizzled fisherman set out to stop it”. JAWS, IMDB rating 8.2 Good Pitch, Average Movie “ A “National Geographic” film crew is taken hostage by an insane hunter, who takes them along on his quest to capture the world’s largest — and deadliest — snake.” Anaconda, IMDB rating 4.4
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
Yes.  I would tell the story arcs in full in short when you pitch.  Practice so you leave enough time for the producer or manager to ask questions. If they don't ask question it is a bad sign. Some producers dislike the  Nutshell "this meets that" because s/he may hate that movie you are comparing, so i usually don't add it in my pitch when i pitch ( in person or written) to executive producers and financiers. Make sure to establish the word and rules prior to pitching. Add a short intro like one line about who you are and why you wrote the script and then start the story. So that the producer or manager gets an idea about who you are. Never talk about budget like " this film will be around one million - 4 million" unless you are pitching to a financier or investor. 
5 years ago
Wardan Tiple
Director, Screenwriter, Creative Executive
Simple and Superb!!!
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
Thank you Warden. I appreciate it:-)
5 years ago
Huldra and Photographer trailer looks good. Well, Huldra does. The photog needs to be a guy with long hair. A ponytail. So Huldra has a tail and photog has a ponytail. Reminds me I need to update my photo on S32. Anyway Huldra sees the photog and she's fascinated by his ponytail - the fact that he has a tail growing out of his head! When they meet the photog doesn't initially understand why Huldra is so obsessed with stoking his ponytail. Until he realizes - she has a tail!
5 years ago
Harri-Pekka Virkki
Author, Stunt Performer
Great and clarifying tips! Thanks! 
5 years ago
Maria Johnsen
Filmmaker, Director, Producer, Screenwriter, Songwriter
Thank you and I wish you a great week:-) 
5 years ago
Juhani Nurmi
Screenwriter
Very good template. Clear and concise. You definitely know what you're talking about, Maria Johnsen. Have an energizing and inspiring week ... but above all, stay HEALTHY! 
5 years ago
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