Stage 32 Pitching Lab: Create Your Television Series Pitch Bible With A Top Producer and Former Executive at ABC, CBS, and Nickelodeon In This 6-Part Course

Payment plans available - contact edu@stage32.com for details
Taught by Anna Henry

$599
Lab Schedule (6 sessions):
Saturday, Apr 29TH 10AM - 12PM PDT
Saturday, May 6TH 10AM - 12PM PDT
Saturday, May 13TH 10AM - 12PM PDT
Saturday, May 20TH 10AM - 12PM PDT
Saturday, May 27TH 10AM - 12PM PDT
Saturday, Jun 3RD 10AM - 12PM PDT
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Class hosted by: Anna Henry

Producer & Development Executive (Clients Worked with Netflix, AMC, Amazon, Sony, HBO and more)

Anna Henry is a Producer and Development Executive who has worked at CBS, ABC, Nickelodeon, and multiple production companies, as well as in management at Andrea Simon Entertainment. Anna has set up projects at AMC, Amazon, Starz, HBO, Sony, Fox, EOne, ITV America, OddLot Entertainment, Corus, and others. Her clients have worked on shows such as THE DEUCE, POWER, IN CONTEMPT, TOMMY, VIDA, SEVEN SECONDS, HUNG, CHICAGO FIRE, FEAR THE WALKING DEAD, THIS IS US, and THE FLASH. Anna is a member of HRTS Associates and Greenlight Women, which is an alliance of accomplished creative and business professionals 40 and over whose mission is to champion women and promote diverse perspectives in media. Full Bio »

Summary

 

Only 8 spots left - grab your spot now!

Work one-on-one with a top TV executive who has taught for Netflix and whose clients have worked with HBO, Amazon, Starz, ABC, CBS, and Nickelodeon!

*PLUS! Be connected directly with Anna via email for the duration of the lab*

Payment plans available - contact edu@stage32.com for details

 

Get your television project in pitch perfect shape with a stellar Pitch Bible!

To sell a television series you need a professionally made companion document to your pilot script called a "Pitch Bible." However, what exactly is a Pitch Bible and what are executives looking for in it? Stage 32 is here to teach you what you need in your Pitch Bible and to help you actually build your own Pitch Bible so your project is ready to sell!

In this exclusive Stage 32 lab hosted by producer and former network creative executive Anna Henry, you’ll create your professional Pitch Bible for your television series that excites the reader with your unique voice while effectively conveying your series. You’ll get into the nitty-gritty of what networks are looking for, including your story engine, the world, the main characters, how detailed you should be, writing effective teasers, and crafting season arcs.

Your teacher, Anna Henry, has over 20 years of development experience as an executive at ABC, CBS, and Nickelodeon. She’s also worked as a representative, helping her clients set up projects at ITV America, Sony, 20th Television, EOne, Starz, Amazon, OddLot Entertainment, Corus, and many others.

Not only will Anna help you build your pitch bible from the ground up, but you’ll also cover how to consolidate your pitch bible down to two pages so that you’re ready to submit to executives through Stage 32. 

At the end of six weeks, you’ll have your TV series pitch bible in hand - vetted by a world-class executive - as well as a short pitch bible for submissions, a verbal pitch to help get you in the door, and sample handouts to continue learning from. You'll also have the tools to create Pitch Bibles for all of your shows in the future.

Limited space available! Grab your spot before missing out on this fantastic opportunity to work with Anna to get your TV series ready to sell!

 

Plus! Anna will provide you with exclusive handouts to use for your current and future projects. Downloads include:

  • Sample pitch decks
  • Sample loglines
  • Sample episode summaries

Testimonials from Anna's previous Stage 32 Courses:

"This was by far the best webinar on pitch documents that I have experienced." - Tiffany C.

"So informative on the structure of a pitch. What's needed and how to go about dealing with the things that will come up during a verbal pitch or simply in the relationship between those giving a pitch and those receiving one. Well organized Anna, thank you!" - Julia L.

 

What You'll Learn

PRE-CLASS PREP – Read your syllabus and identify the scripted television idea you will write about. Re-read your pilot script for that project and any other materials you’ve written. Think about your personal connection to your idea and what makes you passionate about it.

WEEK 1 – The Basics: What Is A Pitch Bible, How Do You Make One, And Why Does It Matter?

We will discuss types of pitch documents, the purpose of writing a pitch bible, and why having a spec is not enough. We will discuss how to identify your genre and where your show might sell. We will lay out the sections of the pitch bible and its basic format and style.

In Class:

  • What are the most important elements of a pitch bible?
  • Your connection to the material – why you are the right person to write this and why it’s relevant to the audience today
  • Summarizing what your show is about - structure, story engine, stakes
  • Showcasing the world of your show - time period, location, milieu, real or historical events, fantasy elements
  • How to highlight your tone and themes in the Pitch Bible
  • Harnessing the power of visual imagery in your Pitch Bible
  • Q&A with Anna

Assignments: 

  • Study the sample pitch bibles provided
  • Write a paragraph about your personal connection to your project
  • Write your show description
  • Write your world section
  • Write your tone and themes sections

WEEK 2 – It’s All About the Characters!

We will discuss creating unique, compelling, relatable characters for your show and how to effectively describe them in a character description. 

In Class:

  • Establishing character goals, motivation, agency, flaws & fears, backstory, and arc
  • Getting a character's personality and point of view/voice across in a Pitch Bible
  • What is the difference between likable vs. relatable characters?
  • How to affectively reveal your antagonist
  • Understanding the importance of relationships and conflicts 
  • Q&A with Anna

Assignments:

  • Write a detailed description (half page) on 3- 4 lead characters
  • Write a one-paragraph description on 2 – 3 supporting characters
  • Finish work on previous sections

WEEK 3 – One-On-One Consultations (No Online Class) 

You will meet with Anna one-on-one to discuss the completed elements of your pitch bible. Each writer will send in their document 48 hours in advance and will have a call or Zoom to discuss what works and what doesn’t.

Assignment:

  • Address the notes from your consultation 

WEEK 4 – Tell Me a Story: Teaser, Pilot, Series

This week we will discuss how to structure your series, write a teaser, and effectively portray the longevity of your series in your pitch bible. 

In Class:

  • How do you structure an episode of television?
  • What is the best way to summarize your pilot in your pitch?
  • How to convey the longevity of your series using season arcs and sample episodes and how to adjust this section for episodic vs. serialized projects and limited/mini-series
  • Identifying the engine of your story and how that plays into your stakes, A and B stories, and what/when to reveal different story beats
  • How to craft episode loglines 
  • Q&A with Anna

Assignments:

  • Write the teaser (optional)
  • Write a summary of your pilot
  • Write the series section, including season arcs and episode loglines, as needed

WEEK 5 – Winning The Room/Zoom Where It Happens: Logline, Comps, Visuals, Short Pitch, Verbal Pitching

We will go over the skills and tools you need to sell your series when you get a coveted producer/executive meeting.

In Class:

  • Understanding the anatomy of an effective logline; look at a variety of sample loglines
  • Weighing the pros and cons of comps in your Pitch Bible
  • What should I leave them with? The importance of lookbooks
  • How to edit your pitch bible down to a 2-page pitch for Stage 32 and fellowships/contests
  • Tips for verbal pitches in a room or via Zoom, including pitching dos and don’ts and specific types of pitching scenarios
  • Q&A with Anna

Assignments:

  • Write a logline for your show
  • Identify potential comps (optional)
  • Finish your pitch bible

WEEK 6 – One-On-One Consultations (No Online Class)

This week will consist of one-on-one consultations regarding your finished pitch bible AND/OR a verbal pitch. Each writer will have the option to send in their finished written pitch 48 hours in advance and have a call or Zoom to discuss what works and what doesn’t, OR to use the consultation to practice live pitching on Zoom, receive feedback and re-pitch, OR do a combination of the two.


WHAT TO EXPECT

PLEASE NOTE: This exclusive Stage 32 lab is limited to 20 writers and will be booked on a first-come, first-served basis. The opportunity to work this closely and for this long with an executive and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good.

  • This lab is designed for beginner and intermediate level writers interested in creating a pitch bible for their television series.

  • By the end of this 6-week lab, you will have a professional pitch bible for your television series.

  • This is an in-depth, practical, and detailed lab with one-on-one time with the instructor and significantly more content than a standard 90-minute webinar.

  • You will be held accountable to take the lessons from each week and move your work forward.

  • Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the length of the lab.

  • **Anna Henry will be available on email during the 6 sessions to answer any questions you have about your project.**

Payment plans are available - please contact edu@stage32.com for more information

About Your Instructor

Anna Henry is a Producer and Development Executive who has worked at CBS, ABC, Nickelodeon, and multiple production companies, as well as in management at Andrea Simon Entertainment. Anna has set up projects at AMC, Amazon, Starz, HBO, Sony, Fox, EOne, ITV America, OddLot Entertainment, Corus, and others. Her clients have worked on shows such as THE DEUCE, POWER, IN CONTEMPT, TOMMY, VIDA, SEVEN SECONDS, HUNG, CHICAGO FIRE, FEAR THE WALKING DEAD, THIS IS US, and THE FLASH.

Anna is a member of HRTS Associates and Greenlight Women, which is an alliance of accomplished creative and business professionals 40 and over whose mission is to champion women and promote diverse perspectives in media.

Schedule

Saturday April 29th – 10am-12pm PST

Saturday May 6th – 10am-12pm PST

Saturday May 13th – 10am-12pm PST

Saturday May 20th – 10am-12pm PST

Saturday May 27th – 10am-12pm PST

Saturday June 3rd – 10am-12pm PST

FAQs

Q: What is the format of a lab?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live lab class?
A: If you attend a live online class, you will be able to communicate directly with your instructor during the class. If you cannot attend a live class, you will have access to the entire recorded broadcast, including the Q&A. Plus, your instructor will be available via email throughout the lab.

Q: Will I have access to the lab afterward to rewatch?
A: Yes! After the purchase of the lab, you will have on-demand access to the video recording, which you can view as many times as you'd like!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

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This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C.     This is the age of peak TV and you have an incredible, original idea for a show! You have it all planned out: the setting, the characters, what the show will be about... maybe you've even written the pilot script. Now it's time to pitch! Perhaps you have a meeting with a manager or a producer, or someone is already interested in your idea and has asked you to send some "pages." Or you've signed up for a Stage 32 pitch session with the perfect exec who's looking for a show just like yours. You will learn how to write a professional pitch document that can serve as the outline for your in-person pitch to a manager, producer or studio executive, or be sent after your meeting - using the template and requirements the big agencies and studios use. You will also learn how to translate that into a shorter version for Stage 32 pitch sessions, contests, or just to be able to briefly pitch your idea as you're networking. PLUS! Anna will include these handouts for you to download: Stranger Things Pitch Document New Girl Pitch Document New Girl Short Pitch Document Example Lookbook Example This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage3 2 delivered the goods. - John R. What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L. See more testimonials below!  

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You’ve heard that the opening pages of your pilot script are the most important – hook your audience early and they’ll be invested in your show, fall short and producers, managers and executives might not even finish reading your script. At many companies, your script will be handed off to a member of the development team whose job is to just read the first act, then decide whether to pass or flag your script for further consideration. Having a great first act isn’t just a good way to get your pilot noticed; it might be the only way. When you watch a pilot, though, whether on Netflix, HBO or ABC, it can feel like every show is so different, it’s hard to see a pathway to success. Or even if you master one aspect of your opening act, somehow it can still feel like you’ve not done enough. 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