The art of the pitch. In many ways, outside of honing your craft, your ability to pitch may just be the most important skill you can learn as a creative. At its core, pitching is storytelling. But the ability to be a clear, concise storyteller, and, as a result, be someone who can deliver a memorable and winning pitch is something that takes time, knowledge, a clear strategy, and repetition. Understanding how to pitch any person or audience will give you a clear and tremendous advantage in any situation or room. You will stand out from the hundreds if not thousands of pitches a gatekeeper or decision maker hears in a given year. But further, learning how to pitch will help you build confidence, a huge variable in winning over those looking to work with you, buy your material or invest in your project. The bottom line: Whether you're a screenwriter, filmmaker, producer, or any creative or industry professional looking to gain representation, sell their material, attract talent, raise financing, or simply looking to find work, you WILL have to pitch. Further, you WILL be in competition with others pitching as well. You've put so much time and effort into your work and building your reputation, you don't want to have it all undermined with a terrible pitch. And the truth of the matter is that most people that pitch make the same fatal mistakes over and over. They don't know how to tell a concise, riveting story. They don't know what to put in, what to leave out, and what elements really and truly sell someone on their story. But not you. Not anymore. You're about to become a pitching ace. Jared Iacino is a film and television executive who has heard literally thousands of pitches. As the Senior Vice President and Head of Films and Television Production at Panay Films, Jared has overseen the development and production of such films as Hit & Run, Hot Tub Time Machine I and II, Earth to Echo, Mastermind, CHiPS, and numerous television productions in conjunction with Relativity Television. Prior to his time at Panay, Jared worked on such films as The Wedding Crashers, Juno, The Devil Wears Prada, Hairspray, The Bucket List, A Raisin in the Sun, The Proposal, The Muppets, Serendipity, Van Wilder and many more. As Jared can tell you, many of these projects and hundreds more he's see get moved through the pipeline, began with a well crafted pitch. Now, exclusively for Stage 32, Jared is going to teach you everything you need to know to become a pitching ace. He will demystify the pitching process by showing you how to form and outline your pitch in practical, repeatable and memorable terms. He will identify from a studio/network/producer's perspective, the common and fatal mistakes writers, filmmakers, producers and other film creatives make when pitching their projects. He will show you the secret formula he's used when pitching and selling projects to high level executives, gatekeepers and decision makers at independent film companies, studios and networks. He will teach you the 3 most important elements every pitch should have. He will show you how to cater your pitch to different audiences and why this is such an important skill to lear. He will show you how to identify projects worthy of pitching and teach you the secret ingredient that appears in every great pitch. Jared will give you the blueprint to not only craft a memorable and winning pitch, but teach you how to deliver it in a manner that has you finding the success your work and projects deserve! "Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable." - Tom Z. "Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!" - Maggie G. "Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote." - John T.
Putting together a project can be complicated. The amount of information to sift through, from guild requirements and guidelines to union rules and even whether to go union or non-union can be overwhelming, confusing and intimidating. For filmmakers, producers and other creatives looking to control their own content, navigating the guilds and the unions can be so daunting, it pushes back production and/or any forward momentum your project might have. Allow us to help demystify, simplify the guilds and unions landscape and get you on your way to doing what you want to most, making your film, TV or digital project. With independent productions on the rise, it's more important than ever to know how to handle your budget and schedule accordingly, and that begins with understanding which guilds you'll be working with and how to deal with their rules and regulations. It also means understanding the ins and outs of the unions. Buttoning up all of these important variables early will assure that nothing falls through the cracks, your set runs smoothly, and there are no unpleasant surprises once you hit the distribution and collection phases of your project. Rosi Acosta is a Unit Production Manager, DGA, who has worked on over 75 TV and Film projects and over 100 commercials. She is a valued name in Hollywood as a top UPM who's worked on films such as DRIVEN, SPEED KILLS, IMPRISONED and many more. With over three decades of experience, Rosi has worked internationally with production companies from US, Europe, Russia and Latin America. Rosi began as a casting director 32 years ago in Puerto Rico working for director Marcos Zurinaga at Zaga Films where she became one of the top casting directors in the Island. After working as such for a few years, she wanted to expand her horizons in production moving on to work with the most important TV producer in the Island, Gabriel Suau, in Telemundo-Puerto Rico, where she worked for several years in various TV shows and telenovelas. Rosi will begin by giving you a complete, yet simplified look at the guilds and unions. She will pull back the curtain and discuss the ins and outs and pros and cons of working with the labor organizations. Rosi will go over the differences between unions and guilds and help you decide if you should go union or non-union for your project. You will learn the organizations for above the line - WGAW, WGAE, DGA, SAG/AFTRA and PGA, below the line - IATSE, Teamsters and NLRB, as well as other organizations that work closely with them - ATA, AMPTP, MPAA, ASCAP, CSATF, MPSE and more. In addition you'll learn how to become a member of a union or how to become a signatory production. "Rosi, your 30 years of experience shined through today. You broke down this so it's easily understandable and now I know that my production this year will be union!" - Rachel G. "Awesome explanations of the unions, guilds and organizations. Very comprehensive." - Paul F. "You made this so easy to understand. Thanks Rosi!" - Brandon C. "Putting together my first film as a producer almost made my jump off a cliff. I wish I would have seen this first! What a world of difference it would have made. Thank you, Rosi!" -Marlene D.
If there's one subject that seems to confound and confuse filmmakers, producers, screenwriters, financiers and even set designers more than any other, it's the world of product placement. Can you raise meaningful money through product placement? What products can I put in my film or screenplay and which should be avoided? What are the legalities when dealing with product placement? These are all very valid and important questions. Those who understand the way the product placement industry (and it is an industry unto itself) works use this aspect of the production process to raise significant funds and stay on the north side of any potential legal issues. Those who fail to understand often have difficulties with clearances (and by virtue, issues securing sales and distribution) and may find themselves on the south side of some major lawsuits that include claims copyright infringement, misuse, and other serious charges. While the world of product placement was once considered to be an unregulated wild west of backroom deals and shady characters, it is now developed into an extremely controlled and accessible industry. Choosing a partner in this arena can lead to monetary deals that can help you close the rest of your financing. It can also help you fund parts of your pre-production phase. But most of all, it can lead to creative flexibility for your screenwriter, your director, your producer, your set designer, and even your crew. Over a 20+ year career in the film industry, David Patterson has worked as a writer, director and producer on dozens of projects. His films have played at Sundance and other prestigious film festivals which have garnered him sales to distribution outlets and various networks including Sundance Channel, Starz Channel and Warner Bros. David's work attracted the attention of Disney and his Bridge To Terabithia, was a huge studio release and box office success for the studio. More recently, David’s film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened theatrically to rave reviews. Throughout this journey he has always used product placement to help with the success of each of his films. David will demystify and clearly explain the world of product placement and how you can best utilize a product placement strategy for your project. He will start by defining product placement - it may surprise you to know there are over 12 answers! He will then dive into how you can use just about everything to help you with product placement from your script, to your cast and crew to your producers to locations to utilizing your actors. He will teach you how to secure product placement - where to look, how to approach, how to close a deal. He will show you how the legalities of product placement for film festivals and commercial release differ and what you need to have buttoned up. He will explain E & O insurance and if you truly need it at all. He will also go into all the mistakes filmmakers make along the way and share some horror stories from filmmaker/producer friends and how you can avoid making the same mistakes - mistakes that can cost you money, time, endorsements and put you into legal peril. Additionally, David will teach you all the tips and tricks he's learned along the way to get the most out of your product placement strategies and build relationships with the right companies and brands so you can go back to the well time and time again! "Brilliant." - Jonathan C. "I was so unfamiliar with this world. Incredible breakdown of what and what not to do. This one truly opened my eyes. Can't recommend it enough." - Heather P. "David, where have you been my entire producing life?" - Priya R. "I don't throw this word around often, but this webinar was genius." - Alan L.
In this Stage 32 Next Level Webinar, your host Michael Poisson will teach you how to write a kick-ass comedy pilot that will get executives’ attention. This webinar is not only about how to properly execute writing a comedy pilot, but also about how to make it your strongest sample so that it can get noticed! You will leave the webinar knowing: The 3 most important things Producers/Execs look for in a pilot as they relate to concept, structure and voice. How to properly highlight your unique comedic voice and stuff your script with laughs. How to create a crisp 1-2 sentence pitch that will get executives excited about your idea. How to navigate the competitions and fellowships. How to think from a Producer/Manager/Executives POV and understand what they're looking for so you can apply it to your script. Michael Poisson is a former Director of Development who's worked for Ryan Reynolds TV production company DarkFire TV, Krysten Ritter's company Silent Machine and CAA and is now a writer on Netflix's Raising Dion. This background gives has given Michael a unique perspective for what kind of script stands out among the hordes on everyone’s “Weekend Read” lists and he is here exclusively with Stage 32 to share that knowledge with you.
Learn directly from Adam Matalon, award winning executive producer, show runner, director and creator who's worked on over 20 projects on cable and network television. The unscripted and reality genres are becoming more and more fragmented and producers are forced into more and more niche areas of expertise. This is creating a vacuum in which producers wanting to step into showrunner roles are unable to do so because they lack the overview expertise. In this Next Level Webinar, Adam Matalon challenges that notion and investigates the role of the showrunner in today's current climate of television. As more and more networks and production companies are struggling with staffing their leader, there are fewer and fewer opportunities. We will discuss the reasons for this and how storytellers, producers, writers, and directors can best prepare themselves for leadership roles in the fast evolving television and digital space. Adam will break down the process of taking a project from presentation, through production and on to delivery to the network; something that is vital for all aspiring showrunners both in the reality and unscripted space as well as a scripted space. Adam will also touch on the best ways for building an environment that will make you more employable, how ‘storytelling’ is utilized in a reality show and the various documents needed to accomplish the task of getting the 'greenlight.' This webinar includes a packet of supplemental materials such as templates and example production documents!
Jason Mirch interviews Alexia Melocchi, a producer and film executive with more than more than 25 films and series credits to her name! With more than twenty years in the industry, Alexia has worked in nearly every aspect of the entertainment industry. Working at Little Studio Films since 2000, Alexia serves as Partner and Producer, involved in all aspects of company operations, including distribution and co-production deals, managing production activities, and film and television marketing. Little Studio Films, created by Alexia and Alexandra Yacovlef, is a multilingual boutique consulting, distribution and production company with an extensive background in all areas of the Entertainment Business. It provides services to a variety of clients including producers, production companies, authors, screenwriters, directors, international distributors and Wall Street Companies.During the webcast, Alexia and Jason discuss her career, the state of the global markets, what types of scripts writers should be in the current market, how to find a producer and if the "dollar option" is really a good idea.