Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think.
The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community.
Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire!
Praise for Jennifer’s Stage 32 Webinars
" Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of"
- Christie S.
"Great webinar - lots of interesting and useful information. Great speaker! Thanks!"
- Ron H.
"Lots of good advice. Took 9 pgs of notes!"
- Martha C.
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Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
One of the biggest challenges you’ll face as an actor or actress is learning lines for auditions, or even when you get onto set. It can be a real challenge to be among the few who are able to do so quickly. It can be the make or break for a booking, callback or avail. Luckily there are some techniques you can use to make memorizing easier and less daunting. The key to doing this is simple: you don’t have to be memorized 100 percent with the EXACT words on the page, its important to know the story, and the general idea of the script when auditioning for a project. When on set you’ll have to know it word for word. Many actors struggle with memorization due to time constraints, issues with vocabulary, long scripts, and just the general idea that it’s not that simple. However, do not let that stop you! We have amazing techniques to help you remember that script. Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of the entertainment with much success. Rachel is the star of the series "DATING ZOE", the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She stars as the lead "Kate" in the LGBTQ drama film GOOD KISSER on Hulu. Rachel currently has a YA television series in development based on a true story, with Sarah Paulson attached to produce. Rachel specializes in Comedy and Drama Features and Television. Rachel will teach you a new way to think about memorizing lines and techniques and ideas that you can start using today to get off book (or off book enough) in no time. She will walk you through common misconceptions you may have about memorization (do you REALLY need to be 100% off book?) and share multiple approaches she's developed to help her get her lines down more quickly. Rachel will even go deeper by showing how these techniques and the art of memorization can be used to make the script your own. By the end of this webinar, you’ll walk away with more confidence to nail your next audition and your performance on set.
SEE FREQUENTLY ASKED QUESTIONS BELOW: Netflix and Stage 32 have partnered on an exclusive global education series in an effort to democratize the worldwide entertainment industry. Together, over the course of 5 webcasts Stage 32's world class educators will bring their knowledge of what it takes to write, develop and produce today's television for the Stage 32 and Netflix creator community. In our second webinar in series, we are going to talk about how you can effectively write a TV series to budget. More television than ever is being made and consumed. With streamers like Netflix looking for new, exciting, original stories from all over the world to produce, you have to put yourself in the best position to make sure your story stands out. But, the truth is that an intriguing story in today's marketplace is not enough. You have to look at the practicalities of making your story into a television series, and with that, you have to think about how what you write will affect the budget. Getting a clear understanding of how to think about budget when you are writing will help give you the competitive advantage you need to get you closer to your greenlight. To help you is Jeanette B. Milio, a producer who has worked on over 500 hours of film and television content in the US, Europe, Dubai and South Africa. She produced the Netflix Original THE EXPERIMENT starring Adrian Brody and Forrest Whittaker and has worked with ABC/Disney, USA, Showtime, TLC, CW, Discovery, Lionsgate, Paramount and more. She has also consulted for the international co-production department of Warner Bros. in the U.S. and Germany, which was focused on producing local feature content in Europe. In this exclusive Stage 32 + Netflix webinar, Jeanette will go in-depth on how to think about your characters, locations and scenes when you are writing to give your script the best chance of being produced. She will go over how decisions you make at the script stage have a trickledown effect that affect an entire production and how you, as a writer, can be a valuable member of the team by thinking about these things as you are writing your story. She will break down writing exercises you can use to apply to your characters and locations and give you handouts that you can use to apply to your own script. You will walk away with a clearer understanding of how you can give your story a competitive advantage by thinking through characters, locations and scenes as you are writing. Some examples will be used from notable TV shows on network, cable, and streaming platforms including: ONLY MURDERS IN THE BUILDING SQUID GAME MADMEN THE BOYS EUPHORIA QUEEN'S GAMBIT SUPERSTORE PLUS! you will receive the following worksheets to help you analyze your own script: Character Trait Breakdown sheet Location Sheet Note: You will receive the Zoom link to login by the morning of the webinar. If you are not yet a member of the Stage 32 community, we encourage you to join the community today at www.stage32.com, it is FREE! You will instantly connect with over 800,000 creatives and professionals in the entertainment industry from all over the world who use Stage 32 to network, find work, learn and develop their projects. YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO.
Most people don’t know the scope of what a Line Producer actually does. How does one make a budget? What goes into it? How do you devise a realistic plan to shoot a movie and how do you seamlessly make it happen? Maybe you’ve managed to finish one movie, but how do you repeat that over and over? Do I really need a budget for my $100k film? (Hint: the answer is Yes!) Every project, whether it's a movie, a TV show or web series, or even reality TV works off the same basic blueprint. You need a script, a schedule, a budget, and lastly someone with a plan to manage all the elements you need to shoot, from cast and crew to locations and equipment. This person is the Line Producer. Maura Anderson is an award winning Line Producer who has worked on films and TV series such as Academy Award nominated Winter’s Bone, Would You Rather, and Suit Up. She's the former EVP of Production for Indigenous Media, a next generation digital studio focused on producing original content for digital and emerging platforms worldwide. Having filmed in many places and situations, from the Ozark Mountains to the Alaskan Tundra, and with budgets ranging from $30k to $10M, Maura discusses everything from the minuscule details to the broader strokes of making a film. In this Stage 32 Next Level Webinar, Maura will take an in depth look at all the steps a line producer takes from script stage to years after the film is made. Using materials from actual films, she’ll discuss how a script is turned into a schedule and a budget. You’ll learn how to build out your team and how you can create long lasting relationships. You’ll also learn the basics of setting up a film’s infrastructure. Lastly she’ll look at enacting the brilliant plan that you came up with and what that looks like in terms of prep, shooting and wrap. This webinar includes live examples of schedules, budgets, wrap binders, etc. from films she's worked on! "Seriously one of the best webinars on the whole site. Absolutely fantastic, informative, and easy to follow. Maura gets 5, no 20 stars from me!" -Steph G.