Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think.
The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community.
Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire!
Praise for Jennifer’s Past Stage 32 Webinars
"Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first."
- Maria N.
- Anthony C.
"As comprehensive as it gets."
- Martina J.
“Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice."
- Laura D.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
The horror genre is one of the only genres that still can open big theatrically. In fact, over the last 5 years or so, the horror genre has provided the industry with some of its most profitable films. And that trend shows no sign of slowing down. Quite the opposite, the trend is accelerating. Horror still lends itself to a shared experience of being scared with a group in the dark. The jump scares, soundtrack and sound effects really play well in theaters, but also lends itself to that adrenaline we all love when sitting home alone streaming a great horror film. Horror can also be produced on a much lower budget than most other genres, so the opportunity for higher margins of profit are always in play. And you don’t need big movie stars as the concept is the star. Additionally, tons of new directors are able to break in through the horror genre and they're all looking for that perfect script with that killer concept. The challenge for most writers is coming up with either a totally new concept (THE CONJURING), or coming up with a new twist on what has already worked in the past (INVISIBLE MAN). But once you have fleshed out the concept, you need to make sure the writing is on point. That includes a perfect opening, a cadre of memorable characters, a plot that keeps those pages turning, and a close that makes a manager want to pick up the phone and schedule a meeting. Jake Wagner is one of the most respected literary managers working in the business today. Jake has also been one of top selling spec script managers of the last decade. Jake was responsible for the largest spec sale of the last 10 years (and one of the biggest in history), with SNOW WHITE AND THE HUNTSMAN which sold for over $3MM to Universal Pictures. After an illustrious and celebrated career at Benderspink and Good Fear and Film + Management, Jake is now the owner of Alibi Management. Jake’s clients have written some of the most popular recent horror films including POLAROID and CRAWL. Now, exclusively for Stage 32, Jake will teach writers of horror screenplays what managers look for in a spec screenplay. As one of the leading sellers of horror specs in the market today, Jake will tell you the common mistakes horror writers make and how to avoid them. To start, Jake will take you through the types of horror scripts attracting financing and producing interest in the market right now and he will explain why certain feature scripts stand out above the rest. Then, Jake will dive into the writing and the reading habits and needs of a manager. He will dive into what your first 10 pages tell a manager and how you can not only make them shine, but how to do so in a manner that keeps a manager turning pages. He will discuss the importance of your first act, the introduction and nuances of your characters, how to make sure your plot is not only interesting, but clear, and how to stick the landing. And, as a bonus, Jake will take you through 10 case studies of some of the most successful horror feature and short film projects of recent years including A Quiet Place, No Good Deed, Meet Jimmy and more. "Too often I hear and see scripts that are derivative of other movies and don’t bring anything new to the table. Let me show you what makes a horror script attractive to me and other literary mangers and that will draw attention in the marketplace right now." - Jake Wagner
Show, don't tell! We take a look at how screenwriters use silence in the horror film A QUIET PLACE, the caper film THE DEPARTED, the action-drama DRIVE, and the adventure of LORD OF THE RINGS.
With the tremendous box office success of CRAZY RICH ASIANS, BOOK CLUB and THE BIG SICK and the streaming successes of SET IT UP, SIERRA BURGESS IS A LOSER, and TO ALL THE BOYS I LOVED BEFORE, romantic comedies are making a huge comeback for all types of audiences. Variety called Rom-Com's the "Hottest genre" for 2018 and beyond. If you have been sitting on a Rom-Com script or been thinking about writing one, now's the time to learn about the current marketplace for romantic comedies.