Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Learn how to network online and in virtual settings to get the most out of every opportunity from an expert in entertainment digital strategy, social media and integrated marketing!
The key to succeeding in in the entertainment industry, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. So how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think.
Staying connected remains key, and to do that, it’s necessary to be versatile.
So how do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community.
Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected, even from our own homes, and the best ways to go about using them. Next, Jennifer will go over how to find your tribe and how to use your community not only to advance in your own goals but also to give back.
She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression in virtual settings and how to define your brand. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire!
This is a great opportunity to learn how, even if you're an introvert, to get connected and stay connected in the industry to help you find the success that you want!
Praise for Jennifer’s Stage 32 Webinars:
" Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of"
- Christie S.
"Great webinar - lots of interesting and useful information. Great speaker! Thanks!"
- Ron H.
"Lots of good advice. Took 9 pgs of notes!"
- Martha C.
Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.
If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email email@example.com.
Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.
YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.
Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.
Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.
Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.
Q: What if I need accessibility and accommodations?
A: Email firstname.lastname@example.org to request accommodations.
Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.
If you have any further questions, we are always happy to help. Please contact Stage 32 support at email@example.com.
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources. PRAISE FOR JENNIFER'S TEACHINGS: "Great speaker - lots of great info! Thanks!" - Ron H.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. PRAISE FOR JENNIFER'S TEACHINGS: "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Learn the fundamentals of screenwriting from a producer who has worked with Joe Dante, Roger Donaldson and more! PLUS receive 14 script downloads to hep you better learn your craft! You have a story idea in your mind and you just know it will make a great movie or TV show. Does this sound familiar to you? If so, you are on the path to being a screenwriter, but where do you start? Screenwriting is a special art form unto itself - it takes a fertile, vibrant mind to develop story and character, yet immense discipline of the writing craft. Too many writers try to jump into this insanely competitive field with little to no training. It takes 5-10 pages of a screenplay for a professional to know whether or not you know the basics of screenwriting, so don't you want to give yourself the best chance to stand out as a professional? It's important you understand the fundamentals of the screenwriting craft to make sure that when you do get your script in front of a decision maker that yo have a competitive advantage to get them to read focus on your story and characters and not your structure. Mary Cybriwsky produced Joe Dante’s BURYING THE EX, starring Anton Yelchin, Ashley Greene, Alexandra Daddario and Oliver Cooper, as well as executive produced STICKY NOTES starring Ray Liotta, Rose Leslie and Justin Bartha. Prior to opening production/management company Scooty Woop Entertainment in 2009 with Frankie Lindquist, Mary worked in all aspects of film development and production as an executive at Mosaic Media Group / Atlas Entertainment under the prolific producer Charles Roven and his team, on projects such as THE DARK KNIGHT, GET SMART, THE INTERNATIONAL, THE BANK JOB, amongst others. Mary is a disciplined teacher of the screenwriting basics and in an exclusive Stage 32 4-sesson on-demand Class, Mary breaks down in four jam-packed sessions what you need to know about the basics of screenwriting. If you are brand new to the screenwriting profession, or a seasoned writer who wants to brush up on your skills, this class goes over the basics of screenwriting to perfect your craft. The objective of this 4 session class is to cover basic screenwriting formatting, 3 act structure, characters, plots, themes, what to write and what NOT to write, but Mary will go over so much more! Best of all, the class sessions are available immediately to watch on demand at your leisure! You Will Receive These Handouts: Title page format spec sheet Sample screenplay page, broken down section by section with descriptions Screenwriting dialogue tips Plus! You will get these screenplays to download for FREE: Feature Film Scripts LITTLE MISS SUNSHINE ALL YOU NEED IS KILL (movie version changed title to: EDGE OF TOMORROW) PARASITE THE TRIAL OF CHICAGO 7 GET OUT GREEN BOOK THE BIG SICK INSIDE OUT Television Pilot Scripts THE QUEEN'S GAMBIT BREAKING BAD MODERN FAMILY FLEABAG BARRY GAME OF THRONES Testimonials about Mary's Class: "Loved Mary's teaching process! Will definitely take other classes if she offers them in the future." --Jessica R. "Very good basic introduction course!" --Diana B. "Mary makes learning the basics of screenwriting easy and welcoming. I have a lot to think about." --Harry M. "After this class writing is no longer scary. I can't wait to type FADE IN!" --Paul M.
Nowadays many independent film and TV productions that have multiple parties involved are looking for the best way to recoup profits on a completed project. One of the best ways to assure the parties involved with your film (producers, investors, financiers, sales agents and talent) see their returns is to have a collection account in place. A collection account is an account in the name of a neutral third party who receives revenues generated by an independent film or TV project on behalf of the multiple beneficiaries from local distributors. This process is called collection account management and is an effective tool to guarantee that the beneficiaries receive their share of the revenues. The beneficiaries include producers, investors, financiers, sales agents and talent. Often times financiers, production partners and international sales agents put a collection account up as a requirement before even boarding project. During this webinar we will explain the functions and benefits of having a collection account in place for an independent film or TV project, how collection account management is set up and which parties should be involved in the entire process. We will further discuss the allocation and distribution of revenues, how to put together the Recoupment Schedule, and the importance of signing, or being a beneficiary to, the Collection Account Management Agreement.
Includes Downloads Of The Pilot Scripts For RUSSIAN DOLL, FLEABAG, THE MARVELOUS MRS. MAISEL & KILLING EVE When it comes to today's streaming and television landscape you can easily paraphrase Beyonce... Who runs the world? Badass female characters do! From laugh-out-loud comedies like HACKS to dark stories of corruption like THE DROPOUT, its never been a better time to write female-driven stories. In this exclusive Stage 32 webinar, you’ll learn how to create a female-driven story that only you can tell. Guiding you is Colleen Labella, the producer and Director of Development at Leslye Headland’s Shoot to Midnight. She has sold numerous television series, including Netflix’s RUSSIAN DOLL, Freeform’s SINGLE DRUNK FEMALE, and the upcoming Star Wars series THE ACOLYTE for Disney+. Colleen is dedicated to telling stories about womxn and the LGBTQIA+ community, and she’s bringing that passion and her years of experience to teach you: How and why the industry’s interest in womxn has changed Current patterns in popular female-led series What’s working and not working in today’s female-driven stories Current themes in these shows What is the future of female representation on television Common traps to avoid when writing these pilots How to develop new and interesting characters we haven’t seen yet Most importantly, Colleen will show you how combining your unique voice with different television formats and utilizing multiple storylines can enhance your work, creating a better script and series overall. Don’t miss out on this incredible opportunity to hear from a fantastic expert working at one of the most in-demand production companies around. You’ll walk away with a stronger understanding of both female-driven series and where your voice fits into this growing market. Praise for Colleen's Stage 32 Education: " I strongly suggest Colleen Labella. She is amazing and so detailed.." - Susan W. "This was honestly one of the best webinars I have ever seen!" - Brianna C.