On Demand Webinar - For immediate download. Unlimited access for 1 year.
On Demand Webinar - For immediate download. Unlimited access for 1 year.
Janine McGoldrick is a 20-year veteran of the entertainment industry, having created and implemented tactical public relations campaigns, events, and marketing promotions that garnered exceptional exposure in the media. As the SVP of Communications at Cohen Media Group, Janine led the public relations efforts for all theatrical releases, including the Academy Award-winning film THE SALESMAN and CHURCHILL, starring Brian Cox and John Slattery. Janine’s tenured career includes helping launch some of the most exciting releases in film, television, and home entertainment while at Universal Pictures, Artisan Entertainment, and former clients Lionsgate, BBC, Hart-Sharp, and New Line. Janine previously worked in the Corporate Affairs department of HBO, supervising publicity for three divisions. She oversaw the media operations, talent relations, and product launches for all campaigns and division activations at industry events such as SXSW and Comic-Con. Full Bio »
In today’s content gold rush, audiences aren’t waiting for the official trailer anymore to decide if they’ll see a film in theaters or wait for an on-demand release. Now, audiences decide from the first press release or casting announcement, with teams of people working behind the scenes to create buzz through production and release. So before you start rolling, is your publicity plan in place?
There’s a reason that major studios spend just about as much on marketing as they do on the production: The movie doesn’t matter if people don’t see it, making publicity and marketing crucial to a film's success.
You have to be your own publicist and grab everyone’s attention as early as possible. Don’t let a limited budget keep you from getting the word out. With the right publicity plan in place, you could blow audiences away around the world without breaking the bank.
You need a publicity plan.
Creating your publicity brand, including casting, staffing, securing talent participation in promotional campaigns, and finding your key media angles are all strategies that start as early as development and continue through your project’s life cycle.
Sharing her wealth of experience in publicity and marketing with you is Janine McGoldrick in this exclusive Stage 32 webinar.
Janine has a wealth of experience working in publicity for major studios and production companies, such as Universal Pictures, Artisan Entertainment, Lionsgate, BBC, New Line, and more. As the SVP of Communications at Cohen Media Group, she oversaw all theatrical releases, including the Academy Award-winning feature THE SALESMAN and CHURCHILL, starring Brian Cox and John Slattery.
Using her vast experience in publicity at every budget level, Janine teaches you how to develop, brand, and sell your script, so that your PR strategy is at work from the beginning by creating a publicity toolkit and press kit. She’ll show you how to ensure a cohesive brand through trailers, posters, and promos, as well as unique opportunities through social media where you can save on your budget. If you’re planning on working with a publicist, Janine has you covered there, too, as she shows you how to find the right publicist for the job and how to work with the in-house studio marketers.
For those attending live, you’ll have an incredible opportunity to ask Janine questions about your project, as well as the nitty-gritty details, like pitching, embargoes, and what to avoid so that you don’t endanger your production.
No one knows your film better than you, and by investing in yourself today, you can take one step closer to ensuring your film finds success.
The PR Basics
Developing Your PR Fundamentals
Producing Publicity Materials
Distributing The Right Message
Q&A with Janine
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"Although useful for films, I still found this helpful for the release of an online curriculum." -Teressa G.
"I am not at the point to be able to use this information yet as I'm still writing a script. But I made a bunch fo notes, and when I get there, this will be very helpful. If I might make one more suggestion, tell us about more tools. This was a very high level presentation without a lot of useful tools that people can use." -Kristin K.
One of the biggest challenges you’ll face as an actor or actress is learning lines for auditions, or even when you get onto set. It can be a real challenge to be among the few who are able to do so quickly. It can be the make or break for a booking, callback or avail. Luckily there are some techniques you can use to make memorizing easier and less daunting. The key to doing this is simple: you don’t have to be memorized 100 percent with the EXACT words on the page, its important to know the story, and the general idea of the script when auditioning for a project. When on set you’ll have to know it word for word. Many actors struggle with memorization due to time constraints, issues with vocabulary, long scripts, and just the general idea that it’s not that simple. However, do not let that stop you! We have amazing techniques to help you remember that script. Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of the entertainment with much success. Rachel is the star of the series "DATING ZOE", the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She stars as the lead "Kate" in the LGBTQ drama film GOOD KISSER on Hulu. Rachel currently has a YA television series in development based on a true story, with Sarah Paulson attached to produce. Rachel specializes in Comedy and Drama Features and Television. Rachel will teach you a new way to think about memorizing lines and techniques and ideas that you can start using today to get off book (or off book enough) in no time. She will walk you through common misconceptions you may have about memorization (do you REALLY need to be 100% off book?) and share multiple approaches she's developed to help her get her lines down more quickly. Rachel will even go deeper by showing how these techniques and the art of memorization can be used to make the script your own. By the end of this webinar, you’ll walk away with more confidence to nail your next audition and your performance on set.
Sorry, this lab is fully sold out. Keep checking back for upcoming labs and other education! This continues to be an opportune moment for family film content to get picked up and produced. More studios, streamers and production companies than ever before are looking for all ages content, meaning the opportunities are plentiful if you understand how to best put together, pitch, and sell your project. If you have a family feature film you’ve been trying to get off the ground, now is the time to make this goal a reality. The opportunity is certainly prevalent for new family films and series to be sold and produced, but it will still be difficult to get your own project off the ground if you don’t understand how exactly your project can fit in. That’s why it’s critical you have a clear understanding of your project, your story, your world and your characters. It’s also why it’s important to understand what the industry looks like today and what buyers are specifically looking for. Beyond a great story and a great script, knowing how to communicate your project, pitch it to the right people and actually get it sold can make all the difference. If you can ace all of these elements, you may have just found your way in and the piece of material that will fire you off the launch pad. Let us give you the guidance to improve your family film project and get it market-ready Mike Sammaciccia is the founder and producer at Afterglow Pictures, which specializes in family friendly content and has over 15 projects in development, including a documentary and TV series with Will Smith's Westbrook Studios. Mike also produced the action thriller SURVIVE for Jeffrey Katzenberg, which starred GAME OF THRONE’s Sophie Turner and STRAIGHT OUTTA COMPTON’S Corey Hawkins. Before creating Afterglow Pictures, Mike served as Walden Media’s first creative executive, bringing in the book HOLES and serving as the executive in charge of production for the hit family film starring Shia Labeouf and Sigourney Weaver. He also served as Senior Vice President of live-action movies and series for Nickelodeon for many years, producing 4-5 live action and animated movies per year. This content consistently broke audience benchmarks and propelled the careers of many young stars. Mike has been at the forefront of family content—both film and television—for almost 20 years and knows better than most what it takes right now to get a family project off the ground. Over the course of four weeks, you will work closely with Mike in a virtual class setting to develop your family-friendly feature film, understand the market today, and build your film’s outline and pitch in order to work towards a market-ready and standout project. If you already have a concept, or even a completed script, Mike will use the same tools to help you hone your material. Throughout the course of this exclusive online lab, you will have direct access to Mike as a mentor by email and via video conferencing as you develop your family film project. WHAT TO EXPECT This lab is designed for writers and creators of all levels looking to write and put together their feature family film. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. By the end of this 4-week writing lab, you will have an outline and practiced pitch for your more market-ready and clearly developed feature family film Sessions will vary between 2-hour group settings and personal one-on-one Zoom meetings with Mike. You will be held accountable to take the lessons from each week and move your work forward. Plus, to keep you motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the development process. To see the full writing lab schedule, see below under "What You Will Learn". PLEASE NOTE: This exclusive Stage 32 lab is limited to 8 writers and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a working executive and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please do book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Harrison at email@example.com for more information
One of the unsung heroes of any production is the line producer. Whether you’re putting together your own crew or are looking to work your way up the production ranks, it’s crucial to understand the role of this senior position. When you envision how your shoot will operate, do you see an easy flow or chaos? You don’t want chaos, but setbacks are inevitable. So, if the director is directing, and each crew member is busy providing their specific skill, who jumps in to handle the various issues that arise and impact multiple departments? The Line Producer. The line producer handles logistical issues on both the creative and business sides of filmmaking, making them crucial when the director and other producers are zeroed in on the shoot day. This is the job for someone who thrives under pressure, can think and plan ahead for the schedule, and be present in what’s needed on set today. They’re responsible for or involved with: Hiring the crew Keeping everyone safe on set Generating the budget and ensuring the film comes in on budget Supervising daily operations And countless other micro and macro logistics When the line producer isn’t on their game, the entire production can feel it since many of their tasks involve multiple departments and the budget. In this Stage 32 exclusive webinar, you’ll learn what it takes to make it as a line producer or look for when hiring one. Showing you the ropes is Tatiana Kelly, a producer whose first film premiered at Sundance before being released by Lionsgate, and nabbing two Independent Spirit Awards nominations, as well as being an eight-time Best Feature festival-winner. Tatiana has worked with A-listers, including Oscar winners Jeremy Irons and Cuba Gooding Jr., and Oscar nominees Ethan Hawke, Bradley Cooper, Robert Festinger, and Terrance Howard. And, she is currently in production on her next feature, THE PEOPLE VS. VEGAS DAVE. With her vast industry experience, Tatiana will show you how to determine your line producer’s fee and credit, set the budget, what the first and most important decisions you’ll have to make are, different options for handling COVID protocols, and how to prep for a shoot vs. post-production. You’ll also learn what a Wrap Binder is, its crucial role, and how to put one together. Whether you’re looking to grow your production career or are building your production team, by the end of this webinar, you’ll know the ins and outs of line producing and how to use this position to your advantage.
Payment plans available - contact firstname.lastname@example.org for details This Lab Is Limited To 10 Spots - Reserve Your Spot Now Experience what it's like to work in a television writers' room while learning from a professional television staff writer. It's hard enough to break an original story on your own, but how do the professionals do it as a group in a writers' room on an idea someone else created? Getting to work in a writers' room is the dream for many, but once you're in, the hard work is just beginning. This interactive lab shows you exactly how a writers' room operates by putting you in a mock room to create an episode from scratch as a team. What is it really like to work in a writers' room? What are the different roles in a writers' room? When should you speak up versus listen? What's the best way to pitch your ideas? It can be intimidating to enter a writers' room, and you want to have some knowledge to enter confidently. That's where professional screenwriter Kate Sargeant and her exclusive Stage 32 course have you covered. Kate has staffed in numerous rooms, including CASTLE, CSI CYBER, NCIS NOLA, BLINDSPOT, and more. In this six-week course, you'll work with the instructor and a handful of similarly ambitious and creative writers to break an episode of the network procedural THE ROOKIE: FEDS, including the A, B, and C-story, using a virtual whiteboard. You'll work step-by-step through the process for the most in-depth experience as you work through the episode story as a group together, pitching ideas and learning to communicate with one another. This format gives you invaluable direct, practical, and real-world experience to assist your long-term television career. You'll have access to Kate during the six weeks in class and outside of class via email for any questions you may have. You'll also have the opportunity to develop a genuine working relationship with your classmates, networking with writers with similar goals to your own that can extend beyond class time. Whether you want to write one-hour procedural or serialized television, the ability to write on a close-ended episodic series is an incredible skill that will benefit you throughout your career. Don't miss out on this incredible opportunity to see what it's like to work in a writers' room from a professional writer whose been there!
Almost everyone is at least vaguely familiar with Bollywood, but the Indian film and TV industry is more than just Bollywood, and it’s a multi-billion-dollar industry that just keeps growing. With over 1.3 billion people living in India, it’s no wonder. However, the popularity of Indian movies and TV is not confined to India alone. Thanks to growing accessibility through streaming platforms, popular series like MADE IN HEAVEN and PUSHPAVALLI on Amazon, and movies like GARBAGE and RAJMA CHAWAL on Netflix, plus many many more are gaining wider audiences worldwide. As the world becomes flatter and network and streaming giants are investing more and more into generating country-specific content, this is an incredibly exciting time to find opportunities in the Indian film and TV space. The challenges of breaking into new territory, are knowing what buyers and sellers are looking for, and who all the players are. India may be one country, but it’s made up of 28 states with different languages, cultures, and people. Therefore, there are also many different film and TV industries within India. So, you need to know what Indian buyers are looking for as well as what streamers here will be looking for, which may be different from other content they buy. Knowing all these differences is important for setting yourself up for success in India. With the right guidance, you can be sure you’ll set up a good foundation for your future film and TV endeavors in India. Katharina Suckale is a long-time producer and creator with deep experience creating content for the Indian film and TV industry, including creating the Indian series, BETWEEN WORLDS, which has been picked up by Disney+. She has also directed documentaries, shorts, and experimental films. With a career spanning twenty-four years in the film industry, and experience in both distribution and production, she has a deep knowledge for the landscape of the industry in India, Europe, and the US. In 2003, she founded Suckale Film Produktion, producing projects in Germany, Africa, and India. Producing in India led her to discover her love for India and its rich storytelling culture. She has consulted on and overseen European-Indian co-productions and handled worldwide sales for Yash Raj Films India. Katharina is here to share her love for filmmaking in India and how you can break your way into this bustling industry. She’ll walk you through the main differences between the Indian Market and the European/American markets, including everything you need to know about the difference between film, series, and streaming platforms in India. She’ll also share her insights on how new talent can break into the Indian entertainment industry, and the importance of genre conventions. This is your chance to get to know the billion-dollar industry and find out what it takes to bring your projects there.
An exclusive virtual class with top financier Viviana Zarragoitia, VP of Three Point Capital. Includes 12 exclusive handouts including sample budgets, packages and collection account management statement, sales sheets, sales agent contracts and distribution agreements One of the biggest challenges you’ll face as a creative is finding financiers and raising funds for your film. You may have a great script, a great cast and crew, but at the end of the day, no money means no project. For many creatives, the world of financing can seem overwhelming and impenetrable. Knowing how to raise money intelligently for films can be your calling card toward making a life working in independent film. . While everyone says that raising financing is the hardest aspect of filmmaking, it's not impossible, and in fact can be well within your power, especially with the right guidance and education. Viviana Zarragoitia is the Vice President of Three Point Capital, one of the entertainment industry's top financiers that specializes in senior lending on film and television projects. Through Three Point, Viviana closes the financing on every film that the company is involved in. She has been involved in the financing of over 100 independent films, and worked with such producers as Cassian Elwes (DALLAS BUYERS CLUB), Rob Barnum (MARGIN CALL), Anthony Bregman (ETERNAL SUNSHINE OF THE SPOTLESS MIND), James Schamus (BROKEBACK MOUNTAIN), Aaron Gilbert (JOKER), Kimberly Steward (MANCHESTER BY THE SEA), Nicolas Chartier (THE HURT LOCKER) and Kevin Frakes (HEREDITARY), among others. Before Three Point Capital, Viviana worked in accounting at Millennium Films and Bold Films, as well as in the finance division of Lionsgate, where she oversaw the preparation of multi-million dollar film and television distribution deals. Viviana has seen it all when it comes to film financing and knows intimately well how films find success at all budget levels. In this advanced level and intensive 6-session virtual class, Viviana will comprehensively teach you how you can finance your own independent film, whether it's microbudget ($500,000 or less), more than $10 million, or anything in between. In Session 1 she will provide an overview of the different types of film financing available to you. In Session 2 she will focus on microbudget films specifically and dig in to how films with these budgets can find success. Session 3 will center on using tax credits, soft money, and grants to help fund your project. In session 4, Viviana will bring in a notable film producer she has worked with in the past and discuss with them the principles of finding and approaching financiers and convincing them to contribute to your project. Session 5 will delve into equity, pre-sales, gap, and sales agents. Finally Session 6 will look at waterfalls, recoupment and navigating collection accounts. Along the way, Viviana will provide exclusive and valuable handouts that you can take with you for your own projects, including: Sample Budgets and Packages Sales Sheets Sales Agent Contracts Sample Collection Account Statement Example Distribution Agreements Praise for Viviana's Past Stage 32 Financing Classes: "Viviana inspired me to learn more about the business side of filmmaking. I had an idea of how to finance a movie, but after our first class, I realized I had a lot to learn. I'm learning more to this day! I highly recommend her class to any film creative with little, to no understanding on how to finance an independent film. What she has to say is priceless!" -Steven K. "As an experienced film and television producer and writer, Viviana's class was just the refresher - and inspiration - that I needed! Having been a completion producer for a bond company, I have seen too many producers who were let down in the producing process by so-called-professionals who offered support at the on-set of a production, but then failed to deliver when needed. Viviana and her company Three Point Capital have an excellent reputation, and her counsel provided in the class solidified that. I highly recommend both Viviana and Stage 32 Education!" -Patricia C. "Viviana was personable, professional, interesting, interested, and a wealth of knowledge and useful information. I will take every opportunity to learn from her. She was patient and polite with every question and always clear with what she knew, what she thought, what she believed, and what she didn't know. She painted pictures and delivered facts, outlining the paths she has seen successful producers take while still encouraging all to pursue their art with a greater knowledge of the business and understanding of the challenges and potential pitfalls." -Randy G. "As someone who was totally new to the world of film financing, trying to learn about the process by myself was intimidating to put it lightly. Viviana clearly explains the film financing process step-by-step and demystifies the complex, bespoke nature of pre-sales, tax credits, sales agents, and so much more. I feel infinitely more confident in my ability to produce a film thanks to this class. I give it the highest possible recommendation for any independent filmmaker looking to finance their film and take their projects to the next level." -Sean R. "Viviana has a tremendous depth and range of knowledge about film financing and she was happy to share everything she knew. Thanks to her loose, attentive style for the class, it ranged far and wide, and she answered a lot of people’s questions whether they were general or specific to their own projects. And I feel like there was value for all of us in even the most project-specific questions." -Randy V.