Michael Poisson is a veteran television development executive who also writes for NETFLIX's Rasing Dion and Adult Swim's Robot Chicken. Michael’s first industry job was at CAA where he broke the glass ceiling for men everywhere and became their first male receptionist ever (before then, CAA had segregated based on sex: guys in the mailroom and girls in reception). From there he worked his way up to Rick Lefitz’s desk in TV Packaging, before jumping to Ryan Reynolds and Allan Loeb’s TV pod, DarkFire TV, for two years. He moved on to work as the Director of Development at Krysten Ritter’s company, Silent Machine Entertainment, where he worked closely with writers to develop their ideas to pitch to studios and networks. On the writing side, Michael co-wrote the comedic-musical stage show: ARMAGEDDON: A Night of Laughs and Pleasant Songs, which enjoyed a sold-out run in the LA Fringe Festival. He had a spec pilot, Alien Nation, in development at DarkFire TV, and currently has an animated show in development with Dark Trick Films. Michael is also a comic book geek and wrote the graphic novel “The Arcs” which was published by Fanboy Comics and premiered at the Comikaze Expo. Michael grew up in Harrisville, Rhode Island during the 1990’s NBC sitcom boom and WB teen dramedy craze, which should explain his obsession with comedic angst. He attended Emerson College in Boston where he majored in Visual and Media Arts with a concentration in Television. Michael’s goal is to keep working in the entertainment industry without becoming jaded. Full Bio »
In the current, competitive TV landscape of serialized dramas, complex comedies, and sprawling genre epics, series bibles are becoming important selling tools to help writers illustrate their visions. A dynamic and intriguing bible can create interest in your project, and push your pitch or spec script over the edge to a sale. It’s your chance to lay out the larger arc of your story, list examples of future episodes, and explain the broad themes your show will explore. It conveys confidence to producers and executives by saying: “I've thought about this in the long run, and I have a slew of awesome ideas to explore in series.”
Because there is no standard industry way to format your bible, they can be extremely confusing to create. Executives receive bibles as small as 4 pages (a mini-bible, really) and as long as 27 pages. Should it include your personal connection to the material? In-depth character bios? Visual motifs? Artist’s renderings of the setting and characters? Although bibles can vary greatly from project to project, there are some general rules and strategies to follow to make sure yours stands out from the pack as professional, polished, and powerful.
Michael Poisson's career is one that has been filled with incredible ambitious drive and creative passion. He is a veteran television executive and is currently a writer on HBO Max's Tom Swift and previously wrote on the hit Netflix series Raising Dion, as well as Adult Swim's Robot Chicken. But Michael’s story begins with his first industry job at CAA where he broke the glass ceiling for men everywhere and became their first ever male receptionist (before then, CAA had segregated based on sex: guys in the mailroom and girls in reception). From there he worked his way up to Rick Lefitz’s desk at CAA in TV Packaging, before jumping to Ryan Reynolds and Allan Loeb’s TV pod, DarkFire TV, for two years. He moved on to work as the Director of Development at Krysten Ritter’s company, Silent Machine Entertainment, where he worked closely with writers to develop their ideas to pitch to studios and networks. Michael has also had numerous successes as a screenwriter.
In what has become an ultra-competitive environment, Michael will teach you the ins and outs of creating a compelling and willing TV bible. Starting with the proper formatting, how to introduce dynamic characters, and moving through how to include active and engaging episode examples, Michael will show you what grabs and keeps an executive's attention. Michael will also discuss artwork, articles and visual aids and whether your bible truly needs them or if they should be left out entirely. He will show you how to create and present carefully crafted, season long arcs that include strong and relatable themes. Always a challenge for writers, producers, and filmmakers putting together a series bible, Michael will teach you how to be clear and concise in explaining your direction for the series. He will spend quality time explaining and teaching the importance of a strong wrap up and closing beat and how to nail both. Michael will even teach you how to identify and decide which network or platform may be best for your show.
PRAISE FOR MICHAEL'S TEACHINGS:
"Answered so many of my questions about bible writing. Took away my fears as well! I can't wait to get started." -- Mia L.
"Demystification complete." -- Lorraine R.
"Michael has energy and knowledge to spare. Best investment I've made in years." -- Regina K.
"Some really great organizational/structural ideas for a bible." -- Rebecca S
Michael Poisson
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"Some really great organizational/structural ideas for a bible." - Rebecca S
Learn directly from Michael Poisson, the former Director of Development at Silent Machine Entertainment, Krysten Ritter’s production company that has a first look deal at Universal TV. Michael is also a comedy writer who used his insider knowledge to land a manager, and get two projects in development at TV production companies. In this Stage 32 Next Level Webinar, your host Michael Poisson will guide you through the business side of how to become a working writer in Hollywood. Writing an awesome script is only part of the process for becoming successful in this industry. Having worked on various projects from both the executive side, as well as the writer side of things, Michael has obtained great insight for how to avoid the difficult terrain when meeting and working with producers, studios, and networks. And while the process of finding a manager or agent is daunting, keeping a strong relationship with them so that they’re doing the most for you as their client can be equally difficult. Michael will share with you his insider knowledge to help: keep your writing on track, your meetings fruitful, and your industry contacts strong. If you’ve ever wondered what you should talk about in “general meetings”, how to take notes from friends/producers/execs that you don’t agree with, or how to be a more prolific writer, this webinar is for you!
In this Stage 32 Next Level Webinar, your host Michael Poisson will teach you how to write a kick-ass comedy pilot that will get executives’ attention. This webinar is not only about how to properly execute writing a comedy pilot, but also about how to make it your strongest sample so that it can get noticed! You will leave the webinar knowing: The 3 most important things Producers/Execs look for in a pilot as they relate to concept, structure and voice. How to properly highlight your unique comedic voice and stuff your script with laughs. How to create a crisp 1-2 sentence pitch that will get executives excited about your idea. How to navigate the competitions and fellowships. How to think from a Producer/Manager/Executives POV and understand what they're looking for so you can apply it to your script. Michael Poisson is a former Director of Development who's worked for Ryan Reynolds TV production company DarkFire TV, Krysten Ritter's company Silent Machine and CAA and is now a writer on Netflix's Raising Dion. This background gives has given Michael a unique perspective for what kind of script stands out among the hordes on everyone’s “Weekend Read” lists and he is here exclusively with Stage 32 to share that knowledge with you. PRAISE FOR MICHAEL'S TEACHINGS: He was amazing -- professional, articulate and knew his subject inside-and-out! – Jan S. It was very obvious Michael knows [his stuff]. He was very organized and I feel like he answered many questions that I've had for years. Thank you so much. – Betty S. Michael was sensational; one of the few who can actually DO a webinar and keep an interest. Nice voice inflection and tone; no distracting "um's" and such. Great material; learned a ton! - Geno S. Very informative and in great detail and explanation, Michael. Time very well spent. – Jean B. Excellent seminar with relevant information. Great job. – Matthew M. I really found the examples [he] references on current programs and series very useful. The information was concise and allowed me to visualize my next steps. – Ashanti G. He was excellent! – Tina F. Good information, well thought out, organized and easy to follow. Many useful takeaways. Thanks Michael!! – Lesa B.
Class Space Limited: Maximum 20 Writers August 13, 20, 27 and Sept 10 from 1pm-3pm. Your TV Series Bible is an extremely important, and often overlooked tool for selling your pilot in the industry. It’s a document which explains in detail – who your characters are, what they will be up against, where future conflict will come, and what themes your show will be exploring. It gives studio and network executives confidence that you know what you’re doing, and that the show has the story potential to live on for multiple seasons. The problem is that there isn’t a lot of literature out there detailing how to construct a bible. This Stage 32 Intensive is aimed to give you the information and guidance that you need to write a strong bible that can be used when sending out and selling your pilot script. Each week, your instructor Michael Poisson (Director of Development at Silent Machine Entertainment, Krysten Ritter’s production company that has a first look deal at Universal TV) will be giving a lecture about how to write one section of your series bible, and then you’ll be assigned to write that section for a project of your own. The following week Mike will offer one-on-one skype sessions to discuss your work, give you any notes, and answer any questions that you may have. So, at the end of this Intensive, you will have a strong and well-executed bible that you’ll be able to use as a selling tool for your own TV series. Mike has worked at CAA, two production companies, and as a showrunner’s assistant on a TV series, and at each job he has seen the importance of bibles and how they have been used to get series sold and on the air. As a writer, Mike has also used them in his own writing career, and a well-written bible of helped him to secure his manager, and get multiple production companies interested in his work.
There is a myth in the television industry right now: more channels mean it’s easier to sell a show, right? WRONG! The diversification of television and the dominance of streaming services over linear cable have made it HARDER to sell unscripted programming. Why? Because there are too many places for the audience to go. In order to get a hit, networks have to become specialized and truly define their brand in order to stand out. You can no longer just pitch IDEAS to networks. IDEAS are not STORIES and they’re not SERIES. There is a lot more work (research, interviews, and writing) that has to go into a pitch before you can take it to a network. Bomb a pitch and a network might not let you in the door again. Angela Molloy is one of the original unscripted executives having been in the game since 2001, when it was just getting started. She’s also one of the only executives who has been a network buyer, a production company development executive (seller), and an Executive Producer in the field. In this webinar you’ll learn get an overall sense of the reality landscape and concrete essential tips for how to develop and pitch into it. Sign up today to make sure you don’t get caught with your pants down during a pitch!
Learn directly from Nikki Hevesy and Anne Marie Gillen, Producers with over 20 years of experience each in developing and financing media projects. Nikki is a director, producer and media strategist with an expertise in integrating faith-based content into mainstream media, and Anne Marie is an expert on film finance, having successfully raised over $100M for projects worldwide. With the recent successes of films like Heaven Is For Real, Son Of God, God Is Not Dead, and all of the faith oriented films coming down the pike like Mark Burnett’s Ben Hur, Mary Mother Of Christ and The Shack, Faith and Family based projects have grown from a niche market to a box office phenomenon.TV has also jumped on the bandwagon with the recent Red Tent, Preachers of LA and Mark Burnett’s The Bible and A.D. However, alongside these successes are huge controversies in the faith community, such as those surrounding Paramount's Noah and Ridley Scott’s Exodus. Faith and Family based material is like a soufflé – if you get even the smallest ingredient wrong, the entire soufflé collapses. In this Stage 32 Next Level Webinar, hosts Nikki Hevesy and Anne Marie Gillen will walk you through the development and financing phases of creating a successful faith and/or family based project. Drawing from their 20 years of experience, Nikki and Anne Marie will teach you how faith and family based projects get funded and who the financiers, studios and distributors are that specialize in this genre so you know who to target. They will also teach you how to easily find and reach your desired audience and what type of marketing is successful for this genre. Whether you’re a producer, filmmaker or writer, knowing what goes into a faith and family project in the development stage, team building stage and financing and distribution stage is key to your project’s success in the marketplace! PRAISE FOR ANNE AND NIKKI'S TEACHINGS: “Amazing! …I’ve taken many webinars on the subject, but none really compares to this. …I have the right tools to move forward into producing my project. Thank you so much!” – Diane M.“Invaluable... packed with information … The explosion that's happening with these types of films is just the tip of the iceberg... this workshop was one of the smartest things I've ever done!“ – Suzanne L.“Unparalleled insights, information, and resources … a comprehensive program to jump start your project.” – Denene C.“Although I have extensive experience as a Line Producer on studio films, Anne Marie Gillen gave me the map of how to successfully negotiate the strange land of independent film production. She showed me which doors to knock on and how to get them to open. In three months, I went from being a clueless indie neophyte to negotiating with foreign sales agents bolstered by the confidence that comes with knowledge.” - Robert B.“Your insight cleared up my eyesight... What a great seminar! The information you provide on the business principles and practices of the entertainment industry is an invaluable tool for producers.” – Karen B.
As filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release. Writers and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward. Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success. Jonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project. First, Jonathan will walk you through the assets you need to have leading up to your marketing campaign. He’ll show you what content you can create cheaply and efficiently during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “curse of knowledge” is. Next Jonathan will explain how to unroll these assets, including working with your distributor (or yourself) to create a marketing plan, what to unveil and when, who to offer exclusives to, and how to get your cast and crew involved. He will give you tips of what to consider when submitting to film festivals, what to use to promote your premieres when you get accepted and what to hold onto, and how to use festivals as further promotion of your film. Then Jonathan will delve into how to get onto major outlets. He will teach you how to find contact information for writers, how to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon. Finally, he will walk you through what to do after your movie has been released. He’ll teach you how to keep interest high moving forward and how you can keep on unveiling content. Standing out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs. Praise for Jonathan's Stage 32 Webinar: "Really valuable and interesting content and told very clearly, concisely and just very open and down to earth, really enjoyed this webinar 5 stars!" -Jaye A. "Excellent and thorough presentation." -Christopher B. "Great host, very insightful webinar." -Matt D. "The webinar and host were both great - lots of useful info" -Matthew L.