How You Can Make Money as a Creative: How to Establish Yourself as a Brand

Hosted by Jacob Matthew

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Jacob Matthew

Webinar hosted by: Jacob Matthew

Producer, Netflix's LESS IS NOW, Co-Owner of the Film Agency "Booklight"

Jacob Matthew works with directors, producers, and brands out of San Francisco, Los Angeles, New York, and Philadelphia, and has a passion and expertise for leading creatives and producing film. In early 2019, Jacob joined Booklight, a global production company and film agency, to help expand global reach and execution by utilizing his expertise in international film production. Jacob believes that when creatives are given permission to work in an environment that is as healthy and encouraging as it is disciplined and detailed, their creative ceiling can have no bounds. Booklight’s explosive growth is due, not only, to its co-founder Chris Newhard’s obsession for quality, but also to Jacob's own unwavering pursuit of organizational health and clarity. Jacob is going to take his vast experience and insights, and show you how you can actually make money and be profitable as an independent artist. Full Bio »

Webinar Summary

As independent creatives, most of us have probably accepted our fates as “struggling artists” until we “get our break.” Still, even getting our break isn’t a guarantee for success and financial stability. There’s so much hustle and wait in this industry, but what if it didn’t have to be that way? What if you could take control of opening the golden door to success? This is an industry full of opportunities for those who are willing to engage in the entrepreneurial grind of building a profitable entity within the film industry. If you’re willing to bet on yourself, you can no doubt lead a fulfilling life as an independent artist.

The two greatest challenges preventing people from fulfilling their dreams though, are often undervaluing themselves and quitting early. It’s important to learn and own your value and what you bring to the table if you want to set yourself up for success. There are strategic steps you can take towards monetizing your skills and creative ways to find revenue (trust us, it is out there!), but you have to be honest with yourself, be willing to put in the work and stand by your worth. Through iteration, practice, and time, you can even scale your skill(s) into your own business. With the right tools, resources, and motivation, you too can set yourself up for success as an independent artist.

Jacob Matthew is the producer of the hit Netflix film LESS IS NOW. He is also the co-owner of the global production company and film agency Booklight. At Booklight he has expanded the agency's global reach in international film production by working with creatives and brands such as Netflix, Open Table, Comedy Central and Twilio. Jacob believes that when creatives are given permission to work in an environment that is as healthy and encouraging as it is disciplined and detailed, their creative ceiling can have no bounds. Booklight’s explosive growth is due, not only, to its co-founder Chris Newhard’s obsession for quality, but also to Jacob's own unwavering pursuit of organizational health and clarity.

In this unique webinar, Jacob will share his story of success as an independent producer, and teach you how to find your value while accepting some brutal truths. He’ll also give you a realistic look at the industry today, and guide you on establishing your brand, what and how to charge clients based on your value, and train you on how to build your wealth while managing risk and growing your client list. This course will give you the basic, high level tools to propel you on your journey to leaving your day job and carving out a space for yourself in this industry.

 

 

"We all make the mistake of thinking that the term “filmmaker” is a noun, a title to be achieved. We are wrong. A filmmaker is a verb. We film-make everyday that we wake up and decide to do something that moves our film forward. We film-make everyday we look in the mirror and tell ourselves we are on the right path. We film-make every time we encounter an obstacle in our way and choose to get creative. I look forward to teaching you how you can get creative and make a profitable career for yourself."

- Jacob Matthew

 

What You'll Learn

  • Finding Your Value and Dealing with Brutal Truths
    • Jacob’s 3 Step Success Cycle
    • The only two things we have control over
  • A Realistic Look at the Industry Today
    • Client Work
    • Original Content Work
  • Establishing Your Brand
    • The importance of being specific
    • Option #1 - Low Cost / High Volume
    • Option #2 - High Cost / Low Volume
    • What it means to match your brand to your customer
  • How To Charge Over $100,000 For A Single Client Project
    • What to actually base your valuation on
    • Considering companies’ marketing budgets
  • Building Wealth
    • Revenue vs Cash Flow
    • Not Being Afraid of Taxes
    • Growing Your Profitability
  • Managing Risk
    • The Power of an LLC
    • Understanding Liability
    • Benefits of using Business Banking vs Personal Banking
    • Why you should overpay for your Accountant and Lawyer
  • Building your Client List
    • Relational Equity over Networking
    • What are Hero Clients and How Can You Get and Keep Them?
  • Betting On Yourself
  • Q&A with Jacob

About Your Instructor

Jacob Matthew works with directors, producers, and brands out of San Francisco, Los Angeles, New York, and Philadelphia, and has a passion and expertise for leading creatives and producing film. In early 2019, Jacob joined Booklight, a global production company and film agency, to help expand global reach and execution by utilizing his expertise in international film production. Jacob believes that when creatives are given permission to work in an environment that is as healthy and encouraging as it is disciplined and detailed, their creative ceiling can have no bounds. Booklight’s explosive growth is due, not only, to its co-founder Chris Newhard’s obsession for quality, but also to Jacob's own unwavering pursuit of organizational health and clarity. Jacob is going to take his vast experience and insights, and show you how you can actually make money and be profitable as an independent artist.

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