How to Build Your Online Brand As an Actor (Examples of Actor Profiles and Social Media Profiles that Stand Out to Casting Directors)

Hosted by Wendy Alane Wright

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Wendy Alane Wright

Webinar hosted by: Wendy Alane Wright

Talent Agent at WAW Entertainment

Wendy Alane Wright is the CEO of WAW Entertainment, a leading talent management firm in Los Angeles representing Actors, Models, Singers, Producers and Writers. Founded in 2007, WAW has grown into a well-respected management firm with clients who have appeared on television networks such as ABC, NBC, TNT, CBS, HBO, Comedy Central, BIO, SyFy, Lifetime, and more. Some of the projects our clients have booked are TV shows including “Modern Family,” “Blackish,” “Extant,” “The Colony,” “Animal Kingdom,” “My Haunted House,” "American Horror Story," "Walk The Prank," “Henry Danger,” "Nightshift," "Sharp Objects," as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Universal Studios, Homegoods, Walmart, Justice, Target, Honda, Legos, Hot Wheels, and many more. As one of the most successful management firms in Los Angeles, WAW has strong connections in Hollywood. Through our strategic guidance our star clients have signed with leading talent agencies including BMG Models, Mavrick, Abrams Artists, Coast to Coast, APA, Osbrink, Paloma Models and Talent, Ford Models, Funny Face Talent, MMG Models NY, Clear Talent, Media Artists Agency, LB Talent, Daniel Hoff Agency, Bobby Ball Agency, CESD and more. WAW has strong relationship with Casting Directors. Before becoming a Manager, Wright was a Talent Agent representing artists including the Four Tops and Deniece Williams. She spent five years as an Executive Assistant to top industry executives including John Singleton, Addis Weschler, Booh Schut, Terry Lippman, Lee Solters, Jeff Sydney, Susan Ferris and Jerry Kalajian. Wright teaches the business of acting throughout the country and is on the faculty of several schools including the New York Studio for Stage and Screen in North Carolina. She is an expert contributor to Backstage Magazine and has appeared in numerous other magazines, on radio shows and talk shows including “The Oprah Winfrey Show" where she talked talked about the Power of Attraction with Louise Hay. Wright is also the author of the book "An Ordinary Girl's Dialogue With God; Contrary Action" and 7 books in the series "Secrets of a Hollywood Talent Manager." Her 30+ years of showbiz experience gives Wendy Alane Wright a 360-degree perspective of the industry. WAW recently produced their first short film "Stardust" which is successfully making the festival rounds. Full Bio »

Webinar Summary

Let's face it. We spend a good portion of our days on social media. Be it Stage 32, Instagram, Facebook, Twitter we're constantly checking in. For many, social media serves as a fun distraction. But for those in the know, social media is a powerful tool to build your presence, brand, and portfolio as an actor. It's an absolute and undeniable fact that casting directors, managers and agents search social media platforms every day to help them with their ultimate goal - to find new, exceptional talent that they can book on open projects. Yet, so many actors misuse or ignore social medial altogether. That has to change. Your online presence can help you get noticed, get in front of the right people, get you in rooms, and, ultimately, accelerate your path to success.

Being an actor today is more than just being talented at delivering lines. You have to approach acting with the mindset of an entrepreneur. That means taking advantage of all online opportunities for branding and exposure. You're in full control of taking time to carefully craft your online presence. You have to make sure your actor profiles and resume have the information and media decision makers want to see. You have to understand how to use social media the right way to capture the attention of people that can hire you. Actors who are taking the time to do this correctly have a competitive advantage. 

Wendy Alane Wright is the CEO of WAW Entertainment, a leading talent management firm in Los Angeles. Her clients have appeared on television networks such as ABC, NBC, TNT, CBS, HBO, Comedy Central, BIO, SyFy, Lifetime, and more. Some of the projects her clients have booked are TV shows including Modern Family, Black-ish, American Horror Story, Sharp Objects as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Universal Studios, Homegoods, Walmart, Justice, Target, Honda, Legos, Hot Wheels, and many more. After decades in the business Wendy uses the internet now more than ever to help her find talent and decide on talent when sending her clients on auditions. 

Wendy will teach you how your online presence can help you get more auditions (or lose them!). She'll help you zone in on what your brand is as an actor and how you can best portray that online. You'll learn what is needed on your online profiles such as Actors Access to be competitive, stand out, and be considered for more roles. Wendy will show you examples of actor profiles, resumes, social media accounts and talk through what about them stands out to casting directors, managers and agents. She'll teach you five things to up your game immediately on social media and how to approach networking to get noticed. And, she'll answer the question on every actor's mind: does your follower count matter? One of the industry's top talent agents will walk you through all of this step-by-step so you are crystal clear on what goes on in their mind when they're looking at you online. 

 

"Wendy, thank you for sharing your time, energy and insight. Seeing the profile examples and hearing you describe what casting directors and agents look for was extremely helpful. I hope to work with you one day!" 

- Jack S.

 

"This is a fantastic webinar!! Wendy's straightforward approach answered so many questions that I kept asking myself about social media."

- Amber F.

What You'll Learn

How Your Online Presence Can Affect You Getting Auditions

  • The Difference Between Your Agent and Manager
  • How to Get Representation
  • How Your Online Presence Can Help You Get More Auditions (or Lose Them!) 
 
Your "Brand" As An Actor and What Casting Directors Look For When They're Online
  • What Needs To Be On Your Online Profile In Order to Be Competitive and Even Considered?
  • How to Take Great Headshots
  • What Casting Directors Look For When They're Looking Online
  • The Distinguishing Difference Between Your Acting Clips and Your Demo Reels

Actor Profiles, Social Media and Actor Websites

  • How to Present and Brand Yourself Correctly on Facebook, Instagram, Stage 32 and Your Own Website
  • Examples of Effective Online Actor Profiles (ie. Actors Access), Websites and Social Media Accounts That Stand Out to a Casting Director
  • 5 Things You Can Immediately Implement to Up Your Social Media Game
  • How to Keep Your Brand Consistent Throughout All Platforms
  • How to Use Social Media to Connect and Network with the Industry
  • How to Make it Easy for Casting Directors to Get in Touch With You
  • What You Should Be Posting on All of Your Online Sites
  • The Question on Everyone's Mind: Do the Number of Social Media Followers Matter? 

Q&A with Wendy

 

Wendy will walk you through things that stand out to a casting director with online examples of resumes, headshots, websites, acting profiles, social media accounts and more!

 

About Your Instructor

Wendy Alane Wright is the CEO of WAW Entertainment, a leading talent management firm in Los Angeles representing Actors, Models, Singers, Producers and Writers. Founded in 2007, WAW has grown into a well-respected management firm with clients who have appeared on television networks such as ABC, NBC, TNT, CBS, HBO, Comedy Central, BIO, SyFy, Lifetime, and more. Some of the projects our clients have booked are TV shows including “Modern Family,” “Blackish,” “Extant,” “The Colony,” “Animal Kingdom,” “My Haunted House,” "American Horror Story," "Walk The Prank," “Henry Danger,” "Nightshift," "Sharp Objects," as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Universal Studios, Homegoods, Walmart, Justice, Target, Honda, Legos, Hot Wheels, and many more.

As one of the most successful management firms in Los Angeles, WAW has strong connections in Hollywood. Through our strategic guidance our star clients have signed with leading talent agencies including BMG Models, Mavrick, Abrams Artists, Coast to Coast, APA, Osbrink, Paloma Models and Talent, Ford Models, Funny Face Talent, MMG Models NY, Clear Talent, Media Artists Agency, LB Talent, Daniel Hoff Agency, Bobby Ball Agency, CESD and more. WAW has strong relationship with Casting Directors.

Before becoming a Manager, Wright was a Talent Agent representing artists including the Four Tops and Deniece Williams. She spent five years as an Executive Assistant to top industry executives including John Singleton, Addis Weschler, Booh Schut, Terry Lippman, Lee Solters, Jeff Sydney, Susan Ferris and Jerry Kalajian.

Wright teaches the business of acting throughout the country and is on the faculty of several schools including the New York Studio for Stage and Screen in North Carolina. She is an expert contributor to Backstage Magazine and has appeared in numerous other magazines, on radio shows and talk shows including “The Oprah Winfrey Show" where she talked talked about the Power of Attraction with Louise Hay. Wright is also the author of the book "An Ordinary Girl's Dialogue With God; Contrary Action" and 7 books in the series "Secrets of a Hollywood Talent Manager." Her 30+ years of showbiz experience gives Wendy Alane Wright a 360-degree perspective of the industry.

WAW recently produced their first short film "Stardust" which is successfully making the festival rounds.

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