How to Develop, Pitch and Produce a Premium Unscripted Docuseries for a Streamer or Network

Hosted by Andrew Fried

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Andrew Fried

Webinar hosted by: Andrew Fried

President & Producer at Boardwalk (Netflix's Cheer, Chef's Table, The Goop Lab)

Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors, including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple Emmy wins and nominations (including six nominations and three wins for breakout Netflix hit CHEER just this year), Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now in its 7th season, received 8 Emmy nominations, won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in its 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Full Bio »

Webinar Summary

This Webinar has a 100% Satisfaction Rating!

It’s undeniable that we’re witnessing a new era of unscripted television. The staggering, cultural success of shows like CHEF'S TABLE, TIGER KING, CHEER, I’LL BE GONE IN THE DARK, and LAST CHANCE U signify in no uncertain terms that the appetite is huge for premium docuseries and will likely continue to be for at least the near future.

In today’s rapidly evolving television landscape, one of the greatest challenges that producers face is how to develop series that will actually resonate in such an increasingly crowded space. Gone are the days of having an idea, putting a 3-page deck together and pitching it to 30 different networks in the hopes that several of them will make offers to further develop the series. Instead, the most effective way to produce a docu-series in today’s world is to secure many more parts of the package when bringing a new project to market. In a world of talent, access, format and projected story arc, the development of different types of shows require us to ask different questions of ourselves early on and throughout the development process.

Doing this and working to stay ahead of the curve can very well situate you for success and put you on your way to produce your own premium docuseries. And, we're thrilled to bring you a Stage 32 Educator who can help you do just that.

Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors, including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple Emmy wins and nominations (including six nominations and three wins for breakout Netflix hit CHEER just this year), Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now in its 7th season, received 8 Emmy nominations, won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in its 4th season), the Showtime series ACTION and YouTube’s BEST SHOT.

 

By revealing how the industry works behind popular docuseries and walking you through the entire timeline of what putting together content like this looks like, Andrew will give you clear tools and a practical roadmap you can use to make your own docuseries a reality.

 

 

Praise for Andrew's Stage 32 Webinar

 

"Really really great info. As someone who has had success in pitching docuseries before Andrews's information was spot on and I still got new info and ideas out of it!"

-Matt R.

 

"Great presentation. One of my top 2 favorite Stage 32 webinars I have attended.

-Heather L.

What You'll Learn

  • A General Overview of Unscripted Programming
    • What are the different types of unscripted programming?
    • Where do we see these shows/who are potential buyers for them?
    • How has this side of the industry grown and evolved recently?
  • What Are Different Types of Docuseries and What Are People Watching?
    • Anthology vs. arced stories
    • Format vs. a more documentary approach
    • How does this landscape continue to evolve through time?
  • The Circus Analogy
    • How do we find story vs. how do we create story?
    • Casting
    • Access
  • Creating Materials That Sell
    • How to develop a deck
    • How to create a sizzle reel
    • How to do all of this while not breaking the bank
    • How to avoid over-developing your idea, while being sure to not under-develop it either
  • How to Navigate the “Hollywood” of it All
    • When celebrity attachments help
    • How to package your project without cutting yourself out
    • What are the elements you need to actually get a green light
  • Now What?
    • How development and casting steps generally work
    • What is a show bible?
    • When do we actually get to make this thing?
    • Discussion of process in the field and post
  • Q&A with Andrew

About Your Instructor

Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors, including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple Emmy wins and nominations (including six nominations and three wins for breakout Netflix hit CHEER just this year), Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now in its 7th season, received 8 Emmy nominations, won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in its 4th season), the Showtime series ACTION and YouTube’s BEST SHOT.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Testimonials

 

"Truly a great overview on pitching and selling docuseries."

-Michael G.

 

"Clear, well organized and a pleasant approachable personality."

-Amita S.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

  • Andrew Fried did a great job with this webinar. If you are looking into how to get started with the unscripted realm or docuseries, then this is a must-have for your library. The questions at the end of the webinar were also very good and Andrew gave an open invitation to all Stage 32 members to submit to him if you have any of the types of projects I previously listed. With that being said you definitely need to listen and watch the webinar as he does lay down what he likes to produce and the types of things he really does not like to produce. His unscripted content is more along the lines of mini-documentaries rather than formatted reality shows. You will not be disappointed, he packs a lot into the 90 minutes.

Other education that may be of interest to you:

Breaking in and Building a Career in Premium Unscripted TV

As you are aware, unscripted television is BOOMING. All the streamers have jumped into the mix and now more and more networks, premium cable channels and even short form platforms like Quibi are diving in with both feet. Creating compelling non-fiction TV requires more than just vision. It involves a gameplan. And it can't hurt to have multiple ideas in reserve or even multiple paths for the same show. This will allow you to not only launch one show, but perhaps lay the groundwork for many shows, essentially building brand recognition for you and for your production company. There is a path to building a scalable business in reality and unscripted and that path is wider than ever. And there's no better person to send you on that path than a guy who has built an empire with his company through producing such shows as Netflix's CHEER and CHEF'S TABLE and many others for streamers and networks around the world. We all have a desire to tell stories. In an era when technology is rapidly developing and there are increasingly lower barriers to actually creating unscripted content. But an idea is just the start. Often times what we fail to do is understand how to get from an idea, or a series of ideas, to having viable content that a more commercial marketplace is actually looking for. By doing a deep dive into the history, shows and business of the prolific reality production company Boardwalk Pictures, we can better understand how to establish our creative voice and brand in a crowded landscape and determine how best to bring our value to a variety of projects and partners. Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now entering its 7th season, has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Andrew will teach you how to stake your claim in the unscripted marketplace and also how to build an empire in the space. By diving into his journey and the paths Boardwalk Picture shows have taken from concept to screen, Andrew will show you the do's and don'ts of unscripted from the creative and business sides to assure you shorten your path to success. He will speak to the companies origin stories and how Chef's Table became Netflix's first unscripted original series. He will explain how to judge quantity vs. quality, explain the "8th Grade Assembly" test, describe what it means to be storyteller led, and how to identify a void that needs to be filled. He will dive into how to develop your creative brand, define what stories it is you want to tell, and how to approach meetings and networking opportunities to help get your vision to air. He will describe how to add value to just about every situation - so important in unscripted where you're likely to have partners and how to best position yourself to where people not only want to work with you, but will be anxious to hear your next idea and the one after that.   Praise for Andrew's Stage 32 Webinar   "Fabulous, authentic insights into what makes a successful producer of premium unscripted content!" -John P.   "Loved it! I especially appreciated his positivity! I’m feeling inspired and I know I’m on the “write” track to creating something wonderful!" -Edie F.   "Andrew was really great - a total professional who gave a lot of insight into "the business" and what attracts the green light." -Pooky A.   "Excellent. Honest. Thoughtful. Insightful." -Tim O.    

Ultra Low Budget Films: Tips to Save Money During Every Stage of the Process

If you're planning to shoot an ultra-low budget feature film you need the right resources to maximize your budget From pre-production, on set and post-production. We've brought in Spirit Award winning producer Jim Wareck, who produced Shaka King's directorial debut and Sundance hit, NEWLYWEEDS, to teach you how you can stretch each dollar to make sure that the quality shows up on screen. Jim certainly knows how to do this. After he produced NEWLYWEEDS, his director Shaka King went on to direct JEDUS AND THE BLACK MESSIAH, which won 2 oscars and was nominated for 6!   Like it or not, producing a film of any level or any size is a giant investment—not just of time and passion, but of MONEY. Hiring a crew, negotiating talent, locking down equipment, locations, costumes, props, even film festival submission fees—costs add up quickly. And if you’re an independent filmmaker with limited resources, it’s almost too easy to exceed your budget or not even find the money you think you need in the first place. This is why, as an independent filmmaker, you need to be smart about where you spend money and how. Understanding how to navigate this can make all the difference and determine whether you’ll ultimately be able to produce your project or not. You’ll never be able to make your film for free, but that doesn’t mean you need to spend millions. On the contrary, you’ll find that most film productions spend more than they need to, investing in equipment they don’t need or otherwise wasting money on unnecessary steps. Experienced independent filmmakers are adept at understanding where to cut costs, where to find shortcuts, where to ask for favors, and where you should REALLY be devoting the bulk of your money towards. With the right strategies and approach, you’ll be surprised by how frugally you can make your movie without sacrificing quality. Jim will walk through the process of producing your own ultra low budget feature from pre-production through post and give you strategies to spend your money efficiently and stretch every dollar every step  of the way when you have limited resources available. He will break down where money is normally wasted in a production and teach you how to create and stick to a realistic budget in all its complexities. Jim will help you identify opportunities to save money in pre production, including working with your writer to write for your budget level, targeting and attracting the right cast and crew, identifying who you actually need, and how to negotiate rates. You’ll learn the pitfalls of budget drains on set, how to build an actionable shoot schedule, and how to remain as EFFICIENT as possible each shooting day. You’ll even gain tips on how to save money in post production so you can fully understand how and where to find shortcuts in your project and what aspects should never be skimped on.   Through this invaluable webinar, Jim will arm you with the understanding of how much you really need, of money AND yourself, to produce your film.

How to Develop, Pitch and Sell Your Family Series or Film- with a Pitch Deck Case Study

Long-time family film and TV executives will teach you how to make your family project market-ready and get it sold. Comes with a case study of a real pitch deck for a produced family film   If you’re interested in creating family friendly content for film or TV, you have come across a fantastic time to make something happen. Recent family films like THE ONE AND ONLY IVAN, A DOG’S JOURNEY and OVER THE MOON have been hugely popular, and often produced at a lower budget than their more adult competitors, whetting the appetite of studios to create more like these. And on the TV side, family series continue to be wildly successful as streamers and networks continue to seek out and new content and add to their slate. More studios, networks, streamers and production companies than ever before are looking for this type of all ages content, meaning the opportunities are plentiful if you understand how to best put together, pitch, and sell your project. The opportunity is certainly prevalent for new family films and series to be sold and produced, but it will still be difficult to get your own project off the ground if you don’t understand how exactly your project can fit in. Perhaps more than other genres, family content comes with strict mandates as well as very specific audience demos, each with their own unique profiles and specifications. Projects that can’t easily align or fit into these already defined sections have a much harder to time to sell. Additionally, each studio and network looks for something a little different when putting together their own slate. In order to put your best foot forward and get executives to notice your family-friendly film or series, you first need to understand how the industry works and how best to adjust your project and your pitch. Mike Sammaciccia is the founder and producer at Afterglow Pictures, which specializes in family friendly content and has over 15 projects in development, including a documentary and tv series with Will Smith's Westbrook Studios. Mike also produced the action thriller SURVIVE for Jeffrey Katzenberg, which starred GAME OF THRONE’s Sophie Turner and STRAIGHT OUTTA COMPTON’S Corey Hawkins. Before creating Afterglow Pictures, Mike served as Walden Media’s first creative executive, bringing in the book HOLES and serving as the executive in charge of production for the hit family film starring Shia Labeouf and Sigourney Weaver. He also served as Senior Vice President of live-action movies and series for Nickelodeon for many years, producing 4-5 live action and animated movies per year. This content consistently broke audience benchmarks and propelled the careers of many young stars. Mike has been at the forefront of family content—both film and television—for almost 20 years and knows better than most what it takes right now to get a family project off the ground. Exclusively for Stage 32, Mike will walk you through how to approach developing, pitching and selling your own family friendly series or film. He’ll explain what the state of family content looks like today, laying out the different demos and what kind of content studios, networks and streamers are embracing. He’ll also point to where family content may be headed in the future. Mike will then teach you how to get your own family film or series market ready by defining your own demo, deciding if it’s better as a film or series, making your characters family-friendly, and developing necessary partnerships along the way. Next he will discuss how to get your project in front of the right studio, network or production company and how to determine which one is the right fit for your project. He’ll also speak to whether you need a manager or agent. Mike will then go through how to best pitch your family project, going through the documents you should have, how to pitch and what should go into your pitch deck. Mike will even share a real pitch deck for a family film he went out to pitch and explain why he made the choices he did in assembling it.

Prepping For International Co-Productions: What You Need To Know

As the world of independent television and film continues to shift, international co-productions are becoming more common. That’s because crossing borders is often an effective way to find better funding, better locations, and ultimately a wider audience. But international co-productions are not always a slam dunk. Partnering with other countries is a complicated endeavor and brings with it challenges and hurdles you wouldn’t have to face otherwise. Potential pitfalls are plentiful, but then again, so are opportunities. It comes down to putting in the work ahead of time, covering your bases, and making sure you know what you’re doing before diving in head first. Working across countries is hard enough when you’re part of a studio or large corporation. There are still contracts to hash out, politics to navigate, and differences in cultures to understand. But when you’re an independent producer or filmmaker looking to cross country lines, it can feel impossible, an overwhelming prospect where you don’t even know where to start. After all, you don’t have the backing of a legal department and you don’t have experts on payroll. You just have you. So where do you start? Is an international co-production worth it for you? What steps should you take to get the ball rolling and how can do you protect yourself along the way? With more than twenty years in the industry, Alexia Melocchi has worked in nearly every aspect of the entertainment industry. Alexia is currently a producer at Little Studio Films, a representation and production company with more than 25 films and series credits. She serves as Partner and Producer, involved in all aspects of company operations, including distribution and co-production deals, managing production activities, and film and television marketing. Alexia is well versed in the art of international co-productions and will share the secrets, tips, and lessons she’s learned over her two decades in the industry exclusively with the Stage 32 community. Alexia will walk you through the nitty gritty of starting international co-productions and the things you need to know before jumping in. She will begin by going over the pros and cons of producing overseas, both for film projects and television, and when to determine if an international co-production is the right call. She’ll tell you the four aspects of your project you should focus on before making this call. She’ll then discuss what makes a story international and how to use this to your advantage. Alexia will then go over the advantages of having international settings in your script. Next she will focus on tax subsidies and credits in different countries, how these can be targeted, the challenges that come with claiming them, and the rules and requirements you’ll generally need to meet to qualify for them. She’ll also discuss the prospect of working with international broadcasters or producers. Then, Alexia will give an in-depth and detailed rundown of the benefits and challenges of producing in six major countries: Italy, Spain, Canada, UK, and Australia. She’ll offer a breakdown of the specific costs that go into overseas productions, as well as the legal ramifications of these projects, including how international cooperation might affect ownership of your IP and rights. Alexia will discuss what an effective timeline of a successful co-production deal might look like and will finally give you tips on how to work international markets like Cannes to find the partnerships you need. This webinar is useful to producers considering an international co-production as well as writers, actors and directors who feel their talent or material might work well on an international scale   Like what you heard from Alexia during this webinar?  Send your script to Alexia and speak with her for an hour by clicking here.    Praise for Alexia’s Webinar   “Alexia had so much specific and helpful information that I’m going to be able to use moving forward” -Karen H.   “Alexia is the best! I’m so glad I got to see this webinar” -Hannah E.   “I was impressed with how much the instructor knew about this topic. I have a lot of ideas and tools I can take with me for my own projects now” -Jerry B.

How to Shoot Your Project Safely During COVID

The COVID-19 pandemic brought film production to a standstill last year. The risk of holding close gatherings required everyone to profoundly change how a film is produced in order to keep everyone safe. Yet we’ve luckily found a way to create new projects, on both a major studio and independent level. This doesn’t mean it’s easy, though. The preparation and process for producing a film have changed drastically, as have the rules and guidelines a crew needs to follow. There are ways to safely put your own film together even under these extreme circumstances, but doing so will require a new understanding of how to move forward. As a producer or filmmaker of any level, it’s your job not just to make sure a film comes together, but that the team you assembled stays safe in the process. This is extra difficult due to the pandemic, but it’s not impossible. In fact, independent productions have been finding a ways to do this successfully for a while now and you can as well. But this won’t be accomplished through business-as-usual approaches. Every aspect of the filmmaking process needs to be examined, altered, or even turned on its head in order to comply with new regulations, make the team feel comfortable, and most importantly to keep everyone virus-free. This is a big undertaking, but other independent outfits have figured this out, and learning how they did it can be instrumental in you finding success for your own project. Multi Emmy Award-winning filmmaker and author Shane Stanley has worked in almost every capacity on and off the set with hit shows like ENTERTAINMENT TONIGHT and SEINFELD and producing films like Sony Pictures’ GRIDIRON GANG a #1 box office hit starring Dwayne ‘The Rock’ Johnson. For three years, Shane was Vice President of Sheen/Michaels Entertainment where he produced several motion pictures starring Marlon Brando, Mira Sorvino, Thomas Hayden Church, Donald Sutherland, Marisa Tomei, Sean Penn, John Travolta, and Charlie and Martin Sheen.. Shane recently released his book What You Don’t Learn In Film School, which covers filmmaking from concept to delivery and has already landed on required reading lists at several universities across the country. Shane continues to produce and direct independent films of all levels, and just wrapped production on his latest action thriller BREAK EVEN, which was safely shot over December and January during the peak of COVID-19. Shane learned how to find success in the midst of a pandemic and is ready to share the lessons he picked up. Shane will teach you what you need to do to successfully and safely plan and produce a film during the COVID-19 pandemic. He’ll delve into the new rules you need to follow, issued by guilds, government agencies and film/permit offices. He’ll also discuss how location scouting works now and what sort of locations can be safely shot in. He’ll go through the changes in production insurance and how to hire and work with a COVID Compliance Officer during production. Shane will also discuss how to conduct COVID tests with your crew and how to work with guilds along the way. He will then go over how to work with actors during this time and will share with you the biggest tips and must-dos he learned to keep your crew safe. Finally, Shane will share the details of how he produced his own recent film DOUBLE THREAT and wrapped his 6 week production without a single COVID positive test. Even in times as tough as this, there’s a way forward and a way to create your art, and Shane will show you how to do so smartly, effectively, and while keeping yourself and everyone on your team safe.   Praise for Shane's Previous Stage 32 Webinar    "Shane was thorough, gave me a realistic view into the market as it is now, yet encouraging. Easy to listen to and follow. I'll be signing up for other classes he teaches in the future." -Karena K.   Just straight-forward, real, the kind of producer most of us would kill to work alongside. -Clark R.   "Shane was relevant, knew what was happening, and could walk the walk." -Chuck R.   "I loved the inside look from someone in the industry that is dealing with Covid restrictions on a daily basis." -Marven L.

60 Minutes With Emmy Award Winning Producer Kip Konwiser

I was born for this. Started on street corners tap dancing, doing comedy, telling stories & holding an audience until they pay me J A Masters Degree from USC Film School and three decades later there hasn’t been a day when I wasn’t writing, directing, producing or managing as an executive a feature film, television, documentary, live event and/or new media program.  I’ve been blessed to learn from and collaborate with some of the luminaries of sports and entertainment producing and business management. For these efforts, I picked up a shelf full of awards & trophies, maintained an upward financial trajectory and learned to enjoy the ride. A few of the collaborations in my career include: Netflix, YouTube, NBC, CBS, ABC, Univision, HBO, Showtime, TNT, MTV, VH-1, Sony Pictures, Paramount Pictures, 20th Century Fox, Lionsgate Studios, Legendary Pictures, Blizzard Entertainment The Grateful Dead, Quincy Jones, Michael Jordan & David Falk, Phil Knight/NIKE, Magic Johnson, Peter Guber/Mandalay, Dr. Dre, Snoop & Eminem, Arthur Miller, Michael Bloomberg, Laurence Fishburne, the NFL, MLB and NBA, and most of the financing entities in Hollywood. I’ve established tax incentives that spark states into profitable production while structuring large scale financing. Easier said than done, trust me!      Now, I’m thrilled to join with Stage 32 to talk about my journey and share my experiences from over the years. I love to give back to up and coming filmmakers and I’ll be holding an online Q&A to talk with you, the Stage 32 community, and tell you about the things I’ve learned along the way. If you’re in the middle of your filmmaking journey, now, no matter where you live in the world, I’ll be taking questions from you live, so ask away! So relax, this opportunity to not give up on your daydream just got a lot closer.     Clint Eastwood, Kip & Kern Konwiser Kip & Virginia Madsen Kenny Ortega (director/choreographer), Jim Belushi, William Levy, Emilio Estefan Kip, Ron Shelton (director/writer), Pete Rose, Kurt Soderling (DP) Pre-production at Legendary Studios "The Konwiser Bros." Kern & Kip Konwiser 

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