Rachel Crouch is the Director of Development at Cold Iron Pictures. Cold Iron Pictures is a production/financing company that most recently produced BEING FRANK starring comedian Jim Gaffigan and Anna Gunn. Previously Cold Iron produced SWISS ARMY MAN starring Daniel Radcliffe and Paul Dano, as well as Marielle Heller’s directorial debut THE DIARY OF A TEENAGE GIRL starring Bel Powley, Kristen Wiig and Alexander Skarsgård, both of which premiered at Sundance. Previously Cold Iron releases also include Joseph Cedar’s political drama Norman starring Richard Gere which was released by Sony Pictures Classic; DON'T THINK TWICE, and Lake Bell’s second film I DO...UNTIL I DON'T. They also produced the 2019 Sundance hit UNTITLED AMAZING JOHNATHAN DOCUMENTARY which premiered in the US Documentary Competition section and is available on Hulu. Full Bio »
Finding, securing, and building a relationship with a meaningful and experienced producer can be one of the biggest challenges writers and filmmakers face. Even with a great script and a stacked cast, many producers who can move the needle on a project are often in great demand. Securing a meaningful producer means you have someone on your team who can pull the strings, make the offers and put the puzzle pieces of the project together. But how do you find a producer in the first place? How do you build a relationship and show them that you’re someone they should take a chance on? And once you’ve reached that point, how do you get the most out of that relationship to assure that your vision reaches the screen in the most productive, and hopefully profitable manner possible?
One of the biggest misconceptions for talent is that producers stifle creativity. ‘The only word they know is “no!”’ or ‘The only thing they care about is money!’. The truth is, though, that building a relationship with the right producer can be a career-maker and can also make your life easier. Producers help you make connections, take all of the day-to-day questions about making a project off your plate, and can even creatively add to your series or film. But you need to know how best to use your producers if you’re going to succeed. Writers and filmmakers alike need to know how to find the right producer for them, understanding the skills different types of producers bring to the table, and finding the best way to create a good producer/talent relationship.
Rachel Crouch is the Director of Development at Cold Iron Pictures, a production/financing company that most recently produced BEING FRANK starring comedian Jim Gaffigan and Anna Gunn. Previously Cold Iron produced SWISS ARMY MAN starring Daniel Radcliffe and Paul Dano, as well as Marielle Heller’s directorial debut DIARY OF A TEENAGE GIRL starring Bel Powley, Kristen Wiig and Alexander Skarsgård, both of which premiered at Sundance Film Festival. They also produced the Sundance hit UNTITLED AMAZING JOHNATHAN DOCUMENTARY, which premiered in the US Documentary Competition section and is available on Hulu. Rachel has been involved in every step of producing these films and has helped launch careers of the talent involved with them.
Rachel will walk you through the nuts and bolts of finding the right producer and forming a great working relationship with him or her. She will discuss the different types of producers and how each contributes to different projects. She will then go into how to find that perfect producer, and the best ways to do research, take meetings, and woo them to get them on your side. She will also discuss the producer’s role in every phase of production—from giving notes during development, to building the team in pre-production, serving on the ground during production, and handling sound, color, and deliverables during post, among many, many other facets. Rachel will help you tackle the tricky issue of dealing with money with your producer and outline the common ways the producer-talent relationships fall apart, as well as flourish.
Rachel will even provide case studies from her own background to illustrate how the producer-talent relationship helped create Independent Spirit Award winning DIARY OF A TEENAGE GIRL, Sundance winning SWISS ARMY MAN, and SXSW nominated BEING FRANK.
Like what you heard from Rachel during this webcast?
Send Rachel your script and speak with her for a half-hour by clicking here.
Praise for Rachel’s Stage 32 Webinars:
"Very informative, Rachel is wise beyond her years."
"Very helpful! I learned so much and I am looking forward to going back and rewatching"
"Rachel Crouch was awesome. She enriched my knowledge of the world of producers and how as a screenwriter we can make connections with the right ones and how best to work with them! Great job."
- Ricki L.
"Rachel was terrific! Her thoughts were clear and helpful."
Rachel Crouch (Judge)
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Taught by 25+ year producer (GOOD WILL HUNTING, AMERICAN PIE, MANCHESTER BY THE SEA), director (KILL THEORY, THE PEOPLE SPEAK) and Project Greenlight Co-Founder, Chris Moore. Want to see a free Q&A with Chris & Stage 32 Founder & CEO Richard Botto? Click here. "I chose to teach at Stage 32 over Masterclass because I believe in their mission. Their education isn't storytelling hour or dated material, it's exclusively about offering practical, actionable, and motivational information on what's happening in the industry right now. This is going to be a fun, but honest 2-part class that will help you navigate the business today." - Chris Moore With so many variables in today’s entertainment industry how do you know the steps to not only give yourself the best chance of breaking in, but also the guidelines on how to sustain a high profile and highly successful career? What if you were able to have a legendary industry veteran look at your current trajectory and give you advice? Stage 32 is going to give you just that. Chris Moore has asked and answered these questions over a remarkable and diverse 25+ year career in entertainment. As an award winning director and producer of over 30 projects such as Oscar-winning Good Will Hunting, American Pie and Oscar-winning Manchester by the Sea Chris has seen and experienced just about everything. And as the co-creator of the wildly successful Project Greenlight, Live Planet (both with Ben Affleck, Matt Damon and Sean Bailey) and The Chair, Chris has made mentoring and teaching creatives serious about a life in entertainment his mission. Chris is here exclusively on Stage 32 to shed a light on the big picture questions that you should be focusing on including: How to manage a career over time What truly matters from a professional and personal standpoint How to take the long view in your approach How to cut out the noise and listen to the “right” voices How to navigate the industry today! Session 1 How to Learn from Your Successes and Failures & Stay Focused on the Career you Desire - Chris will walk through tangible, actionable advice you can walk away with and apply to your own projects and/or jobs. He will provide an overview of the different paths and the resources that can help you reach your goals. ***In this on demand class, Chris will no longer be reviewing loglines and synopsis from students. Session 2 Evaluating & Learning Why and How You Choose the Next Move to Make - Chris will go over a select number of submissions that students have submitted from the first session. He’ll go over, in detail, an analysis of the situation and provide real-time, actionable information to help you better understand how to navigate your next steps. We’ll do our best to chose examples that apply to multiple levels in the industry so you can apply it to your own career.
Founded in 2011 by Richard "RB" Botto, Stage 32 is the world's largest online platform connecting and educating film, TV and new media creatives and professionals worldwide. Stage 32 works with over five hundred industry professionals and executives who provide education, instruction and professional opportunities for members of the platform. Stage 32 currently has over 1,200 hours of exclusive film, television and digital craft and business education in its library. Stage 32 members use the platform daily to build their network, take online webinars, classes and labs, find work and cast and crew their projects. Stage 32 members range from students to Emmy, BAFTA and Academy Award Winners. Over the last few weeks, we have been working tirelessly to ensure that you know that Stage 32 is your online home to stay connected with over 600,000 creatives and professionals from across the globe. Now, we are looking forward to bringing you another virtual event to help you stay up-to-date about the state of the entertainment industry featuring some of the top professionals in the business. In this special event webcast we presented a virtual panel featuring some of the top minds in the Stage 32 community to discuss the current state of the entertainment industry as we are all faced with the COVID-19 pandemic. Our Stage 32 Managing Director, Amanda Toney, hosted this incredible lineup, where you will hear the point of view of a production company (Andrew Fried of Boardwalk Pictures), a lender (Viviana Zarragoitia of Three Point Capital), lender counsel (Carolyn Hunt of Barnes & Thornburg LLP), a talent representative (Tracy Christian of TCA Management), all moderated by producer and production company counsel (Elsa Ramo of Ramo Law PC). Stage 32 is proud to be putting the "social" in #SocialDistancing. Please share this event on your social media and tag @stage32 on Twitter and @stage32online on Instagram.
The landscape of distribution has shifted dramatically, forcing filmmakers, producers and foreign sales agents to adapt to those changes. With the rise of streaming, there are more ways than ever to get your project out to the viewing public, whether in theaters or right in their home. In the time of quarantine, more distributors are looking to acquire films to put in the marketplace, but how does the pricing look and how will that shift over time? We will examine the current distribution marketplace and how to best take advantage of the multiple avenues of distribution both domestically and internationally. While there are more places than ever to go to for distribution, there’s also more competition for your project to be noticed by distributors and, once distributed, for viewers to decide to watch your film over the other thousands at their fingertips. It can be difficult for filmmakers and producers to know what different distributors and paths of distribution are best for each project, and which deals are more likely to garner a profit. But with a working knowledge of both the domestic and the foreign distribution market, you can find the best home for your feature. Tiffany Boyle is the President of Packaging and Sales for Ramo Law. Tiffany has helped hundreds of films, TV shows and documentaries come to fruition. Tiffany served as a Co-Executive Producer and brought in financing for films SOMETHING ELSE (Tribeca 2019) and ARKANSAS starring Liam Hemsworth and Vince Vaughn. She led the sales and packaging for TRAGEDY GIRLS (SXSW 2017) and FREAKS (Toronto IFF 2018), she brought foreign financing to ASHES IN THE SNOW (Los Angeles FF 2018) starring Bel Powley, and she sold an autobiography to Hulu for development into a limited television series. Tiffany will go over different distribution avenues - theatrical, VOD, DVD, etc. and what distributors are looking for in general. She'll break down the difference between distributors and sales agents and what types of projects will fit their slate. You'll get a complete overview of the marketplace - both domestic and foreign and understand what it will take to get your film to the right distributor. You'll learn to harness the power of festival screenings, social media and other campaigns to put your film in the best position. You'll also learn how to make the deal in terms of territory, term, delivery, fees, rights, licensing vs. reserved and more. You'll also get insight into recoupment and profit. This is the most up-to-date guide on today's film and TV domestic and foreign distribution marketplace jammed packed with actionable information you can utilize right now. Praise for Tiffany's previous Stage 32 webinars: "Excellent discussion by Tiffany! It shows that she's right in the middle of the film business and understands what's happening now. Refreshing not to hear the same old basic information you hear everywhere. This was detailed and very much of the now." - Michael H. "Excellent presentation by a clearly passionate expert. More, more, more." - Alexis D. "Very clear and helpful - so much detail!" - Sil V. "Tiffany was gracious and helpful with good energy. Plus she offered so much encouragement, practical advice and incredible energy." - Cynthia D.
Once you finish your screenplay and decide it’s time to reach out to producers and representatives, one of the most common responses you may receive is that your idea is not ‘high concept’ enough or your logline doesn’t have a ‘high concept hook’. This term is thrown around a lot in the movie business, but what does it actually mean? ‘High concept’ might be a buzz word, but it’s also a term that carries with it significant meaning as well as some lessons and perspective you can bring back to your own project if you know how best to approach it. Readers, producers and buyers see so many spec scripts that have no chance of becoming films not because the writing isn’t great, but because the writer did not spend enough time on concept. It is one thing to fall in love with a story idea. It is another to stick with it during the uncomfortable phase of working on that idea to make it more enticing to the world. So how can you ensure you consistently develop ideas that excite readers and push your script toward a sale? How do you know if your idea is “high concept” enough? What exactly does “high concept” even mean? Andrew Kersey is a literary manager and the head of Kersey Management whose clients are working on projects at all the major studios and streaming outlets including Netflix and Amazon, and the networks and cable channels ABC, Fox, NBC, CW, Disney Channel, and Nickelodeon. Andrew recently just sold his client's sci-fi spec script to Universal with THE SOCIAL NETWORK and FIFTY SHADES OF GREY Oscar-nominated producer Mike De Luca, and his client’s comedy VACATION FRIENDS is in production at Broken Road for Hulu starring John Cena and Lil Rel. Andrew has helped his clients pitch countless projects and knows better than most what buyers are looking for and how a high concept approach can make all the difference in getting that script sold. Andrew will break down what makes a script ‘high concept’ and how you can write and sell your own high-concept screenplay. He’ll nail down exactly what a high concept story is and offer examples of high concept movies in different genres, explaining what makes them successful. He’ll then break down why high concept stories are so appealing, from the perspective of producers, studios, and audiences. Next Andrew will delve into how to actually write a high concept story and whether you can adjust your existing screenplay or write one from scratch. He will go through breaking down genre walls and other writing tips you can take with you. Andrew will then teach you how to sell your high concept story. He’ll talk about the importance of your logline and title and give you tips to pitch your high concept story to execs and buyers, including how to explain your world and use comps. Finally he will go over common mistakes writers make when creating high concept stories and will reveal where not to begin and whether size and budget matter. Expect to leave this webinar with a much clearer idea of what makes something “high concept” and a series of tips and ideas you can bring back to your own project to better sell it. "Throughout my time as a literary manager, the term "high concept" has come up more times than I can count. The writers that I work with that are most successful are the ones that understand what this term really means, what buyers are looking for, and how they can adjust to fit this idea. I'm excited to share these secrets with the Stage 32 community." -Andrew Kersey
Producer Sasha Nonas-Barnes joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.
Aimee has added 5 more spots! 2 Spots Remain In today’s film market independently producing a film is a great way to get your project made. There are thousands of independent films that are developed, made and distributed every year that started from a script. But how? Now, more than ever, the need for a major studio to get your project into production becomes less and less, while more control is put into your own hands. Whether you're a filmmaker, producer, writer or actor, you have the ability to produce and shepherd a film project if you know the right steps to take to get it done. In order to do this, though, you will need to get your project market-ready and make it attractive to co-producers, financiers, actors, directors, distributors and more. Looking professional when going out to the market with a film project is key and separates the professionals from the amateurs. Figuring out who and how to get your script into the right hands and get the ball rolling on a project can feel overwhelming, almost impossible for a newer creator. Knowing the right way to strategize, present, and partner with the perfect collaborators is key to success. A good producer is always in action, looking at ways to make her project the best it can be. As intimidating and bewildering as this might feel to creators, it’s absolutely within your reach. And, there are strategies you can learn to put you on the right track to turn your passion project into a reality, especially if you have guidance to help you get there. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her intimately familiar with how to successfully get a project off the ground and build a team to get a script made. In this advanced level and exclusive four-session lab (no more than 10 students will be admitted), Aimee will work directly with you in an intimate class setting to help you make your script marketable and put the pieces together to get the film ready to go. To do so Aimee will begin by working with you on your script and concept. She will help you understand what shape your script is currently in and how marketable your story is. Next she will help you strategize and give you the tools to find the partners you’ll need for your project, including other producers and executive producers, directors, writers, actors, and more. Then Aimee will work with you on your project’s pitch deck, including perfecting your logline and synopsis. Finally Aimee will guide you through forming your own specific plan of attack moving forward, including building the list of people to reach out to and getting your foot in the door with organizations. Aimee will even work with you on practicing your pitch, cold calls, and email messages. Expect to leave this lab with a better handle on the potential for your script, a working pitch deck, and a plan of attack to find your own team and get your film moving towards the finish line. Plus! Aimee will also provide you exclusive, confidential and helpful documents for you to download and use for your own projects including: Up-to-date list of in-demand writers and directors to reach out to Pitch Deck examples Free access to Variety Insight for one month ($200 value) Outreach email templates WHAT TO EXPECT (FOR THE SESSION BREAKDOWN, SEE BELOW) This lab is designed for beginner and intermediate creators looking to get their film project ready to pitch and put together. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. ***Aimee has added 5 more spots! 2 Spots remain *** You will be given exclusive and confidential handouts that will accompany the lessons and that you will be able to hold onto after the lab ends. This lab will consist of four weekly sessions, each roughly two hours in duration. In addition to the lessons where Aimee teaches the class, you will have the opportunity to ask her questions during each session as well as multiple chances to speak with her directly about your specific project. Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the TV project development process. To see the full film producing lab schedule, see below under "What You Will Learn". PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 people and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a veteran producer and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Amanda at email@example.com for more information Praise for Aimee's Previous Stage 32 Webinars: "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!"- Debra S. “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F. “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.