How to Write Faith Based and Faith Friendly Films That Will Make It to The Screen

Hosted by Brad Wilson

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Brad Wilson

Webinar hosted by: Brad Wilson

Producer/Co-Founder at Higher Purpose Entertainment

In 1985 Brad Wilson began an eleven year alliance with Academy Award winning actor Robert Duvall, operating ROBERT DUVALL PRODUCTIONS in New York. This alliance encompassed eighteen feature films, among them: COLORS with Sean Penn, DAYS OF THUNDER with Tom Cruise and Nicole Kidman, FALLING DOWN with Michael Douglas and the critically acclaimed WRESTLING ERNEST HEMINGWAY with Richard Harris and Shirley MacLaine. Wilson also worked with Duvall on some of his most memorable television roles, including the CBS miniseries LONESOME DOVE and the HBO epic STALIN shot in location in Moscow, for which Duvall won the Golden Globe for Best Actor. In 1992 the formation of BUTCHERS RUN FILMS was announced in Hollywood and Wilson as the company's Vice President of Development and Production. After only two months, the company had closed a deal with United Artists to make A FAMILY THING, based on an original idea from Duvall and scripted by Academy Award winner Billy Bob Thornton and Tom Epperson. The film was released in February 1996, and Wilson was awarded a Humanitas Certificate for his work as Co-Producer on the movie. Mr. Wilson acquired the rights to EICHMANN IN MY HANDS, based on the highly acclaimed autobiography by Peter Malkin. After Wilson sold the idea of the story about the Israeli agent who captured the chief Nazi executioner under Hitler, Emmy winner Lionel Chetwynd was hired to write the script THE MAN WHO CAPTURED EICHMANN, which aired on TNT in 1996 with Duvall as Adolph Eichmann. In December of 1995, Mr. Wilson became Vice President of Production of GREYSTONE FILMS. There Wilson produced their first feature production, LUNKER LAKE. This family film inspired the creation of INSIDE OUTDOORS, a weekly television show for TNN, on which Wilson served as Executive Producer. The film LEFT LUGGAGE marked Jeroen Krabbe's directorial debut and starred Isabella Rossellini and Academy Award winner Maximilian Schell. Mr. Wilson served as Co-Executive Producer on the film, which premiered at the 1998 Berlin Film Festival and took home four honors. In 2000 Mr. Wilson became Vice President of Development and Production and a producing partner at HEMISPHERE ENTERTAINMENT and produced a slate of films including THE GHOST CLUB staring Britt Robinson filmed on location in South Carolina and released in December 2003. His suspense thriller ONE OF THEM and the family film UNDERCOVER KIDS enjoyed successful releases. THE GRIFT a 1940s period film was shot on location in Tennessee and released in 2007 by SHORELINE ENTERTAINMENT. SET APART starring Richard Roundtree and John Schneider was released in September 2009 by PROVIDENT/SONY FILMS. ANGELS LOVE DONUTS with The Crosswise Players filmed in Dallas and BECOMING JESSE TATE with Amanda Waters and Bailey Ann Borders filmed in Nashville were both released in 2010 by BMG. THREE BLIND SAINTS, filmed on location in Kansas City, was released late 2012. His film SLIP TUMBLE & SLIDE staring Katharine Ross and Scott Wilson was released in 2015, the family film CHRISTMAS ON SALVATION STREET, which was released November 2014. MY MANY SONS, based on the life of the most winning basketball coach no one knew, Don Meyer, was filmed in Nashville and will be released in September 2016. The film MEANEST MAN IN TEXAS from the book of the same name has just completed principal photography and will be going to film festivals and released in 2017. Mr. Wilson also co-founded POWER IN FAITH and helped develop and produce the critically acclaimed TV drama series called BELIEVERS AMONG US. The first four episodes continue to air on TBN, SKY ANGEL, CORNERSTONE NETWORK, FAITH TV, and TCT NETWORK. The series has won two prestigious Telly Awards, the Aurora Award, two Davey Awards and the Millennium Award. Also under this label, the film THE RESURRECTION OF GAVIN STONE will be released in theaters January 2017. His films have won awards at the Berlin Film Festival, The America Cinema Foundation, The Chicago Film Critics Association, Emden International Film Festival, Nederlands Film Festival, Westchester New York International Film Festival, Stony Brook Film Festival and The Santa Clarita International Film Festival. Mr. Wilson is a member of the Academy of Television Arts & Sciences and a charter member of the National Radio Hall of Fame of Texas. Brad is partnered in HIGHER PURPOSE ENTERTAINMENT with Casey Bond. Full Bio »

Webinar Summary

Faith based and faith friendly films have been a steady, popular, and profitable industry and one of the hottest genres for success. It could be considered a niche audience, but it’s a powerful and dependable niche audience that has helped catapult films and filmmakers to success. Recent films like I CAN ONLY IMAGINE, GOD’S NOT DEAD, and THE SHACK have found popularity and impressive box office numbers by tapping into this audience and bringing out church-goers and other faith-friendly communities that might not be as eager to seek out films outside of this genre. And it makes sense that faith-based films are doing well. In challenging or negative times, people will more actively seek out positivity and inspiration, two ingredients almost guaranteed to be featured in a faith-based film. Considering how challenging and negative our current world can be, there might not be a better time to break into the world of faith-based films and write a script that can shine in this market.

Writing a faith based or faith friendly script can be tricky, as you don't want to fall into cliches and lose your audience. You might have a great idea for a script with an uplifting message and inspirational ending, but when does it cross the line from a traditional genre script to faith-friendly?  What does that audience actually look for and what do faith-based production companies seek out when considering a script? What elements in your story are off-limits and which will help you sell your script? There’s no crystal ball that can tell us 100% what works and what doesn’t in this genre, but there are patterns and constants that can be gleaned and applied to your own script. With a proper lay of the land, you’ll be able to better tackle this genre and write a script that can not only get on the screen, but inspire and uplift viewers at the same time.

Brad Wilson is the Co-founder of Higher Purpose Entertainment (HPE), a production company dedicated to telling stories in film and TV that encompass truth of character and strive to embrace inspirationally redeeming qualities. While at HPE he's produced a number of films including THREE BLIND SAINTS, CHRISTMAS ON SALVATION STREET, MY MANY SONS, THE MEANEST MAN IN TEXAS, and THE RESURRECTION OF GAVIN STONE, which was released last year in 1,100 theaters across the country. Brad is well-versed in the business of faith based films and has a keen sense of how projects thrive in this genre. He’s ready to share what he knows exclusively with the Stage 32 community.

Brad will walk you through how to create a faith based script that can both sell and have a positive impact within this specific community. Brad will begin with an overview of the faith based/faith friendly landscape and will give you a rundown of how this genre works both at a studio and in the independent space. He’ll then break down major screenwriting points of an effective faith based scripts, including average page count, characters, and plot structure. He’ll outline what makes a script faith based or faith friendly and at what point a drama script would be considered by a faith based production company. He will delve into what the faith based audience looks like and the best ways to reach them. Brad will teach you the elements that work best for a faith based script, including employing romance and a specific message. He will also go over elements to stay away from and how to balance a cross over script with “preaching to the choir”. He will also give tips on how to drive the story forward within this genre. He’ll discuss when to take feedback on your script and when to trust your gut and will give you tips on how to keep your writing real, even when it’s made up. Brad will also discuss the types of budget you should keep in mind for the best chance of success with your faith based script. Brad’s valuable rundown of the faith based genre will give you the tips and tools you need to create an amazing script that will excel within the faith friendly community.

Like what you heard from Brad during this webinar?

Brad will read your script and speak with you for a half-hour if you click here.

 

 

Praise for Brad's Stage 32 Webinar

 

"Brad was terrific! This was an excellent real world webinar. Very helpful in reinforcing some of the trends that I have been seeing in this category, and I learned a lot from today's discussion."

-Lew S.

 

"Brad was amazing. He laid out so clearly the genre and how to write for it in a practical way. He was an awesome instructor who combined practical info, inspiration, and was so "real." Loved it."

-Ricki L.

 

"This was the best webinar I've had so far at Stage 32. Brad's very seasoned and gave wonderful tips that will help me make my faith-friendly script" more marketable."

-Gayle R.

 

"A very honest, forth right presentation from a guy whose been there and done that, and knows the pitfalls and promises of the biz."

-Dennis H.

 

What You'll Learn

  • An Overview of the Faith Based Space
    • Studio vs. Independent
  • Faith Based/Faith Friendly Screenwriting Points 101
    • Page Count
    • Characters
    • Plot
  • When Does Your Script Stop Being a General Drama and Start Being Faith Based/Faith Friendly?
  • What Audience Are You Trying to Reach?
  • What Elements Work Best for a Faith Based/Faith Friendly Script?
    • Romance?
    • A Specific Message?
    • Things to Stay Away From
    • Cross Over vs “Preaching to the Choir”
    • How Do you Drive the Story Forward?
  • When to Take Feedback and When to Listen to Your Gut
  • How to Keep it Real Even if it’s Made Up
  • How to Write Keeping Budget in Mind for the Best Chance of Success
  • Q&A with Brad

 

Plus! Brad will share a script download from one of his recent successful films THE MEANEST MAN IN TEXAS, which reaches a more cross over audience, is not preaching to the choir but still faith based.

Stay tuned...in a future webinar Brad will also be going over how to produce a faith based or faith friendly script.

About Your Instructor

In 1985 Brad Wilson began an eleven year alliance with Academy Award winning actor Robert Duvall, operating ROBERT DUVALL PRODUCTIONS in New York. This alliance encompassed eighteen feature films, among them: COLORS with Sean Penn, DAYS OF THUNDER with Tom Cruise and Nicole Kidman, FALLING DOWN with Michael Douglas and the critically acclaimed WRESTLING ERNEST HEMINGWAY with Richard Harris and Shirley MacLaine.

Wilson also worked with Duvall on some of his most memorable television roles, including the CBS miniseries LONESOME DOVE and the HBO epic STALIN shot in location in Moscow, for which Duvall won the Golden Globe for Best Actor.

In 1992 the formation of BUTCHERS RUN FILMS was announced in Hollywood and Wilson as the company's Vice President of Development and Production. After only two months, the company had closed a deal with United Artists to make A FAMILY THING, based on an original idea from Duvall and scripted by Academy Award winner Billy Bob Thornton and Tom Epperson. The film was released in February 1996, and Wilson was awarded a Humanitas Certificate for his work as Co-Producer on the movie.

Mr. Wilson acquired the rights to EICHMANN IN MY HANDS, based on the highly acclaimed autobiography by Peter Malkin. After Wilson sold the idea of the story about the Israeli agent who captured the chief Nazi executioner under Hitler, Emmy winner Lionel Chetwynd was hired to write the script THE MAN WHO CAPTURED EICHMANN, which aired on TNT in 1996 with Duvall as Adolph Eichmann.

In December of 1995, Mr. Wilson became Vice President of Production of GREYSTONE FILMS. There Wilson produced their first feature production, LUNKER LAKE. This family film inspired the creation of INSIDE OUTDOORS, a weekly television show for TNN, on which Wilson served as Executive Producer. The film LEFT LUGGAGE marked Jeroen Krabbe's directorial debut and starred Isabella Rossellini and Academy Award winner Maximilian Schell. Mr. Wilson served as Co-Executive Producer on the film, which premiered at the 1998 Berlin Film Festival and took home four honors.

In 2000 Mr. Wilson became Vice President of Development and Production and a producing partner at HEMISPHERE ENTERTAINMENT and produced a slate of films including THE GHOST CLUB staring Britt Robinson filmed on location in South Carolina and released in December 2003. His suspense thriller ONE OF THEM and the family film UNDERCOVER KIDS enjoyed successful releases. THE GRIFT a 1940s period film was shot on location in Tennessee and released in 2007 by SHORELINE ENTERTAINMENT. SET APART starring Richard Roundtree and John Schneider was released in September 2009 by PROVIDENT/SONY FILMS. ANGELS LOVE DONUTS with The Crosswise Players filmed in Dallas and BECOMING JESSE TATE with Amanda Waters and Bailey Ann Borders filmed in Nashville were both released in 2010 by BMG. THREE BLIND SAINTS, filmed on location in Kansas City, was released late 2012. His film SLIP TUMBLE & SLIDE staring Katharine Ross and Scott Wilson was released in 2015, the family film CHRISTMAS ON SALVATION STREET, which was released November 2014. MY MANY SONS, based on the life of the most winning basketball coach no one knew, Don Meyer, was filmed in Nashville and will be released in September 2016. The film MEANEST MAN IN TEXAS from the book of the same name has just completed principal photography and will be going to film festivals and released in 2017.

Mr. Wilson also co-founded POWER IN FAITH and helped develop and produce the critically acclaimed TV drama series called BELIEVERS AMONG US. The first four episodes continue to air on TBN, SKY ANGEL, CORNERSTONE NETWORK, FAITH TV, and TCT NETWORK. The series has won two prestigious Telly Awards, the Aurora Award, two Davey Awards and the Millennium Award. Also under this label, the film THE RESURRECTION OF GAVIN STONE will be released in theaters January 2017.

His films have won awards at the Berlin Film Festival, The America Cinema Foundation, The Chicago Film Critics Association, Emden International Film Festival, Nederlands Film Festival, Westchester New York International Film Festival, Stony Brook Film Festival and The Santa Clarita International Film Festival.

Mr. Wilson is a member of the Academy of Television Arts & Sciences and a charter member of the National Radio Hall of Fame of Texas.

Brad is partnered in HIGHER PURPOSE ENTERTAINMENT with Casey Bond.

FAQs

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Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

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Other education that may be of interest to you:

How to Produce Faith Based and Faith Friendly Films That Will Make it to the Screen

It's not talked about as often, but faith based and faith friendly films have been a steady, popular, and profitable industry for a while now. It could be considered a niche audience, but it’s a powerful and dependable niche audience that has helped catapult films and filmmakers to success. Recent films like I CAN ONLY IMAGINE, GOD’S NOT DEAD, and THE SHACK have found popularity and impressive box office numbers by tapping into this audience and bringing out church-goers and other faith-friendly communities that might not be as eager to seek out films outside of this genre. And it makes sense that faith-based films are doing well. In challenging or negative times, people will more actively seek out positivity and inspiration, two ingredients almost guaranteed to be in a faith-based film. Considering how challenging and negative our current world can be, there might not be a better time than the present to break into the world of faith-based films and write a script that can shine in this market. The faith-based arena might be lucrative, but that doesn’t mean it’s a cinch to succeed in. It can be a complicated and difficult world to navigate. Faith based films exist firmly within the larger film and television landscape, but they still have their own specific companies, leaders, and expectations to understand. Breaking into any aspect of the film industry is hard, but there are challenges that come specifically with the faith friendly market. It’s important in this world to create a product that is wholesome and accessible for all ages and sensibilities, and navigating this tight rope is tricky, ensuring you don’t turn off any particular group. As a producer or filmmaker wanting to work in this space, it’s your job to understand this world and the different players within it. Having a strong sense of how everything works, what kinds of films succeed in the space, and how to avoid the land mines that come along with this genre is critical. With a proper lay of the land, you’ll be able to better tackle this genre and produce a film that can not only succeed financially, but inspire and uplift viewers at the same time. Brad Wilson is the co-founder of Higher Purpose Entertainment (HPE), a production company dedicated to telling stories in film and TV that encompass truth of character and strive to embrace inspirationally redeeming qualities. While at HPE he's produced a number of films including THREE BLIND SAINTS, CHRISTMAS ON SALVATION STREET, MY MANY SONS, THE MEANEST MAN IN TEXAS, and THE RESURRECTION OF GAVIN STONE, which was released last year in 1,100 theaters across the country. Brad is well-versed in the business of faith based films and has a keen sense of how projects thrive in this genre. He’s ready to share what he knows exclusively with the Stage 32 community. Brad will put on his producer’s cap and walk through how a producer can successfully understand and navigate the world of faith-based and faith friendly filmmaking. He’ll begin by teaching you what the state of the faith based industry looks like right now. He’ll focus on the notable and successful faith based films coming out now, including studio films and indie films and what their budgets have been. Then he will provide you helpful strategies on how to independently produce a faith friendly film. Next he will outline themes, topics, and other landmines to avoid while producing your film to stay within this genre and not offend its audience. Brad will outline the main elements that make a faith and family based film successful in the marketplace and will delve into how to be authentic and stick to facts while still remaining commercial and appealing. He will then discuss what the faith based audience looks like and how best to reach them. He’ll talk about getting involved with churches and communities in producing and distributing your film and how best to reach out. Brad will next give a rundown of who the financiers and studios are in this market and what they’re looking for. He’ll spend time talking about the pure business of this space. Finally he will explain who the main distributors targeting this audience are. This is a tricky and very specific part of the film industry, but Brad’s will give you the tools you need to better understand it and succeed within it.   Like what you heard from Brad during this webinar?  Brad will read your script and speak with you for a half-hour if you click here.   Praise for Brad's Stage 32 Webinar   "This was superb! He was very open and helpful. I really appreciated him walking us through his business plan." -Crystal B.   "He was so informational and inspiring with all he presented. Thanks to Brad Wilson and Stage 32 for presenting this." -Ann K.   "Brad Wilson is personable, professional, and knowledgeable. I feel inspired to rework my script and shop it for production" -Darlyn K.   "This was very informative. I have not written in this area, but hearing about how these movies get made is very inspiring. I can now see the steps that are needed. It is so great to get his wisdom and the practical step by step how to." -Mary S.            

How To Be a Power Producer In Today's Market

The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel. There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you. Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. She’ll then discuss the best practices for networking to build your connections, including how to work film festivals and markets to meet new and exciting potential partners or friends. Next, Aimee will delve into how best to source IP as opposed to working with original stories. She’ll go over the balance between holding your relationships close and expanding your network and how a good producer budgets their time when working on multiple projects. Aimee will also give you tips on how you can produce a science fiction film, even on a budget. Then, Aimee will give an honest and realistic breakdown of what a film’s timeline actually looks like—how long it actually takes to make a film and how you can stay motivated along the way. Aimee will use examples and case studies from her own past films, including projects made from existing IP, to further break down the role of a producer.   Like what you heard from Aimee during this webinar? Send your script to Aimee and speak with her for an hour by clicking here.     Praise for Aimee’s Webinar   “I loved this! Aimee knows so much about the subject. I really learned a lot” -Cheryl B.   “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.   “This was great! Thank you!” -Joanne D.   “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.

Monologues - Hidden Figures, Taken, Breaking Bad, Wolf of Wall Street

Can you use long dialogue blocks effectively? Sure you can! We'll break down the rousing sales rally in THE WOLF OF WALL STREET, the chilling call in TAKEN, the desperate video message in "Breaking Bad", and the moving speech from HIDDEN FIGURES.  

Breakdown Webcast: Flashbacks

Flashbacks are not meant to be a storytelling crutch, but rather a tool used to reveal additional backstory or subvert the audiences expectation of a character or situation. We will examine Casablanca, The Usual Suspects & Casino Royale.

How to Finance Your Short Film - Budgets, Pitch Decks and Attracting Investors

Short films are all the rage. Not only are more and more film festivals accepting short films, but festivals dedicated to nothing but short films have become more popular than ever. Additionally, more managers, agents, and producers are looking to short films to find untapped talent and new ideas. So many successful filmmakers today, from Christopher Nolan to Damien Chazelle, have used short films as a calling card to showcase their skills and show the world that they were ready for the big time. But shooting a quality short film means raising some financing. And for many, this can be challenging. Allow us to help you out by showing you everything you need to know so that you can attract investors looking to get behind you, your unique vision and your work. One thing that many creatives avoid when putting together a short film is everything that goes into the business end. From determining and compiling a true and realistic budget to being able to tell their creative and financial story within a pitch deck to thinking about a distribution strategy and recoupment plan well before shooting, there is so much to think about toward getting investors in your corner beyond the creative. JT Molner knows a thing or two about raising funds for shorts and feature films. Although JT is a writer and director, he's been deep in the trenches in raising funds for his projects leaving no stoned unturned and nothing to chance. After raising financing for many successful shorts which caught the eyes of producers and talent, JT rolled up his sleeves and helped his producers raise financing for his first feature film, Outlaws and Angels, which was originally shot as a short film as proof of concept. The feature became an Official Selection at Sundance and was sold to Orion Films. JT will teach you everything he's learned from his decade of raising financing for his short films and other projects. He will dive into how you can determine your budget and how you can include that information and other pertinent material in a pitch deck that stands out from the norm and attracts investors. He'll talk about the benefits of private funding vs. crowdfunding (he's done both) and how you can gain support from individuals and the crowd. And he'll dive into distribution strategies and recoupment planning so that you can clearly and concisely explain to your investors your grand vision of how they are not only going to make their money back, but turn a profit! Added Bonus! You'll receive a pitch deck from JT's film OUTLAWS AND ANGELS which started as a short film proof of concept, and went on to be made as a feature, being selected as an Official Selection at Sundance and selling to Orion films!        Holy clarity! I've made so many mistakes along the way. Every short film has seemed like a struggle not worth reliving and now I understand why. These wounds were self inflicted. Thank you, JT, for not only (kindly) setting things straight, but for opening my eyes. I can't wait to get started on my next project. - Manford C.

How to Use the Power of Social Media to Market and Promote Your Low Budget Film or Project

Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears.   "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N   "Masterful." - Anthony C.   "As comprehensive as it gets." - Martina J.   "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.  

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