How to Build a Your Brand As An Indie Producer & Apply It To Your Film Slate

Hosted by Holly Brown

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Holly Brown

Webinar hosted by: Holly Brown

Producer

Holly Brown is a producer and executive specializing in working closely with writers, filmmakers and talent to tell commercial, character-driven stories for both film and television She is currently producing Cruise, written and directed by Rob Siegel (The Wrestler, Big Fan, Turbo) and starring Spencer Boldman and Emily Ratajkowski. She also executive produced the upcoming film The Founder directed by John Lee Hancock (The Blind Side, The Alamo, Saving Mr. Banks) and starring Michael Keaton and Nick Offerman which will be released by The Weinstein Company later this year. Previously, Holly has worked as an executive at both Jeremy Renner's production company, The Combine and at Overbrook Entertainment. Full Bio »

Webinar Summary

In this Stage 32 Webinar, experienced independent producer Holly Brown will cover how to build your own production slate and make it work for you. The class will be broken down into two parts, the first of which is defining who you are as a producer and what you want your brand (or your company's brand) to be. And this doesn't just include genre -- it may also include style, types of stories or characters and working style. Doing so will not only help you to target great material but also let other creatives what they should be bringing to you.
 
Secondly, you will be learning how to put that brand into action by creating a well rounded and targeted film slate. You will learn how to identify projects that speak to your brand but also ensure that you have a clear vision for how they are going to get made. You will leave this webinar ready to build your own slate and make it work for you!

What You'll Learn

  • The Reality of Being an Independent Producer
    • Building relationships and your network
    • Persistence = Never giving up
    • Handling being told "No"
    • Learning when to say "No"
  • The Importance of Branding to Understand the Market
    • Why production companies brand themselves.
    • How production companies brand themselves.
  • Designing Your Own Personal Brand As An Independent Producer
    • Assessing your own strengths and weaknesses
    • Identifying the stories you'd like to tell
    • "Who Are You?" - You need to be able to answer this question!
  • How to Build Your Production Slate As An Indie Producer
    • Where to find the right material.
    • Applying your personal brand to building your slate
      • How does genre play into the projects you consider?
    • How budget affects your production slate.
    • How to identify material that works for you. And knowing when to pass.
    • How to find the right partners to work with - the difference between success and failure
    • Maintaining a grid of all your projects
  • Working With A Studio-based Production Company
    • How to identify a company's brand
    • Knowing which projects to present based on a company's branding.
    • How to navigate that partnership.
  • Case Studies
    • Examination of my experience and background.
    • Overbrook - where I learned the importance of branding.
    • Putting together CRUISE.
    • Putting together my own slate.

Plus, a recorded Q&A with Holly!

About Your Instructor

Holly Brown is a producer and executive specializing in working closely with writers, filmmakers and talent to tell commercial, character-driven stories for both film and television

She is currently producing Cruise, written and directed by Rob Siegel (The Wrestler, Big Fan, Turbo) and starring Spencer Boldman and Emily Ratajkowski. She also executive produced the upcoming film The Founder directed by John Lee Hancock (The Blind Side, The Alamo, Saving Mr. Banks) and starring Michael Keaton and Nick Offerman which will be released by The Weinstein Company later this year.

Previously, Holly has worked as an executive at both Jeremy Renner's production company, The Combine and at Overbrook Entertainment.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Relevant Tags

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

Navigating a Film's Financials: Budget, Cash Flows & Cost Reports

Part 1 - Budgets & Cash Flows Maura teaches you how to create a realistic plan for your film and make sure there is always money in the bank for what you need. You'll learn how to figure how much money you really need, and how to put together a proper film budget. Part 2 - Cost Reports, Film Infrastructure, & Tax Incentives Maura discusses setting up a film's infrastructure (from setting up an LLC to finding a lawyer) and various accounting options. She details cost reports, and how to analyze what you've spent and what you need to spend. Lastly, she discusses tax incentives before hosting a Q&A session. Purchasing gives you access to the previously-recorded live class. Although Maura is no longer reviewing the assignments, we still encourage all filmmakers to participate.  

A Line Producer's Guide to Making a Movie in 10 Steps

Learn directly from award-winning Line Producer and former EVP of Production for Indigenous Media, Maura Anderson (Winter’s Bone, Suit Up, Would You Rather)! Webinar will include live examples of schedules, budgets, wrap binders, etc. from films she's worked on! Every project, whether it’s a movie, a TV show or web series, or even reality TV works off the same basic blueprint. You need a script, a schedule, a budget, and lastly someone with a plan to manage all of the elements you need to shoot, from cast and crew to locations and equipment. This person is the Line Producer. Most people don’t know the scope of what a Line Producer actually does. How does one make a budget? What goes into it? How do you devise a realistic plan to shoot a movie and how do you seamlessly make it happen? Maybe you’ve managed to finish one movie, but how do you repeat that over and over? Do I really need a budget for my $100k film? (Hint: the answer is Yes!) Maura Anderson is an award winning Line Producer who has worked on films and TV series such as Academy Award nominated Winter’s Bone, Would You Rather, and Suit Up. She's the former EVP of Production for Indigenous Media, a next generation digital studio focused on producing original content for digital and emerging platforms worldwide. In this Stage 32 Next Level Webinar, Maura will take an in depth look at all the steps a line producer takes from script stage to years after the film is made. Using materials from actual films, she’ll discuss how a script is turned into a schedule and a budget. You’ll learn how to build out your team and how you can create long lasting relationships. You’ll also learn the basics of setting up a film’s infrastructure. Lastly she’ll look at enacting the brilliant plan that you came up with and what that looks like in terms of prep, shooting and wrap. Having filmed in many places and situations, from the Ozark Mountains to the Alaskan Tundra, and with budgets ranging from $30k to $10M, Maura discusses everything from the minuscule details to the broader strokes of making a film.

8 Concrete Strategies For Breaking In When You Don’t Know Anyone

As we always say at Stage 32, perfecting your craft is only half of your job - the other half is networking! So, how do you meet the right people to move the needle on your career when you don't know anyone? We've brought in industry veteran Jessica Sitomer, who has over 20 years in the industry as a development executive, producer of 3 TV shows, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of networking - helping creatives grow their networks from one to two people to hundreds. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry.  In this Stage 32 Next Level Webinar Jessica will go over the eight concrete strategies for breaking in when you don't know anyone and will offer plenty of tips for successful networking. There are exercises and actionable information you can use to help you start connecting and thriving! 

U.K. Market: Producing Low-Budget Films Successfully

Learn directly from Laurie Cook, Producer and Head of Development at Bigscope Films, who's produced 6 feature films that have sold theatrically worldwide! With advances in modern technology across all facets of production, post and distribution, there is no better time to go and make a low-budget film and establish yourself in the industry. From Christopher Nolans' £4,000 Following to Eran Creevy's £100,000 Shifty to Jay Blakeson's £1 million Disappearance of Alice, there are different types of "low-budget" that have been proven successes in their own right, but more importantly a launching pad for the filmmakers. So what kind of film should you make? And how can you, regardless of how small your budget is, get the most for your money? Most importantly, how can you make sure that the right kind of people see your film once you have made it? In this exclusive stage 32 Next Level Webinar, host Laurie Cook will guide writers, directors and producers through his experience developing and producing for the UK low-budget market. Having produced 6 low-budget feature films in the past few years within the UK, which all received worldwide theatrical distribution, Laurie will teach you his tips and tricks for producing low-budget, high production value feature films and how to best utilize UK resources. From development ideas to sources of finance, production tips to the ever-changing distribution landscape, this will be your go-to guide for navigating the low-budget UK film market, with an open question and answer throughout the webinar for maximum interaction.

Robert Ogden Barnum - Today's Master Producers: Part 1

This is the 1st installment of the Stage 32 + Bondit Media Capital Masterclass featuring Matthew Helderman (CEO of Bondit Media Capital) and Robert Ogden Barnum (Co-Founder of Fortitude International and e2b Capital).

Production Insurance 101: Everything You Need To Know To Insure Your Independent Film

Learn directly from Daniel R’bibo (Area SVP at Gallagher Entertainment), who's worked on Oscar-nominated films such as Foxcatcher, American Hustle and The Master. Production insurance. It sounds boring and overwhelming, and is one aspect of filmmaking that most producers try to avoid and typically push off until the last minute. There are a lot of options out there in terms of policies and coverages for an independent film, and it is sometimes hard to know what the right coverage for your project is. Just because you buy the insurance that is required in a contract doesn’t mean you are actually properly insured. Just because your film has wrapped doesn’t mean you are free to go. So how do you know if you’re covered? Luckily, Stage 32 is here to help you master getting the right production insurance for your independent film! In this Stage 32 Next Level Webinar, host Daniel R’bibo will go over all the various insurance policies that a producer or financier should consider when making a film. He will explore ways to get better insurance for lower premiums, discuss current industry issues such as insurance for reality participants, coverage for stunts/ hazardous activity, online distribution and help you generally better understand what you are really buying when it comes to coverage. Finally, Daniel will explore the wonderful world of liability and what exposure a producer and more importantly the financier really have. Daniel R’bibo, ARM, is the Area Senior Vice President at Gallagher Entertainment, one of the largest entertainment insurance brokers in the world. In addition to managing his book of entertainment clients including Pilgrim Studios, UCLA, Academy of Art University and Emmett/ Furla Films, Daniel now oversees the Entertainment Business Management group which works with almost 50 of the top business management firms in the world. Daniel has been in the entertainment insurance industry for over 14 years and has worked on many Oscar-nominated films and smaller independent budgeted films. Who better to help guide you to getting the right coverage for your film?

register for stage 32 Register / Log In