Marla is former head of TV for Emmy Award winning writer & producer Peter Tolan's Fedora Entertainment with experience producing prime time series and award nominated television movies in multiple genres. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC, have been staffed on premium cable dramas. Clients include writers who have won awards including a Nicholl Fellowship finalist, as well as published novelists. Companies like CAA and Oxygen rely on her skills as a story analyst and story development expert for people who are ready to take their writing to the next level. Full Bio »
We've brought in veteran development executive Marla White to give you an ultimate guide on dissecting the first 10 pages of a TV script from her perspective as an executive. In addition, by looking at specific examples from great scripts like “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” and more, she's going to break it down for you why and how those pilots succeed where others failed and how to apply that to your script. Marla has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas.
Case studies referenced in this webinar: “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” "Breaking Bad" and more.
What Your Character Needs
How to Make Your Opening Compelling
Lean In To Your Genre
Q&A with Marla
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! For a live webinar, you will be given the link within 2 business days after the live session.
Staffing season is a high-intensity, high-stakes time. With more shows than ever looking for writers, the opportunities have never been greater, but that also means the competition has never been higher. To be considered to be part of a writing staff, you need to not only show your chops as a screenwriter, but display what you'll be like in the room. So how can you stand out to the executives and producers hiring and prove that you're going to be a team player, while bringing an original, independent voice to the table? To be staffed in the competitive world of TV writing, you must first understand what opens the door and what keeps you in the room. Your writing must not only be on point, but you have to also be able to display a comprehension of the art of the meeting. Executives and producers are going to meet dozens if not hundreds of writers. You have to learn how to connect with them, fill their needs, and make their jobs easy! In short, you and your writing need to be sharp, interesting and memorable. Over her very decorated and successful career as a development executive, Marla White has sat across more writers than she can remember. Marla was not only the development executive for Emmy-Award Winner Peter Tolan's Fedora Entertainment, but she's also worked with hundreds of writers who have sold pitches and shows to, and/or been staffed by, Fox, TNT, CBS, NBC and ABC and just about every premium cable channel and streaming platform you can name. Marla will discuss what executives are looking for in your writing. Whether "good" is good enough to get you in the room. Whether it's better for your work to be more memorable or sellable. She will take you through the thought process of what executives are looking for when you walk in the room. She'll discuss all aspects of a general meeting and a staffing meeting and arm you with all the tools necessary to be "good in the room" in all situations, each and every time. Plus, she'll also talk about "do's and don'ts" and how you can get invited back for the all important pitch meeting. This webinar provides pertinent and actionable information for every level of writer. If you're just starting out in your career, what you'll learn will not only prepare you for everything mentioned above, but for preparation when speaking with managers and agents. If you're a working writer on a show looking to move to a new show and need tips on playing the networking game and how to navigate the politics, this one is for you as well! This is some straight shooting, no B.S. information. I'm grateful that Marla pulled no punches and told it like it is. Next meeting I get, I'm owning it! - Samantha W.
Founded in 2011 by Richard "RB" Botto, Stage 32 is the world's largest online platform connecting and educating film, TV and new media creatives and professionals worldwide. Stage 32 works with over five hundred industry professionals and executives who provide education, instruction and professional opportunities for members of the platform. Stage 32 currently has over 1,200 hours of exclusive film, television and digital craft and business education in its library. Stage 32 members use the platform daily to build their network, take online webinars, classes and labs, find work and cast and crew their projects. Stage 32 members range from students to Emmy, BAFTA and Academy Award Winners. We work tirelessly to ensure that you know that Stage 32 is your online home to stay connected with over 600,000 creatives and professionals from across the globe. Now, we are excited to present a virtual panel featuring some of the top minds in the Stage 32 community to discuss the current state of animation, as the industry adapts to a new development and production landscape after the COVID-19 pandemic. In this panel discussion you will hear the point of view of top animation minds including Mike Mitchell (THE LEGO MOVIE: 2, TROLLS, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER), Conrad Vernon (THE ADDAMS FAMILY, SAUSAGE PARTY, SHREK) and Harland Williams (Disney's PUPPY DOG PALS, Netflix's SKYLANDERS ACADEMY), all moderated by producer, and Stage 32 Managing Director, Amanda Toney. Stage 32 is proud to be putting the "social" in #SocialDistancing. Please share this event on your social media and tag @stage32 on Twitter and @stage32online on Instagram.
A great story starts with great characters and every great character starts with a great introduction. We challenged you to create or rewrite a scene where a major character is introduced.
It's not talked about as often, but faith based and faith friendly films have been a steady, popular, and profitable industry for a while now. It could be considered a niche audience, but it’s a powerful and dependable niche audience that has helped catapult films and filmmakers to success. Recent films like I CAN ONLY IMAGINE, GOD’S NOT DEAD, and THE SHACK have found popularity and impressive box office numbers by tapping into this audience and bringing out church-goers and other faith-friendly communities that might not be as eager to seek out films outside of this genre. And it makes sense that faith-based films are doing well. In challenging or negative times, people will more actively seek out positivity and inspiration, two ingredients almost guaranteed to be in a faith-based film. Considering how challenging and negative our current world can be, there might not be a better time than the present to break into the world of faith-based films and write a script that can shine in this market. The faith-based arena might be lucrative, but that doesn’t mean it’s a cinch to succeed in. It can be a complicated and difficult world to navigate. Faith based films exist firmly within the larger film and television landscape, but they still have their own specific companies, leaders, and expectations to understand. Breaking into any aspect of the film industry is hard, but there are challenges that come specifically with the faith friendly market. It’s important in this world to create a product that is wholesome and accessible for all ages and sensibilities, and navigating this tight rope is tricky, ensuring you don’t turn off any particular group. As a producer or filmmaker wanting to work in this space, it’s your job to understand this world and the different players within it. Having a strong sense of how everything works, what kinds of films succeed in the space, and how to avoid the land mines that come along with this genre is critical. With a proper lay of the land, you’ll be able to better tackle this genre and produce a film that can not only succeed financially, but inspire and uplift viewers at the same time. Brad Wilson is the co-founder of Higher Purpose Entertainment (HPE), a production company dedicated to telling stories in film and TV that encompass truth of character and strive to embrace inspirationally redeeming qualities. While at HPE he's produced a number of films including THREE BLIND SAINTS, CHRISTMAS ON SALVATION STREET, MY MANY SONS, THE MEANEST MAN IN TEXAS, and THE RESURRECTION OF GAVIN STONE, which was released last year in 1,100 theaters across the country. Brad is well-versed in the business of faith based films and has a keen sense of how projects thrive in this genre. He’s ready to share what he knows exclusively with the Stage 32 community. Brad will put on his producer’s cap and walk through how a producer can successfully understand and navigate the world of faith-based and faith friendly filmmaking. He’ll begin by teaching you what the state of the faith based industry looks like right now. He’ll focus on the notable and successful faith based films coming out now, including studio films and indie films and what their budgets have been. Then he will provide you helpful strategies on how to independently produce a faith friendly film. Next he will outline themes, topics, and other landmines to avoid while producing your film to stay within this genre and not offend its audience. Brad will outline the main elements that make a faith and family based film successful in the marketplace and will delve into how to be authentic and stick to facts while still remaining commercial and appealing. He will then discuss what the faith based audience looks like and how best to reach them. He’ll talk about getting involved with churches and communities in producing and distributing your film and how best to reach out. Brad will next give a rundown of who the financiers and studios are in this market and what they’re looking for. He’ll spend time talking about the pure business of this space. Finally he will explain who the main distributors targeting this audience are. This is a tricky and very specific part of the film industry, but Brad’s will give you the tools you need to better understand it and succeed within it. Like what you heard from Brad during this webinar? Brad will read your script and speak with you for a half-hour if you click here. Praise for Brad's Stage 32 Webinar "This was superb! He was very open and helpful. I really appreciated him walking us through his business plan." -Crystal B. "He was so informational and inspiring with all he presented. Thanks to Brad Wilson and Stage 32 for presenting this." -Ann K. "Brad Wilson is personable, professional, and knowledgeable. I feel inspired to rework my script and shop it for production" -Darlyn K. "This was very informative. I have not written in this area, but hearing about how these movies get made is very inspiring. I can now see the steps that are needed. It is so great to get his wisdom and the practical step by step how to." -Mary S.
History is littered with the bones of many failed films which fell apart due to conflicts between the director and producer. While you'll often hear how important it is for a filmmaker to have relationships with all the vital players and department heads on his or her set (and it certainly is), the reality is that the relationship between the director and the lead producer is the one that will begin the earliest and last the longest throughout a particular project. A healthy, cohesive relationship between the film director and the producer will show the cast and crew that a united front has been formed and that everyone is pulling in the same direction. An unhealthy, bifurcated relationship will put the cast and crew on their heels, which will inevitably hurt the project. Directors and producers are often people of vision and power. Harnessed correctly and collaboratively, that combination can bring out the best in everyone and help to make a project stay on time, on budget, and on message and voice. Harnessed incorrectly, ego and hubris take over. It may seem obvious that communication is the key to assuring that the relationship flourishes, and that's not totally untrue. But the key to a productive and positive relationship between the director and producer is understanding all aspects of what needs to get done, recognizing what the other person's needs are, defining what's worth standing up for and what's worth letting go, and recognizing that at the end of the day, you're both fighting for the same result. As President of Production at Zero Gravity Management, Tai Duncan oversees film projects from inception to completion encompassing all aspects of development, casting, finance and production. Zero Gravity is a production and management company based in Los Angeles that boasts a strong client list of screenwriters, directors, actors and financiers for feature films and television. Tai recently produced PROUD MARY for Screen Gems starring Taraji P. Henson and HOW IT ENDS for Netflix starring Theo James and Forest Whitaker, HONEST THIEF starring Liam Neeson and THE MARKSMAN starring Liam Neeson. Zero Gravity produced the Warner Brothers, Ben Affleck starring action/thriller THE ACCOUNTANT, the drama A FAMILY MAN starring Gerard Butler and Willem Dafoe and Executive Produced the hit Netflix television show OZARK starring Jason Bateman. Needless to say, as an on set producer, Tai knows a thing or two about the director/producer relationship including the pitfalls and the paths to glory. Beginning with pre-production, Tai will take you what steps you will need to take from moment one to forge a productive relationship that will last through post and beyond. Tai will talk about the steps you need to make to assure you are communicating clearly and effectively. He will talk you through script notes, casting, hiring crew, location scouting and scheduling. Moving on to production, Tai will teach you how to keep things smooth on set, how t manage disagreements, scheduling and money issues, and the push and pull between what a director wants and what he or she has in the can. Tai will then move on to post, and how to manage expectations during the assembly cut and the director's cut. He will discuss scoring, sound and color, sales and marketing, festival approaches, and even distribution strategies so that everyone is fully communicating and staying on the same page throughout. "Don't allow a failed relationship, miscommunication or misplaced ego sabotage all the work and effort that's gone in to putting a project together. Cohesiveness begins at the top and must continue throughout the project. I'll show you how to get it done." - Tai Duncan
International co-productions, or “co-pros,” can be the perfect tool for bringing dream projects to life. But these ventures come with their own unique rules and requirements, which not everyone has experience with. In this webinar, attorneys Lorraine D’Alessio and Liz Profumo will deconstruct the co-pro process, sharing practical tips for launching a successful cross-border production. Participants will learn about key steps such as finding business partners, capitalizing on tax incentives, protecting creative rights, and securing work visas for foreign staff. The webinar will also explore the impact of current U.S. policies surrounding trade and immigration. Lorraine has practiced law since 2010, with a particular focus in entertainment immigration. She is the Founding Partner and CEO of D’Alessio Law Group, a global firm which has helped thousands of artists and entertainment professionals to launch careers in the U.S., Canada, and beyond. Born in Canada, Lorraine was a successful Ford model before turning her focus to law. Her entertainment background, as well her personal experience with immigration, allows her to deeply understand the legal and logistical needs of global artists. She is excited to partner with the Stage 32 community and help support its members in achieving their goals.