Marla is former head of TV for Emmy Award winning writer & producer Peter Tolan's Fedora Entertainment with experience producing prime time series and award nominated television movies in multiple genres. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC, have been staffed on premium cable dramas. Clients include writers who have won awards including a Nicholl Fellowship finalist, as well as published novelists. Companies like CAA and Oxygen rely on her skills as a story analyst and story development expert for people who are ready to take their writing to the next level. Full Bio »
We've brought in veteran development executive Marla White to give you an ultimate guide on dissecting the first 10 pages of a TV script from her perspective as an executive. In addition, by looking at specific examples from great scripts like “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” and more, she's going to break it down for you why and how those pilots succeed where others failed and how to apply that to your script. Marla has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas.
Case studies referenced in this webinar: “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” "Breaking Bad" and more.
What Your Character Needs
How to Make Your Opening Compelling
Lean In To Your Genre
Q&A with Marla
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! For a live webinar, you will be given the link within 2 business days after the live session.
Staffing season is a high-intensity, high-stakes time. With more shows than ever looking for writers, the opportunities have never been greater, but that also means the competition has never been higher. To be considered to be part of a writing staff, you need to not only show your chops as a screenwriter, but display what you'll be like in the room. So how can you stand out to the executives and producers hiring and prove that you're going to be a team player, while bringing an original, independent voice to the table? To be staffed in the competitive world of TV writing, you must first understand what opens the door and what keeps you in the room. Your writing must not only be on point, but you have to also be able to display a comprehension of the art of the meeting. Executives and producers are going to meet dozens if not hundreds of writers. You have to learn how to connect with them, fill their needs, and make their jobs easy! In short, you and your writing need to be sharp, interesting and memorable. Over her very decorated and successful career as a development executive, Marla White has sat across more writers than she can remember. Marla was not only the development executive for Emmy-Award Winner Peter Tolan's Fedora Entertainment, but she's also worked with hundreds of writers who have sold pitches and shows to, and/or been staffed by, Fox, TNT, CBS, NBC and ABC and just about every premium cable channel and streaming platform you can name. Marla will discuss what executives are looking for in your writing. Whether "good" is good enough to get you in the room. Whether it's better for your work to be more memorable or sellable. She will take you through the thought process of what executives are looking for when you walk in the room. She'll discuss all aspects of a general meeting and a staffing meeting and arm you with all the tools necessary to be "good in the room" in all situations, each and every time. Plus, she'll also talk about "do's and don'ts" and how you can get invited back for the all important pitch meeting. This webinar provides pertinent and actionable information for every level of writer. If you're just starting out in your career, what you'll learn will not only prepare you for everything mentioned above, but for preparation when speaking with managers and agents. If you're a working writer on a show looking to move to a new show and need tips on playing the networking game and how to navigate the politics, this one is for you as well! This is some straight shooting, no B.S. information. I'm grateful that Marla pulled no punches and told it like it is. Next meeting I get, I'm owning it! - Samantha W.
Aimee has added 5 more spots! 2 Spots Remain In today’s film market independently producing a film is a great way to get your project made. There are thousands of independent films that are developed, made and distributed every year that started from a script. But how? Now, more than ever, the need for a major studio to get your project into production becomes less and less, while more control is put into your own hands. Whether you're a filmmaker, producer, writer or actor, you have the ability to produce and shepherd a film project if you know the right steps to take to get it done. In order to do this, though, you will need to get your project market-ready and make it attractive to co-producers, financiers, actors, directors, distributors and more. Looking professional when going out to the market with a film project is key and separates the professionals from the amateurs. Figuring out who and how to get your script into the right hands and get the ball rolling on a project can feel overwhelming, almost impossible for a newer creator. Knowing the right way to strategize, present, and partner with the perfect collaborators is key to success. A good producer is always in action, looking at ways to make her project the best it can be. As intimidating and bewildering as this might feel to creators, it’s absolutely within your reach. And, there are strategies you can learn to put you on the right track to turn your passion project into a reality, especially if you have guidance to help you get there. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her intimately familiar with how to successfully get a project off the ground and build a team to get a script made. In this advanced level and exclusive four-session lab (no more than 10 students will be admitted), Aimee will work directly with you in an intimate class setting to help you make your script marketable and put the pieces together to get the film ready to go. To do so Aimee will begin by working with you on your script and concept. She will help you understand what shape your script is currently in and how marketable your story is. Next she will help you strategize and give you the tools to find the partners you’ll need for your project, including other producers and executive producers, directors, writers, actors, and more. Then Aimee will work with you on your project’s pitch deck, including perfecting your logline and synopsis. Finally Aimee will guide you through forming your own specific plan of attack moving forward, including building the list of people to reach out to and getting your foot in the door with organizations. Aimee will even work with you on practicing your pitch, cold calls, and email messages. Expect to leave this lab with a better handle on the potential for your script, a working pitch deck, and a plan of attack to find your own team and get your film moving towards the finish line. Plus! Aimee will also provide you exclusive, confidential and helpful documents for you to download and use for your own projects including: Up-to-date list of in-demand writers and directors to reach out to Pitch Deck examples Free access to Variety Insight for one month ($200 value) Outreach email templates WHAT TO EXPECT (FOR THE SESSION BREAKDOWN, SEE BELOW) This lab is designed for beginner and intermediate creators looking to get their film project ready to pitch and put together. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. ***Aimee has added 5 more spots! 2 Spots remain *** You will be given exclusive and confidential handouts that will accompany the lessons and that you will be able to hold onto after the lab ends. This lab will consist of four weekly sessions, each roughly two hours in duration. In addition to the lessons where Aimee teaches the class, you will have the opportunity to ask her questions during each session as well as multiple chances to speak with her directly about your specific project. Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the TV project development process. To see the full film producing lab schedule, see below under "What You Will Learn". PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 people and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a veteran producer and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Amanda at firstname.lastname@example.org for more information Praise for Aimee's Previous Stage 32 Webinars: "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!"- Debra S. “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F. “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.
There are many ways to forge a path toward a directing career in the film industry. But as almost any successful director will tell you, surviving and thriving takes much more than just talent. Packaging, the streaming platforms, and new and intriguing distribution channels have all but upended the independent film world. More and more filmmakers are embracing a DIY (Do It Yourself) mindset and educating themselves on the business - who's making what, what festivals matter, how a producer sees a project, what investors are looking for (and where to find those investors), who's the audience for my film, where can the film live and, most importantly, how can I use this information to build a long, lucrative, and successful career in the film industry. Director Qasim Basir exploded onto the Sundance scene with his film A Boy. A Girl. A Dream.: Love on Election Night. The film received a massive standing ovation at its Sundance premiere which led to a bidding way, a major theatrical release, and enormous critical acclaim. The film not only takes place in once location, but is filmed in single shot. It's a masterclass, and Qasim proved that he is a talent to be reckoned with. The accolades and offers haven't stopped flowing in. Up next for Qasim is to direct the NFL Biopic ‘Hawk’ based on life of Andrew Hawkins. Prior to his Sundance debut, he was nominated for the NAACP Image Award for his film Mooz-Lum, starring Nia Long, Evan Ross & Danny Glover, and premiered at the LA Film Festival with his film Destined starring Jesse Metcalf, Cory Hardrict and Margot Bingham. Qasim has had choices for all of his films as to how they got out into the world and where they were going to live after their release. He's chosen everything from theatrical to VOD releases, and he's learned much along the way. Now, exclusively for Stage 32, Qasim is bringing all his knowledge including the wealth of information he learned from the dream Sundance experience to the Stage 32 community. Qasim will dive right into the deep end of the pool to discuss how to navigate this difficult industry and how to keep yourself intact. He will teach you what you'll learn along the way as you become more successful and how to use that knowledge as fuel. He will discuss short filmmaking as a calling card or as proof of concept of something bigger. He will show you how to identify and engage financiers and production companies. Then, Qasim will delve into the filmmaking process including how casting comes down to understanding the 3 P's. He will discuss pre-production, voice, tone, story, performance & camera. He will teach you how to make decisive and confident creative choices. And he will teach you how to deal with failure and disappointment, but also how to deal with success. "People will tell you many different things in this business, but none is better than when you find what's actually right for you. Let me help get you there." - Qasim Basir Praise for Qasim "I saw A Boy. A Girl. A Dream. at Sundance. The movie is brilliant and watching Qasim during the Q&A it became clear that he is as well. To be able to learn from him here on Stage 32 is such a gift. Inspiration on a whole other level." - Monique T. "Genius in every way." - Tyler K. "Qasim is my hero." - Mikael F. "Another home run for Stage 32. A teacher above and beyond worthy of the subject matter. More please!" - Imani L.
Christian Sander is The Director of Development for Pensé Productions - we have a fun hour long conversation with Christian about the craft and business.
As you are aware, unscripted television is BOOMING. All the streamers have jumped into the mix and now more and more networks, premium cable channels and even short form platforms like Quibi are diving in with both feet. Creating compelling non-fiction TV requires more than just vision. It involves a gameplan. And it can't hurt to have multiple ideas in reserve or even multiple paths for the same show. This will allow you to not only launch one show, but perhaps lay the groundwork for many shows, essentially building brand recognition for you and for your production company. There is a path to building a scalable business in reality and unscripted and that path is wider than ever. And there's no better person to send you on that path than a guy who has built an empire with his company through producing such shows as Netflix's CHEER and CHEF'S TABLE and many others for streamers and networks around the world. We all have a desire to tell stories. In an era when technology is rapidly developing and there are increasingly lower barriers to actually creating unscripted content. But an idea is just the start. Often times what we fail to do is understand how to get from an idea, or a series of ideas, to having viable content that a more commercial marketplace is actually looking for. By doing a deep dive into the history, shows and business of the prolific reality production company Boardwalk Pictures, we can better understand how to establish our creative voice and brand in a crowded landscape and determine how best to bring our value to a variety of projects and partners. Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now entering its 7th season, has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Andrew will teach you how to stake your claim in the unscripted marketplace and also how to build an empire in the space. By diving into his journey and the paths Boardwalk Picture shows have taken from concept to screen, Andrew will show you the do's and don'ts of unscripted from the creative and business sides to assure you shorten your path to success. He will speak to the companies origin stories and how Chef's Table became Netflix's first unscripted original series. He will explain how to judge quantity vs. quality, explain the "8th Grade Assembly" test, describe what it means to be storyteller led, and how to identify a void that needs to be filled. He will dive into how to develop your creative brand, define what stories it is you want to tell, and how to approach meetings and networking opportunities to help get your vision to air. He will describe how to add value to just about every situation - so important in unscripted where you're likely to have partners and how to best position yourself to where people not only want to work with you, but will be anxious to hear your next idea and the one after that. Praise for Andrew's Stage 32 Webinar "Fabulous, authentic insights into what makes a successful producer of premium unscripted content!" -John P. "Loved it! I especially appreciated his positivity! I’m feeling inspired and I know I’m on the “write” track to creating something wonderful!" -Edie F. "Andrew was really great - a total professional who gave a lot of insight into "the business" and what attracts the green light." -Pooky A. "Excellent. Honest. Thoughtful. Insightful." -Tim O.
With the tremendous box office success of CRAZY RICH ASIANS, BOOK CLUB and THE BIG SICK and the streaming successes of SET IT UP, SIERRA BURGESS IS A LOSER, and TO ALL THE BOYS I LOVED BEFORE, romantic comedies are making a huge comeback for all types of audiences. Variety called Rom-Com's the "Hottest genre" for 2018 and beyond. If you have been sitting on a Rom-Com script or been thinking about writing one, now's the time to learn about the current marketplace for romantic comedies.