How to Become a Professional Screenwriter 101

Hosted by Michael Schulman

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Michael Schulman

Webinar hosted by: Michael Schulman

Feature Story Analyst at Amazon Studios; Former ICM, WME, Netflix & Development for Alec Baldwin & Michael Mann

Michael Schulman is an industry veteran whose career includes stints at William Morris, ICM, and CAA as well as creative executive positions on three different studio lots including Netflix. Michael spent two years as VP of Development at Michael Mann’s company where he worked on ALI, THE AVIATOR, TEXAS KILLING FIELDS, and other projects. Michael has worked with other top industry professionals in the development and/or acquisition of many well-known features including THE SIXTH SENSE, VENGEANCE, HIDEAWAY, SHANGHAI, and GROUNDHOG DAY. Michael has led webinars on the streamer acquisition process and has been quoted and interviewed in the industry media. Full Bio »

Webinar Summary

The key to packaging yourself as a screenwriter and preparing you for a career in entertainment is all about finding the right people, building relationships, and knowing where your voice fits into the marketplace. Industry veteran, Michael Schulman (THE AVIATOR, SIXTH SENSE) will show you how to navigate your career, from getting your foot in the door and beyond.

So you believe you’re ready to launch your screenwriting career. Now what?

Most writers hunt for representation in the hopes that they will sell their scripts. But what if you can find the right people to produce with on your own?

In this Stage 32 exclusive webinar, industry veteran Michael Schulman will show you how to make yourself and your script an appealing package, and find the right producers to build relationships with.

Michael’s extensive career includes time working at William Morris, ICM, and CAA, as well as three studios, including Netflix. His experience makes him uniquely aware of what both producers and representatives are looking for in a writer and their scripts. This gives you fantastic access to years of insight from someone involved with some of the most successful films, including THE AVIATOR, ALI, THE SIXTH SENSE, GROUNDHOG DAY, and many more.

Believe it or not, accessing real industry pros is not as difficult as it looks. Michael will help you write to your strengths, determine what exactly your script needs, know how to choose the right producers for your package, and also know how to reach out to them.

From there, you’ll learn how to prepare to meet with both producers and representatives, even establishing follow-up steps to keep the conversation going with them.

By the end of the webinar, you’ll understand the producer’s mindset of how to look at and market your scripts, viewing yourself as a package that can kickstart your career.

What You'll Learn

How to “package” yourself as a screenwriter

  • Define your career goals
  • What do you want to do with your projects(s)?
  • Who are the "right people" to help advance these goals
  • Is it better to have a portfolio of projects or a single labor of love?

How to know when your project is ready to send out

  • What is more important: concept or execution?
  • Understand how your project(s) fit within the current market
  • Identify your project's selling points
  • The importance of feedback before you submit -- you may still be a draft away

The differences between Agents and Managers

  • What Agents and Managers look for
  • Why it is so difficult to connect with anyone
  • Reasons why maybe you shouldn't worry about representation just yet

Who are Producers and how they fit into the equation

  • What producers actually do and why they may be the key to the process
  • How to identify and target the right producer for your project
  • How to write query letters that work
  • The power of the introduction -- how producers can get you the right representation

What is a “General Meeting” and how to prepare for it

  • How to do your research
  • have a flexible agenda
  • Ask about projects in development
  • Leave with a follow-up step

Summary and Analysis

  • Why "diversity" matters and why it doesn't mean what you think
  • Write projects that play into your strengths
  • Screenwriting and the "Law of Attraction"

Q&A with Michael

About Your Instructor

Michael Schulman is an industry veteran whose career includes stints at William Morris, ICM, and CAA as well as creative executive positions on three different studio lots including Netflix. Michael spent two years as VP of Development at Michael Mann’s company where he worked on ALI, THE AVIATOR, TEXAS KILLING FIELDS, and other projects. Michael has worked with other top industry professionals in the development and/or acquisition of many well-known features including THE SIXTH SENSE, VENGEANCE, HIDEAWAY, SHANGHAI, and GROUNDHOG DAY. Michael has led webinars on the streamer acquisition process and has been quoted and interviewed in the industry media.

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Other education that may be of interest to you:

ScreenMasters Workshop: Go Pro as a Writer

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A Better Way to Write and Develop Your Feature for the Streamers

Streamers like Netflix, Hulu, Amazon, and HBO Max have quickly become the holy grail for many filmmakers hoping to get their film produced and find success. And it’s no mystery why. With a subscriber base in the tens of millions (Netflix has 74 million subscribers alone!), there might not be a better place for your film to be seen and enjoyed across the globe. And streamers ARE picking up a lot of content, a staggering amount even. Netflix recently announced it is releasing 40 more films this year—that’s twice what most major traditional studios make in a whole year, all in just a few months. That said, even with this huge volume of new content Netflix and the other streamers continue to pick up and produce, it is not easy to get your film noticed or considered at these platforms, especially if you’re not already an established filmmaker. This is not to say it’s impossible, but it does require finesse, strategy, luck, and an understanding of how exactly streamers find their original films. For as prominent as streaming platforms have become, the process behind how a film actually finds its way into their libraries is opaque and enigmatic. With so little information on the inner workings of the streamers, it can seem confusing, maybe even impossible to get your own proverbial foot into the portal and get your project noticed. After all, there isn’t exactly a submission platform to upload your script for Amazon to review. The truth is, unless you’re already established or have that ‘in’ with a streamer, it’s very unlikely to get straight through and have them consider your work blind. There IS another way though, a way to get your project to a streamer, not by going through but by going around. Michael Schulman is a Feature Story Analyst for Netflix as part of its Independent Original Film Division, and his job revolves around evaluating feature screenplay submissions and deciding which ones to pass up to the executives to consider. Prior to his role at Netflix, Michael spent nearly a decade in the story department at CAA where he found projects for CAA clients. Over his storied career, Michael also served as an agent at ICM’s Motion Picture Literary Department and held numerous studio creative executive positions at Orion, TriStar, and Disney where he worked to develop film and television projects with some of the top talent in the industry. Michael is very familiar with what it takes for a script to find its way to decisionmakers since this has been a key feature of his job for over a decade. As a companion piece to his previous webinar that details the script evaluation process at Netflix and other streamers, Michael will teach you a smarter and more viable way to get your own feature film considered by streaming platforms, not by targeting the streamers themselves, but instead focusing on their content suppliers. He’ll begin by laying out how the normal streamer system works and go over specific reasons why your script might NOT be as good of a fit for them as you think. Michael will then delve into how “outsiders” can get in the streaming game by taking advantage of resources along the way and better understanding the content pipeline. He’ll explain what streamer “originals” actually are and show how streamers rely on production companies to fill their slate. Michael will show you how you can use this to your advantage by finding your way in with specific production companies and what you can do to make them want to produce your film with you. Michael will even offer a live demonstration, showing how to find the right production companies for your own project and the best contacts within them.   Getting your work on Netflix and other streamers will never be easy, but you will leave this webinar with a better understanding of the best way forward.     Praise for Michael's Previous Stage 32 Webinar   "I loved Michaels honestly. His advice is invaluable." -Linda R.   "Very genuine, authentic, knowledgeable." -Lissa C.   "Michael was highly competent, extremely knowledgeable about his subject, and not afraid to share hard truths about the industry that many just won't be upfront about." -Lee T.   "Michael did not sugarcoat anything. He gave honest information that clarified a lot of questions I had." -Nikki J.

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