Release Windows & Strategy: VOD, SVOD, AVOD, Broadcast

Hosted by Chad Miller

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Chad Miller

Webinar hosted by: Chad Miller

Founder and Manager at Cinema Machine Management

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly. Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix. Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going. Full Bio »

Webinar Summary

In today's world of independent filmmaking, the VOD, SVOD & AVOD distribution strategy becomes a stronger option for many filmmakers. We've brought in 15 year executive Chad Miller who has worked with hundreds of filmmakers on their distribution strategy through his working relationship with platforms such as Amazon, Hulu, Netflix and iTunes to teach for Stage 32 Next Level Education.

In this exclusive webinar, Chad will break down the very important topic of how to window the release of your film. Making sure that you are going to market during the most opportune time is key to a successful distribution strategy. Chad will give you an overview of VOD, SVOD & AVOD and explain the evolution of windowing strategies and why & when it makes sense to break with the traditional windowing strategies. He'll also go over the revenue expectations, deal strategy basics and give you a comprehensive look so you are prepared when it's time to release your film.

What You'll Learn

Windowing The Release of Your Film: VOD, SVOD & AVOD Strategy Intelligence

In this primary section we will discuss what a “Window” means in the world of distribution, and why you should care as a customer and as a potential content creator.

Explain the differences between VOD/TVOD, SVOD and AVOD

  • Transactional Video-On-Demand (across cable/sat/telco & OTT platforms)
  • Discuss how & why different platforms charge different prices for the exact same content.
  • Discuss why different platforms have different lengths for their availability windows.
  • Slide of different primary VOD platforms in each category (cable/sat/telco & OTT).

Subscription Video-On-Demand (examples of primary SVOD platforms & new upstarts)

  • Discuss the differences in pricing by the primary SVOD platforms.
  • Discuss the differences in content options on the various SVOD platforms.
  • Slide of different primary SVOD platforms.

Advertising Supported Video-On-Demand (examples & how this is different from television)

  • Discuss the wide variety of Advertising approaches (front loaded, interspersed, directed).
  • Discuss Hulu & Amazon’s new AVOD platform.
  • Discuss why Apple does not have an SVOD platform (yet).

Briefly discuss variances of the way each title is presented within each window.

Explain the evolution of Windowing Strategies

  • History & Evolution of Windowing Slide: Theatrical only. Then Theatrical / Television. Then Theatrical / Television / Video. Then Theatrical / Video / Television / Subscription.
  • Discuss current blending of models and why it is important to understand the value of each.
  • Discuss shrinking windows; Ultra/DDT
  • Will “Premium VOD” ever become a reality? Meaning blockbuster movies like “Suicide Squad” or “Batman Vs. Superman” available on-demand at home the same day they are available in theaters. Cite some high profile Netflix DDT releases and the associated backlash.

Illustrate why & when it makes sense to break with the traditional windowing strategies.

  • The new role of the “exclusive” window for places like Netflix, Amazon, HBO, Showtime, etc.
  • Is it possible to dictate your own Windowing strategy? Discuss differences between DIY distribution and aggregators/distributors. 

Revenue Expectations – The Basics

  • Provide recent examples of films that have found success in the On Demand marketplace, and discuss what “Success” means in the world of VOD/SVOD/AVOD.
  • Slide illustration of the scale of monthly new releases in just the TVOD films marketplace and the ripple effect of SVOD & AVOD licensing because of the volume of new releases.
  • Provide realistic explanations for the actual flow of revenues in terms of timelines for receiving returns.
  • Discuss revenue splits; what you should expect and the variety of them.

Deal Strategy Basics

  • Mind Your Split – what you should expect
  • Term of Contract – what is realistic
  • International Distribution Options – understand them
  • Windows – what you can request and expect 

About Your Instructor

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly.

Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors.

Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix.

Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Testimonials

See what other creatives have to say about Chad's previous webinar!

"Thank you for a seminar packed with useful information to help us move forward with our projects and for giving us actionable items." - Susan S.

"Chad was great. Thank him so very much!" - Bonnie D.

"Great webinar, great speaker - lots of great detailed info and tips for getting into this world." - Ron H.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4 out of 5

  • I know a lot about it and he told me a lot more!!

Other education that may be of interest to you:

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Basic Principles of Financing a Film Between $1-$3 Million

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Mastering the Self Audition Tape - Tips from a Casting Director with Video Examples & a Resource Sheet

Today, more than ever, self tape auditions are an integral part of the casting process. This is even more true in the age of social distancing. Additionally, due to the convenience self tapes provide and tight deadlines casting directors often operate under, more roles are cast via self tape auditions than ever before. Understanding how to set up, craft, and shoot a self tape can be the difference between landing more roles or having your talents fall by the wayside.  When a casting director requests and accepts self tapes to assist in their casting process, they inevitably wind up with tapes of varying quality and content. Whether it's picture quality or sound quality fails, a bad self tape immediately gets bypassed. Actors often think that their talent will always win the day. In a room, that might be true. But on a self tape, quality matters. Fortunately, there are some very simple, but comprehensive steps you can take that will make a massive difference in what you present to a casting director. The goal is to keep the attention off cosmetic or sound flaws and on your acting, where it belongs! Marin Hope, CSA is a Los Angeles native and LA-based casting director, who won the 2020 Artios Award for Casting. Marin works alongside Heidi Levitt, casting film, television, commercial, theatre and New Media projects. Some casting credits include HBO's BESSIE starring Queen Latifah, Mo’Nique, Michael K. Williams and Mike Epps, AMERICAN MADE, starring Tom Cruise and Domhnall Gleeson, COMPLETE UNKNOWN, starring Michael Shannon and Rachel Weisz, HOMELAND, starring Claire Danes, THE LAST WORD, starring Shirley MacLaine and Amanda Seyfried, KINGS, starring Halle Berry and Daniel Craig, Bad Samaritan starring David Tennant and Robert Sheehan, WHO WILL WRITE OUR HISTORY, starring Joan Allen and Adrien Brody, and most recently MOLLY, Javier Bardem, Elle Fanning, Chris Rock, Laura Linney and Salma Hayek, which is currently in post-production. Over her storied career she has seen thousands of auditions and hundreds of casting self-tapes and she's back here exclusively on Stage 32 to impart her wisdom on what can help you get a leg up on the competition when it comes to your self tape.  Marin will talk about the need for self-tapes and why they are an essential part of today's casting process. You'll get insight as to why some jobs rely on it vs. others who require in-person auditions. She will go over your question on whether or not you should use a self-tape facility or film from home. When it comes to shooting at home, you will learn background, lighting, angles, wardrobe choices and equipment you will need, as well as whether or not you should film horizontal or portrait. Finally, Karen will teach you the do's and don'ts of a self-tape and share with you examples of good and bad auditions. You will learn all of this from an esteemed casting director's perspective which will give you the unique insight into how your own self-tape is viewed. PLUS! Marin will share with you: Videos clips of do's and dont's for casting videos A resource sheet of tools and equipment that can help you with the look of your casting tape     Praise for Marin's Stage 32 Webinar:   "I thought I was just going to revisit what I already know about self-taping but Marin brought forth valuable new information." -Michele C.   "I think Marin's webinar is excellent and covered everything that an actor would want or need. I like her no nonsense approach. Takes a lot of the fear factor away." -Sondra C.   "The information was informative, Marin gave a lot information that is extremely invaluable to me in this industry and I look forward to many more webinars with Stage32 because of this." -Michael C.   "Well, done. I have made it into several movies and missed getting into others. There are several things I learned which I will incorporate in future auditions." -Kenneth W.

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Become an "Actor's Director" - How to Get the Performance and Win the Respect of Your Cast

As a director, one of your most important jobs is eliciting great performances from actors. Fail at that, and your film or series could crumble under the weight of bad acting. Although the best directors shape performances with a deftness that may seem effortless, it is not. In fact, becoming a great director of actors is hard work and takes years of disciplined practice. Like playing a violin, it is a skill that must be nurtured. But there is a place to start: Set the goal of becoming an “actor’s director.” You’ve heard the term before, but what does it really mean? Why does it matter? And how can you become one? An actor’s director is simply a director who respects actors, can read their wants and needs, understands the craft of acting, and knows how to optimize an actor’s performance with simple, short directions (or no apparent direction at all). While actors routinely compliment directors by bestowing this title upon them, becoming an actor’s director means far more than earning the respect of those in front of the camera. In truth, the best directors are actor’s directors by definition. The temperament and skillset of an actor’s director yields superior performances, and it leads to more fulfilling actor-director relationships. By studying the strategies, attitudes, knowledge base and habits of actor’s directors, you too will be on the path to better performances in your own films and series. And, who better to know what it takes to become an actor's director than Matthew McConaughey's teaching partner at University of Texas, Scott Rice. Scott is an Emmy Award-winning director who has worked directed projects for Sony Pictures, A&E, MTV Networks and more. His films have been distributed by Hulu, Showtime, Comedy Central and PBS.  After studying under world-renowned film scholar David Bordwell, Scott began his career as a 3D animator and art director for Activision. He scripted the groundbreaking hit game SOLDIER OF FORTUNE and has since written on assignment for Elizabeth Avellan (SPY KIDS) among others. Scott is also an ADDY award winner for his commercial work. His national commercial clients include Shell, Las Vegas, MasterCard and Sears.  As Scott explores how to become an “actor’s director,” he will share a volume of best practices and wisdom born of a rich 25-year career. Scott will begin by explaining what it means to be an “actor’s director” in general and will go over what you need to be familiar with ahead of time in order to be one yourself, including a basic rundown of the craft and challenges of acting and how to use empathy. He’ll illustrate what a strong actor-director collaboration looks like, how to harness the power of ‘yes’, and how to correctly ‘watch’ a performance while on set. Next Scott will delve into how best to prepare before production, including navigating scene work, the read-through and rehearsal process, dealing with shot listing, and creating a schedule while keeping your actors’ needs in mind. He’ll also discuss how best to handle walkthroughs and blocking and when to use stand-ins. Then Scott will teach you the best ways to interact with actors on set, including how to meet with them ahead of time, and how to hold yourself and speak while on set. He’ll spend time talking about the casting process and ways to serve as an “actor’s director” while auditioning and interviewing talent. Scott will then offer tips on how to work with non-actors, including children and animals, and share Steven Spielberg’s techniques for these challenges and how to use improvisation. He will delve into strategies for solving problems that occur on set, including how to identify a weak performance, getting out of a ‘black hole’, when to move on and circle back, and how to decide what you really need to move forward. Scott will share 8 things you should avoid while on set in order to be a better “actor’s director”. In the end, Scott will leave you with a thorough understanding of what it means to be an actor’s director and, more importantly, provide actionable advice for how to become one yourself. Scott will accompany his presentation with exclusive material from his nationally recognized film course which goes behind the scenes of Oscar-winning actor Matthew McConaughey’s latest films. Scott will illustrate successful actor-director relationships through anecdotes from McConaughey and notorious directors including Gary Ross (THE HUNGER GAMES), Jeff Nichols (LOVING), and Harmony Korine (SPRING BREAKERS).   Praise for Scott's Stage 32 Webinar   "Scott was a great choice for an instructor. Very knowledgeable and a good teacher" -Blake N.   "Scott was a fabulous presenter. He definitely brought his A-game today. Thanks, Scott!" -Paul T.   "It was terrific. Great instructor. I loved his insights and recommendations. He clearly stays on top of his profession and is always learning." -Crystal B.   "Just what I needed to hear" -James G.   "Great. I have been an actor for a long time. Loved Scott's approach to working with actors. Spot on" - Shelagh M.    

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