Release Windows & Strategy: VOD, SVOD, AVOD, Broadcast

Hosted by Chad Miller

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Chad Miller

Webinar hosted by: Chad Miller

Founder and Manager at Cinema Machine Management

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly. Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix. Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going. Full Bio »

In today's world of independent filmmaking, the VOD, SVOD & AVOD distribution strategy becomes a stronger option for many filmmakers. We've brought in 15 year executive Chad Miller who has worked with hundreds of filmmakers on their distribution strategy through his working relationship with platforms such as Amazon, Hulu, Netflix and iTunes to teach for Stage 32 Next Level Education.

In this exclusive webinar, Chad will break down the very important topic of how to window the release of your film. Making sure that you are going to market during the most opportune time is key to a successful distribution strategy. Chad will give you an overview of VOD, SVOD & AVOD and explain the evolution of windowing strategies and why & when it makes sense to break with the traditional windowing strategies. He'll also go over the revenue expectations, deal strategy basics and give you a comprehensive look so you are prepared when it's time to release your film.


What You'll Learn:

Windowing The Release of Your Film: VOD, SVOD & AVOD Strategy Intelligence

In this primary section we will discuss what a “Window” means in the world of distribution, and why you should care as a customer and as a potential content creator.

Explain the differences between VOD/TVOD, SVOD and AVOD

  • Transactional Video-On-Demand (across cable/sat/telco & OTT platforms)
  • Discuss how & why different platforms charge different prices for the exact same content.
  • Discuss why different platforms have different lengths for their availability windows.
  • Slide of different primary VOD platforms in each category (cable/sat/telco & OTT).

Subscription Video-On-Demand (examples of primary SVOD platforms & new upstarts)

  • Discuss the differences in pricing by the primary SVOD platforms.
  • Discuss the differences in content options on the various SVOD platforms.
  • Slide of different primary SVOD platforms.

Advertising Supported Video-On-Demand (examples & how this is different from television)

  • Discuss the wide variety of Advertising approaches (front loaded, interspersed, directed).
  • Discuss Hulu & Amazon’s new AVOD platform.
  • Discuss why Apple does not have an SVOD platform (yet).

Briefly discuss variances of the way each title is presented within each window.

Explain the evolution of Windowing Strategies

  • History & Evolution of Windowing Slide: Theatrical only. Then Theatrical / Television. Then Theatrical / Television / Video. Then Theatrical / Video / Television / Subscription.
  • Discuss current blending of models and why it is important to understand the value of each.
  • Discuss shrinking windows; Ultra/DDT
  • Will “Premium VOD” ever become a reality? Meaning blockbuster movies like “Suicide Squad” or “Batman Vs. Superman” available on-demand at home the same day they are available in theaters. Cite some high profile Netflix DDT releases and the associated backlash.

Illustrate why & when it makes sense to break with the traditional windowing strategies.

  • The new role of the “exclusive” window for places like Netflix, Amazon, HBO, Showtime, etc.
  • Is it possible to dictate your own Windowing strategy? Discuss differences between DIY distribution and aggregators/distributors. 

Revenue Expectations – The Basics

  • Provide recent examples of films that have found success in the On Demand marketplace, and discuss what “Success” means in the world of VOD/SVOD/AVOD.
  • Slide illustration of the scale of monthly new releases in just the TVOD films marketplace and the ripple effect of SVOD & AVOD licensing because of the volume of new releases.
  • Provide realistic explanations for the actual flow of revenues in terms of timelines for receiving returns.
  • Discuss revenue splits; what you should expect and the variety of them.

Deal Strategy Basics

  • Mind Your Split – what you should expect
  • Term of Contract – what is realistic
  • International Distribution Options – understand them
  • Windows – what you can request and expect 

About Your Instructor:

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly.

Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors.

Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix.

Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going.


Frequently Asked Questions:


Testimonials:

See what other creatives have to say about Chad's previous webinar!

"Thank you for a seminar packed with useful information to help us move forward with our projects and for giving us actionable items." - Susan S.

"Chad was great. Thank him so very much!" - Bonnie D.

"Great webinar, great speaker - lots of great detailed info and tips for getting into this world." - Ron H.

Questions?

 

Reviews Average Rating: 4 out of 5

  • I know a lot about it and he told me a lot more!!

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