Release Windows & Strategy: VOD, SVOD, AVOD, Broadcast

Hosted by Chad Miller

$39 $49
Appreciation Month
Sale ends May 31 - 11:59 PM PDT

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply

- or -

$39.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Chad Miller

Webinar hosted by: Chad Miller

Founder and Manager at Cinema Machine Management

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly. Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix. Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going. Full Bio »

In today's world of independent filmmaking, the VOD, SVOD & AVOD distribution strategy becomes a stronger option for many filmmakers. We've brought in 15 year executive Chad Miller who has worked with hundreds of filmmakers on their distribution strategy through his working relationship with platforms such as Amazon, Hulu, Netflix and iTunes to teach for Stage 32 Next Level Education.

In this exclusive webinar, Chad will break down the very important topic of how to window the release of your film. Making sure that you are going to market during the most opportune time is key to a successful distribution strategy. Chad will give you an overview of VOD, SVOD & AVOD and explain the evolution of windowing strategies and why & when it makes sense to break with the traditional windowing strategies. He'll also go over the revenue expectations, deal strategy basics and give you a comprehensive look so you are prepared when it's time to release your film.


What You'll Learn:

Windowing The Release of Your Film: VOD, SVOD & AVOD Strategy Intelligence

In this primary section we will discuss what a “Window” means in the world of distribution, and why you should care as a customer and as a potential content creator.

Explain the differences between VOD/TVOD, SVOD and AVOD

  • Transactional Video-On-Demand (across cable/sat/telco & OTT platforms)
  • Discuss how & why different platforms charge different prices for the exact same content.
  • Discuss why different platforms have different lengths for their availability windows.
  • Slide of different primary VOD platforms in each category (cable/sat/telco & OTT).

Subscription Video-On-Demand (examples of primary SVOD platforms & new upstarts)

  • Discuss the differences in pricing by the primary SVOD platforms.
  • Discuss the differences in content options on the various SVOD platforms.
  • Slide of different primary SVOD platforms.

Advertising Supported Video-On-Demand (examples & how this is different from television)

  • Discuss the wide variety of Advertising approaches (front loaded, interspersed, directed).
  • Discuss Hulu & Amazon’s new AVOD platform.
  • Discuss why Apple does not have an SVOD platform (yet).

Briefly discuss variances of the way each title is presented within each window.

Explain the evolution of Windowing Strategies

  • History & Evolution of Windowing Slide: Theatrical only. Then Theatrical / Television. Then Theatrical / Television / Video. Then Theatrical / Video / Television / Subscription.
  • Discuss current blending of models and why it is important to understand the value of each.
  • Discuss shrinking windows; Ultra/DDT
  • Will “Premium VOD” ever become a reality? Meaning blockbuster movies like “Suicide Squad” or “Batman Vs. Superman” available on-demand at home the same day they are available in theaters. Cite some high profile Netflix DDT releases and the associated backlash.

Illustrate why & when it makes sense to break with the traditional windowing strategies.

  • The new role of the “exclusive” window for places like Netflix, Amazon, HBO, Showtime, etc.
  • Is it possible to dictate your own Windowing strategy? Discuss differences between DIY distribution and aggregators/distributors. 

Revenue Expectations – The Basics

  • Provide recent examples of films that have found success in the On Demand marketplace, and discuss what “Success” means in the world of VOD/SVOD/AVOD.
  • Slide illustration of the scale of monthly new releases in just the TVOD films marketplace and the ripple effect of SVOD & AVOD licensing because of the volume of new releases.
  • Provide realistic explanations for the actual flow of revenues in terms of timelines for receiving returns.
  • Discuss revenue splits; what you should expect and the variety of them.

Deal Strategy Basics

  • Mind Your Split – what you should expect
  • Term of Contract – what is realistic
  • International Distribution Options – understand them
  • Windows – what you can request and expect 

About Your Instructor:

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly.

Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors.

Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix.

Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going.


Frequently Asked Questions:

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!


Testimonials:

See what other creatives have to say about Chad's previous webinar!

"Thank you for a seminar packed with useful information to help us move forward with our projects and for giving us actionable items." - Susan S.

"Chad was great. Thank him so very much!" - Bonnie D.

"Great webinar, great speaker - lots of great detailed info and tips for getting into this world." - Ron H.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4 out of 5

  • I know a lot about it and he told me a lot more!!

Other education that may be of interest to you:

Netflix, Amazon & Hulu: Distribution 101

In this Stage 32 Next Level Webinar, your host Chad Miller will be discussing the broad differences between Amazon, Hulu and Netflix. He will examine the hurdles that content creators face in getting their product on these important streaming platforms. If you are a filmmaker with a finished product that you are hoping will find a home on one of these platforms you are going to want to download this webinar! Chad has been working in the entertainment industry for more than 15 years and the bulk of his experience has been specifically focused on the business of on-demand entertainment.

6 Steps to Produce Your Best Creative Work!

Learn directly from Chris Boardman, 6 time Emmy Award winner and Academy Award nominated composer. There is a myth that great creative achievements are only born from personal tragedy or dysfunctional behavior. And while strongly felt emotions can enable a creative spurt, we don’t need to go to a dark place to be able to execute our creative projects. In fact, anyone who consistently delivers creatively will have made peace with their demons. They have figured out what works for them and what doesn’t, and use that to streamline their creative process and deliver consistent results. Those who have sustaining careers learn how to turn on their creative engine at will. It’s not an accident. It’s predictable. It’s practiced. It’s what separates the amateurs from the professionals. It’s time for you to develop your own streamlined creative process and become more productive than ever before. In this Stage 32 Next Level Webinar, 6 time Emmy Award winner Chris Boardman will take you through the 6 steps of understanding your own personal creative process and using it as effectively as you can. You’ll learn why you aren’t as productive as you can be, and how to get yourself unstuck and deliver creative yet consistent results. Whether you are an actor looking to find the inspiration to perform, a writer looking to develop an authentic idea, or a cinematographer looking to shape your canvas, this webinar will help you get into the creative zone for that process. Or, as a filmmaker looking to tell your story or a gaffer looking to light the beauty of the story you are about to shoot, take time to learn from Chris the tools to be effectively in that creative zone. All professions in the creative industry can benefit from this webinar. The only chance we have to connect with an audience as a storyteller is to be brutally honest and vulnerable. The path to that type of impact comes from being clear about ourselves, and why we do what we do. Chris hopes this webinar is provocative, inspiring and thought-provoking. And, hopefully fun too! All of us in the creative arts deal with these issues. Bring your questions because no matter how trivial it may seem, or how self-conscious you may feel...you are in great company.

The Ins and Outs of Becoming a Showrunner for Unscripted TV

Learn directly from Adam Matalon, award winning executive producer, show runner, director and creator who's worked on over 20 projects on cable and network television. The unscripted and reality genres are becoming more and more fragmented and producers are forced into more and more niche areas of expertise. This is creating a vacuum in which producers wanting to step into showrunner roles are unable to do so because they lack the overview expertise. In this Next Level Webinar, Adam Matalon challenges that notion and investigates the role of the showrunner in today's current climate of television. As more and more networks and production companies are struggling with staffing their leader, there are fewer and fewer opportunities. We will discuss the reasons for this and how storytellers, producers, writers, and directors can best prepare themselves for leadership roles in the fast evolving television and digital space. Adam will break down the process of taking a project from presentation, through production and on to delivery to the network; something that is vital for all aspiring showrunners both in the reality and unscripted space as well as a scripted space. Adam will also touch on the best ways for building an environment that will make you more employable, how ‘storytelling’ is utilized in a reality show and the various documents needed to accomplish the task of getting the 'greenlight.'  This webinar includes a packet of supplemental materials such as templates and example production documents!

Avoiding Pitfalls for a 1st Time Director on a Low Budget (under $5MM)

In this Stage 32 webinar, director JT Mollner will go over the common pitfalls 1st time directors face and how you can avoid them. Through his own experience filming "Outlaws & Angels", which became a 2016 Sundance selection and was released theatrically by MGM/Orion, he will share first hand what you should know as you step on set. 

Pictures Up!—The Thought, Theory, and Practice of Being a 1st AD

2 part class taught by Joe Bohn, Assistant Director who was worked with the Russo Brothers, David Fincher, Miley Cyrus, Justin Timberlake and more! AVAILABLE ON DEMAND! Are you interested in being the point person on a film set responsible for how the day runs and coordinating the structure and workflow of the day? Do you have a drive to shoulder the responsibility of keeping a production on track, ensuring clear and concise communication between the higher ups and the below the line team and being the directors right hand for any and all needs? Welcome to being a 1st AD. Stage 32 is excited to bring you the previously-recorded 2 part class: Pictures Up! Thought, Theory and Practice of Being a 1st AD taught by Joe Bohn, Assistant Director with over 50 IMDB credits! This intensive class will give you an in-depth and thorough examination of the 1st AD position, supplemented with exercises that simulate real world responsibilities. Purchasing gives you access to the previously-recorded live class. Although Joe is no longer reviewing the assignments, we still encourage all listeners to participate.

How to Develop Iconic Dramatic TV Characters

Learn directly from Conrad Sun, TV Lit Manager and Development Executive at Meridian Artists who represents TV writers in all genres for shows such as Blindspot, Two Broke Girls and Bojack Horseman. So you’ve finally fleshed out your ideas for your next TV project and you’re off to the races developing your next screenplay. While working on your series, you’re constantly reminded of the one thing that every executive looks for: CHARACTER CHARACTER CHARACTER. Every executive says they want to read compelling characters. But what exactly does that mean? And how does one accomplish this?  In this Stage 32 Next Level Webinar, Literary Manager Conrad Sun will breakdown six TV characters and how they are portrayed in their respective drama pilots: Frank Underwood (House Of Cards) Walter White (Breaking Bad) Annalise Keating (How to Get Away With Murder) Piper Chapman (Orange is the New Black) Tony Soprano (The Sopranos) Lester Nygard (Fargo) Through these characters, Conrad will illustrate the traits and nuances that make them compelling to their audiences. From there, he will discuss how to apply these traits to your own characters.