My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly. Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix. Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going. Full Bio »
In today's world of independent filmmaking, the VOD, SVOD & AVOD distribution strategy becomes a stronger option for many filmmakers. We've brought in 15 year executive Chad Miller who has worked with hundreds of filmmakers on their distribution strategy through his working relationship with platforms such as Amazon, Hulu, Netflix and iTunes to teach for Stage 32 Next Level Education.
In this exclusive webinar, Chad will break down the very important topic of how to window the release of your film. Making sure that you are going to market during the most opportune time is key to a successful distribution strategy. Chad will give you an overview of VOD, SVOD & AVOD and explain the evolution of windowing strategies and why & when it makes sense to break with the traditional windowing strategies. He'll also go over the revenue expectations, deal strategy basics and give you a comprehensive look so you are prepared when it's time to release your film.
Windowing The Release of Your Film: VOD, SVOD & AVOD Strategy Intelligence
In this primary section we will discuss what a “Window” means in the world of distribution, and why you should care as a customer and as a potential content creator.
Explain the differences between VOD/TVOD, SVOD and AVOD
Subscription Video-On-Demand (examples of primary SVOD platforms & new upstarts)
Advertising Supported Video-On-Demand (examples & how this is different from television)
Briefly discuss variances of the way each title is presented within each window.
Explain the evolution of Windowing Strategies
Illustrate why & when it makes sense to break with the traditional windowing strategies.
See what other creatives have to say about Chad's previous webinar!
"Thank you for a seminar packed with useful information to help us move forward with our projects and for giving us actionable items." - Susan S.
There are thousands of shows and films to watch on Netflix, Amazon, Hulu and other streaming platforms. Now, more than ever, there is a constant stream of incredible stories being told by content creators from all over the world. It is safe to say that there is something for everyone when it comes to this new form of distribution. But that doesn't mean you can just call up a streaming service and request a meeting! So, how do you get your story on a streaming platform for all the world to see? You need to understand the hurdles that content creators face in getting their product on these important streaming platforms and how to overcome them. Understanding the business structure of these top three players is key for you to break in, get your film or series seen through this distribution option and make money by doing so. It's important that you understand the global structure of these streamers, how they choose their content and what potential revenue might be for you as a filmmaker. Chad Miller has been working in the entertainment industry for more than 15 years and the bulk of his experience has been specifically focused on the business of on-demand entertainment. He's worked with Gravitas Ventures distribution specializing in Amazon, Hulu and Netflix and prior to that was with AT&T working with all the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Now, he's bringing his extensive and specialized knowledge exclusively to the Stage 32 community. Chad will be discussing the broad differences between Amazon, Hulu and Netflix and how each of these streaming platforms select their content. You will learn the business structures of each of these platforms, what your distribution reach is and what your revenue expectations are as a content creator on these payment structures. You'll even walk away knowing international distribution options and ways you can negotiate the best deal. If you are a screenwriter, filmmaker, producer, or content creator hoping will find a home on Netflix, Amazon or Hulu this is your ultimate guide to understanding how you can make that happen!
A Note From Stage 32 Founder & CEO, Richard Botto: This exclusive Stage 32 Master Class comes from one of my favorite people on the planet, Stephen Follows. Stephen is not only a filmmaker, screenwriter, producer and educator, but also a master statistician. In fact, I first became aware of Stephen when I discovered (and found myself lost for hours in) his incredible blog where he chronicles the results of his extensive research into data and statistics related to the film industry. So taken was I by Stephen's work that I sought him out prior to my trip to London for the Raindance Film Festival and requested a meeting. Not only did Stephen accept, but he kept our meeting in spite of a horrible cold, ultimately spending 2 more hours than planned. That's the kind of guy Stephen is. But his mind, as you are about to discover, is another story entirely. I'm thrilled and honored to announce that not only will Stephen be contributing a number of columns for the Stage 32 Blog, but he will be teaching the first ever Stage 32 Master Class. Stephen's Master Class will be on crowdfunding, and I promise you it will be the most inclusive, insightful and factual (backed by more stats than you could imagine) class ever taught on the subject. Stephen has analyzed over 50,000 film crowdfunding campaigns -- yes, you read that right -- and is bringing his findings to the Stage 32 community EXCLUSIVELY. Never before has this extensive of research and discovery been taught on crowdfunding for filmmakers. It's an honor to welcome and introduce to you, the incredible Stage 32 community, my friend, Stephen Follows. About the Stage 32 Next Level Master Class - Advanced Crowdfunding For Filmmakers: Launching a crowdfunding campaign is easy – ensuring you actually reach your goal is not. Especially if you need to raise a large amount or you’re competing in a crowded marketplace. Rather than leaving it up to chance, or learning on-the-job, let film data expert Stephen Follows take you through the inside scoop on what works and what doesn’t. Stephen brings his experience of teaching at some of the world’s best film schools, running a leading online video agency and as a film industry data expert. He has crunched the numbers on over 50,000 crowdfunding film campaigns from platforms including Kickstarter and Indiegogo, studied the videos on the top 5,200 film projects, interviewed over 50 filmmakers and people who work at the major crowdfunding companies. Notes: This is an advanced course and we expect all students to have a basic knowledge of crowdfunding. Please also note that the free course Stephen discusses in the recording is no longer available and only available to students who took his course live.
Creating your web or digital series as a calling card for your talent or idea has become a hot way to break in. There’s no better way to showcase the viability of your vision than a successful series. Hits like High Maintenance on HBO to shows like Drunk History or Broad City on Comedy Central all got their starts as web series that caught the eye of network executives. In this era of DIY content creation, now is your time to shine by creating a web or digital series, which will also serve as valuable IP (intellectual property) for you and your brand as a creative. With so many factors to consider to create a season for your web or digital series, where do you even begin? How do you not break the bank creating and filming it? And how do you assure your story is fine tuned to keep your budget down and make certain your scheduling, casting and locations make sense financially? You don’t have to overthink or overestimate the budget of your series. In fact, most webseries (and many successful ones the came before have proven this out) can be done for as little as $500 an episode. Yes, you heard that right, $500 per episode! Keith Powell has taken everything he’s learned as an actor on high-budget episodic productions (such as 30 Rock and The Newsroom), modified it, and applied it to creating a successful micro-budget web series. And he did all this without breaking the bank and while keeping his sanity intact (well, kind of). And being the kind of guy he is, now Keith wants to share this knowledge with you. Keith will teach you the building blocks toward creating an artistically successful series without stretching your budget. You will walk away with all the tools necessary to help you during development, pre-production, production, post-production and even distribution. Most importantly, you will learn how - even with the glut of web series available online and within the market - you can make a product that stands out above the noise (and there definitely is noise!) Creating a web or digital series is something YOU can control and that can open doors to help launch your creative career. Keith will provide you with the tools to get started and establish the brand of your content and the brand of you!
How To Build Your Suspense From The Ground Up And Craft A Thriller With Earned Twists, Turns and Thrills If you're paying attention to the trades and seeing which screenplays and projects are being sold and produced, you know that psychological thrillers are highly in demand. With films like Joker, Ma, Escape Room, Glass, Ex Machina, The Invitation, Get Out, Happy Death Day, The First Purge and many more, companies like Blumhouse have propelled the production of thrillers for an audience hungry for suspense and thrills, making creepy, crawly movie-going experiences all the rage. With box office receipts in the billions it's clear that the appetite for psychological stories is raging. And, it's a more exciting time than ever to be able to a screenwriter or filmmaker who has a suspenseful thriller you want to tell. But the art of writing a psychological thriller is one of vulnerable characters, deep secondary characters, memorable set pieces, set ups, reversals, and earned twists and turns. There's a formula to it all, and those who master these skills win the day. Writing a psychological thriller and creating and maintaining suspense and high stakes throughout takes an immense understanding of the history of the genre. It's a genre based in Hitchcockian roots. One that needs to have certain elements in order to be effective to keep the audience involved, engaged and on the edge of their seat. While most psychological thrillers start off with a well thought out premise, that's all they have. The action starts quickly and then falls flat. In many other cases, the premise is in place, but the writer or filmmaker doesn't know how to get past the jumping off point. You must get your hook in place quickly - within your first five pages - and that takes skill. You need to truly create compelling characters, especially protagonist and your villain, and make them layered in order to support your theme and plot and to assure the audience always knows and is invested in the stakes. To be truly successful at getting your reader's attention, keep those pages turning and set yourself up for an offer of representation, an option, a sale, or financing, you need to understand all of the nuances that make a great suspenseful story before you type (or read) FADE IN. Steve Desmond is one of the best in the industry today writing suspense and psychological thrillers. His most recent feature screenplay, Harry's All Night Hamburgers, was adapted from a Hugo award winning short story and was one of the highest priced spec sales of the last 5 years, selling to Warner Bros. in a bidding war worth 7 figures. The film now has Oscar Nominated Producer Andrew Lazar (American Sniper) producing via his Mad Chance production banner and Ted Melfi directing. He has recently been tapped by Film Nation to adapt The Cabin at the End of the World, a Harper Collins title from author Paul Tremblay. The psychological horror and suspense novel centers on a vacationing family terrorized by four strangers who claim to be either attempting to bring about or trying to avert the apocalypse. His short film, Monsters, has played in over 100 film festivals worldwide, winning 43 awards including Best Short Film at the Comic-Con International Film Festival in San Diego and was a finalist at Stage 32's 3rd Annual Short Film Program. Steve filmed Monsters to serve as a proof of concept for his feature script, Twisted Avenue which is now in development. Needless to say, thrillers and suspense are in Steve's blood and the focus of all his writing. And now he's bringing all he's learned along the way to you. Steve will help you build your suspense from the ground up. He'll teach you the ultimate tool you need - the Hitchcock Ticking Clock Method which will help you on your way to setting the vital groundwork for your story. You'll learn how to create a compelling protagonist and an enticing villain. Steve will give you exercises you can use to craft your own characters and give you 5 must have tips on backstory and character confessions to give depth. You'll learn how to hook your reader in the first 5 pages and what the 3 different teasers you can write for your opening. You'll explore the power of murder in your script and the art of a twist ending. He will show you how to craft your script with producers in mind to give yourself the best chance to have your material attractive to the widest audience possible. Steve will go over how you can incorporate visuals into your story and break down case studies of Psycho, The Silence of the Lambs and Se7en. And, finally, Steve will share some advice on how to get your script on the screen by writing it in a producible budget. You will have a fully immersive experience from a suspense expert that will leave you excited, inspired and confident to tackle your next psychological project. This webinar was AWESOME!!! I just finished a thriller and now as a result of listening to Steve Desmond, I am ready to do a re-write which I believe will be one of the best screenplays I have ever written. Let's see what happens! - Michelle C. What a thrilling and insightful webinar, excellent!! - Kathleen W. Super helpful information that you don't find in books! - Pamela C. Very useful information - well structured and clearly presented! - Sara C.
In this 5-session online master class, learn from leading producer Jason Mirch, and his special industry guests on how to take an idea for a short film from concept all the way to post-production. Every successful filmmaker has, at some point in their career, written, directed, and/or produced a short film. For filmmakers who are just starting out, a short film is the best calling card to showcase their unique talent and vision. It is important to remember that short filmmaking is different from feature filmmaking, with challenges unique to the process. Even so, producing a short film may seem daunting, but there are several key secrets to getting the most out of your project. This intensive 5-week course will give students the tools and techniques necessary to produce a world class short film. Each week will be dedicated to a different aspect of the short filmmaking process, including, concept development and writing of your short, budgeting and scheduling, understanding and drafting production agreements, pro-tips on directing actors, and how to get the most out of the post production process. You are strongly encouraged to come with ideas for a short film, which will be developed over the course of the 5 weeks, so by the conclusion of the class, you should have a screenplay ready for production! Every week your host, Jason Mirch, will be bringing in special guests to help teach you, including: Christina Snider - Casting Associate, Susan Edelman Casting (Melrose Place, Malcolm in the Middle, Drop Dead Diva, Wonder Years) Michael Carney - Director (Same Kind of Different As Me) Brian Swanson - editor and sound designer Abeer Abu Schmeiss - Marketing Director, Image Nation (He Named Me Malala, Flight,The Help, The Best Exotic Marigold Hotel)
Today, more than ever, self tape auditions are an integral part of the casting process. This is even more true in the age of social distancing. Additionally, due to the convenience self tapes provide and tight deadlines casting directors often operate under, more roles are cast via self tape auditions than ever before. Understanding how to set up, craft, and shoot a self tape can be the difference between landing more roles or having your talents fall by the wayside. When a casting director requests and accepts self tapes to assist in their casting process, they inevitably wind up with tapes of varying quality and content. Whether it's picture quality or sound quality fails, a bad self tape immediately gets bypassed. Actors often think that their talent will always win the day. In a room, that might be true. But on a self tape, quality matters. Fortunately, there are some very simple, but comprehensive steps you can take that will make a massive difference in what you present to a casting director. The goal is to keep the attention off cosmetic or sound flaws and on your acting, where it belongs! Marin Hope, CSA is a Los Angeles native and LA-based casting director, who won the 2020 Artios Award for Casting. Marin works alongside Heidi Levitt, casting film, television, commercial, theatre and New Media projects. Some casting credits include HBO's BESSIE starring Queen Latifah, Mo’Nique, Michael K. Williams and Mike Epps, AMERICAN MADE, starring Tom Cruise and Domhnall Gleeson, COMPLETE UNKNOWN, starring Michael Shannon and Rachel Weisz, HOMELAND, starring Claire Danes, THE LAST WORD, starring Shirley MacLaine and Amanda Seyfried, KINGS, starring Halle Berry and Daniel Craig, Bad Samaritan starring David Tennant and Robert Sheehan, WHO WILL WRITE OUR HISTORY, starring Joan Allen and Adrien Brody, and most recently MOLLY, Javier Bardem, Elle Fanning, Chris Rock, Laura Linney and Salma Hayek, which is currently in post-production. Over her storied career she has seen thousands of auditions and hundreds of casting self-tapes and she's back here exclusively on Stage 32 to impart her wisdom on what can help you get a leg up on the competition when it comes to your self tape. Marin will talk about the need for self-tapes and why they are an essential part of today's casting process. You'll get insight as to why some jobs rely on it vs. others who require in-person auditions. She will go over your question on whether or not you should use a self-tape facility or film from home. When it comes to shooting at home, you will learn background, lighting, angles, wardrobe choices and equipment you will need, as well as whether or not you should film horizontal or portrait. Finally, Karen will teach you the do's and don'ts of a self-tape and share with you examples of good and bad auditions. You will learn all of this from an esteemed casting director's perspective which will give you the unique insight into how your own self-tape is viewed. PLUS! Marin will share with you: Videos clips of do's and dont's for casting videos A resource sheet of tools and equipment that can help you with the look of your casting tape Praise for Marin's Stage 32 Webinar: "I thought I was just going to revisit what I already know about self-taping but Marin brought forth valuable new information." -Michele C. "I think Marin's webinar is excellent and covered everything that an actor would want or need. I like her no nonsense approach. Takes a lot of the fear factor away." -Sondra C. "The information was informative, Marin gave a lot information that is extremely invaluable to me in this industry and I look forward to many more webinars with Stage32 because of this." -Michael C. "Well, done. I have made it into several movies and missed getting into others. There are several things I learned which I will incorporate in future auditions." -Kenneth W.