Release Windows & Strategy: VOD, SVOD, AVOD, Broadcast

Hosted by Chad Miller

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Chad Miller

Webinar hosted by: Chad Miller

Founder and Manager at Cinema Machine Management

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly. Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix. Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going. Full Bio »

In today's world of independent filmmaking, the VOD, SVOD & AVOD distribution strategy becomes a stronger option for many filmmakers. We've brought in 15 year executive Chad Miller who has worked with hundreds of filmmakers on their distribution strategy through his working relationship with platforms such as Amazon, Hulu, Netflix and iTunes to teach for Stage 32 Next Level Education.

In this exclusive webinar, Chad will break down the very important topic of how to window the release of your film. Making sure that you are going to market during the most opportune time is key to a successful distribution strategy. Chad will give you an overview of VOD, SVOD & AVOD and explain the evolution of windowing strategies and why & when it makes sense to break with the traditional windowing strategies. He'll also go over the revenue expectations, deal strategy basics and give you a comprehensive look so you are prepared when it's time to release your film.


What You'll Learn:

Windowing The Release of Your Film: VOD, SVOD & AVOD Strategy Intelligence

In this primary section we will discuss what a “Window” means in the world of distribution, and why you should care as a customer and as a potential content creator.

Explain the differences between VOD/TVOD, SVOD and AVOD

  • Transactional Video-On-Demand (across cable/sat/telco & OTT platforms)
  • Discuss how & why different platforms charge different prices for the exact same content.
  • Discuss why different platforms have different lengths for their availability windows.
  • Slide of different primary VOD platforms in each category (cable/sat/telco & OTT).

Subscription Video-On-Demand (examples of primary SVOD platforms & new upstarts)

  • Discuss the differences in pricing by the primary SVOD platforms.
  • Discuss the differences in content options on the various SVOD platforms.
  • Slide of different primary SVOD platforms.

Advertising Supported Video-On-Demand (examples & how this is different from television)

  • Discuss the wide variety of Advertising approaches (front loaded, interspersed, directed).
  • Discuss Hulu & Amazon’s new AVOD platform.
  • Discuss why Apple does not have an SVOD platform (yet).

Briefly discuss variances of the way each title is presented within each window.

Explain the evolution of Windowing Strategies

  • History & Evolution of Windowing Slide: Theatrical only. Then Theatrical / Television. Then Theatrical / Television / Video. Then Theatrical / Video / Television / Subscription.
  • Discuss current blending of models and why it is important to understand the value of each.
  • Discuss shrinking windows; Ultra/DDT
  • Will “Premium VOD” ever become a reality? Meaning blockbuster movies like “Suicide Squad” or “Batman Vs. Superman” available on-demand at home the same day they are available in theaters. Cite some high profile Netflix DDT releases and the associated backlash.

Illustrate why & when it makes sense to break with the traditional windowing strategies.

  • The new role of the “exclusive” window for places like Netflix, Amazon, HBO, Showtime, etc.
  • Is it possible to dictate your own Windowing strategy? Discuss differences between DIY distribution and aggregators/distributors. 

Revenue Expectations – The Basics

  • Provide recent examples of films that have found success in the On Demand marketplace, and discuss what “Success” means in the world of VOD/SVOD/AVOD.
  • Slide illustration of the scale of monthly new releases in just the TVOD films marketplace and the ripple effect of SVOD & AVOD licensing because of the volume of new releases.
  • Provide realistic explanations for the actual flow of revenues in terms of timelines for receiving returns.
  • Discuss revenue splits; what you should expect and the variety of them.

Deal Strategy Basics

  • Mind Your Split – what you should expect
  • Term of Contract – what is realistic
  • International Distribution Options – understand them
  • Windows – what you can request and expect 

About Your Instructor:

My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly.

Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors.

Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix.

Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going.


Frequently Asked Questions:

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!


Testimonials:

See what other creatives have to say about Chad's previous webinar!

"Thank you for a seminar packed with useful information to help us move forward with our projects and for giving us actionable items." - Susan S.

"Chad was great. Thank him so very much!" - Bonnie D.

"Great webinar, great speaker - lots of great detailed info and tips for getting into this world." - Ron H.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4 out of 5

  • I know a lot about it and he told me a lot more!!

Other education that may be of interest to you:

Netflix, Amazon & Hulu: Distribution 101

In this Stage 32 Next Level Webinar, your host Chad Miller will be discussing the broad differences between Amazon, Hulu and Netflix. He will examine the hurdles that content creators face in getting their product on these important streaming platforms. If you are a filmmaker with a finished product that you are hoping will find a home on one of these platforms you are going to want to download this webinar! Chad has been working in the entertainment industry for more than 15 years and the bulk of his experience has been specifically focused on the business of on-demand entertainment.

How to Finance & Produce a Film in the $250K-$2M Range

Learn directly from Franco Sama, 15-year expert of film financing and distribution, specifically in the $250K-$2M range, with 25+ successful independent feature films to his name, including Guns, Girls and Gambling (Gary Oldman, Christian Slater and Dane Cook) and Petunia (Thora Birch, Brittany Snow and Academy Award winner Christine Lahti)! For many independent producers, approaching financing for your project is one of the biggest challenges in the entire filmmaking process. How do you build your team, bring in development funds, attach name talent and work with rebates, sales estimates & distributors all while mitigating your financial risk? The goal is to make your project financially attractive to investors. There is a “sweet spot” film budget that is most likely going to help you raise funds and get the ROI your investors require. In this Stage 32 Next Level Webinar, producer and financing expert Franco Sama will teach you how to approach your film from the “investor’s point of view” so you can not only get the money you need for your project, but how your investors can get that money back. You will learn how to build a team around your project and who is crucial for that team, how to approach investors and above all how to protect your investor’s money. Drawing from his 15-years of experience, Franco will teach you how he gets his dozens of projects financed, distributed and turning a profit, and why he stays in the “sweet spot” range between $250K-$2M. You will leave this webinar with a clear understanding of how to produce and finance your project!

Navigating The U.K. Film Market

Learn directly from Laurie Cook, Producer and Head of Development at Bigscope Films, who's produced 4 feature films that have sold theatrically worldwide! Lured by generous tax incentives, many of Hollywood's biggest films have shot in London or are planning to head to the U.K. There is over $500,000,000 worth of public money to be spent on films each year in the U.K., and in 2012 there were over 250 films shot in the U.K. and over 600 films released there. It's a wonderful place to get films made, but the competition for finance and distribution is stronger than ever. What makes the film market different in the U.K than in Hollywood? How do you get your foot in the door as a writer, director, or producer in the U.K. film industry? Once you're in, how do you stand out from the crowd? In this Stage 32 Next Level Webinar, host Laurie Cook will guide writers, directors and producers through the independent U.K. film market from an insider's point of view: how to get funding for your script and film, how and why certain projects stand out against the rest, and how to boost your chances of success. This will be your go-to guide to navigating the U.K. film market and getting your film made in the U.K. You will leave with an agenda to make you and your project focused and well presented for maximum impact. Your host Laurie Cook is a Producer and Head of Development at Bigscope Films, where he produced the films Pressure (starring Matthew Goode & Danny Huston) and Don't Hang Up (starring Gregg Sulkin) releasing this year, as well as Hangar 10 and Outpost, which were released in 2014. He knows the ins and outs of the U.K. film market, what executives are looking for when taking on projects and how to make your mark to get your script and films made.

Masters of Craft: The Indie Filmmaker's Toolkit: Maximize Your Resources, Creativity and Profits

To kick off your directing career with Roger Ebert calling your film "One of the best films of the year" you can pretty much be assured you're on a path to success. We are proud to present to you the director who has done just that - Michael Polish. After his Sundance darling Twin Falls Idaho garnered Roger Ebert's critical acclaim he has gone on to direct over 10 feature films including: The Astronaut Farmer, starring Billy Bob Thornton and Virginia Madsen Northfork, starring Nick Nolte and James Woods  The Smell of Success, starring Billy Bob Thornton, Tea Leoni & Ed Helms Hot Bot, starring Zack Pearlman and Danny Masterson Stay Cool, starring Winona Ryder and Sean Astin (Nominated for best feature at Tribeca Film Festival) Big Sur, an adaptation of the Jack Kerouac novel starring Kate Bosworth For Lover’s Only starring Stana Katic (CBS’s hit show Castle) 90 Minutes in Heaven, starring Hayden Christensen  Amnesiac, starring Wes Bentley The upcoming Sharon Tate biopic adapted from Greg King’s book Sharon Tate and the Manson Murders Michael will be teaching the 2nd installment of our Stage 32 Masters of Craft series - The Indie Filmmaker's Toolkit: Maximize Your Resources, Creativity and Profits. In this online event Michael will share with you how a professional director approaches a film from inception and carries it through to post-production including a discussion of available distribution options. The goal is to give you the agency to make your films without the necessity of the Hollywood studio system (though this information will be handy if that's your path as well). He will go in-depth about the director’s process from finding superior scripts and setting your priorities in pre-production to the challenges of running your set, leading your crew and balancing the demands of your producers. He’ll explain how to interact with everyone vital to your film’s success from producers and film executives to actors, cinematographers, and editors to get the best version of your film. Finally, Michael will share insider knowledge on effective methods to market and distribute your film that will give you the power to maximize your profits. From his experience writing and directing 10 feature films, he’ll share his war stories (like losing vital funding in the middle of a shoot) and his strategies for dealing with any obstacle that arises. You’ll be better equipped to deal with mishaps and avoid filmmaking pain points. If you want to make your film and you want to know where to start, how to proceed and how to ensure you walkaway with a masterpiece, this is the webinar for you! You’ll leave with a comprehensive understanding of what is necessary to succeed as an indie director and gain control over the direction of your career.

The Art of Indie Producing

3 part class taught by Tatiana Kelly and Jim Young, Award Winning Independent Producers (Wristcutters: A Love Story, Lovelace, The Words)! AVAILABLE ON DEMAND! Are you interested in gaining a deeper understanding of what the indie producer role entails and how to improve your own producing skills? What does the independent producer do, exactly? Some producers shepherd the production from start to finish, others jump on later in the process once the script has been developed, and others can just help with raising financing. Oftentimes the producer starts at the beginning and develops an idea or script with a writer, helping to secure the necessary rights for the script, and in some instances the underlying material, such as a book or magazine article. Stage 32 is excited to bring you the previously-recorded 3 part class: The Art of Indie Producing taught by Tatiana Kelly and Jim Young, award winning independent producers of films such as Wristcutters: A Love Story, Lovelace, and The Words. Tatiana and Jim will take you behind the scenes, step-by-step, to learn what an indie Producer really does, beginning with the development stage all the way to packaging a film. You'll learn everything from raising financing to crewing up, including how to attach solid talent. Tatiana and Jim will teach you how to navigate film festivals and markets, and the many pitfalls of a film shoot. Purchasing gives you access to the previously-recorded live class.Although Tatiana and Jim are no longer reviewing the assignments, we still encourage all listeners to participate!

How To Create A Webseries on a Shoestring Budget

Stage 32 Next Level Education is honored to bring in Keith Powell, well known for his role as “Twofer” on NBC’s 30 Rock, and his role as “Wyatt” on HBO’s The Newsroom as one of our acclaimed instructors. Most recently Keith has written, directed and produced his own semi-biographical webseries Keith Broke His Leg for only $500 per episode! Even better – he is bringing all of the knowledge he’s learned developing this series exclusively to the Stage 32 community! In this Stage 32 Next Level Webinar, you will learn the building blocks to create an artistically successful series without stretching your budget. This means that you will walk away with all the tools necessary to help you during pre-production, production, post-production and even distribution. You will even learn how - with the glut of webseries available on the market - you can make a product that stands out above the noise (and there definitely is noise!) Your instructor, Keith Powell, has taken everything he’s learned on high-budget episodic productions (such as 30 Rock and The Newsroom), modified it, and applied it to creating a successful micro-budget web-series without breaking the bank (all while keeping his sanity…well, kind of). Best of all, he’s going to share ALL of his knowledge with you!