Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with almost 100 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick), and REVRY.tv. For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. Follow him on Twitter/roddaconsulting, Facebook/roddaconsulting Full Bio »
Instagram is, of course, a visual social media platform. As such, it's a perfect platform for all creatives to showcase their personalities, collaborative mindset, reels, screenplay ideas, storyboards and other media. But it's also a fantastic arena to showcase not only the brand of your work, but your personal brand. But many creatives are intimidated by Instagram. They are afraid of falling into the void or not having anything interesting to say. You have to break free from that mindset! You just may be leaving one of your most important tools in your creative arsenal in the shed.
Whether you’re working on a story for film, TV, or digital, every storyteller must use the power of social media (including Stage 32!) to promote and share their work...and currently, one of the most powerful and impactful platforms to do so is Instagram. From static posts, to video posts, to Instagram stories, to IGTV, Instagram allows you to show the scope and breadth of your creative vision, dreams, and strategies. Harnessed correctly and with the right approach, IG can bring instant and much desired attention to your portfolio.
Brian Rodda knows everything there is to know about the IG game. He has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign).
"I've always known the value of social media, but felt that it wasn't for me. This webinar not only removed my apprehension, but shattered my beliefs on what social media could do for me. I'm a true believer. I'm bringing my brand to the masses!"
- Samantha T.
"Excellent insight into a confusing world of digital. Bring Brian back!"
- Michael S.
How to Create Your Personal Brand
Resources You Can Use to Help You on Instagarm
Best Practices for Reaching Out to Instagram Influencers
Social Media Posting Calendar
The 7 Best Practices for Becoming a Public Figure
Q&A with Brian
Bonus during Q&A – Instagram Stories and Live
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Testimonials from Brian's previous webinar:
"He was a superb host and a wealth of information; He answered numerous questions that I had been unable to find answers to for quite some time. Thanks for putting on the webinar." Chief M.
"Great webinar!" - Joan M.
"Excellent insight into a confusing world of digital. Bring Brian back!" - Michael S.
Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more! To read the Television Academy's interview with Brian click here!
4 part class taught by award winning screenwriting career coach and author Lee Jessup! AVAILABLE ON DEMAND! Finishing your script may be one of the hardest steps, but it's only the first! Now what? Despite its reputation, many writers are still surprised at how hard it is to not only break into the entertainment industry, but sustain a screenwriting career once inside. What you need is a proven mentor, someone who can give you the know-how to help you break into Hollywood with stunning success. Stage 32 Happy Writers is excited to bring you the previously-recorded 4 part class: Breaking Into the Industry – Creating and Maintaining a Screenwriting Career taught by Lee Jessup, award winning Screenwriting Career Coach and author of the best-selling screenwriting book, Getting it Write. Learn everything you need to know to help jump-start your screenwriting career from a seasoned veteran who has coached WGA members, Golden Globe and Emmy nominated writers, best-selling authors, and contest winners. Purchasing gives you access to the previously-recorded live class. Although Lee is no longer reviewing the assignments, we still encourage all listeners to participate!
It's no secret that television is a red hot medium right now. Over the last few years, the average number of shows broadcast has been well over 500. With the advent of even more streaming options (HBO Now, Disney+, and more), some experts expect that number to double or even possibly triple over the next 2-4 years. That doesn't even account for the number of television projects that get sold or brought to pilot that never get picked up! In short, the amount of television pitches being greenlit in the room and the amount of television scripts being optioned and sold has never been higher. But, as is the case with just about anything, the bigger the gold rush, the more people seeking the gold. The content is one thing, how you pitch the content to networks, development execs, financiers, producers, managers, agents and other decision makers is quite another. Experienced professionals can spot an amateur pitcher within the first 30 seconds, if not sooner. You have to be able to stand out. And we're here to help you do just that. So, you have a great idea for a show, now what? How do you get it to the right people? What to do/how to present it to them? What most people don’t understand, is that once they’re in the door they need to think about the other side of the table. Who they’re pitching to, how many pitches that person reads/hears and how best to position themselves to stand out. Busy producers and executives get pitched all the time - honestly...All. Day. Long. Whether oral, written or Skype, you basically have 30 seconds or the first paragraph to keep them interested. And for both, the format matters! Don’t let your great idea fall on deaf ears or eyes! If you’re a writer or someone who works with writers, you need to know how to orchestrate a good pitch. Bret Slater has worked as a producer on such acclaimed shows as the multi Emmy nominated Boardwalk Empire and Ballers for HBO. Bret has worked alongside such talent as Steve Buscemi, Mark Whalberg, Russel Crowe, Dwayne "The Rock" Johnson, Steven Levinson (Entourage), Catherine Zeta Jones, Ryan Phillippe and many more. Bret has been reading and listening to television pitches all day and just about every day since he broke into the business over a decade ago. He's seen every style, heard every idea, and knows as well as anyone what makes a television pitch a winner. Bret will teach you the entire landscape regarding pitching a television pilot or idea. In what is perhaps the most misunderstood aspect of the pitching process, Bret will take you inside the mind of the pitchee, the person hearing the pitch. What are they looking for in the first 30 seconds? What are you portraying when you walk in the room? What details matter and which make the person you are pitching to zone out? How do you craft your pitch to producers, managers and agents? He will teach you the 3 basic, yet much overlooked, rules that must be in every pitch along with the #1 rule on how to deliver your pitch. Bret will break down written, oral and online/Skype pitches and the do's and don'ts for each. He will teach you how to open, and more importantly, close your pitch so that you leave the person or people you are pitching to wanting more. Bret will even show you the proper etiquette for following up after a pitch. Bret will provide all the tools that will help lift the anxiety and doubt of pitching for television and give you the confidence to deliver your pitch in a mannered, informed and professional way. "Yet another winner from Stage 32." - Patricia C. "So much quality information. There were at least 3 things I was absolutely doing wrong with my approach when pitching. This clarified the mistakes I was making. Thank you, Bret." Marty T. "Having spent nearly 10 years in the feature world, I recently wrote a pilot and quickly realized the landscape is much different. My old tricks for pitching features didn't apply for TV. It's a different animal. Now I'm ready to get back on the attack." Milos S.
As the world of television continues to fragment, streaming platforms (Netflix, Amazon, Hulu, Disney+, Apple TV) have become major players. More and more of these platforms are moving into original content, which means the number of new shows being produced has never been higher. However, these platforms have different needs, different expectations and different boundaries and mandates than those of traditional broadcast networks. So how does a creative navigate this brave new world? And how does a writer stand out to get staffed or sell a standout drama series? This webinar will explain in comprehensive detail how drama series are pitched, developed, and sold to streaming platforms and what you can do as a writer to position yourself to get noticed. The world of streamers is changing quickly. New platforms are coming online seemingly by the month, and with each one, the rules and the mandates continue to change. In many ways the world of TV streaming platforms is like the Wild Wild West, overwhelming and hard to nail down. At the same time, that's what makes it so exciting - the opportunities are limitless. But with so many writers vying for an opportunity to sell or be staffed on a show, it’s incredibly important to understand the changing landscape and know the best ways to operate within it. Having a clear sense of how executives at streamers think and what they’re looking for will give you a distinct advantage in adjusting your script to pique their interest or in presenting yourself more effectively to sell your show or get staffed on one of their growing number of series. Spencer Robinson is a literary and talent manager at Art/Work Entertainment who's been in the industry for over twenty years. His clients have been in films with directors Quentin Tarantino, Steven Soderbergh, Clint Eastwood, Gore Verbinski and more. In the TV world, his clients have been regular cast members on shows for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, and TBS, to name a few. His writing clients work in both features and television on broadcast, cable, and streaming platforms. He currently has a client writing on two Netflix series, and another client who just sold a show to Amazon. He also reps a writer who currently has a project at Aggregate Films, which has a deal at Netflix. Spencer will use his extensive experience working with writers and selling their shows to streamers to share some of the do’s and don’ts of writing a drama pilot for streaming television and outline how to tailor your script to make the best impression with the executives at these platforms. He will do this by first laying out how the streaming platforms differ from one another and what exactly they're looking for. Not all streaming platforms are created equal and it's imperative you know the difference. From there, Spencer will dive into script structure and formatting, specifically analyzing what you should be considering before you write your pilot. Next, he will tackle staffing and sales, so no matter what your goal whether to be in a writer's room or selling your pilot, you have all the information you need to position yourself correctly and with the best chance of success. Spencer will even get into the difference between streaming platforms and broadcast networks so you can determine where your material might be a best fit. Expect to leave this class with a comprehensive understanding of the shifting industry of streaming television and a toolkit to better excel within it. Like what you heard from Spencer during this webcast? Send your script to Spencer and speak with him for an hour by clicking here. Praise for Spencer's Stage 32 webinar: Spencer was awesome! Super informative and detail driven - providing great insights. Packed so much into a short amount of time which I'm super grateful for! -Eric C. Spencer Robinson has high energy and packs a ton of information in his lecture. Most importantly Spencer gives realistic advice while encouraging writers to move forward fully informed of the terrain. -Oweeda N. Spencer opened my eyes to how the TV world works with broadcast and streaming. What a great crash course! -Ricki L. "Very enlightening. Gave a realistic view of how difficult it is to get a pilot made but was just inspiring enough to give hope. :)" -Clive M.
In a short period of time, the world of podcasts has exploded and become an industry to be reckoned with. Over 100 million Americans listen to podcasts on at least a monthly basis, and individual shows can have millions of fans. We’re not just talking about nonfiction works like THE DAILY or SERIAL; fiction podcasts are also having a moment as more writers are turning to the audio medium to tell incredible stories. An art form in its own right, podcasts have also become a proving ground for stories to be adapted for television or movies. Shows like HOMECOMING, DIRTY JOHN, and LIMETOWN would never have been greenlit or aired if they didn’t first find success and a fan base in podcast form. Now with many more podcast adaptations like CRIMETOWN, THE BRIGHT SESSIONS and ALICE ISN’T DEAD currently in development, this route is becoming much more common and achievable. There might not be a better time than now to adapt your feature screenplay to the podcast medium. If you've had difficulty gaining attention for your screenplay, turning it into a podcast and attracting an audience may provide proof of concept for your story to move it to a show or feature. This type of intellectual property is golden. Adapting your screenplay, of course, easier said than done. Writing for audio is a very different process than writing for a film or TV. Podcasts are written to be experienced as real time events, which is entirely different from a feature or TV script. A good podcast must paint a picture with only words and sounds and be paced to pull a listener in despite any distractions around them. It must also be structured into short episodes that defy traditional film or TV act structure. So, how do you turn 100 pages of a script into a multi-episode podcast? How does writing character or story arcs change when adapting your feature script to multiple episodes? Having a better understanding of what goes into a great comedy, drama, or genre podcast and the rules and expectations that come with this unique format can position you for success in telling your story and finding an audience. Mike Disa is currently the director of the highly praised Netflix show Paradise PD and has been working in the industry, both in television and features, for two decades. With no film training or knowledge of the byzantine workings of the entertainment business, he eventually found success and has worked with studios such as Dreamworks, Disney, Warner Bros., Paramount, and many others. Over a fascinating career, Mike has worked with some of the greatest and most infamous people in Hollywood including Steven Spielberg, Eric Goldberg, Ralph Bakshi, Glenn Close, Steve Oedekerk, David Tennant, Amy Poehler, Adam Sandler, Jeffery Katzenberg and Roy Disney. Always an innovator, Mike recognized the interesting time right now for developing material based off of IP and took it upon himself to adapt his feature script SENTINELS: POINT OF NO RETURN into a 12-part podcast series, which is now produced. Having recently gone through the experience Mike is excited to share his approach and his lessons learned writing the adaptation exclusively with the Stage 32 community. Mike will walk you through the nuts and bolts of writing a fiction podcast and give you the tools you’ll need to adapt your long form script into this new medium. He’ll begin by discussing what the state of podcasts looks like today, including what kinds of podcasts are possible and the different formats of fiction podcasts that people are writing and which ones are currently popular. He’ll then delve into how to approach your podcast adaptation and which things you should decide on from the outset. This includes deciding on the format that will work best for your story, how to adapt your writing style to short form when you’re used to writing features or television, and whether you will use a narrator or go full “radio play”. He’ll also give you tips on how to plan for sound while starting to write. Mike will next go into detail on breaking your long form story into multiple short form episodes. He’ll give you tips on extending your story and show you where to put episode breaks within it. He’ll go over building tension between episodes between episodes and what goes into good cliffhangers on podcasts. He’ll also talk about how to avoid needing recaps between episodes. Next Mike will spend time talking about other writing challenges that come with this format, including how to paint a picture in audio form without creating awkward dialogue, the process of holding on to your subplots without your storytelling getting choppy, and how to use your first episode to grab your audience. He’ll also offer tips of how to give your characters separate voices. Finally, Mike will use his own podcast SENTINELS: POINT OF NO RETURN, which was originally written as a feature, to illustrate the process of adapting for podcasts. He’ll even share samples of both the feature and podcast versions of the SENTINELS script. If you’re excited about podcasts, curious about writing your own or adapting your feature script into one and don’t even know where to begin, start here. Praise for Mike's Stage 32 Webinar FIVE STARS FOR MIKE!!! He is super-awesome! Can't wait for the next session. -Robert S. "Mike Disa is definitely one of the best. He provided advice that is actionable." -Martin R. "I loved how engaging Mike was. It felt like he was genuine and addressing each of us almost individually. I have honestly never had a better Stage32 experience!" -Elle C. "It was great to hear from Mike. What a professional and what great advice from someone who knows the business and the craft of writing for podcasts." -Mary S.
Learn directly from Alex Franklin, Veteran Studio Executive for New Line Cinema, Dimension Films, Lionsgate Films and Artisan Entertainment! In this Stage 32 Next Level Webinar, host Alex Franklin will discuss the globalization of Hollywood and what filmmakers need to know about important countries and markets around the world to stay ahead of the game. You will learn which markets are becoming the top foreign markets (including China, Russia, India, Brazil and more), important statistics and international comparisons, how foreign audiences, industries, and governments are changing the Hollywood system, and what all of this means for your career. You will learn how globalization is changing the distribution, marketing, production and development processes, and you will leave with a clear understanding of how industry-wide changes resulting from globalization are impacting the job market for writers, producers and directors in the U.S. The growth of international markets continues to impact studio filmmaking decisions, and foreign markets like China dominate the entertainment news. Therefore it is critical that the next generation of Hollywood producers and filmmakers understand the ways in which globalization is reshaping the industry. Your host Alex Franklin is a veteran of the Hollywood studio system, having worked in development and production at New Line Cinema, Dimension Films, Lionsgate Films and Artisan Entertainment. As a Studio Executive, he was involved in the development and production of films including Halloween (directed by Rob Zombie), Saw, Saw 2, The Punisher, 1408 and Youth in Revolt. After leaving the world of studio development, Franklin co-founded Pangea Pictures, a visual effects company which was involved in the postproduction of films including A Perfect Getaway, Brothers and The Warrior's Way. Currently, Franklin is head of film and television at Partos Company, where he specializes in working with A-List cinematographers, production designers and costume designers.