Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with almost 100 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick), and REVRY.tv. For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. Follow him on Twitter/roddaconsulting, Facebook/roddaconsulting Full Bio »
Instagram is, of course, a visual social media platform. As such, it's a perfect platform for all creatives to showcase their personalities, collaborative mindset, reels, screenplay ideas, storyboards and other media. But it's also a fantastic arena to showcase not only the brand of your work, but your personal brand. But many creatives are intimidated by Instagram. They are afraid of falling into the void or not having anything interesting to say. You have to break free from that mindset! You just may be leaving one of your most important tools in your creative arsenal in the shed.
Whether you’re working on a story for film, TV, or digital, every storyteller must use the power of social media (including Stage 32!) to promote and share their work...and currently, one of the most powerful and impactful platforms to do so is Instagram. From static posts, to video posts, to Instagram stories, to IGTV, Instagram allows you to show the scope and breadth of your creative vision, dreams, and strategies. Harnessed correctly and with the right approach, IG can bring instant and much desired attention to your portfolio.
Brian Rodda knows everything there is to know about the IG game. He has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign).
"I've always known the value of social media, but felt that it wasn't for me. This webinar not only removed my apprehension, but shattered my beliefs on what social media could do for me. I'm a true believer. I'm bringing my brand to the masses!"
- Samantha T.
"Excellent insight into a confusing world of digital. Bring Brian back!"
- Michael S.
How to Create Your Personal Brand
Resources You Can Use to Help You on Instagarm
Best Practices for Reaching Out to Instagram Influencers
Social Media Posting Calendar
The 7 Best Practices for Becoming a Public Figure
Q&A with Brian
Bonus during Q&A – Instagram Stories and Live
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Testimonials from Brian's previous webinar:
"He was a superb host and a wealth of information; He answered numerous questions that I had been unable to find answers to for quite some time. Thanks for putting on the webinar." Chief M.
"Great webinar!" - Joan M.
"Excellent insight into a confusing world of digital. Bring Brian back!" - Michael S.
Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more! To read the Television Academy's interview with Brian click here!
So you want to shoot a low budget feature film. You've heard everyone tell you how difficult it will be to raise the funds, secure talent, get through production and post, and most of all, what a pain in the ass time you'll have securing distribution and finding a path to profitability. But what if we told you that that's all BS? What if we told you there was not only a path to profitability, but that you could already be making money before you started shooting? Let 'em all say it's impossible. We're here to tell you show you how to get it done. Low budget filmmaking has changed drastically over the last few years. From finding investors to attaching talent to having your pick of distribution channels, the landscape looks markedly different than at any time before. And in many ways, these shifts have proven to be quite advantageous to filmmakers, screenwriters, producers and financiers - if you know where to look and how to navigate. Zach Ward has done just about everything in the film industry. Zach is a veteran producer, director, screenwriter and actor. You may remember him as Scut Farkus in A Christmas Story, but that was just the beginning. Zach has acted in over 100 films and been involved in dozens of others. Over his 3 decades in the industry, Zach experiences have allowed him to become an expert on the world of indie film. Over the last few years, Zach has produced 3 independent films and directed one more. His films Restoration and Ubiquity which he wrote, directed, acted in and produced are currently available on Amazon, iTunes, Google Play, Hulu, and for rental through Redbox. Ubiquity was made for only $75,000, was shot in 14 days - and - here's the kicker - was making money before he ever yelled "ACTION!" How did Zach get it done? Well that's exactly what he's going to teach you. Zach will start by setting up some indie film guidelines including the 4 "P's" every filmmaker needs to live by in order to make a successful independent film. He will then discuss the triangle and the trinity which includes 3 more "P's" designed to help you hold the production together. From there, Zach will get into that subject everyone wants to know about - the money - including what to do if you have money and what to do if you don't. Then, Zach will dive into the script and what legal steps you need to take to protect yourself and keep your money in house and ready to be put to its proper use. At that point, you're ready to rock and Zach will show you how to prep, from table reading, script rewrites, location scouting, hiring cast & crew and everything that goes along with this process. During the production portion, Zach will cover production partner expectations, hiring decisions and how to keep the whole production on time and on budget (or even under budget). Zach will also lead you through the all important (and often misunderstood) world of post-production where films often go over budget. Finally, Zach will help you navigate the world of distribution deals and how to make sure you pick the right path so your project gets the widest audience and the largest profitability channels possible. "Zack was great and was enthusiastic about sharing his knowledge. Loved every second." -Jonah A. "Zach was phenomenal. This was such rich information. He is the real deal." -Debra S. "Best, most practically informative webinar I have taken on Stage 32. So good to have someone walk through the process giving so much valuable insights. Good to hear Zack talk about the importance of looking at a project from the business side. Thought this was most informative webinar yet. Zack was fantastic in detailing through various stages of film little things that had to be done." -Andy S. "This was easily one of the most approachable How To sessions I've seen here. Advice given was rooted, did not include things only obtainable from within the system or resources that are unreasonable or unmanageable for starting/indie filmmakers." -Shane W. "Zack was fantastic. Honest, open, helpful, informative. Loved the content and Zack!" - Dave P.
It's an undeniable fact that we're in a gold rush of television content. Last year, over 500 television shows were produced and a thousand more were shot either as pilots or proof of concept. This means the need for accountants and those who can work with television budgets, incentives, payroll and other facets associated with the accounting of a television project is higher than ever. This also means that many backroom people who have worked for years on feature films are making the jump to the television side. But, between the two mediums, the work is varied and seemingly changing by the day. Being an accountant for television requires a knowhow of the entire landscape. Between networks, premium cable and the streaming platforms, every deal has its own parameters and variables that need to be fully absorbed and understood. Whether it's working with a variety of different unions and dealing with fringes or simply deciphering and interpreting the every growing and wide ranging array of incentives available globally, you must be on top of everything happening at the moment to assure that the back end of the project runs smoothly, efficiently, and with no fiscal catastrophes. Jonathan Siebel is the Director of Budgeting & Estimation for Paramount Network. Prior to joining Paramount Network and working on their slate of television projects, he also worked in budgeting and accounting on Berlin Station, produced by Anonymous Content on Epix, and on The Unknown starring Dominic Monaghan for Crackle. He began his career working in accounting on major studio films such as Bridesmaids, Django Unchained, Thor and more. In addition to working on the studio level, Jonathan also works in the independent space, having written, directed and crowdfunded his own independent film BREAK THE WILL. He's worked on all types of projects small and large and is bringing his extensive knowledge to the Stage 32 community. With his vast and varied experience, we're thrilled to have Jonathan teaching this extremely important subject exclusively for Stage 32. While inside Movie Magic Budgeting software Jonathan will detail all the differences between a P&A and an AIO budget and show you which would be best for your project. He will teach you everything you need to know about globals, including setting up the schedule, rates, and pay hours to be used on all globals. He will define and explain fringes including state, federal and union fringes including IATSE, WGA, SAG and DGA. He will simplify and take away the anxiety of dealing with the wide world of incentives to make sure your paperwork is in line and that you're getting the best bang for your buck. Jonathan will make the complex easy and get you on the path to working consistently in television accounting and budgeting setup.
Producer Tiegen Kosiak joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.
WEEK #1 – The Story of Me; Your Questions; Your Stories General class overview. Patrick's history and experiences. What Patrick loves writing about and why. What he looks for in a good story/screenplay. Any initial queries raised in the pre-class questionnaire. NOTE: Given the online format, Patrick will use this week’s “office hours” to more personally respond to/discuss the ideas you are contemplating working on during the Lab. WEEK #2 – Character Creating strong, unique memorable characters. How to have them best serve your story, the genre, themes, etc. Dialogue and voice. Patrick will cover some examples, including personal experience. WEEK #3 – Act I; Premise into Story How to make the leap from basic premise/concept and characters into a full-blooded story. Where to start. What to include in Act 1. Where does Act 1 end and Act 2 begin? Creating a world and setting a tone. Patrick will discuss examples of strong (attention-grabbing and/or smartly-chosen) and weak (meandering, overstuffed, unfocused, etc.) beginnings. WEEK #4 – The Story So Far (Consultation) No on-line class this week. Instead, you will submit premise, Character Bio(s), and Act I outline for review; Patrick will discuss the materials individually in 30 minute phone calls and advise any changes/concerns. WEEK #5 – Act II; Structure and Plotting Plotting and development of your story across Act 2. Examples of structure (midpoints, end of Act 2, Internal/external conflict, etc. WEEK #6 – Theme; What’s it All About? How to ensure that your script isn’t just an escalation of events, but is a rich narrative experience that is hopefully actually about something. Topics to include Theme, Topicality, Relatability, Universality. WEEK #7 – Act III; Sticking the Landing Why 'when and how' to achieve a strong finish is arguably one of the most difficult parts of writing a screenplay. Examples of scripts/films that have accomplished this, as well as those that have not (and why). WEEK #8 – The Completed Outline (Consultation) No on-line class this week. Instead, you will turn in your completed outline for review; Patrick will then discuss with you over a 30-minute consultation. The Objective of the Lab is: To take the mystery work out of picking a concept that can sell. To match you with an executive that will assist you with making sure all your script's elements is as strong as possible. Give you an experience on how development executives develop projects that are now on their company's slate.