Rebekah McKendry was the Editor-in-Chief for Blumhouse Productions as well as the Director of Marketing for Fangoria Entertainment. She is also currently a co-host of Blumhouse’s award-winning Shock Waves Podcast (along with Ryan Turek, Blumhouse's VP of Development) and host of Fangoria’s Nightmare University Podcast.She is an award-winning director, writer, and producer with a strong focus in the horror and science fiction genres and has a doctorate in Media Studies focused on the Horror Genre from Virginia Commonwealth University, an MA in Film Studies from City University of New York, and a second MA from Virginia Tech in Arts Education. Rebekah now serves as a professor in the renowned University of Southern California’s Cinematic Arts Department, specializing in directing and the horror genre. There are few people in the world who understand the world of horror filmmaking better than Rebekah, and she’s excited to share what she knows exclusively with the Stage 32 community. Full Bio »
The world of independent horror is like no other arena in the film industry. The appetite for new horror films is strong, consistent, and seemingly endless, as always-hungry audiences continue to seek out new titles. As a result, hundreds of horror films are made each year and the market itself is incredibly profitable. Yet in such a saturated market and with such a volume of horror films being released, it can be very hard to stand out. After all, out of hundreds of horror films, there are always only a couple BABADOOKs or GREEN ROOMs that have real staying power. A lot of people are able to work in the horror space, but staying in and thriving can be a lot more difficult. The challenge lies in figuring out what you can do to make your project and your work stand out.
The independent horror film industry can be a difficult world to navigate, fraught with unique challenges and hurdles. Rules and trends that apply to the film industry on a larger scale can often differ when zoomed into just horror. It’s important, then, for filmmakers interested in the independent horror space to understand this market specifically and better operate within it. How do you get meetings, get your work read, create a name for yourself, and get attention? How can you create projects and own your craft to continue to work within the constantly changing space of horror cinema? The horror world does have plenty of obstacles, but there are many steps you can take at any level of your career to get ahead of the curve.
Rebekah McKendry was the Editor-in-Chief for Blumhouse Productions as well as the Director of Marketing for Fangoria Entertainment. She is also currently a co-host of Blumhouse’s award-winning Shock Waves Podcast (along with Ryan Turek, Blumhouse's VP of Development) and host of Fangoria’s Nightmare University Podcast. Rebekah now serves as a professor in the renowned University of Southern California’s Cinematic Arts Department, specializing in directing and the horror genre. There are few people in the world who understand the world of horror filmmaking better than Rebekah, and she’s excited to share what she knows exclusively with the Stage 32 community.
Rebekah will explore how to understand trends and tastes in horror, changes in distribution models and budgets, and how you can prepare for a long career. She will begin with a brief history of independent horror cinema, focusing on how horror tastes have evolved, how the genre has developed, what sort of trends have been created, how distribution models have changed, and social issues and problems that have come along with it. She’ll then delve into the current horror film market. She’ll outline the key players who are producing notable horror films and discuss the successful budget ranges that we are seeing right now. Rebekah will go over the production models that are being used in the horror space, including the conventional “studio” model, as well as the Blumhouse model. Next she’ll get into the microbudget film, what that looks like and what you have to maintain for it to work. Rebekah will then talk about distribution and how to navigate this part of the industry. She’ll teach you about the contemporary trends in horror films, outlining what’s popular and why, and what might be coming in the future. She’ll discuss the specific need and push for diverse voices within this genre and speak to the opportunity for social awareness in these films. Next Rebekah will teach you how to thrive in the horror industry as a filmmaker. She’ll go over how to craft a project, how to generate hype and get exposure for it, how to navigate conventions and festivals and what you can do to help get your script read. You will leave this webinar with a firm handle on this unique and tricky subsection of the film industry.
Praise for Rebekah's Stage 32 Webinar
"This was awesome! Succinct but full of up-to-date information and very motivating. I love that she harped on "just make something!" So positive and supportive and I learned a lot!"
"This was amazing! I was hesitant about spending $50 on this but it was worth every penny!"
"I thought Rebekah had by FAR the best webinar I have seen yet. She has such passion and coveys it- and she obviously has been in the industry and around it in so many ways her whole career - fantastic!"
"This is exactly what I needed to see and hear, and Rebekah provided so much good information that I can apply to my projects."
Rebekah McKendry, PhD
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
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A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
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Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
You've put in months, maybe years of effort planning, raising funds and shooting your film. You're incredibly proud of your efforts. Now all that remains is getting the film seen and returning some profits to your investors. But what's the best path? Should you enter festivals? Hire a sales agent? Go for theatrical distribution? Attempt to navigate the streaming and VOD platforms? In short, how do you know what's the best route for your film in 2017? Deciding on how to monetize your project can be very complex. With so many options out there it’s sometimes hard to know what is important and what you can skip. This Stage 32 Next Level Webinar will be your one-stop crash course on how to navigate the marketplace! Your host Bradley Gallo, Chief Creative Officer at Amasia Entertainment (known for The Call, Fear, Inc., Mr. Right, Careful What You Wish For, and the award-winning indie The Road Within) will discuss what options are available for your project once it's complete and help you decide if VOD, theatrical, a festival circuit run or hybrid strategy is best for your film. After giving you the lowdown on options, Bradley will quickly discuss the benefits of each and provide you with a gameplan depending on the path you decide to pursue. Whether you’re selling the film yourself, looking for independent representatives to bring on board, or trying to get into a festival, it’s important to know the steps involved in selling a film, no matter your role in the filmmaking process. Indie films are getting produced and distributed every day! It’s time to learn how to take your film to the marketplace and show it to the world! Your host, Bradley has produced a wide variety of films independently, guided some through the festival markets and sold directly to distributors. He will share his knowledge and real-life experiences exclusively with the Stage 32 community! You will walk away with a sense of the marketplace of today including an overview of how to approach the festival circuit, who should/should not rep your film, how to deal with distributors, VOD vs theatrical and so much more!
Learn directly from Jairo Alvarado, Manager at Circle of Confusion (The Walking Dead) who specializes in representing and breaking young directors, and who recently signed Mischa Rozema on his feature debut with Warner Bros. for his project Sundays! "I've taken a lot of classes and in particular, webinars over the years. Jairo is probably the best instructor I've encountered. He's not just throwing the stuff we always hear at us, but he's going to the true heart of good [filmmaking] yet explaining it in a way that turns on the light ... constantly. He is truly teaching us "how to become fishermen (or women).” - M. Beattie In this Stage 32 Next Level Webinar, you will learn the different creative approaches you can take to make your directorial debut or move from writer into the director’s chair. Your host Jairo Alvarado will go over how to look at your career with a modern and technical approach, as well as strategies to help you stand out in today’s competitive climate. Your host Jairo Alvarado is a manager at Circle of Confusion (The Walking Dead) and recently made a big splash in the industry trades when he signed the filmmakers behind Sundays. Due to Jairo's foresight in assisting the talented filmmakers to make a "proof of concept" film based on a feature idea, the $51,000 short resulted in an industry wide bidding war, with Warner Brothers eventually winning the rights to turn the short into a feature film. As a manager at Circle of Confusion Jairo also looks after clients such as Josh Bearman and Josh Davis (Epic), Jordan Blum (American Dad), Christian Cantamessa (Air), Greg Williams (Samarkand). Back by popular demand, Jairo is here to share his expertise exclusively with Stage 32!
Learn directly from Daniel R’bibo (Area SVP at Gallagher Entertainment), who's worked on Oscar-nominated films such as Foxcatcher, American Hustle and The Master. Production insurance. It sounds boring and overwhelming, and is one aspect of filmmaking that most producers try to avoid and typically push off until the last minute. There are a lot of options out there in terms of policies and coverages for an independent film, and it is sometimes hard to know what the right coverage for your project is. Just because you buy the insurance that is required in a contract doesn’t mean you are actually properly insured. Just because your film has wrapped doesn’t mean you are free to go. So how do you know if you’re covered? Luckily, Stage 32 is here to help you master getting the right production insurance for your independent film! In this Stage 32 Next Level Webinar, host Daniel R’bibo will go over all the various insurance policies that a producer or financier should consider when making a film. He will explore ways to get better insurance for lower premiums, discuss current industry issues such as insurance for reality participants, coverage for stunts/ hazardous activity, online distribution and help you generally better understand what you are really buying when it comes to coverage. Finally, Daniel will explore the wonderful world of liability and what exposure a producer and more importantly the financier really have. Daniel R’bibo, ARM, is the Area Senior Vice President at Gallagher Entertainment, one of the largest entertainment insurance brokers in the world. In addition to managing his book of entertainment clients including Pilgrim Studios, UCLA, Academy of Art University and Emmett/ Furla Films, Daniel now oversees the Entertainment Business Management group which works with almost 50 of the top business management firms in the world. Daniel has been in the entertainment insurance industry for over 14 years and has worked on many Oscar-nominated films and smaller independent budgeted films. Who better to help guide you to getting the right coverage for your film?
Learn directly from Jen Grisanti, acclaimed Story/Career Consultant, Writing Instructor for Writers on the Verge at NBC, and a former 12-year studio executive, including VP of Current Programming at CBS/ Paramount and Spelling Television! Many writers wonder what it’s going to take to get them from being a non-working writer to a working writer. You’ve written great scripts. You’ve entered competitions and writing programs. You may have placed, been a finalist, or even won. However, you’re still waiting for your professional career to start. What is it that makes a TV pilot or screenplay hit it out of the ballpark and get sold? What can you do to your writing to make it more sellable? In this Stage 32 Next Level Webinar, your host Jen Grisanti will teach you the 7 Pillars of Story. What exactly is that? It's the fundamental story components necessary to take your script from good to great. Jen will teach you from the studio executive/analyst perspective how to see your story differently and identify what is currently missing in your script. Jen herself has gone through analyzing countless Oscar and Emmy award-winning scripts and has applied that to her writer's techniques. This has led to over 30 of her clients selling pilots, five of which went to series. After being mentored by Aaron Spelling for 12 years, Jen has emerged as a pro in breaking down story and helping you, as a writer, get the most out of your script. Plus, for Stage 32 members, she will provide case studies for you to learn from! She will be using examples from her clients’ work and how they successfully implemented the 7 pillars to get their scripts sold. Under the guidance of Jen, you will leave this webinar fully prepared to write a marketable story that can help you go from good to great and make the move from non-working to working writer!
It's no secret that raising funds for a film is a difficult proposition. Most people who repeatedly invest in the film industry have no shortage of projects from which to choose to place their money. They also have a particular set of standards and requirements that need to be met before they write a check. Even more casual investors in film who go in with lowered expectations still will want to see that you have the knowledge, discipline and understanding on how to handle and protect their money and put them in the best position for a return. The fact of the matter is that you could have the most attractive project with a highly marketable and commercial screenplay and fantastic talent interested in attaching, but if you can't deliver on the important details, know how to answer the toughest questions, and show that you have the savvy to withstand the scrutiny associated with putting together a film financing deal, your potential investment target will be on to the next pitch without a blink. There is no straight answer on how to pitch an investor. Some will tell you that without a pitch deck, you have no shot. Others will tell you that 99% of the time a pitch deck is just a pretty, overblown document designed to dazzle and amazing, but with very little substantiative information. Regardless of the approach, there is one fact that is undeniable: you need to know every angle on how a film can come together and be able to show clearly and concisely a path to how your investor is going to recoup their money and potentially make a profit. To do that, you need to be able to put together an investor kit, first for yourself, and then as something you can tailor to your investor. There's no need to be intimidated by this. Once you understand the various facets of film investing, the rest will fall into place quite naturally. And we're here to help you do just that. Kevin Christoffersen has been producing multi-media content internationally for over two decades across four continents while living in five countries. Currently, Kevin is working as a development executive, producer, writer and consulting with the technology platform Movie Rights Exchange which is changing the way films are being distributed. Kevin's current projects include his co-written feature, Falling Up with Stephanie Drapeau, Dallas Brennan’s Deception Road, a new Hal Hartley feature in development and Rear View Windows being casted by Kerry Barden. Kevin has guest lectured at NYU, teaches workshop classes with the IFP, Art of Brooklyn Film Festival, Filmshop and moderated a producers panel at the Hunter Mountain Film Festival. He then works with students on creating their packages throughout the A to Z Development process. Kevin will be teaching about the step by step process required throughout the development financing stage of your feature film project to create your "Investor Kit". This includes all of the elements from business plans to budgets, proof of concept videos, retaining production counsel and a casting director. Kevin will show you the all important skill of bringing packaging elements to your project, something so very important in this day and age. He will tell you how to handle the common issue of securing "First-in money" and how to navigate talent retainer fees. He will talk co-production agreements, also a valuable thing when putting together a film. He will teach you about distribution agreements, tax credit loans and pre-sales estimates. Kevin will even teach you how to source your investors and how to build a powerful team so you can wear limited hats and divide and conquer. Praise for Kevin "Took the intimidation and fear of approaching investors by presenting clear facts and strategies that make perfect sense." - Michael M. "I've read complex and dense books on this subject that have taken me months to get through and I learned more in 2 hours with Kevin. Brilliant material." - Cheryl Lee K. "This one was off the charts." - Sammie P. "This removed so many questions. So many. I feel as if the clouds have parted. This IS possible. Thank you, Kevin." - Marty K.
Art/Work Manager Spencer Robinson will discuss the differences between managers and agents, how to grab a manager's attention, working with a manager and what he currently is seeing in the industry.