Voicing Commercials - Part 1

How To Approach Copy As A VO Actor
Hosted by David H. Lawrence XVII

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David H. Lawrence Xvii

Webinar hosted by: David H. Lawrence XVII

30 Year Veteran VO and Screen Actor

After a 30 year career on radio in markets from New York to San Francisco to satellite and network, David H. Lawrence XVII decided to make a drastic change. He hung up his headphones and retired from hosting 3 syndicated radio shows to head to Los Angeles, to concentrate solely on acting in front of the camera. The Cleveland native has been seen on TBS' Frank TV, CBS' legendary CSI, The Mentalist, their military thriller The Unit and served a month or so as the announcer on The Price is Right; he's appeared on FOX's Touch and The Finder, TBS' Raising The Bar, ABC's epic LOST, NBC's spy dramedy Chuck, the hit Disney Channel sitcoms Good Luck Charlie and A.N.T. Farm, and is best known for his breakout role as one of the Villains, puppet master Eric Doyle on NBC's smash hit Heroes. Lawrence also stars in new media as well, reprising the Doyle role as the lead in the PRODUCED BY Producer's Challenge winner Heroes: Nowhere Man, from NBC and Retrofit, and as a series regular on Subway's The 4 to 9ers on Hulu. Lawrence's film career includes on-camera and VO work on Men In Black III, The Changeling, The Hulk, Iron Man, Percy Jackson, Unstoppable, Too Big to Fail, A Special Relationship and countless other films. His is the voice of America Online's customer service lines, as well as the voice of over 1500 other interactive voice response telephone systems - he is one of the most often heard voices in the world. As a new media expert and radio air personality, David Lawrence was heard every night for almost two decades as the wacky, eclectic and highly opinionated host of The David Lawrence Show, and weekend Online Tonight, both nationally syndicated radio talk shows that revolved around pop culture and the high-tech lifestyle. The Emmy-award winning and Clio-nominated Lawrence is deeply rooted in the music industry as well, and anchored The Net Music Countdown for almost a decade, counting down the top downloaded and streamed artists on the Net. These shows were heard on over 300 radio stations and both XM and Sirius Satellite Radio. His past theatre and voice work include originating the role of Charles Bukowski in Sacred Fools' LA's award-winning Bukowsical!, Potter in It's A Wonderful Life, the role of El Gallo in The Fantasticks, as well as parts in The Children's Hour, The Good Doctor, Born Yesterday, The Fall of the House of Usher and starred as Barry Champlain in Talk Radio. He has performed on stage at the Kennedy Center for the Performing Arts and is a lifelong member of Mensa. Full Bio »

Webinar Summary

Learn directly from David H. Lawrence XVII, VO and screen actor with over 50 film and TV credits, including Heroes, Lost, CSI, How I Met Your Mother, Men In Black III, Iron Man and more!


This is information I am in need of and believe it or not, it's not taught by all coaches I have met. Please do more! - Steve L.

Nice job. Easy to follow. Great anecdotal explanations. Arthur Godfrey, indeed! - Ryan C.

 

In this Stage 32 Next Level Webinar, host David H. Lawrence XVII will take you through the most common category of voice over auditions and performance: radio and TV (and now, web) commercial copy. You will learn how the performance of this class of VO work has changed over the years, how to approach copy, how to create your commercial character, and how to connect with a listening and viewing audience on a visceral level.

You will leave the webinar:

  • Knowing how to take your execution of commercial VO to a deeper and more satisfying level!
  • Prepared to approach professional voice over work for radio and TV commercials!

After a 30 year career in radio, your host David H. Lawrence XVII moved to television, and has been seen (and heard) on ABC's epic series Lost, CBS' legendary CSI, How I Met Your Mother, The Mentalist and military thriller The Unit, NBC's spy comedy Chuck, Good Luck Charlie and ANT Farm on Disney, Bella and the Bulldogs on Nickelodeon, Touch and The Finder on FOX, and is best known as the creepy evil puppet master Eric Doyle on NBC's smash hit Heroes. His film career includes on-camera and VO work on Men in Black III, Pizza Man, The Changeling, The Hulk, Iron Man, Percy Jackson, Unstoppable, Too Big to Fail, A Special Relationship and countless others.

What You'll Learn

  • Analyzing the breakdown and script.
  • Creating your character for commercial VO.
  • Being an announcer versus being real.
  • The most important words in your script.
  • The second most important words in your script.
  • The third most important words in your script.
  • Your audience of one.
  • The secret, the problem, the solution.
  • Slating for commercial VO.
  • Enunciation for commercial VO.
  • Pace for commercial VO.
  • Energy and pitch for commercial VO.

About Your Instructor

After a 30 year career on radio in markets from New York to San Francisco to satellite and network, David H. Lawrence XVII decided to make a drastic change. He hung up his headphones and retired from hosting 3 syndicated radio shows to head to Los Angeles, to concentrate solely on acting in front of the camera.

The Cleveland native has been seen on TBS' Frank TV, CBS' legendary CSI, The Mentalist, their military thriller The Unit and served a month or so as the announcer on The Price is Right; he's appeared on FOX's Touch and The Finder, TBS' Raising The Bar, ABC's epic LOST, NBC's spy dramedy Chuck, the hit Disney Channel sitcoms Good Luck Charlie and A.N.T. Farm, and is best known for his breakout role as one of the Villains, puppet master Eric Doyle on NBC's smash hit Heroes. Lawrence also stars in new media as well, reprising the Doyle role as the lead in the PRODUCED BY Producer's Challenge winner Heroes: Nowhere Man, from NBC and Retrofit, and as a series regular on Subway's The 4 to 9ers on Hulu.

Lawrence's film career includes on-camera and VO work on Men In Black III, The Changeling, The Hulk, Iron Man, Percy Jackson, Unstoppable, Too Big to Fail, A Special Relationship and countless other films.

His is the voice of America Online's customer service lines, as well as the voice of over 1500 other interactive voice response telephone systems - he is one of the most often heard voices in the world.

As a new media expert and radio air personality, David Lawrence was heard every night for almost two decades as the wacky, eclectic and highly opinionated host of The David Lawrence Show, and weekend Online Tonight, both nationally syndicated radio talk shows that revolved around pop culture and the high-tech lifestyle. The Emmy-award winning and Clio-nominated Lawrence is deeply rooted in the music industry as well, and anchored The Net Music Countdown for almost a decade, counting down the top downloaded and streamed artists on the Net. These shows were heard on over 300 radio stations and both XM and Sirius Satellite Radio.

His past theatre and voice work include originating the role of Charles Bukowski in Sacred Fools' LA's award-winning Bukowsical!, Potter in It's A Wonderful Life, the role of El Gallo in The Fantasticks, as well as parts in The Children's Hour, The Good Doctor, Born Yesterday, The Fall of the House of Usher and starred as Barry Champlain in Talk Radio. He has performed on stage at the Kennedy Center for the Performing Arts and is a lifelong member of Mensa.

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Testimonials

He certainly knows the business very well, I like the way he breaks things down, it makes it easy to remember and therefore to apply to our work. - Nicolette M.

This was such an awesome webinar, especially for the price point (very affordable) - I learned a lot that I can take directly to my next auditions. - Stephanie M.

Excellent info! Very clearly presented! - Brad V.

This is information I am in need of and believe it or not, it's not taught by all coaches I have met. Please do more! - Steve L.

Nice job. Easy to follow. Great anecdotal explanations. Arthur Godfrey, indeed! - Ryan C.

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Reviews Average Rating: 5 out of 5

  • I really enjoyed it. I thought it was informative and helpful. Especially for someone who is trying to get his acting career going on all levels.

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