Writing for Animation

What ACME Doesn’t Tell You…
Hosted by Daniel Kendrick

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Daniel Kendrick

Webinar hosted by: Daniel Kendrick

Animation Lit. Manager/Exec at Chatrone (SpongeBob Squarepants, The Lego Movie)

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. Originally hailing from San Diego, Daniel moved to Los Angeles to attend UCLA where he graduated with a degree in history and film. He worked at International Creative Management before joining Chatrone LLC in 2012. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was released by Fox and has been nominated for five Annie Awards and a Golden Globe. With offices in Rio de Janeiro and Sao Paulo, Chatrone also produces multiple TV series in Latin America. Full Bio »

Learn directly from Daniel Stellan Kendrick, Manager and Development Executive at Chatrone LLC (The Book of Life).

From our first exposures to Mickey Mouse to the off-color adult humor of South Park, animation spans the human experience. One of the most unlimited and flexible mediums of entertainment, it often remains an outlier in the film industry.

Aspiring writers are constantly inundated with information and resources about writing the perfect feature screenplay, but rarely do they have the opportunity to glimpse inside the animation industry. This practical and informative webinar will illuminate the trade secrets and industry culture of cartoons.

Over the years, Daniel Stellan Kendrick has heard countless pitches from aspiring animation writers. After a while, he realized that the tools required to succeed at writing this unique and unfamiliar specialty are not easy to find. In this Stage 32 Next Level Webinar, Daniel will walk you through the lay of the land of the animation industry. From concept creation, to the big players, to the final pitch, Daniel will help you master this boundlessly imaginative field we call “animation.”

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was nominated for five Annie Awards and a Golden Globe.


What You'll Learn:

  • An overview of the animation industry
  • What are the differences between animated feature films and television?
  • Who are the big players in animation?
  • What are the differences between preschool, 6-11, and adult animation?
  • Who will buy my show?
  • Where do independent animation studios fit in?
  • Who makes the show?
  • The current climate and trends.
  • What you need to sell your animated show
  • Do I need to draw?
  • What’s a pitch bible?
  • What’s in a strong animated premise?
  • Do I have to write a pilot?
  • The genres of animated television.
  • The components of a pitch bible.
  • Character, character, character.
  • Tying it all together into a great pitch at home and in the room.

About Your Instructor:

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. Originally hailing from San Diego, Daniel moved to Los Angeles to attend UCLA where he graduated with a degree in history and film. He worked at International Creative Management before joining Chatrone LLC in 2012. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was released by Fox and has been nominated for five Annie Awards and a Golden Globe. With offices in Rio de Janeiro and Sao Paulo, Chatrone also produces multiple TV series in Latin America.


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Very cool.
  • Daniel's layout for this webinar was fantastic! I learned a little history, got a much better idea about how the world and animation works, and got some hints on how to get in. I'm now working on a pitch bible for all my graphic novels and comic book scripts.
  • This webinar was very informative. The first part was Daniel educating us on all the different companies and animation studios. He talked about what audience they were geared toward, what material they produced and some examples of what they worked on. I had no idea there were so many of them and how big and international the animation world was! As the webinar talked so extensively about the different studios, my interest waned. Towards the end when Daniel answered questions from the viewers that's when it became interesting again. Someone asked him why it was so difficult for screenwriters to get into animation studios. Finally! I wanted to ask that exact question and the answer wasn't as long as I had hoped. I also wanted to know about different writing styles and which are the most popular. Fairy tale stories, satire and adult geared cartoons are very relevant, but so are preschool and children shows. I wanted to know what I need to write that will get me in the door and unfortunately that question is all too elusive and difficult to answer. Someone also asked the question about the success of Disney's Frozen and how writers are wanting to match that kind of success. That was a great question, also raised by the viewing audience and not the host. Overall the webinar was okay but I really wish it could have been more question/answer time instead of all the information about the animation studios and what they produce. I have only watched the webinar once instead of over and over again because I could search Google or Wikipedia if I just needed information. I want an animation class that asks and answers all the riveting questions writers want to know about getting into and succeeding in the animation world. And I want to know suggestions from the experts on what I need to write about. Thank you for reading, Dawn

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  You can join Daniel Kendrick, Manager and Development Executive at Chatrone (Golden Globe nominated animation feature film The Book of Life, with animated clients for SpongeBob SquarePants, The Lego Movie, Robot Chicken, Teenage Mutant Ninja Turtles) as he deconstructs PIXAR's Oscar-nominated script, Inside Out! As the second highest grossing PIXAR film ever made and Oscar nominee, what makes Inside Out resonate so deeply with audiences across the world? PIXAR, the world’s premiere animation studio, has yet again managed to produce a smash hit that makes everyone laugh and cry all the way from children to grown adults. Join your host, Daniel Kendrick as he delves deep to deconstruct the Inside Out script as part of the popular Stage 32 Next Level Education "Deconstructing the Script" series! You will learn the storytelling strategies and techniques PIXAR employs to produce hit after hit award-winning animated features. Daniel will go over the methods by which PIXAR tweaks traditional story structure to compose an enthralling character piece. You will understand the plot points and characterization that makes the fictional inhabitants of a mind in this script so appealing and endearing. You will also understand the visual and poetic appeal of Inside Out and its characters’ journeys. You will walk away with a solid understanding of all the elements that make Inside Out a successful script including: protagonist, plotlines, characters, dialogue & visuals, set ups & pay offs, animation and overall development. To find out more, click the "What You Will Learn" tab above!

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