What ACME Doesn't Tell You When Writing for Animation

Hosted by Daniel Kendrick

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Daniel Kendrick

Webinar hosted by: Daniel Kendrick

Director of Animation at IDW Entertainment

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. Originally hailing from San Diego, Daniel moved to Los Angeles to attend UCLA where he graduated with a degree in history and film. He worked at International Creative Management before joining Chatrone LLC in 2012. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was released by Fox and has been nominated for five Annie Awards and a Golden Globe. With offices in Rio de Janeiro and Sao Paulo, Chatrone also produces multiple TV series in Latin America. Full Bio »

Webinar Summary

Learn directly from Daniel Stellan Kendrick, Manager and Development Executive at Chatrone LLC (The Book of Life).

From our first exposures to Mickey Mouse to the off-color adult humor of South Park, animation spans the human experience. One of the most unlimited and flexible mediums of entertainment, it often remains an outlier in the film industry.

Aspiring writers are constantly inundated with information and resources about writing the perfect feature screenplay, but rarely do they have the opportunity to glimpse inside the animation industry. This practical and informative webinar will illuminate the trade secrets and industry culture of cartoons.

Over the years, Daniel Stellan Kendrick has heard countless pitches from aspiring animation writers. After a while, he realized that the tools required to succeed at writing this unique and unfamiliar specialty are not easy to find. In this Stage 32 Next Level Webinar, Daniel will walk you through the lay of the land of the animation industry. From concept creation, to the big players, to the final pitch, Daniel will help you master this boundlessly imaginative field we call “animation.”

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was nominated for five Annie Awards and a Golden Globe.

What You'll Learn

  • An overview of the animation industry
  • What are the differences between animated feature films and television?
  • Who are the big players in animation?
  • What are the differences between preschool, 6-11, and adult animation?
  • Who will buy my show?
  • Where do independent animation studios fit in?
  • Who makes the show?
  • The current climate and trends.
  • What you need to sell your animated show
  • Do I need to draw?
  • What’s a pitch bible?
  • What’s in a strong animated premise?
  • Do I have to write a pilot?
  • The genres of animated television.
  • The components of a pitch bible.
  • Character, character, character.
  • Tying it all together into a great pitch at home and in the room.

About Your Instructor

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. Originally hailing from San Diego, Daniel moved to Los Angeles to attend UCLA where he graduated with a degree in history and film. He worked at International Creative Management before joining Chatrone LLC in 2012. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was released by Fox and has been nominated for five Annie Awards and a Golden Globe. With offices in Rio de Janeiro and Sao Paulo, Chatrone also produces multiple TV series in Latin America.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Very cool.
  • Daniel's layout for this webinar was fantastic! I learned a little history, got a much better idea about how the world and animation works, and got some hints on how to get in. I'm now working on a pitch bible for all my graphic novels and comic book scripts.
  • This webinar was very informative. The first part was Daniel educating us on all the different companies and animation studios. He talked about what audience they were geared toward, what material they produced and some examples of what they worked on. I had no idea there were so many of them and how big and international the animation world was! As the webinar talked so extensively about the different studios, my interest waned. Towards the end when Daniel answered questions from the viewers that's when it became interesting again. Someone asked him why it was so difficult for screenwriters to get into animation studios. Finally! I wanted to ask that exact question and the answer wasn't as long as I had hoped. I also wanted to know about different writing styles and which are the most popular. Fairy tale stories, satire and adult geared cartoons are very relevant, but so are preschool and children shows. I wanted to know what I need to write that will get me in the door and unfortunately that question is all too elusive and difficult to answer. Someone also asked the question about the success of Disney's Frozen and how writers are wanting to match that kind of success. That was a great question, also raised by the viewing audience and not the host. Overall the webinar was okay but I really wish it could have been more question/answer time instead of all the information about the animation studios and what they produce. I have only watched the webinar once instead of over and over again because I could search Google or Wikipedia if I just needed information. I want an animation class that asks and answers all the riveting questions writers want to know about getting into and succeeding in the animation world. And I want to know suggestions from the experts on what I need to write about. Thank you for reading, Dawn

Other education that may be of interest to you:

Deconstructing the Oscar-Nominated Script: 'Inside Out'

You can join Daniel Kendrick, Manager and Development Executive at Chatrone (Golden Globe nominated animation feature film The Book of Life, with animated clients for SpongeBob SquarePants, The Lego Movie, Robot Chicken, Teenage Mutant Ninja Turtles) as he deconstructs PIXAR's Oscar-nominated script, Inside Out! As the second highest grossing PIXAR film ever made and Oscar nominee, what makes Inside Out resonate so deeply with audiences across the world? PIXAR, the world’s premiere animation studio, has yet again managed to produce a smash hit that makes everyone laugh and cry all the way from children to grown adults. Join your host, Daniel Kendrick as he delves deep to deconstruct the Inside Out script as part of the popular Stage 32 Next Level Education "Deconstructing the Script" series! You will learn the storytelling strategies and techniques PIXAR employs to produce hit after hit award-winning animated features. Daniel will go over the methods by which PIXAR tweaks traditional story structure to compose an enthralling character piece. You will understand the plot points and characterization that makes the fictional inhabitants of a mind in this script so appealing and endearing. You will also understand the visual and poetic appeal of Inside Out and its characters’ journeys. You will walk away with a solid understanding of all the elements that make Inside Out a successful script including: protagonist, plotlines, characters, dialogue & visuals, set ups & pay offs, animation and overall development. To find out more, click the "What You Will Learn" tab above!

NYC: Stage 32 + Raindance Saturday Film School - In Person Class

We all know that America is bursting with talented filmmakers. Are you an independent filmmaker, cinema or digital media student, D-I-Y filmmaker or videographer? Do you have great ideas, a few skills and few filmmaking friends? Maybe you can shoot a short movie, but can you finance one, find an audience to watch it, or promote and sell it? Raindance Film Festival Founder and social media maverick Elliot Grove comes to New York to bring a fresh look at breaking into the film industry to get your movie made and seen by others. Elliot has produced over 700 short films, 6 features and trained thousands of new and emerging filmmakers around the world. Discover how to use the Raindance method and social media to build audiences, source financing and screen films. CHARGE YOUR SMARTPHONES! Join @stage32 and @RaindanceNYC and #IndieFilmNYC for this information-packed one-day seminar. DOORS OPEN at 9:15 am.

How To Sell Your Network, Cable or Streaming TV Series

It’s a dream of many to turn their idea for a television show into reality and actually sell their series to a network or company. And with so many shows constantly being created by more and more companies, this dream is coming true for more people all the time. As networks continue looking for new ideas, new voices, and diverse perspectives to fill up their slate, opportunities have never been greater to get your television show sold. And yet, it’s going to take more than a great idea and a great voice to get your TV series picked up. After the research, the writing, and development, there’s a lot you need to do if you want your series to get noticed and see the light of day. The truth is having a completed pilot is only half the battle. You also need to understand the current TV market and how to get that pilot seen. This can feel like a large or insurmountable task. Where do you even start? Do you call production companies? Hit up a studio? Perhaps reach out to a network? Do you need to attach a showrunner or an actor? How do you approach the next steps of trying to sell your show? These next steps aren’t easy, but there is a lot you can learn to better prepare you for the battle ahead. Conrad Sun is a Film & TV Literary Manager and Development Executive at Meridian Artists where he represents TV writers in all genres for shows such as BLINDSPOT, TWO BROKE GIRLS and BOJACK HORSEMAN. Conrad has also worked with foremost production companies like Epix, Hasbro Studios, Gran Via Productions (BREAKING BAD), New Wave Entertainment and Motion Theory Films. He knows what it takes to get a television show off the ground. Conrad will teach you exactly how you can sell your TV series. He will begin by describing the general TV landscape, including broadcast networks, basic cable, and premium cable. Then he’ll outline the players in the landscape and how they operate, including showrunners, production companies, studios and networks. He will walk through the three main seasons of broadcast network television—staffing, development, and pilot season. Conrad will share 4 approaches to setting up a TV show, which include format, pitches, original pilot, and intellectual property. Next he will delve into the concept of a TV package and how best to incorporate producers, showrunners, talent, and directors. Then he will outline how individuals get paid once a TV show is set up. He’ll explain the agent packaging fee, the producer fee, royalties, and residuals. Finally Conrad will pull the curtain back on the current marketplace and explain how many shows get bought vs. produced vs. aired vs. ordered to series. The TV landscape is murky, but Conrad will walk you through how it actually works and how you can navigate it to better your chances of getting your own television series sold.     Praise for Conrad's Stage 32 Webinar   “Terrific seminar worth 3 times the cost. You answered all my questions and some of them were stopping us from going to market within the next couple of weeks. We will do exactly what you recommended.” – Robert   "Amazing amount of practical information conveyed in a clear and concise way. Thanks for sharing this with us." – Dan R.   "Conrad you were so very informative, had absolutely great advice, information a person would need to understand, when going to a meeting for negotiations with studio executives. You covered most everything I wanted to ask. Thank you stage 32, this was the best webinar, I have taken. Thank You again, Conrad Sun." - Diane K.

Beyond The Page: The Business Side of Breaking In & Getting Work as a Screenwriter

Learn directly from Michael Poisson, the former Director of Development at Silent Machine Entertainment, Krysten Ritter’s production company that has a first look deal at Universal TV. Michael is also a comedy writer who used his insider knowledge to land a manager, and get two projects in development at TV production companies. In this Stage 32 Next Level Webinar, your host Michael Poisson will guide you through the business side of how to become a working writer in Hollywood. Writing an awesome script is only part of the process for becoming successful in this industry. Having worked on various projects from both the executive side, as well as the writer side of things, Michael has obtained great insight for how to avoid the difficult terrain when meeting and working with producers, studios, and networks. And while the process of finding a manager or agent is daunting, keeping a strong relationship with them so that they’re doing the most for you as their client can be equally difficult. Michael will share with you his insider knowledge to help: keep your writing on track, your meetings fruitful, and your industry contacts strong. If you’ve ever wondered what you should talk about in “general meetings”, how to take notes from friends/producers/execs that you don’t agree with, or how to be a more prolific writer, this webinar is for you!  

The Executive Hour with Special Guest AKEELAH AND THE BEE Filmmaker Doug Atchison

During this Executive Hour we welcome special guest AKEELAH AND THE BEE and BRIAN BANKS filmmaker Doug Atchison! AKEELAH AND THE BEE was released by Lionsgate and starred Laurence Fishburne, Angela Bassett, and Keke Palmer. His script for AKEELAH has recently been adapted into a stage play which is being performed around the country.  Doug wrote the screenplay for BRIAN BANKS, which was produced by previous Writers' Room guest Amy Baer, released in August of 2019, and for which Doug won the 2019 Humanitas Prize. The film was directed by Tom Shadyac and stars Greg Kinnear, Aldis Hodge, and Morgan Freeman.During this webcast Doug discusses writing AKEELAH, working as an independent writer/director, how he gets hired for screenwriting assignments, what most writers struggle with when writing a screenplay and how to approach writing a true story! 

Breaking in and Building a Career in Premium Unscripted TV

As you are aware, unscripted television is BOOMING. All the streamers have jumped into the mix and now more and more networks, premium cable channels and even short form platforms like Quibi are diving in with both feet. Creating compelling non-fiction TV requires more than just vision. It involves a gameplan. And it can't hurt to have multiple ideas in reserve or even multiple paths for the same show. This will allow you to not only launch one show, but perhaps lay the groundwork for many shows, essentially building brand recognition for you and for your production company. There is a path to building a scalable business in reality and unscripted and that path is wider than ever. And there's no better person to send you on that path than a guy who has built an empire with his company through producing such shows as Netflix's CHEER and CHEF'S TABLE and many others for streamers and networks around the world. We all have a desire to tell stories. In an era when technology is rapidly developing and there are increasingly lower barriers to actually creating unscripted content. But an idea is just the start. Often times what we fail to do is understand how to get from an idea, or a series of ideas, to having viable content that a more commercial marketplace is actually looking for. By doing a deep dive into the history, shows and business of the prolific reality production company Boardwalk Pictures, we can better understand how to establish our creative voice and brand in a crowded landscape and determine how best to bring our value to a variety of projects and partners. Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now entering its 7th season, has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Andrew will teach you how to stake your claim in the unscripted marketplace and also how to build an empire in the space. By diving into his journey and the paths Boardwalk Picture shows have taken from concept to screen, Andrew will show you the do's and don'ts of unscripted from the creative and business sides to assure you shorten your path to success. He will speak to the companies origin stories and how Chef's Table became Netflix's first unscripted original series. He will explain how to judge quantity vs. quality, explain the "8th Grade Assembly" test, describe what it means to be storyteller led, and how to identify a void that needs to be filled. He will dive into how to develop your creative brand, define what stories it is you want to tell, and how to approach meetings and networking opportunities to help get your vision to air. He will describe how to add value to just about every situation - so important in unscripted where you're likely to have partners and how to best position yourself to where people not only want to work with you, but will be anxious to hear your next idea and the one after that.   Praise for Andrew's Stage 32 Webinar   "Fabulous, authentic insights into what makes a successful producer of premium unscripted content!" -John P.   "Loved it! I especially appreciated his positivity! I’m feeling inspired and I know I’m on the “write” track to creating something wonderful!" -Edie F.   "Andrew was really great - a total professional who gave a lot of insight into "the business" and what attracts the green light." -Pooky A.   "Excellent. Honest. Thoughtful. Insightful." -Tim O.    

register for stage 32 Register / Log In