Writing for Animation

What ACME Doesn’t Tell You…
Hosted by Daniel Kendrick

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Daniel Kendrick

Webinar hosted by: Daniel Kendrick

Animation Lit. Manager at Chatrone

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. Originally hailing from San Diego, Daniel moved to Los Angeles to attend UCLA where he graduated with a degree in history and film. He worked at International Creative Management before joining Chatrone LLC in 2012. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was released by Fox and has been nominated for five Annie Awards and a Golden Globe. With offices in Rio de Janeiro and Sao Paulo, Chatrone also produces multiple TV series in Latin America. Full Bio »

Learn directly from Daniel Stellan Kendrick, Manager and Development Executive at Chatrone LLC (The Book of Life).

From our first exposures to Mickey Mouse to the off-color adult humor of South Park, animation spans the human experience. One of the most unlimited and flexible mediums of entertainment, it often remains an outlier in the film industry.

Aspiring writers are constantly inundated with information and resources about writing the perfect feature screenplay, but rarely do they have the opportunity to glimpse inside the animation industry. This practical and informative webinar will illuminate the trade secrets and industry culture of cartoons.

Over the years, Daniel Stellan Kendrick has heard countless pitches from aspiring animation writers. After a while, he realized that the tools required to succeed at writing this unique and unfamiliar specialty are not easy to find. In this Stage 32 Next Level Webinar, Daniel will walk you through the lay of the land of the animation industry. From concept creation, to the big players, to the final pitch, Daniel will help you master this boundlessly imaginative field we call “animation.”

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was nominated for five Annie Awards and a Golden Globe.


What You'll Learn:

  • An overview of the animation industry
  • What are the differences between animated feature films and television?
  • Who are the big players in animation?
  • What are the differences between preschool, 6-11, and adult animation?
  • Who will buy my show?
  • Where do independent animation studios fit in?
  • Who makes the show?
  • The current climate and trends.
  • What you need to sell your animated show
  • Do I need to draw?
  • What’s a pitch bible?
  • What’s in a strong animated premise?
  • Do I have to write a pilot?
  • The genres of animated television.
  • The components of a pitch bible.
  • Character, character, character.
  • Tying it all together into a great pitch at home and in the room.

About Your Instructor:

Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. Originally hailing from San Diego, Daniel moved to Los Angeles to attend UCLA where he graduated with a degree in history and film. He worked at International Creative Management before joining Chatrone LLC in 2012. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was released by Fox and has been nominated for five Annie Awards and a Golden Globe. With offices in Rio de Janeiro and Sao Paulo, Chatrone also produces multiple TV series in Latin America.


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Very cool.
  • Daniel's layout for this webinar was fantastic! I learned a little history, got a much better idea about how the world and animation works, and got some hints on how to get in. I'm now working on a pitch bible for all my graphic novels and comic book scripts.
  • This webinar was very informative. The first part was Daniel educating us on all the different companies and animation studios. He talked about what audience they were geared toward, what material they produced and some examples of what they worked on. I had no idea there were so many of them and how big and international the animation world was! As the webinar talked so extensively about the different studios, my interest waned. Towards the end when Daniel answered questions from the viewers that's when it became interesting again. Someone asked him why it was so difficult for screenwriters to get into animation studios. Finally! I wanted to ask that exact question and the answer wasn't as long as I had hoped. I also wanted to know about different writing styles and which are the most popular. Fairy tale stories, satire and adult geared cartoons are very relevant, but so are preschool and children shows. I wanted to know what I need to write that will get me in the door and unfortunately that question is all too elusive and difficult to answer. Someone also asked the question about the success of Disney's Frozen and how writers are wanting to match that kind of success. That was a great question, also raised by the viewing audience and not the host. Overall the webinar was okay but I really wish it could have been more question/answer time instead of all the information about the animation studios and what they produce. I have only watched the webinar once instead of over and over again because I could search Google or Wikipedia if I just needed information. I want an animation class that asks and answers all the riveting questions writers want to know about getting into and succeeding in the animation world. And I want to know suggestions from the experts on what I need to write about. Thank you for reading, Dawn

Other education that may be of interest to you:

Deconstructing the Oscar-Nominated Script: 'Inside Out'

  You can join Daniel Kendrick, Manager and Development Executive at Chatrone (Golden Globe nominated animation feature film The Book of Life, with animated clients for SpongeBob SquarePants, The Lego Movie, Robot Chicken, Teenage Mutant Ninja Turtles) as he deconstructs PIXAR's Oscar-nominated script, Inside Out! As the second highest grossing PIXAR film ever made and Oscar nominee, what makes Inside Out resonate so deeply with audiences across the world? PIXAR, the world’s premiere animation studio, has yet again managed to produce a smash hit that makes everyone laugh and cry all the way from children to grown adults. Join your host, Daniel Kendrick as he delves deep to deconstruct the Inside Out script as part of the popular Stage 32 Next Level Education "Deconstructing the Script" series! You will learn the storytelling strategies and techniques PIXAR employs to produce hit after hit award-winning animated features. Daniel will go over the methods by which PIXAR tweaks traditional story structure to compose an enthralling character piece. You will understand the plot points and characterization that makes the fictional inhabitants of a mind in this script so appealing and endearing. You will also understand the visual and poetic appeal of Inside Out and its characters’ journeys. You will walk away with a solid understanding of all the elements that make Inside Out a successful script including: protagonist, plotlines, characters, dialogue & visuals, set ups & pay offs, animation and overall development. To find out more, click the "What You Will Learn" tab above!

The Tools You Need To Attach “A” List Actors to Your Film

Anyone who has ever tried to produce and cast a feature film is aware of the quagmire that attaching “A” List level talent represents. On one hand, you need the star power of a “name” actor in order to acquire funding and on the other hand you need the money in order to acquire the name talent. It's enough to drive even the most seasoned filmmakers crazy. The reason why so many first and second time producers, writers and directors find themselves in this situation is simple. In most cases, they are attempting to approach “A” List celebrity talent to their film much too soon with the hopes of using that “name” to attract investors; a strategy that rarely works. In this Stage 32 Next Level Webinar, The Tools You Need To Attach “A” List Actors to Your Film, Franco will outline specific steps and strategies that will ensure that the “A” Lister’s will at least read your script giving you an advantage over everyone else trying to secure talent but cannot. In this 90-minute online webinar you will learn specific tools you need - from LOIs to LOCs, Pay or Play, Deferred Payments, Back-End Point Deals, Credit Currency (and so much more!) in order to give your project the chance it deserves in A-list talent's hands. You will also learn negotiating perks that will help you stand out from the pack of scripts the talent may be considering. Some of the actors Franco has had in his films include: Gary Oldman (Oscar-Nominated, Dark Knight) Christian Slater (Golden Globe Winner) Michael Madsen (Reservoir Dogs) Chris Klein (American Pie) Christine Lahti (Oscar Award Winner) David Arquette (Scream) Vivica A. Fox (Kill Bill) Dane Cook (Comedian) Your host, Franco Sama is a financing and producing expert who has produced over 25 profitable independent films ranging from micro-budget to $5M. Franco is bringing his years of experience exclusively to the Stage 32 community to help you get closer to understanding how you can attach A-List talent to your project.  To read more click "What You'll Learn" on the tab above!

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If you’re tired of your soul-sucking job or you have your own entrepreneurial venture but need to make more money now (because you’re tired of stealing your neighbors car and living off of Ramen Noodles), this webinar was built for you. During this jam-packed 90 minute teaching, you’ll learn how to find paid speaking, teaching, and writing opportunities that you didn’t even know existed. The best part is, you can start finding them right away and making more bankroll almost immediately. These opportunities not only bring in more money for you, they allow you to live your life on your terms and your timeline so that you can focus on building your career as a writer, actor, director, producer, fill in the creative blank. The fun doesn’t end there. If you sell a product or service, but find people are constantly trying to undercut you or get you to do it for mere pennies, we’re going to talk about what you can say and do to turn that around. You’re done giving yourself away. You deserve to be paid what you’re worth. Aside from my time on the streets of Syracuse chasing criminals and crooked politicians (as a reporter, people, mind out of the gutter), I’ve had the pleasure of speaking on stages, hosting masterminds and workshops, and putting up live events for the past fifteen years. As a writer, I ghostwrite blog posts, books, and other content marketing pieces for other Creatives. In this webinar, you’ll learn how to find these kinds of opportunities, too. The best part? You don’t need prior writing experience. I’ve discovered that these multiple streams of income are the answer to creating a lifestyle that affords me the time and space I need to write my own scripts and take off for auditions or roles I’ve been cast in. If you’re tired of the crap job, you want to watch this. If you’re struggling to get your own small business off the ground, you want to watch this. But most of all, if you want to learn what it takes to create multiple steams of income that give you the time, money, and space you need to stay true to your talents, you really, really want to watch this.

Screenwriting For the Marketplace

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Advanced Plot Construction Technique

Learn directly from Jeff Kitchen, 20-Year Advanced Screenwriting Teacher who has taught Development Executives at all of the major Hollywood Studios! This course was previously recorded. All sessions now available on demand. It's for seasoned writers and development executives; Beginners are absolutely welcome, but please be aware this will be high-impact and fast paced. Dramatic writing is considered the most elusive of all the literary disciplines, and plot construction is notoriously tricky. You must weld together a seething amalgam of ideas, actions, characters, and powerful moments—and the finished product has to roll out one scene after another in a specific order to create maximum dramatic impact. The story has to move ahead crisply and grip the audience in a powerful transformative experience, in any genre. Even seasoned pros struggle with this. Stage 32 Next Level Education is thrilled to bring you our first ever Advanced Screenwriting 10 Week Working Writers Lab! 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The last two sessions will be devoted entirely to intensive work with the demo script that each person is building, structuring scenes and writing dialog based on the deep structure that you’ve developed and constructed. You will emerge with a powerful mastery of this tool, and the habits of mind of the trained dramatist. Class Breakdown: Session 1: Introduction and Instruction on Sequence Work backwards to create a tight chain of cause and effect Separate the necessary from the unnecessary Find the spine of your story, unencumbered by unnecessary detail Get the big picture working, then gradually develop the details Apply reverse cause and effect (Sequence) to the overall story for the practice script Session 2: Instruction on Proposition, Plot Build the core conflict and get the audience on the edge of their seat This works in any genre Test for power and amplify conflict where needed Set up a potential fight and touch off a fight to the finish Apply Proposition, Plot to the overall story for the practice script Session 3: Dramatic Action Create continuous, coherent, compelling dramatic action Work from the macro down to the micro Gradually develop and weave in detail as it becomes necessary Break the overall story down into acts Apply Sequence, Proposition, Plot to Act I of the practice script Session 4: Writer’s Objective vs. Protagonist’s Objective Learn the difference between the writer’s objective and the protagonist’s objective Create structural unity, with each part serving the whole A sense of proportion orients you in the proper use of this tool Find the holes in your story and create solutions as you flesh the story in Do Sequence, Proposition, Plot for Act II of the practice script Session 5: Cause and Effect Find the cause of an effect, not what came before it If the big picture doesn’t work then the details do not matter An argument actually consist of two opposing arguments Do Sequence, Proposition, Plot for Act III of the practice script Session 6: The Central Dramatic Question Going on the offensive—a declaration of war The central dramatic question does not occur in the middle of the script Break each act down into sequences Apply Sequence, Proposition, Plot to Act I, Sequence 1 in the practice script Session 7: Create Order From Chaos Chaos is crucial to story creation. Order is crucial to plot construction Learn to stay on track with reverse cause and effect, and not follow false trails Know that your storytelling has to be top notch because well-structured crap is still crap Apply Sequence, Proposition, Plot to Act I, Sequence 2 in the practice script Session 8: How To Engineer Your Script Before You Start Writing Engineer your screenplay before you write it and save many rewrites Attack the audience Be the master of the tools, not their servant Break down sequences into scenes Apply Sequence, Proposition, Plot to Sequence 1, Scene 1 in the practice script Session 9: Work On Practice Script Total work session using Sequence, Proposition, Plot on the practice script Apply Sequence, Proposition, Plot to Sequence 1, Scene 2 in the practice script Then write the dialog for that scene Apply Sequence, Proposition, Plot to Sequence 1, Scene 3 in the practice script Then write the dialog for that scene Session 10: Wrap Up Total work session using Sequence, Proposition, Plot on the practice script Apply Sequence, Proposition, Plot to Sequence 2, Scene 1 in the practice script Then write the dialog for that scene Apply Sequence, Proposition, Plot to Sequence 2, Scene 2 in the practice script Then write the dialog for that scene Keep going until we drop About The Instructor, Jeff Kitchen: Jeff Kitchen has been one of the top screenwriting teachers in the film industry for twenty years, and is a sought-after script consultant. He worked as a dramaturg and taught playwriting in New York theater, and is the author of Writing a Great Movie: Key Tools for Successful Screenwriting. Jeff has taught development executives from all the major Hollywood studios and they consistently say that he teaches the most advanced development tools in the film industry. You can read more about him on his website: www.DevelopmentHeaven.com. Testimonials About Jeff Kitchen: “I've worked with Jeff one-on-one for many of my projects. His tools and insights push me to explore the material in a deeper way — and find the dramatic core of the situation. I know he's made me a better writer and made my process more organized and more effective. I highly recommend his book, his classes, and his personal attention.” - Jessica Sharzer - Writer/Producer - American Horror Story “Jeff Kitchen’s writing techniques and teaching have been invaluable tools in my own creative work. His attention to character, process, and form have informed all of my work and will continue to do so. I start every script with the simple question that Jeff asks daily, “What do you want to leave the audience with?” The question and Jeff’s teaching form the foundation for compelling, honest work.” - Ted Melfi - Writer/Director - St. Vincent “Your seminar for Development Executives was by far the best seminar I have ever taken. I have found the tools you discussed to be very instrumental in my analysis of scripts on a day to day basis. Your class is the most comprehensive one offered as far as making people understand how to apply the tools and make them work. This was one class that I can honestly say has helped me to become a stronger executive. I am very grateful to you. I recommend your seminar to anyone in the entertainment industry who wants to know what it takes to make a strong script.” - Jen Grisanti - Story/Career Consultant at Jen Grisanti Consultancy Inc.; Writing Instructor for NBC’s Writers on the Verge; former 12-year studio executive “I found your class to be user-friendly and very informative. I especially enjoyed your technique of working backwards from the climax--it really helps to streamline a screenplay and strengthen the throughline. I highly recommend this class to screenwriters of all levels of proficiency.” - Debra Meringa - Sony Pictures “Having taken virtually every screenwriting course in existence, I found Jeff Kitchen's workshop to be the most valuable in town. His techniques and tools guide one through the entire process of screenwriting: from basic concept to general script structure and further down to the scene level. Jeff is a master teacher who truly understands the art and technique of the screenplay. His course is worth its weight in gold.” - Chris Brancato - Writer - Hannibal, Law & Order: Criminal Intent “From within the swarm of gimmicky screenwriting seminars and trendy new how-to's, it is Jeff Kitchen's approach, relying heavily on the classic principles of dramatic structure and logic that emerges as truly innovative. His technique is the answer for anyone seeking practical tools with which to diagnose script problems, generate effective solutions, or transform story ideas into compelling drama. Jeff's seminars are aggressive; they are work sessions that produce real results immediately. Come with your sleeves rolled up”. - Erin Quigley - Producer, Development Exec., 23 Red Prods. “Jeff Kitchen’s technique and his dedication to the art of screenwriting taught me writing skills that took my script to a whole new level. I’ve never seen anything like what he teaches, and it works better than anything out there. After taking his course I got top representation and sold a script to New Line Cinema.” - Sam Brown, Screenwriter “I recently attended Jeffrey Kitchen's screenwriting seminar and cannot praise it too highly. He is one of the best teachers I've ever had. His attributes are that rare to find. First, he is clear and concise and is a master of the techniques he teaches. Secondly, he has infinite patience and instinctive generosity so that everyone feels that their project is worthwhile, even as he uncovers its flaws. The technique he teaches is truly extraordinary and Jeffrey, it turns out, may be the only person in the world using it in this particular way. I have taken other screenwriting courses and his is head and shoulders above them all. As a result of Jeffrey's course I feel much more secure in my writing. I finally feel that my script will have the best possible structure.” - Mira Tweti, Screenwriter “Jeff Kitchen teaches the most powerful and practical screenwriting tools in the business. I’ve studied numerous techniques, but Jeff is the first person I’ve met who presents a fully developed craft that screenwriters can actually use. His expertise unlocked, energized, and structured a script that I was completely stumped on and now a major studio is considering it for an A-list actress.” - Jon Van Dyke, Writer-Director “Years ago, I was fortunate to begin my ongoing training with the generation of masters that first wrote for stage, then live television, and then film. Jeffrey is one of the few contemporary writer-teachers with a grounding in those ageless techniques of good drama, a tradition rarely passed to current generations.” - George Higginson, Screenwriter “Jeff Kitchen is the best screenwriting teacher in the world.” - Tom Huckabee, Executive Producer, Frailty   To read Jeff Kitchen's book, Writing a Great Movie: Key Tools for Successful Screenwriting click here!

How To Pitch Your TV Pilot To Cable Networks

Learn directly from Jordan Barel, TV Dept. at Abominable Pictures (Burning Love and Children’s Hospital on Adult Swim)! Once you’ve written the script and you’re ready to get your show idea in front of production companies and executives, it’s important to know how to pitch your TV pilot correctly. A good pitch is often the deciding factor of a show getting picked up or passed on. Aside from knowing how to pitch in the most effective way, an important aspect of pitching your TV pilot that often gets overlooked is knowing how to tailor your pitch to the network you are pitching to. Cable networks all have their niche. For example, AMC has really honed in on intense dramas, such as The Walking Dead, Breaking Bad, and Mad Men; USA focuses on character driven mystery dramas such as CSI, House, and NCIS; TBS centers around comedy sitcoms like The Big Bang Theory, Ground Floor, and Cougar Town; ABC Family focuses more on sitcoms relating to family, such as Melissa and Joey, Baby Daddy and The Fosters. Knowing how to tailor your pitch to a specific cable network opens up immense opportunity for your TV pilot. Every cable network can be a real home for your work - it’s just a matter of the how, when, and why. Knowing how to appeal to multiple networks gives your pilot a better chance of getting picked up! In this Stage 32 Next Level Webinar, host Jordan Barel will teach you both how to pitch your pilot and how to tailor your pitch to the right cable network. In addition, he’ll go over what kind of shows live on each network currently, and what may be the right fit for you. You will walk away with a clear understanding of how to pitch effectively (information you can take with you over to the Happy Writers Pitch Sessions!) as well as a clear understanding of how to make your pilot what each network is looking for. Your host Jordan Barel currently works for Paul Scheer through his producing deal at FOX, working on development with his projects as well as bringing in new writers for him. Jordan also works at Abominable Pictures in their comedy and TV department. Previously, he worked as the Television Coordinator for Verve Literary Agency, producing the company's staffing video which lead to a 200% increase in the company's staffed writers. While there he also vetted all new TV and film clients. Jordan knows what will make your pitch stand out and is here exclusively for Stage 32 to help guide our writers toward success!

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