Why Literary Managers are the Screenwriters Secret Networking Weapon

Why Literary Managers are the Screenwriters Secret Networking Weapon

Why Literary Managers are the Screenwriters Secret Networking Weapon

Joseph C. Aiello
Joseph C. Aiello
5 years ago

Call me J.C.

It was called "National Screenwriter's Day 2020 with Stage 32 & ScreenwritingU". A mouthful for certain, but it was also an eye-opener for me and worth every moment of it.

President of ScreenwritingU Hal Croasmun, Producer and Stage 32 Director of Script Services Jason Mirch, Stage 32 Founder and CEO Richard Botto, and Literary Manager Krista Sipp brought me screamingly up to date about the status of the screenwriting industry today. Doubtless, all of you already knew about what’s going on in the biz these days, but I must admit that I am somewhat out of date on that subject. Okay, not up to date, but more like completely out of touch. Why? Because I’d been down the agency path and found it a lost cause for me. Let me explain.

Why Literary Managers are the Screenwriters Secret Networking Weapon

AN UNEXPECTED CAREER

When I was sixteen, I wrote my first piece of fiction, a three-act play that the girl I was dating at the time dared me that I couldn’t do. I did it over a weekend and, unbeknownst to me, she turned the play into her English teacher and got an A on the project. After I dropped that girl like an empty beer bottle, I picked up a job editing copy and writing filler material for a newspaper. And I never looked back. Sixty-one years later, I’m still writing, but I didn’t get into screenwriting (or any other kind of meaningful creative writing) until 1979 when I became a member of the WGA East. Since then, I’ve written over 20 screenplays and 20 more creative projects of various types.

I have a more-or-less legitimate excuse for my disappointment with screenwriting: 1987. Why? Because that’s the year in which the movie Three Men and a Baby came out and went on to win The Peoples’ Choice for Favorite Comedic Movie. Like Joan Rivers, God rest her soul, might have said So? So What? Well, the three leading men were comedians, but the film’s director Leonard Nimoy (God rest his soul) wasn’t known as a comedian, but as an actor, film director, photographer, author, singer, and songwriter. He played the Star Trek character Spock for 49 years!

1987 was also the year when a producer in Hollywood to whom I pitched a comedy/drama about a very young, athletic African-American woman who makes it to the baseball big leagues pretending to be her twin brother said, “While the concept is very promising, I don’t think it would work because, after all, where am I going to find an actress for the part?”

I don’t know. Maybe he might have called an agent…? After all, most every agent would prefer to have a producer call him or her and ask them to fill his requirement for screen talent, rather than have agents call the producer and try to sell them the writers they represent. But then that would require agents to do a little work, now wouldn’t it?

LITERARY MANAGERS VS. LITERARY AGENTS

So, you can appreciate that – my biliousness of the agent concept aside – the concept of a Literary Manager appeals quite a bit to me. Where have I been since the literary manager concept has been in place? The literary manager concept, as Krista Sipp explained it is, to me at least, a major breakthrough in the concept of screenwriter development and representation.

And long overdue.

Why Literary Managers are the Screenwriters Secret Networking Weapon

NETWORKING FOR SCREENWRITERS

Ever think you’re failing because, whatever you do, you simply can’t make any headway with your screenwriting career? Join the club. In my experience, I’ve found that there are more things I don’t know about advancing my career than I do. So I did some research, and I found that I’ve some experience that I wasn’t aware I had, and much more that I should have had and didn’t even know existed. Ever been there?

Up until recently, I have always been aware that I have to actually meet and work with people in the entertainment industry to be successful. The process is known as networking. Now I’m very familiar with the process in the normal business world; I’ve spent over 60 years in it. But the difference between the normal world and the entertainment world is huge. Sure, you have to (read: must) meet and hopefully get to work with the film and tv folk. But here’s my problem: for a screenwriter, networking is a much more difficult thing to accomplish than working with normal business clients. Why?

I wish I knew. I find it much easier to work with a normal prospective business client than with someone in the film and TV industry because a normal business person can understand the benefit of having a known problem solved for them. They realize the benefit of applying, for example, new procedures and tactics to help their company save or make more money or both. In my experience, I’ve never met very many people in the film and entertainment industries who have ever felt the need for anyone or anything that didn’t agree with their opinions. Perhaps that is why I tend to doubt that I will ever meet anyone in the entertainment industry with whom I can open a serious, honest, and genuine relationship.

In my business writing career, I had to learn everything about each prospective client’s business and understand the problems which their industry held for its people. In that way, I could approach them to sell products which could solve their business problems effectively for them.

Why Literary Managers are the Screenwriters Secret Networking Weapon

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THE SCREENWRITERS TEAM

Very interested and not wanting to mislead either myself or you who are reading this, I looked up what, exactly, a literary manager is and does. Here’s what I learned…

If you are a writer, to handle your career you’ll need three representatives: a screenwriting agent, a literary manager, and an attorney.

1) Literary Agent & Attorney

Screenwriting agents and attorneys handle legal matters. When you’re at the point of closing a deal on a sale of your script, the agents will generally take a ten-percent cut of that deal, and attorneys will take five percent. But up until that point, they won’t help you set up general meetings, or offer you much feedback on your writing. They live for the sale; nothing else. You’ll use them to work when you have something to sell and need help to negotiate a deal.

2) Literary Managers

Unlike screenwriting agents, literary managers will guide you from the start and help mold your career by guiding you as a writer, honing your voice, and focusing your talent. They discover talented new writers and deliver them to producers, studios, and television networks. They will read your work, give you notes, help you develop your screenplay to its best possible shape.

When you and your work are ready to be promoted, literary managers will help you line up an agent. They tend to share clients with agents, and most agents only discover new clients through personal referrals. Literary manager referrals and recommendations are already vetted and endorsed. Their personal relationships with agents in Los Angeles and elsewhere are fundamental to putting a writer in touch with producers and studio execs as well.

For this reason, literary managers are usually much more willing than screenwriting agents to accept unsolicited submissions and take on unknown writers. Especially at the smaller literary management companies.

And that is exactly why, when I heard Krista Sipp explain the Literary Manager concept, I knew there was hope for success now in the entertainment industry for writers such as me, a success that has never previously existed. Why? Because literary managers know their way around the industry, to an extent that we writers might never obtain, and help us to help film and television clients solve their problems.

I call that win-win.

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About the Author

Joseph C. Aiello

Joseph C. Aiello

Screenwriter

A member of the Writers Guild of America East since 1988, I have authored numerous screenplays, non-fiction books, novels, TV sitcom pilots, news features and documentaries. I've also written for papers, websites and magazines. I've had two agents, one and each coast, and both women. Both have pass...

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5 Comments on Joseph C.'s Article

Geoff Hall
Screenwriter, Director, Producer
Thank you for sharing this post, Joseph. How to find a Literary Manager when you have scripts for TV and Film, as well as a novel that was about to be launched to the world, until this current situation started to grab everyone's attention? My questions are pretty basic. How to find a literary agent that is a good fit for your work as opposed to one who doesn't quite get what you're about?   Contracts. Are we looking at having a contract with a literary manager and then an agent.? That seems an awful lot of percentage points going out of a writer's pocket? How do you make sure that contracts are fair and not exploitative? A lawyer? Yes, then of course that's another hike in the percentage points. So, these are just questions and not attitudes. It seems sometimes, that the writer is in the most precarious situation than anyone else in the business! 
5 years ago
Jose R Casado
Screenwriter
Terrific post, Joseph. Very enlightening.
5 years ago
Susan Joyce DuBosque
Content Creator, Editor, Screenwriter, Songwriter
J.C. Thank you for your win-win advice! Great insight! Bravo!
5 years ago
Clayton Dudzic
Screenwriter
Thanks so much, Joseph, for this fantastic insight on Literary Managers. When busy rewriting or writing out the first draft like myself does, I don't focus to much on what to do with my scripts after they are completed. But now that I have a polished screenplay ready for the market. My thoughts in search for a Literary Manager, is what to do next. Great insight .
5 years ago
Leotien Parlevliet
Author, Screenwriter
Now, that´s what I call a real eye -. opener,  Many thanks for this post, Joseph.
5 years ago
York Davis
Screenwriter, Playwright, Singer, Actor, Researcher
Thanks Joseph for your mature insights into the business of screenwriting. After reading your article I ma a little more hopeful of obtaining a Literary Manager through networking. I graduated with an MA in 1973 so am probably in the same daunting age range. After a career writing for Government, I started playwriting 7 years ago and screenwriting a year later. With a number of well-reviewed feature scripts under my belt, am caught up in the networking game, often here on Stage32. I'll concentrate even more efforts now on finding a non-ageist Literary Manager. Thanks for your thoughts on that.
5 years ago
Linda Perkins
Screenwriter
Joseph, great info; thanks for sharing!
5 years ago
Margie Walker
Screenwriter
Thanks for the lesson. 
5 years ago
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