NY Partner and Chair of the Rimon Global Alliance @ at the innovative law firm of Rimon, P.C. Domestic & international experience: media & entertainment - film, television, music & publishing; advertising, marketing, brands & promotions; celebrity endorsements, blogs, native advertising, augmented reality; gift cards & loyalty-rewards; privacy & data protection; payment systems & e-commerce; security, fraud & risk management; technology, online & mobile; gaming; co-branded, credit, charge, debit, prepaid & smart cards; procurement & outsourcing & more. Prior to private practice, in-house lawyer at American Express for 17 years, including 4 years in Toronto, as GC of Amex Canada. Previously outside General Counsel. Board member & Corporate Secretary to the Interactive Advertising Bureau; Outside GC to AHAA: The Voice of Hispanic Advertising and the Advertising Research Foundation for many years. Member: Advisory Board of the New York Law School Innovation Center for Law and Technology and the Center for the Study of Law, Science and Innovation at the Sandra Day O'Connor College of Law at Arizona State University. Past Council Member of the ABA Section of Science & Technology; Past member of the 12 member National Conference of Lawyers and Scientists, based in Washington, DC; Chair of the Award Selection Panel of the AAAS Committee on Scientific Freedom & Responsibility. Joe has authored books and articles and is an engaging and sought after speaker at conferences and industry gatherings. Regularly named in the Legal 500 US Edition and Chambers, as a U.S. Media Law Expert in the Guide to the World's Leading Technology, Media and Telecommunications Lawyers and a New York 'SuperLawyer' for entertainment and sports law. Joe's work has been cited in at least one U.S. Circuit Court of Appeals case, in law reviews, journals, industry and trade periodicals. He has appeared on CNBC’s Squawkbox and CNN Financial’s Business Unusual and been quoted in The Wall Street Journal, Advertising Age, , American Banker, MediaPost, among others.
Unique traits: Digital, online, mobile, social media and all things digital, in addition to traditional entertainment (film, television and music) and media (content, branded entertainment, live events, sponsorships, loyalty, travel, leisure and lifestyle, as well as e-commerce and payment systems - national and international.