Will try to keep the story short and very much interested in opinion of professionals.
Majority DIY (low budget) and even top studio's music videos focus on showing a musician and the band. A good luck if a specific story is being told on the background. Majority - musician is playing, singer is singing and... nothing really more to it. I wonder if music video is a type of video genre where story telling is not the goal? Like in Shorts or any other Film, where reason of creation is to tell the Story, to spread idea, make viewers' brains work, think, empathize, laugh, cry, or even self destruct if we bring it to extreme cases. Why majority of music videos don't go into this direction? Too hard to accomplish within a song time frame, frames of lyrics or defined mood? Or it simply doesn't sell good enough, because if people want stories they go watch Shorts and Films, and if they want to watch a music video, what do they want to see? Or may be not even to see but to listen to a song while having (not really matter what but) something in front of eyes?
Being a musician I understand that music itself is a very hard product to sell in recent years, as there is too much good music out there for free, so making music videos is definitely a good support on this path.
While taking first steps in this direction with Ahasverus, as many beginners, there was a desire to show everything within these limited minutes. Story is told, but can it be understood when shown so fast? OK, lesson is learned - "not so much, please, we can't follow"... But again, why mainstream is not using stories as major focus in the music video? May be music video producers know something about audience and don't bother to over-complicate the work, as having an "abstract" good quality footage on top of a song is good enough to help the sales?
A way to go that I see - is to learn how to tell the Story with few "brush strokes" - that both goals are accomplished - Story is told and music is sold ))
Can anyone share any knowledge or ideas in this field? Or at least point the finger where to look?