Most creators don’t lose ownership because of bad deals.
They lose ownership because of three upstream collapses that happen long before a contract ever appears.
These collapses are invisible, structural, and entirely preventable — but only if you know where to look.
1. The Collapse of Definition
Most creators can describe their project, but they can’t define it.
Definition isn’t the logline, the genre, or the mood.
Definition is the structural identity of the work:
- What it is
- What it is not
- What it controls
- What it requires
- What it produces
When definition collapses, creators walk into negotiations with a project that is emotionally clear but structurally undefined — and undefined assets get defined by other people.
That’s where ownership starts slipping.
2. The Collapse of Separation
Creators often collapse three things that must remain distinct:
- The creative work
- The business structure
- The financing mechanism
When these collapse into one undifferentiated “project,” creators end up trading ownership for capital because they don’t have a separate structure that can receive financing without giving up control.
Separation is what protects ownership.
Collapse is what dissolves it.
3. The Collapse of Leverage
Leverage isn’t confidence.
Leverage is clarity + structure + timing.
Creators lose leverage when:
- they pitch too early
- they negotiate from need instead of structure
- they don’t document their developmental history
- they don’t articulate their entitlement logic
- they don’t know what part of the project is actually financeable
When leverage collapses, creators accept terms they would never accept if they had upstream clarity.
Most creators think ownership is lost downstream — in the contract, the negotiation, the deal.
It’s not.
Ownership is lost upstream, in the collapses no one teaches them to see.
If anyone wants examples of how to structure these three layers cleanly, I’m happy to share.
I love to hear about bidding wars, Jack Binder! I'm looking forward to watching this Erotic thriller!