Hasbro is doubling down on transmedia storytelling in a major way. Following its Q3 earnings call, the company revealed that it currently has 45 to 50 film and television projects in active development, including collaborations with Netflix, Disney, Universal, Paramount, Warner Bros., and Lionsgate.
Read the full article here: https://deadline.com/2025/10/hasbro-kpop-demon-hunters-netflix-film-tv-d...
A key highlight of this new transmedia approach is Kpop Demon Hunters, a Netflix animated feature that now has both Hasbro and Mattel serving as co-master toy licensees. Hasbro CEO Chris Cocks called the collaboration “really cool,” citing it as a model for how entertainment and merchandising can develop hand-in-hand under their new “asset-light” strategy, licensing IP to top-tier studios rather than producing everything in-house.
This strategy marks a clear shift toward brand ecosystems that bridge film, TV, games, and physical merchandise, allowing Hasbro to expand reach while minimizing production overhead. With projects like Monopoly (a Lionsgate feature produced by Margot Robbie’s LuckyChap, plus a Netflix game show), Kpop Demon Hunters, and other franchise collaborations in the pipeline, Hasbro is positioning itself as a transmedia IP powerhouse.
For creators, this signals a growing demand for stories that live beyond the screen, adaptable worlds that can fuel products, experiences, and spin-offs across multiple mediums.
What do you think of Hasbro’s shift to an “asset-light” transmedia model?
Does this create more opportunities for independent creators to partner with major IP holders, or will it tighten the ecosystem around existing brands?
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"I suppose if the package you were paying for is depleted of the content you like, then you are going to seriously question whether the cost is worth it." Yeah, definitely, Geoff Hall.
I think it was a...
Expand comment"I suppose if the package you were paying for is depleted of the content you like, then you are going to seriously question whether the cost is worth it." Yeah, definitely, Geoff Hall.
I think it was around $72 a month for YouTube TV.
2 people like this
Geoff Hall Yes, I saw that, and both Google and Disney are correct. Disney is demanding what it knows its content is worth, which happens to be unreasonably high when compared to what Google pays crea...
Expand commentGeoff Hall Yes, I saw that, and both Google and Disney are correct. Disney is demanding what it knows its content is worth, which happens to be unreasonably high when compared to what Google pays creators for their work (but which, ironically, is still more than the major studios pay independent filmmakers for their work). Disney doesn't need Google/YouTube, and Google/YouTube is infamous for cheating those who generate all its traffic so... who cares. I have no sympathy for either side. So long as YouTube doesn't get Disney titles, those who cancel but want to see Disney titles will go back...
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Maurice Vaughan wow, Maurice that is a LOT for a subscription price! How can they justify it? When you consider the subs price for a streaming service like Netflix or Prime, that seems like a hyper-in...
Expand commentMaurice Vaughan wow, Maurice that is a LOT for a subscription price! How can they justify it? When you consider the subs price for a streaming service like Netflix or Prime, that seems like a hyper-inflated price.
3 people like this
Shadow Dragu-Mihai, Esq., Ipg a little like being concerned about a piranha eating another piranha!
YouTube TV has A LOT of movies, shows, and sports, Geoff Hall. I signed up to watch sports games. I think college football or the NBA. After the games were over, I canceled my subscription....
Expand commentYouTube TV has A LOT of movies, shows, and sports, Geoff Hall. I signed up to watch sports games. I think college football or the NBA. After the games were over, I canceled my subscription.