Animation : Zootopia Breaks Records & The Power of Marketing! by Nelle Nelle

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Nelle Nelle

Nelle Nelle

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8 years ago

Zootopia Breaks Records & The Power of Marketing!

Thought I'd share this: http://www.forbes.com/sites/alishagrauso/2016/03/07/in-hindsight-how-the... Nicely done, Disney!

In Hindsight: How The Marketing Of 'Zootopia' Won Big By Getting Weird

In Hindsight: How The Marketing Of 'Zootopia' Won Big By Getting Weird

https://www.forbes.com/sites/alishagrauso/2016/03/07/in-hindsight-how-the-marketing-of-zootopia-won-big-by-getting-weird/

The marketing for Disney's 'Zootopia' was wacky, inventive, and even weird in the demographics it targeted - and it paid off in a huge way.

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