With "Loki", the upcoming "Marvel's What If..?" and the announcement of a mini animation studio, Marvel seems to have definitely embraced transmedia storytelling. What do you think?
https://screenrant.com/mcu-marvel-cinematic-universe-phase-4-different-b...OTT & Transmedia : Marvel Transmedia Multiverse by Christian Nommay
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I know I'm going against the grain with this comment, but I never truly believe Marvel is transmedia, rather than an adaption franchise (which is what Marvel class themselves as) Transmedia usually has to have that idea at conception, and it wasn't with Marvel the focus was on the comics.
But like any good business, they are taking this model and story and running with it, adapting it whenever they can to fit new trends.
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I would agree, Mandi Allen . Early on it felt very reactionary rather then planned. But it seems like they are starting to embrace and plan for the future. They definitely have the green light to do it now!