Before the Meeting: Preparation Separates Amateurs from Professionals
"When an executive realizes you've done homework on their work, it signals respect and seriousness. When you clearly haven't, it suggests you're spray-and-pray pitching without strategic thought.
It's okay not to know everything about the person you're meeting with, but understanding what experiences they've had on some level can improve your own understanding of how you can collaborate together." - Pat Alexander
https://www.stage32.com/blog/november-write-club-week-3-how-to-make-a-st...
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Pat's right, Dwayne Williams 2. I used to spray-and-pray pitch, and it was a waste of time.
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This is great, thank you for sharing