The economy is not hurting for capital. But it's not flowing into independent film because we're selling the wrong things.
"I had written half a dozen screenplays and TV pilots over the previous decade, and tried over and over again to get them made. Time after time, the answer was no, the money never came…. I was pushing what I wanted to make on the marketplace and then complaining about the fact that they didn't want it…. I was operating with supply-side thinking. Shifting to demand side made all the difference."
(https://www.indiewire.com/features/commentary/film-financing-supply-side...)
