For those who have ever played in the ARG/transmedia space, or for those who have been a part of fandom for projects that live across multiple forms of media... what have been some of your favourite audience experiences and why?
OTT & Transmedia : Seeking Recommendations - your favourite transmedia/multi-platform IP by Emily Schooley
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I never participated in an ARG, but I saw one as promotion for the James Bond franchise. You go around London gathering clues. I think that's really clever for a secret agent story.
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Michael Dzurak that's fun!! Did you find any of the clues?
As I said, I only heard of these and read a bit about this James Bond one. But yes, it does sound like fun and a good way to generate buzz.