Collecting You (2017)

Collecting You (2017)

Overview

On average, one person’s annual data footprint is just short of a terabyte.1 With that much of our lives being collected through our devices, is it possible our phones know more about us than we do? That was one of the questions at front of mind when we set out to make…

Director
Sprint & Vice
Full Overview

On average, one person’s annual data footprint is just short of a terabyte.1 With that much of our lives being collected through our devices, is it possible our phones know more about us than we do? That was one of the questions at front of mind when we set out to make Collecting You. This original documentary, created in partnership with Vice, explores how reclaiming and examining our digital data can help us live better. The story centers around Pete Adams, a 22-year-old creative type looking to find himself in New York City. Over a period of 35 days, Pete’s data was collected by a custom app, Mappiness 2.0, developed by PSYT, a London-based research company that aims to improve well-being through technology. The app tracked nearly 200,000 data points across a variety of themes, including emotions, sleep, relationships, activities, location, technology use, and more. At the end of this mobile experiment, Pete braved a data-driven intervention in which he learned his results.

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