Destructive Desires (2018)

Full Overview

Researches and analyzes target audience and best ways to reach them through a variety of media channels, plans which media channels should be used for a client’s campaign, creates marketing strategies based off of market analysis and justify media channels to use, and presents plans to client and keeps them updated on campaign’s progress. Works with Media Buyers to ensure media plans are feasible, composes content and restructures existing content on website and social media, makes sure all online content is search engine optimized, coordinates market research projects, analyzes campaign effectiveness, understands, interprets, and uses varied sources for data and statistics to keep up-to-date with trends in media research and technology and translate new opportunities for clients for content marketing. Tracks and reports on industry developments relevant to accounts, including the activity of key competitors, takes advantage of new digital developments to market brand, maintains a detailed awareness of relevant media research and new opportunities within different media channels, and oversees the maintenance, storage, archiving and management of photographic images, film and audio clips.