Get Press: How to Craft Your Pitch, Target Reports & Tell Your Story
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Webinar hosted by: Dan Chan
Producer & Filmmaker with media hits in CNBC, Business Insider, ABC and WSJ
Dan Chan is an award-winning filmmaker and producer and, as an artist, performs magic as a passion. He has performed more than five thousand shows for technology giants like Google, Twitter, and Apple. He was able to parlay his art into a filmmaking career, in which he then was featured on Buzzfeed. Recently he was featured in the Wall Street Journal, CNBC, Business Insider, The Hustle, The Business of Business, Voyage LA and Hollywood Monthly. The best part? He was able to get this massive media all on his own. He brings exclusively to Stage 32 his PR and marketing secrets that will help identify what makes you unique and help you take your career to the next level! Full Bio »
Webinar Summary
We all know that in order to get more eyeballs on our projects, we need to be able to get the eyes of the media on our projects. Mainstream media can help establish credibility, allows you to tell your story, and also helps you monetize your project. But if you’re an indie filmmaker, how do you get mainstream media’s attention on you as a filmmaker and the projects you have poured your heart and soul into?
One of the greatest challenges of course, is who to contact for your marketing and PR needs. Journalists are bombarded on the daily with pitches, so you have to be able to pitch your story in a way that stands out and connects with them. Timing is also important. Do you know the timing of news cycles? Can you coattail off another bigger project? There’s a lot to consider and prepare, as well as mistakes to avoid. And we have the perfect person to help you master your pitch so that you’ll be able to pitch yourself to media and get you and your project attention.
Dan Chan is an award-winning filmmaker and producer and, as an artist, performs magic as a passion. He has performed more than five thousand shows for technology giants like Google, Twitter, and Apple. He was able to parlay his art into a filmmaking career, in which he then was featured on Buzzfeed. Recently he was featured in the Wall Street Journal, CNBC, Business Insider, The Hustle, The Business of Business, Voyage LA and Hollywood Monthly. The best part? He was able to get this massive media all on his own. He brings exclusively to Stage 32 his PR and marketing secrets that will help identify what makes you unique and help you take your career to the next level!
Dan will use his deep media experience to show you what you can do right now to better pitch your project to the press and get coverage that will give your project the attention you need. He will first help you hone your story by identifying why it’s worth telling. He’ll also go over the types of outlets to pitch to, help you master your elevator pitch, understand timing, and teach you how to properly and effectively reach out to media outlets. He’ll also teach you about the five common mistakes to avoid and provide other helpful tips, tools, and resources. Being able to learn from and work with Dan on your pitch is going to set you up for success.
What You'll Learn
- What is Your Story, and Why is it Worth Telling?
- Blogs
- Local News
- And to let your community know about you and why YOU’RE the news
- National News
- Spinning your story, so it fits into national headlines
- Honing Your Elevator Pitch
- What is an elevator pitch?
- Why is an elevator pitch important?
- How to craft your elevator pitch.
- Timing
- News cycles
- Coatailing/Newsjacking/Piggy Backing
- How to Reach Out
- Introducing Yourself
- Dovetailing
- The importance of speaking their language
- Notable Job Titles and Company
- Segment Producer
- Assignment Producer
- Editor
- Journalists/Correspondents
- Keywords to Keep Them Hooked
- 5 Common Mistakes to Avoid
- How to Hit a Media Home Run
- Goal Setting
- Create a dream media list
- Objectives and Key Results
- 7 Helpful Tips, Tools, and Resources
- Q&A with Dan
About Your Instructor
Dan Chan
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