Luca Maximilian Caputo
Filmmaker, video editor & viral advertising.
I was born in 1977. Always been curious, and a bit dreamer.
At 18 I was working as salesman door to door, a school called Life, while studing semiotic of communication at University of Bologna.
But that lasted few months, I opened my own company and keep studying on my own, visual communication, copywriting, video design, psycology , anthropology.
And bought my first Canon Hi8, a great love. Then changed for Xl1, falling in love with Final Cut when it still was Macromedia…how many nights loosing my brain on it!!!!
At 22 I was working as marketing director for my company, teaching a group af salesman how to “cold approach” customers while shooting horrible music videos and fake commercials to practice.
In 2003, moved to Barcelona, where I developed my passion for film, ideas and realize projects for Bread&butter, Schweppes, Digital pro, Somos tv, Winston, MTV.
I worked night and day creating Tv shows, commercials, trailers, documentaries, music videos, motion graphics, indoor advertising, mapping projection, vjing and visited lot of clubs;).
I always liked to work in different fields, my character is too thirsty to stuck in one category.
In 2010 back to Italy, Milan.
Good choice, I founded a startup, learned a lot, met amazing people and worked with clients as Hewlett Packard, Mediaset, Guess, Emerson ,Rai1 ,Filmmaster, Gamera, Fabbricavirali, Bmw-mini, DeAgostini ,Clizia Ornato, Publitalia, Eradesign, Haibun, Current tv.
2013, back to Barcelona. Sun, sea and future. Vamosssss.
Unique traits: Films, virals and Inteactive videos.