Actors: Make Instagram Work For You - Get In front of Casting Directors & Make Money as an Influencer

Taught by Rachel Paulson

$79 $99

On Demand Class - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$79.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Projects:

Class hosted by: Rachel Paulson

Producer/Director/Screenwriter at GOOD KISSER on Hulu, Go Magazine's DATING ZOE

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu. Full Bio »

Summary

Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer! 

Exclusive 3 HOUR ONLINE CLASS with Rachel Paulson 

 

It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors hang out. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor, one, that if harnessed correctly, can land you in front of the right casting directors plus give you opportunities to earn extra income from brand deals. 

So, where do you even start to build your brand on social media and how do you leverage it to start getting seen by the right people and start making money while doing it?

We can help you get there.

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and is the star of the Go Magazine series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead in the LGBTQ drama film GOOD KISSER on Hulu.

Rachel is working exclusively with the Stage 32 acting community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in an extended 3 HOUR ONLINE CLASS. 

You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product and Rachel will help coach you on how to secure a deal with the brand.

 

Whether you’re new to acting and looking for your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before.

 


 

"I have been in the industry for over ten years, I’ve worked as an actor in commercials, as a casting director and run sessions. I have also worked IN social media, running the pages of several brands. I have started to realize why brands and companies are heading towards social media for all the new advertising tools, and what that means for you as actors."

-Rachel Paulson

What You'll Learn

  • Why Social Media Is Crucial for Actors
    • Using social media to find where the work is
    • How to use social media to actually get book roles
      • Examples of big brands that have used social media to cast actors
    • Making yourself stand out on social media in ways you can’t in an audition room
  • Social Media Branding for Actors
    • Building your personal page
      • Your bio- what to include and what not to
      • Choosing your photo
    • Posting
      • How often should you post?
      • What should you be posting?
    • Emojis and Hashtags-why they are more important than you think
    • Personal vs. professional- do you need a separate account for each?
    • Biggest and most common mistakes to avoid when setting up your profile
  • How to Make Yourself a “Brand”
    • Why it’s important for actors to think of themselves as a brand
    • Curating your photos
    • The trick to email
    • Following other pages/profiles
    • Creating content
  • Secrets to Instagram
    • Keeping up with the algorithms
    • Navigating new features
    • Hashtags
    • The Explore page
    • What to post
  • How to Get Agents to Notice You On Social Media
  • How to Get Casting Directors to Notice You on Social Media
    • How are they going to know you’re an actor?
    • Hashtags
    • What to post
    • What to keep off your account
  • Securing Partnerships as an Actor
    • Why social media is the new commercial
    • Finding opportunities in the influencer space
    • What brands to reach out to
    • Curating your page with partnerships in mind
    • Showing your value to get businesses excited to work with you
    • Emails vs. DMs and the trick to following up
  • The Biggest Mistakes and Myths on Social Media
    • Posting the same content on multiple channels – good or bad?
    • Are people with bigger followings the only people that get brand deals (hint: no)
    • “Buying” followers and how engagement is actually measured
    • How important are likes?
    • Can you post TOO much?
  • Brand Deal Workshop
    • Rachel will work one-on-one with multiple volunteers from the audience in setting yourself up for a brand deal, including marketing yourself, talking about a product, etc.
  • Q&A with Rachel

About Your Instructor

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu.

Schedule

Tuesday August 10th, 4pm-7pm PT

FAQs

Q: What is the format of a lab?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live lab class?
A: If you attend a live online class, you will be able to communicate directly with your instructor during the class. If you cannot attend a live class, you will have access to the entire recorded broadcast, including the Q&A. Plus, your instructor will be available via email throughout the lab.

Q: Will I have access to the lab afterward to rewatch?
A: Yes! After the purchase of the lab, you will have on-demand access to the video recording, which you can view as many times as you'd like!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

How To Become a Working TV Writer

Do you see yourself writing for a television show? 543 shows were broadcast last year and thousands were picked up for development. Now, more than ever, is the golden age of television and it’s your opportunity to be able to be staffed on a television show as a writer. But, how do you get there? We’re not going to lie, it’s difficult, but it’s not impossible if you understand the path it takes. In this Stage 32 Next Level Webinar you’ll learn how to make it happen by learning what type of education you need, how to stack the deck in your favor, how to get your scripts in order and how to seize your opportunity. By learning from Charlie Charbonneau, who’s worked in three television writers' rooms, you’ll be armed with what you need to know in order to break into your first writers' room. No matter your background or level of experience, you will come away with a deeper understanding of the obstacles and the many surprising solutions to getting and keeping a spot at that table in the television writers’ room.   "I'm grateful for how generous he was with his knowledge and time. He was awesome." - Joanne L. "This was by far one of the better webinars I've attended on Stage 32. The information was relevant (which was of upmost importance) and Charlie was an enjoyable presenter." - Matthew M. "Charlie was outstanding. He was organized, helpful and extremely insightful." - Kimberly E.

Mastering the Theater Audition

Learn directly from Alexander Carney, an award-winning stage director with works all across the country! Theater auditions are different from TV and film auditions. Theater calls on different skills and makes different demands on the actor. The size, power and flexibility the actor needs to convey during an audition can be daunting to both the newcomer and the more experienced performer. Live theater auditions can be especially nerve-wracking. The best way for an actor to combat nerves and make their best presentation is through preparation --- but the actor must know WHAT to prepare. Things like what to wear and proper protocol are just as important as the clarity and presence of your acting. Learning the structure of a good audition can help the actor immensely. The preparation process is not easy but it is necessary and can be great fun. Since one minute of performance or audition requires an hour of rehearsal, the actor has a lot to do to be fully prepared for what is at most a seven or eight minute experience. Stage 32 is excited to bring you “How to Master the Theater Audition” led by Alexander Carney Theater Director/Coach, from New York, New York with over 30 years in the business. Alex has directed over 50 plays (most notably over 20 of Shakespeare). He is currently Artistic Director of Raised Spirits Theater, which is dedicated to classic theater "by, for, and with ALL sorts of people."

From Script to Set: Getting Ready For Your 1st Day on Set

The script is finally ready…now, how do you prepare for your first day on set? There are a lot of factors that go into preparing for your film shoot. We’ve brought in producer, Samm Haillay, to talk about the process from script to set. Samm is an eight-time feature film producer, whose films have premiered at Cannes, Venice, Sundance, SXSW and who’s film Island of the Hungry Ghosts won best Feature documentary at 2018 Tribeca Film Festival. He’ll be going over everything from schedule, budget, casting, locations and more to get you prepared for day one. He’ll be sharing his decades of experience and helping you avoid common mistakes made, as you get ready to shoot your film.     

Become an "Actor's Director" - How to Get the Performance and Win the Respect of Your Cast

As a director, one of your most important jobs is eliciting great performances from actors. Fail at that, and your film or series could crumble under the weight of bad acting. Although the best directors shape performances with a deftness that may seem effortless, it is not. In fact, becoming a great director of actors is hard work and takes years of disciplined practice. Like playing a violin, it is a skill that must be nurtured. But there is a place to start: Set the goal of becoming an “actor’s director.” You’ve heard the term before, but what does it really mean? Why does it matter? And how can you become one? An actor’s director is simply a director who respects actors, can read their wants and needs, understands the craft of acting, and knows how to optimize an actor’s performance with simple, short directions (or no apparent direction at all). While actors routinely compliment directors by bestowing this title upon them, becoming an actor’s director means far more than earning the respect of those in front of the camera. In truth, the best directors are actor’s directors by definition. The temperament and skillset of an actor’s director yields superior performances, and it leads to more fulfilling actor-director relationships. By studying the strategies, attitudes, knowledge base and habits of actor’s directors, you too will be on the path to better performances in your own films and series. And, who better to know what it takes to become an actor's director than Matthew McConaughey's teaching partner at University of Texas, Scott Rice. Scott is an Emmy Award-winning director who has directed projects for Sony Pictures, A&E, MTV Networks and more. His films have been distributed by Hulu, Showtime, Comedy Central and PBS.  After studying under world-renowned film scholar David Bordwell, Scott began his career as a 3D animator and art director for Activision. He scripted the groundbreaking hit game SOLDIER OF FORTUNE and has since written on assignment for Elizabeth Avellan (SPY KIDS) among others. Scott is also an ADDY award winner for his commercial work. His national commercial clients include Shell, Las Vegas, MasterCard and Sears.  As Scott explores how to become an “actor’s director,” he will share a volume of best practices and wisdom born of a rich 25-year career. Scott will begin by explaining what it means to be an “actor’s director” in general and will go over what you need to be familiar with ahead of time in order to be one yourself, including a basic rundown of the craft and challenges of acting and how to use empathy. He’ll illustrate what a strong actor-director collaboration looks like, how to harness the power of ‘yes’, and how to correctly ‘watch’ a performance while on set. Next Scott will delve into how best to prepare before production, including navigating scene work, the read-through and rehearsal process, dealing with shot listing, and creating a schedule while keeping your actors’ needs in mind. He’ll also discuss how best to handle walkthroughs and blocking and when to use stand-ins. Then Scott will teach you the best ways to interact with actors on set, including how to meet with them ahead of time, and how to hold yourself and speak while on set. He’ll spend time talking about the casting process and ways to serve as an “actor’s director” while auditioning and interviewing talent. Scott will then offer tips on how to work with non-actors, including children and animals, and share Steven Spielberg’s techniques for these challenges and how to use improvisation. He will delve into strategies for solving problems that occur on set, including how to identify a weak performance, getting out of a ‘black hole’, when to move on and circle back, and how to decide what you really need to move forward. Scott will share 8 things you should avoid while on set in order to be a better “actor’s director”. In the end, Scott will leave you with a thorough understanding of what it means to be an actor’s director and, more importantly, provide actionable advice for how to become one yourself. Scott will accompany his presentation with exclusive material from his nationally recognized film course which goes behind the scenes of Oscar-winning actor Matthew McConaughey’s latest films. Scott will illustrate successful actor-director relationships through anecdotes from McConaughey and notorious directors including Gary Ross (THE HUNGER GAMES), Jeff Nichols (LOVING), and Harmony Korine (SPRING BREAKERS).   Praise for Scott's Stage 32 Webinar   "Scott was a great choice for an instructor. Very knowledgeable and a good teacher" -Blake N.   "Scott was a fabulous presenter. He definitely brought his A-game today. Thanks, Scott!" -Paul T.   "It was terrific. Great instructor. I loved his insights and recommendations. He clearly stays on top of his profession and is always learning." -Crystal B.   "Just what I needed to hear" -James G.   "Great. I have been an actor for a long time. Loved Scott's approach to working with actors. Spot on" - Shelagh M.    

Developing and Packaging Your Mini Series

Learn directly from Development & Production Executive Jake Detharidge, a feature film executive that has recently made a splash into the mini-series space with projects set up at History Channel, Spike, and MGM! "Jake's feedback is so valuable. I enjoy every webinar and class Jake does. He's always informative and always presents information in a very smart and succinct way. Great webinars/classes..." - R. Canty "Seldom have I met execs in LA who know what they're talking about but don't throw around their ego. Jake loves the process, nice perspective with a positive spin." N. Kellis "This was one of the more beneficial seminars with current relative information in the industry. Really enjoyed it." - M. McLinn In this Stage 32 Webinar, host Jake Detharidge will first take you through a brief history of the ‘Mini Series’ in the US, along with analyzing the current television marketplace (Event Series vs. Limited Series vs. Mini Series), and why this platform is experiencing resurgence. After, Jake will break down the creative and development process for several different, current projects, to help you understand and identify the right stories, IP and general concepts that are viable right now. This will make up the bulk of the webinar, breaking down the creative/development/packaging process, in hopes that any and all who attend will leave with a formidable understanding of how they might create their very own compelling Mini-Series project. Don’t get confined to one narrative structure, feature or TV series, look for bold new ways to tell stories – the possibilities are endless! You Will Leave The Webinar Knowing: What exactly is a Mini-Series, versus a Limited Series and Event Series and why each is unique? Why did the ‘Mini-Series’ disappear for the most part from US television and why is it now making a strong comeback? What is the current landscape for this platform – the nuts and bolts. The major companies and players around town currently looking for these types of projects and what moves the needle for them. Narrative Basics – what and why certain stories, ideas and concepts are better suited for a mini-series versus the traditional feature film or scripted television series. What types of IP you should be looking for and how you can obtain the rights to potentially develop it. Developing – what goes into this step and exactly how much…or how little…do you need before trying to sell, and where to sell. Packaging – what the process is for a mini-series, and what elements you can attach to add value that are obtainable. Outside the box ideas!' Your host Jake Detharidge will take you through the realities and pitfalls of navigating the exciting resurgence of a classic narrative platform. Jakes comes primarily from a feature film background, but he recognized – along with the rest of the industry – the creative domination currently taking place in television and forged a way to put his skill sets to work. He has developed, packaged and set up half a dozen mini-series projects with more on the way. Through his unique viewpoint on narrative structure and current audience viewing trends, Jake believes the Mini-Series resurgence is only just beginning.

How to Master Story Structure for your Horror Screenplay - With Case Studies of FRIDAY THE 13TH and HAPPY DEATH DAY

If you’re a horror writer, you may have tons of great set pieces you can’t wait to terrify audiences with, but unless those pages are compelling and maintain the readers interest, your script will remain just a collection of words. The first priority of ANY writer, horror or otherwise, is storytelling. Before you make a classic horror film, you’ll need an effective and readable screenplay. Horror movies are no exception to the importance of structure. It’s not just about terrifying the audience; it’s most importantly about telling a story. The story is what makes us care about the characters and the hell they are about to go through. You could have the most original scares imaginable, but if we don’t care about the story then we won’t care about the characters who have to endure those horror set pieces. Most importantly, without elements of structure, a producer may stop reading your screenplay. If that happens, it’s highly unlikely they’ll be interested in making your film. So how do successful horror screenplays nail story structure? What are the major pitfalls most horror writers fall into and what can you do to make your script stand out from the rest? David Ian McKendry is a professional screenwriter, script consultant, and script doctor who has worked for Universal, Blumhouse, Lifetime Networks, and The Hallmark Channel as well as numerous independent production companies. He began working in the entertainment industry as a video producer and writer for Fangoria Entertainment before later putting together his own horror films, including the recent ALL THE CREATURES WERE STIRRING, starring Constance Wu (CRAZY RICH ASIANS). Through his own experiences writing and producing horror films as well as fixing other writers’ scripts and teaching screenwriting and production to countless students and aspiring filmmakers, David has a keen sense of what makes a script successful in the horror genre and will be sharing what he knows exclusively with the Stage 32 community. David will dive deep into how to write and structure an effective horror screenplay. He will begin by first teaching you what the horror industry looks like today, how to find work within it and what sort of horror trends are important to note right now. He’ll then break down effective structure in horror, including dissecting the cold open, Act One, Act Two and Act Three. David will conclude by providing tips on what to do with your script after you’ve written and re-written it to get it out into the world and find the attention it needs.   David will be using the screenplays for 1980’s FRIDAY THE 13TH and 2017’s HAPPY DEATH DAY as case studies as he continues to break down horror film structure. Everyone who signs up for this webinar will receive these screenplays to download for free.

register for stage 32 Register / Log In