Actors: Make Instagram Work For You - Get In front of Casting Directors & Make Money as an Influencer

Taught by Rachel Paulson

$99

On Demand Class - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$99.00
TOTAL PRICE:
Overlay Icon

This Next Level Education class has a 100% user satisfaction rate.

Projects:

Class hosted by: Rachel Paulson

Producer and Director

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu. Full Bio »

Summary

Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer! 

Exclusive 3 HOUR ONLINE CLASS with Rachel Paulson 

 

It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors hang out. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor, one, that if harnessed correctly, can land you in front of the right casting directors plus give you opportunities to earn extra income from brand deals. 

So, where do you even start to build your brand on social media and how do you leverage it to start getting seen by the right people and start making money while doing it?

We can help you get there.

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and is the star of the Go Magazine series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead in the LGBTQ drama film GOOD KISSER on Hulu.

Rachel is working exclusively with the Stage 32 acting community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in an extended 3 HOUR ONLINE CLASS. 

You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product and Rachel will help coach you on how to secure a deal with the brand.

 

Whether you’re new to acting and looking for your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before.

 


 

"I have been in the industry for over ten years, I’ve worked as an actor in commercials, as a casting director and run sessions. I have also worked IN social media, running the pages of several brands. I have started to realize why brands and companies are heading towards social media for all the new advertising tools, and what that means for you as actors."

-Rachel Paulson

What You'll Learn

  • Why Social Media Is Crucial for Actors
    • Using social media to find where the work is
    • How to use social media to actually get book roles
      • Examples of big brands that have used social media to cast actors
    • Making yourself stand out on social media in ways you can’t in an audition room
  • Social Media Branding for Actors
    • Building your personal page
      • Your bio- what to include and what not to
      • Choosing your photo
    • Posting
      • How often should you post?
      • What should you be posting?
    • Emojis and Hashtags-why they are more important than you think
    • Personal vs. professional- do you need a separate account for each?
    • Biggest and most common mistakes to avoid when setting up your profile
  • How to Make Yourself a “Brand”
    • Why it’s important for actors to think of themselves as a brand
    • Curating your photos
    • The trick to email
    • Following other pages/profiles
    • Creating content
  • Secrets to Instagram
    • Keeping up with the algorithms
    • Navigating new features
    • Hashtags
    • The Explore page
    • What to post
  • How to Get Agents to Notice You On Social Media
  • How to Get Casting Directors to Notice You on Social Media
    • How are they going to know you’re an actor?
    • Hashtags
    • What to post
    • What to keep off your account
  • Securing Partnerships as an Actor
    • Why social media is the new commercial
    • Finding opportunities in the influencer space
    • What brands to reach out to
    • Curating your page with partnerships in mind
    • Showing your value to get businesses excited to work with you
    • Emails vs. DMs and the trick to following up
  • The Biggest Mistakes and Myths on Social Media
    • Posting the same content on multiple channels – good or bad?
    • Are people with bigger followings the only people that get brand deals (hint: no)
    • “Buying” followers and how engagement is actually measured
    • How important are likes?
    • Can you post TOO much?
  • Brand Deal Workshop
    • Rachel will work one-on-one with multiple volunteers from the audience in setting yourself up for a brand deal, including marketing yourself, talking about a product, etc.
  • Q&A with Rachel

About Your Instructor

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu.

Schedule

Tuesday August 10th, 4pm-7pm PT

FAQs

Q: What is the format of a lab?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live lab class?
A: If you attend a live online class, you will be able to communicate directly with your instructor during the class. If you cannot attend a live class, you will have access to the entire recorded broadcast, including the Q&A. Plus, your instructor will be available via email throughout the lab.

Q: Will I have access to the lab afterward to rewatch?
A: Yes! After the purchase of the lab, you will have on-demand access to the video recording, which you can view as many times as you'd like!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

Other education that may be of interest to you:

Actors: Make Instagram Work For You - Get In front of Casting Directors & Make Money as an Influencer (February 2022)

Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer! Exclusive 3 HOUR ONLINE CLASS with Rachel Paulson   It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors hang out. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor, one, that if harnessed correctly, can land you in front of the right casting directors plus give you opportunities to earn extra income from brand deals. So, where do you even start to build your brand on social media and how do you leverage it to start getting seen by the right people and start making money while doing it? We can help you get there. Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and is the star of the Go Magazine series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead in the LGBTQ drama film GOOD KISSER on Hulu. Rachel is working exclusively with the Stage 32 acting community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in an extended 3 HOUR ONLINE CLASS. You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product and Rachel will help coach you on how to secure a deal with the brand.   Whether you’re new to acting and looking for your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before.     "I have been in the industry for over ten years, I’ve worked as an actor in commercials, as a casting director and run sessions. I have also worked IN social media, running the pages of several brands. I have started to realize why brands and companies are heading towards social media for all the new advertising tools, and what that means for you as actors." -Rachel Paulson

Actors: Tools and Techniques to Help You Memorize Your Lines

One of the biggest challenges you’ll face as an actor or actress is learning lines for auditions, or even when you get onto set. It can be a real challenge to be among the few who are able to do so quickly. It can be the make or break for a booking, callback or avail. Luckily there are some techniques you can use to make memorizing easier and less daunting. The key to doing this is simple: you don’t have to be memorized 100 percent with the EXACT words on the page, its important to know the story, and the general idea of the script when auditioning for a project. When on set you’ll have to know it word for word. Many actors struggle with memorization due to time constraints, issues with vocabulary, long scripts, and just the general idea that it’s not that simple. However, do not let that stop you! We have amazing techniques to help you remember that script.  Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of the entertainment with much success. Rachel is the star of the series "DATING ZOE", the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She stars as the lead "Kate" in the LGBTQ drama film GOOD KISSER on Hulu. Rachel currently has a YA television series in development based on a true story, with Sarah Paulson attached to produce. Rachel specializes in Comedy and Drama Features and Television. Rachel will teach you a new way to think about memorizing lines and techniques and ideas that you can start using today to get off book (or off book enough) in no time. She will walk you through common misconceptions you may have about memorization (do you REALLY need to be 100% off book?) and share multiple approaches she's developed to help her get her lines down more quickly. Rachel will even go deeper by showing how these techniques and the art of memorization can be used to make the script your own. By the end of this webinar, you’ll walk away with more confidence to nail your next audition and your performance on set.

10 Tips & Tricks to Booking Work as an Actor

The audition process is intimidating and overwhelming, but most actors don’t realize there are proven techniques to nailing an audition and booking that role. How many auditions have you gone to knowing your sides and doing the prep work, only to find that, yet again, you’re not getting the part or even a callback? It’s hard enough just to get an audition, and the constant rejection wears on you. But it doesn’t have to be this way. There is a skill set required to book a role and these steps happen before, during, and after your audition. More importantly, you can master these 10 tools if you put in the time. Guiding you through these skills is Rachel Paulson, a working actor and producer. She's the star of the Hulu film GOOD KISSER, the series @DATING ZOE, the co-host of DRINK RESPONSIBLY WITH RACHEL PAULSON, and the co-host of GAY VS. STRAIGHT BITCHES with ONE TREE HILL alum, Lindsey McKeon. Rachel has worked in the industry for decades, alongside sisters Sarah Paulson (AMERICAN CRIME STORY, OCEAN’S 8) and Liz Paulson (SVP of Casting for FOX), and has applied these 10 tips and tricks in this Stage 32 exclusive webinar through her own experience, as well as watching other industry pros use them to great success. You’ll learn: The 7 kinds of auditions and how to nail each one Knowing your types to unlock access to auditions How to use social media and branding to help you before and after your audition Essential camera techniques so you’ll look like a pro How to take the time, find the emotion, and make strong choices in your preparation And more, all so you book that role After this audition, you’ll have the confidence to own your preparation and the tools to turn every opportunity to audition into a new credit on your resume.

Actors: Make Instagram Work For You - Get In Front of Casting Directors & Make Money as an Influencer

A New Exclusive Webinar! Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer! It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors spend their time. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor. One that, if harnessed correctly, can land you in front of the right casting directors, plus give you opportunities to earn extra income from brand deals. So, where do you even start to build your brand on social media, and how do you leverage it to get seen by the right people and start making money while doing it? We can help you get there. Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX), have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director and as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and was recently seen opposite Joseph Gordon-Levitt in the Showtime series SUPER PUMPED and as Susan in the feature film THE DINNER PARTING.  Rachel previously starred in the Go Magazine series DATING ZOE, was the host of the video series DRINK RESPONSIBLY WITH RACHEL PAULSON, and was the co-host of the podcast GAY VS. STRAIGHT BITCHES with ONE TREE HILL alum Lindsey McKeon. She also starred as the lead in the LGBTQ drama film GOOD KISSER on Hulu. Rachel is working exclusively with the Stage 32 community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in this extended 3-HOUR ONLINE CLASS. You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product, and Rachel will help coach you on how to secure a deal with the brand. Whether you’re new to acting and looking to get your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before.

Actors: How You Can Prepare and Audition for Commercials (Interactive Workshop)

Learn Commercial Acting to Help Catapult Your Career!   It's impossible to watch television today without getting a catchy commercial actor stuck in your head. Actors like Flo from Progressive, Jake from State Farm and Lily from AT&T have won the hearts of audiences nationally (and sometimes internationally!) for their stand-out personalities and senses of humor...and they're laughing all the way to the bank.  Not only is commercial acting lucrative, but commercials can help you catapult your career. "Lily" is now going to be in DEADPOOL 3, "Jake" is in the Netflix show GET SMART and "Flo" is in the Netflix film GIRLFRIEND'S DAY.  It pays for you to break in with commercials, now, doesn't it? So, where do you even start? Don't worry, we'll teach you how.  Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. You can find her on Hulu's GOOD KISSER, and in the Go Magazine series DATING ZOE.  Rachel has earned a living through commercial and endorsement deals and is working exclusively with the Stage 32 acting community to mentor you on how you can do the same for your career!  You will have the opportunity to work in an intimate setting with Rachel in an extended 2-1/2 HOUR INTERACTIVE WORKSHOP. You will walk away from this class with all the tools you need to break into commercial acting, including the tools you need, how to find representation, how to audition and etiquette. 

How To Produce In The Global Market

Learn How To Produce In The Global Entertainment Marketplace From An International Producing Expert "Alexia is clearly very experienced & she is so gracious in sharing her wisdom with all of us. I'm truly grateful that you all put on this class!" -Becca G. As global audiences continue to grow, the entertainment industry is building internationally, and in this exclusive Stage 32 class, you’ll learn exactly how to get into the global entertainment marketplace with your projects. Over four weeks, you’ll be guided by international producer Alexia Melocchi of Little Studio Films. Alexia has made a career out of successfully acting as a bridge between Hollywood and the international marketplace. She previously worked as a distributor and sales agent, where she sold over 50 films to profit for clients and acquired more than 150 major studio and independent films, including LA LA LAND, NOW YOU SEE ME 2, and more. Alexia will show you the ins and outs of the international industry, including: The processes and etiquette you need to know The rules and regulations to follow The pitching materials you need, depending on the market How to access the players when you don’t have connections Financing options, including tax credits vs. co-pros vs. in-kind services And more You'll also receive these confidential handouts from Alexia: The top companies in Europe, Canada, and Australia taking project submissions Marketing one-sheet used by international sales agents Sample email for contacting international buyers Don’t miss out on the chance to learn from one of the most prolific international executives by taking this class. You’ll walk away a step closer to seeing your films and TV shows made as you embrace the global wave and launch your international producing career. Praise for Alexia's Previous Stage 32 Education "Really great. Actually useful, practical advice. Wasn't full of bullshit platitudes, Alexia shot straight with us." -Max W. "Alexia did a fantastic job of making it all relatable and cutting through the noise." -Clint G.    

register for stage 32 Register / Log In