Hi All, I've found myself having a lot of similarly themed conversations of late with distributors, talent agents and funding houses who all seem to have an interest in the same thing: Immersive Entertainment. From Immersive gaming through to immersive film and live immersive theatre. I'm curious if anyone else has seen the same trend emerging. You might be wondering what classifies as immersive entertainment. Well, its still a bit fluid but generally, we're talking about forms of media that allow the viewer/audience to engage or interact with the content in some way. Things this includes: Augmented Reality (for example Microsoft's hololens or Sulon's Cortex), Virtual Reality (for example Oculus Rift), Live Experiential Theatre (for example Punch Drunk, The Heist, Alice's Adventures Underground), Augmented Reality Gaming (campaigns like "Why so Serious" for Dark Knight Rises, "Capitol.PN" for the Hunger Games). More recently companies like Virtual Reality Co have heavy weights like Spielberg, Ridley Scott and Jerry Zucker now creating dedicated Virtual Reality Content. Love to hear your comments and thoughts on including an immersive element to the development of your projects. Still not sure what I'm talking about? Have a listen to this audio podcast session: http://bit.ly/digitaljam9 Laura Wilson of eOne Films, Lance Weiler of Columbia University and Andrew Somerville of Differencengine talk all thinks Immersive Entertainment covering immersive gaming through to immersive theatre.