http://www.lawyersrock.com/digital-marketing-for-entertainment/ Digital Marketing...Social Media...Branding...oh my! These are the key strategies that filmmakers must master to be relevant in today’s environment. This interview will tell you how to do it.
Filmmaking / Directing : How To Effectively Use Digital Marketing In Entertainment by Richard B. Jefferson
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Yey, my favorite topic! Here's a post I wrote you may want to read: https://www.linkedin.com/pulse/article/20140929145201-6934205-social-med...
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and this one: https://www.linkedin.com/pulse/article/20140923135623-6934205-what-does-...