From The Filmmaker's Process <>> "A craft was a good or a service provided by someone with both talent and immense experience in what they were doing. They put in countless hours to be the best at what they did, and that effort was evident in the quality of their work. And because each person brought their own experiences and expertise into the crafting process with them, the finished product was always unique. It had a soul." http://filmmakersprocess.com/blog/filmmaking-is-a-craft?