"Disney has already signaled plans to increase its investment in content by another $1 billion, reinforcing something we’re seeing across the entire industry right now…" Great news and consistent with the return to steady industry output.
Extolling its advantage in content creation, library, franchises and experiences Josh D'Amaro details to staff they are poised for growth.
Again, good confirmation from the top that the demand and competition for entertainment product is strong and returning to normal levels following a prolonged retrenchment of uncertainty. All signals pointing to expansion of opportunity.
https://www.hollywoodreporter.com/business/digital/disney-plus-digital-c...
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Jack Binder That’s encouraging to hear, especially after the slowdown over the past couple of years.
It feels like a return to consistent output could open up more space for a wider range of stories, not just franchise-driven content. At the same time, it’ll be interesting to see how that balance plays out between scale and originality.
For filmmakers, it definitely signals more opportunity but also the need to bring strong, distinctive voices to stand out within that volume.
Curious to see how this shapes the kind of projects getting greenlit over the next couple of years.
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Abhijeet Aade Absolutely and you make some excellent points. This is a time for new stories and the industry seems uniquely open at this time to original material and distinct voices. These types of stories have done well in the marketplace and there is a realization that formulaic product is being outpaced by quality storytelling.