OTT & Transmedia : Exploring transmedia from the viewpoint of social currency by Maria Johnsen

The ultimate goal of transmedia is to saturate its target audience with captivating narratives that are conveyed through an assortment of media outlets while utilizing an extensive variety of formats. Transmedia is a dynamic approach to presenting a single narrative to target audiences in a way that is reinforced through an assortment of media for maximum impact. In the bid to engross audiences optimally, you should have a singular narrative which should be delivered through a variety of media outlets. There are important components that enable transmedia to transform digital marketing while ensuring heightened avenue for involvement. Read more here https://www.maria-johnsen.com/million-dollar-blog/transmedia/transmediam...