Your Stage : Win Big With Interactive Media by Zachary Block

Imagine an online entertainment network specializing in hotspotted technology. It will be the first network of its kind to completely omit commercials as a form of advertising and instead embrace the new media realm of “clickable/buyable”, product integration and product hotspotting solely within the content that their audience is there to watch. Commercials are not just dying, they’re dead. Advertisers will tell you otherwise, saying that companies are spending up to 5 times more ad dollars this year compared to 5 years ago. That’s true, but they spend 5 times more for the same exposure. In today’s world of tivo, video on demand and online media, consumers don’t want to sit through forced video. The internet and interactive technology has made it possible for people to skip right past commercials without watching. Thus, the companies need to put up 5 times the ads, costing 5 times as much to get the same amount of eyeballs. There is an enormous need to adapt to this new generation of viewers who don’t watch commercials and therefore, a parallel opportunity to provide that service to not only the companies making a product they’re hoping to sell but to the consumers interested in buying products, who need a new way to be educated on their existence, their uses and their identity. How do we replace this broken system and effectively utilize the vital brand dollars that keep networks producing quality content? We adapt and change to the modern world we now live in. We’ll pass the dated method of product placement, we’ll skip ahead of product integration and we’ll soar right on to product recognition. AND all we have to do is simply let these brands exist, rightfully so, in the worlds, cultures, lifestyles that they built and cultivated. Take for instance the new show “The Breaks” coined “Entourage” on a surfboard. We populate the show in a responsible manner with the active lifestyle brands that have spent their money and resources building the surf culture for the past 30 years. It’s a win win win for everyone including the consumer/viewer who doesn’t have to be force fed product that he or she isn’t interested in. The shows on NAE are designed and developed to cater to a form of entertainment advertising. The brands, products and companies that are integrated into ours shows, belong there and are easily recognized as appropriate partners in this media. If a viewer is interested in watching a surfing show, they will be exposed to a wide variety of in-kind products, including fashion pieces, sports gear, lifestyle accessories and industry specific foods, beverages and even locations. How about hotspotted music? Now image a network that produces TV quality series with budgets ranging from half million dollar/episode, to micro budgeted (new media styled) programs. In doing this they will set the precedent for the future of commercialized marketing and be able offer advertisers the FIRST and ONLY way to integrate their products and brand dollars in quality shows that garner viewers in the new days of interactive media. This also leads to licensing opportunities for the software and profit sharing revenue streams from the sold or clicked on products. This is essentially a digital wholesale to resale situation on the modern scale. It’s a product catalog like AMAZON inside a television show. Now THAT my friends… is a billion dollar idea. This short video shows this technology in action - https://vimeo.com/103821570 To see the most advanced hotspotted show in existence today, check out The Breaks online at www.thebreaksshow.com.