"83% of Gen Z U.S. viewers surveyed say they prefer watching content from their favorite creators over studio-produced shows or movies. As YouTube CEO Neal Mohan put it at Cannes this year, creators are the “startups of Hollywood” who are building a new playing field by exploring fresh creative avenues, experimenting with emerging formats and technologies, and driving cultural moments."
"Viewers in the U.S. say YouTube comes closest to their ideal future-state video platform, and is the platform they imagine using most five years from now.
These data from a Think Google post, although written for the marketer, signal that some seismic shifts in storytelling may already be afoot as well - changes are the norm, of course - but how rapidly are they happening, and are we as producers accounting for them in our strategic plans? 5 years from now, in tech language, is basically tomorrow!
Here's the link to the post: https://tinyurl.com/2zdykwkj
A related post to check out if you haven't already is Geoff Faugérolas' contribution to a report on Mini Dramas: https://www.stage32.com/lounge/screenwriting/The-Rise-of-Mini-Dramas
How are feeling about all of this? cheers
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I believe it
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Sebastian Tudores The only thing we know with certainty is the media landscape will continue to evolve and so will consumer preferences.
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agree Kenneth George - change is the only constant
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Exciting times - seems to be a trend towards creator-driven, decentralized distribution; of course, anything can happen (every business was once a startup) :)
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"every business was once a startup" - says it all Avril David :)