On September 27-28, Turkey held a Cinema Festival where all films were shown at a flat ticket price of 80 TL (about $1.90). This is less than half the cost of a regular cinema ticket, which now averages around 200 TL (about $4.80).
The result? A record-breaking attendance nearly 800,000 viewers in just two days, the highest in years.
It raises an interesting question: If similar large-scale ticket discounts were applied worldwide, could it dramatically increase audience numbers? And would this ultimately boost sales potential for producers?
Lower prices, larger audiences… could this be a more sustainable model for the future of cinema?
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I think lower ticket prices is a more sustainable model for the future of cinema, Yaşar Taşbaş. And lower concession prices.
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Maurice Vaughan Absolutely. The snack bar prices have gotten out of control. If they had kept the prices lower, they probably could have made more money through higher sales volume.
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Erik David Yes, having the freedom to choose what you want to watch among many options is great. However, attracting audiences to the cinema can also generate potential sales for other stores and cafés in the mall where the cinema is located. When people go to the movies, they might want to eat there, browse the shops, or even make unexpected purchases.