When we’re in production mode, our heads spin with cameras, talent, location logistics. And then—post wrap—we hope the distribution world will be a walk in the park. Spoiler: it rarely is.
As a producer I’ve learned this the hard way: the film doesn’t live solely in the edit room or on set—it lives in the marketplace. The sooner you bring your sales agent into the conversation, the smarter the route can become. Those productions that invited the sales agent in early - during packaging or development - ended up with clearer goals, smarter festival runs, and better conversations with buyers, or possibly even with a presale!
I've just read an article where sales agents urged filmmakers to shift the mindset: they’re not just place-holders, they’re strategic partners - and I agree 100%! Check it out in the link here:
https://www.screendaily.com/news/sales-agents-call-on-filmmakers-to-rega...
Let’s ignite a conversation: what’s your ideal moment to bring your sales agent on board? And what’s been the greatest value you’ve gotten from that relationship (or what you wish you had gotten)?
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Such an important topic, Karolina! Distribution strategy can make or break a film. Thanks for shedding light on the sales agent partnership!
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Phuc Quang Vu Dao you're welcome!