Anything Goes : Tagline Masterclass by James LO

James LO

Tagline Masterclass

Y’ALL NEED A PILOT?

That’s literally the tagline.

Everyone here is trying too hard.

Michael Dzurak

Taglines are a ton of fun.

Some of my faves:

Goldeneye "You know the name. You know the number."

The Longest Yard (2005) "If you can't get out. Get even."

True Lies "When he said 'I do,' he never said what he did."

E Langley

At least some try. They even post screenplays.

James LO

E Langley i was being sarcastic—as in: if Y’ALL NEED A PILOT? is considered a good tagline for a Hollywood movie with A-list star and director, then why are we trying so hard to come up with good taglines? (irony)

Maurice Vaughan

I come up with taglines for my scripts sometimes, James LO. If it sounds like I'm trying too hard with a tagline, I'll rewrite it. I also use the taglines to help pitch my scripts.

E Langley

Oh, I see. Someone knows something. It was a minor hit.

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