Like half the world, I sat on the couch with a bottle of French red wine and devoured the final episode of Stranger Things on Netflix.
The Duffer Brothers did not disappoint.
Since New Year's Eve, my social media platforms are almost exclusively discussions about Stranger Things. It's not just the end of a series, it's a reminder of the end of the 80s. Everything, from the character arcs to the music choices were perfection, except maybe Linda Hamilton's character. She had no back story, no character, and the story really didn't need her, but I digress.
While half the world mourns one of the greatest series ever made, Stranger Things also reminds of one of the greatest marketing and distribution campaigns ever made. While most of us will never have the same budget, we can still find nuggets to improvise and turn our own projects into bronze, if not silver.
Stranger Things S5’s Marketing is a masterclass in Netflix’s Global Campaign Strategy:
https://florafountain.medium.com/stranger-things-s5s-marketing-is-a-mast...
Las Vegas New Year's Eve drone show:
https://www.youtube.com/shorts/-FPeSrNGL3M
How Stranger Things Turned Branding ‘Upside Down’:
https://digitalmarketinginstitute.com/blog/stranger-things-season-3-has-...
Farewell Hawkins: How Target, Google and more brands are sending off ‘Stranger Things’:
https://www.campaignlive.com/article/farewell-hawkins-target-google-bran...
Reddit thread re Season 5:
https://www.reddit.com/r/StrangerThings/comments/1q0rtc2/season_5_series...
Netflix Crashes as ‘Stranger Things’ Finale Premieres, Second Time This Season:
https://variety.com/2025/tv/news/netflix-down-crashes-stranger-things-fi...
