OTT & Transmedia : Why I Don’t Fit Neatly Into Hollywood by Waheed Rehman

Waheed Rehman

Why I Don’t Fit Neatly Into Hollywood

I don’t fit neatly into the way Hollywood usually categorises people, and for a long time I assumed that was a flaw. Now I’m starting to understand it’s simply because of how—and why—I work.

I’m a creator, but not in the narrow sense. I don’t just write characters or design visuals or pitch isolated ideas. I build systems. Worlds. Frameworks that are meant to hold stories long before those stories are told. When I create something, I’m thinking about how it lives, how it expands, how it contradicts itself without breaking, and how it can grow without losing its identity.

Most of the time, this kind of work is done collectively. One team handles character creation. Another handles tone. Another focuses on brand, another on long-term continuity, another on licensing potential. In studios, that fragmentation is normal—and often necessary. What’s unusual is doing all of it alone, upstream, before permission, funding, or validation.

That’s where I seem to confuse people.

Hollywood is very good at identifying specialists. Writer. Director. Showrunner. Executive. Consultant. These are boxes the industry understands because they’re built around existing pipelines. But when someone originates the IP, defines its internal logic, establishes its aesthetic language, anticipates its scalability, and protects its thematic spine—without being hired to do so—it creates a kind of administrative discomfort. There isn’t a clean label for that.

I’m not saying this as a complaint. I understand why it happens. Institutions are designed to manage risk, not to predict outliers. And most original myth-making doesn’t look polished or coherent at the beginning. It’s messy. Mine isn’t. It’s structured by design, and that can be unsettling because it arrives already shaped.

I also don’t come from a legacy system. I didn’t inherit a catalogue of characters or reinterpret something already loved. Everything I’m working on is original. That means there’s no historical safety net, no pre-existing audience, no shorthand explanation. It requires people to evaluate the work on its internal logic rather than on brand recognition, and that’s a harder muscle to use.

I don’t believe this makes me better than anyone else. It simply makes my process different.

What I care about is coherence. I care about whether characters exist for a reason, whether factions behave according to believable incentives, whether power has consequences, and whether the world would still function if no one was watching it. I care about tone consistency, about why something should exist at all before asking whether it could be monetised. Those concerns aren’t glamorous, but they’re foundational.

I’ve learned that when you lead with foundations, people sometimes mistake you for being inflexible. In reality, it’s the opposite. Structure allows freedom. It’s the absence of structure that forces constant patchwork and reinvention.

I’m also aware that confidence can be misread. When you’ve spent years quietly building something that feels internally complete, it’s hard not to notice the gap between how much thought has gone into it and how quickly it can be dismissed from the outside. I’m still learning how to hold pride without letting it harden into defensiveness. That’s part of the work, too.

If Hollywood struggles to place me in a box, I don’t think it’s because I don’t belong there. I think it’s because the box hasn’t been drawn yet. Not everyone is meant to slot into an existing role. Some people arrive early to something that only becomes legible later.

I’m not chasing titles. I’m not trying to be an executive for the sake of authority, or a creator for the sake of recognition. I’m interested in authorship, longevity, and integrity—whether a world can outlive its first story and still feel intentional.

If there’s a role for that, I’ll step into it when the time comes. Until then, I’ll keep doing what I’ve always done: building carefully, thinking long-term, and trusting that clarity eventually attracts its own language.

Maurice Vaughan

I like your approach, Waheed Rehman! Some of the best films, shows, games, etc. don't fit neatly into Hollywood or the standard system.

Ingrid Wren

I thoroughly enjoyed reading this Waheed Rehman and I relate to your approach very well. In creating my Star Dancer Universe where dance in all its forms is the currency, and writing a trilogy of screenplays, which were based on a novel I wrote years ago, I find I have characters I love and more stories to tell. I describe myself as an Imagineer. Like you, I imagine worlds and engineer stories to captivate and entertain. When the question of IP comes up, I explain it is my own IP, and the world is only going to get bigger! Keep doing what you are doing!

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